Providing your targeted audience with high-quality content is a key element to an effective SEO strategy. Constructing content correctly will address relevant topics and help to educate and answer questions your audience may have. Here are some simple steps to help you start creating quality content: Step...
It is unclear how the world of digital marketing will shift and evolve in the coming years. Despite the changing landscape, there are measures you can take to secure your digital marketing strategy. Here are 3 things to consider that will protect a digital marketing...
Content marketing combined with Search Engine Optimization (SEO) has a huge impact on digital marketing. These two functions help to create brand awareness, lead generation, website traffic and PPC. According to Moz, SEO is the practice of increasing the quantity and quality of traffic to your...
Today, a businesses reputation is shaped significantly by its consumer’s online reviews. When you consider that 85% of consumers trust online reviews as much as personal recommendations, it presents a strong case as to why business owners should utilize review platforms in conjunction with a...
Search Engine Optimization (SEO) is constantly evolving. Methods that previously worked don’t always translate into higher rankings on search engines. In fact, some outdated strategies can actually hurt a website’s SEO efforts. With new ways for consumers to search the Internet and revised algorithms from...
Online reputation management is paramount to your business's future success. Today social media and review platforms are providing users with real-time, authentic reviews. As a result, businesses cannot afford to neglect what customers are saying about their business. It is paramount that they proactively engage...
Search engine optimization (SEO) helps users to easily discover and engage a brand or business. Search engine optimization is most effective with a practical approach that focuses on content marketing. The approach aims to increase brand awareness by leveraging the fundamentals of content marketing, which in...