Content Marketing High-Quality Content SEO JHG Media


Providing your targeted audience with high-quality content is a key element to an effective SEO strategy. Constructing content correctly will address relevant topics and help to educate and answer questions your audience may have. Here are some simple steps to help you start creating quality content:

Step 1: Research And Understand Your Audience

Before you develop content it is important to research and understand what your audience is looking for. A focused and deliberate approach is necessary. Therefore, make the effort to research what appeals to them. This can vary depending on your business and industry.

Step 2: Select A Media Type

The next phase of content creation is to determine what type of content should be produced and what media you will use to distribute it. There are a variety of content types such as: blog posts, white papers, and infographics. Additionally, distribution can be done via email, social accounts, and relevant industry publications.

Step 3: Share High-Quality Content

Withholding information delays progress and development. Quality content creates value within an industry or community so ensure that it can be shared. As a result, content can have a greater impact by reaching additional outlets and audiences. A simple way of doing this is to have social sharing buttons present on your website and blog posts.

Step 4: The Basics Of Composing Content

Whenever content is composed, it is important to proofread and edit it in order for it to present professionally. While formatting plays a big part in regards to readability, it also contributes to improving SEO. Therefore, utilize headings and subheadings that are relevant to the content’s topic. Another element of valuable content is to include high-resolution images and videos while linking to reputable sources. Webpages that end in .edu, .org, and .gov are good places to start.

Step 5: Optimize Content For Search Engines

The research conducted in Step 1 will help you to optimize your content for search engines. Based on the information you gathered, it should be relatively easy to identify keywords to target and include in your content. Keywords should be relevant to the targeted industry and your brand. If you are having difficulty identifying focus keywords, try using the Google Keyword Planner.

After selecting the appropriate keywords, the next step is to incorporate them into the content. In the past, a “shotgun approach” was used regularly but in todays internet landscape the user experience is the primary focus. Therefore, blasting a webpage or piece of content with keywords is a sure way to get penalized by search engines. Strategically using keywords is the name of the game. Here are some pointers when using keywords:

  • Keywords should help to categorize and identify content when used in titles, headings, and subheadings.
  • Use supporting keywords that are relevant to the focus keyword. This will aid in organizing content.
  • Make an effort to use keywords naturally so that content reads and appears authentic.

High-quality content creates value for your brand and it’s users. While it helps to differentiate your business from competitors, it also has a huge impact on SEO. Effectively and strategically creating content can help to reach interested users and address relevant topics. If you have questions in regards to creating content, speak with our team today!