12 Apr How To SEO In 2018
Search Engine Optimization (SEO) is constantly evolving. Methods that previously worked don’t always translate into higher rankings on search engines. In fact, some outdated strategies can actually hurt a website’s SEO efforts. With new ways for consumers to search the Internet and revised algorithms from search engines such as Google, it is important to understand what is effective and where the industry is headed. Let’s go over some key points to consider for your SEO strategy in 2018.
1) Landing Page Experience
A website’s landing page experience is the foundation to successful SEO and includes elements such as ease of mobile and computer navigation, decreased loading times, transparency and trustworthiness, and unique content. Google is constantly focused on improving that experience by ensuring that its search results possess the elements of a quality landing page experience. When a website properly addresses these components, an interested user is able to have a better experience on the website. If a site doesn’t address these factors prior to its SEO efforts, its rankings will not improve and the site could even be penalized. On the other hand, a quality website coupled with SEO indicates to Google that the website is an authority and it will experience improved ranking.
2) Featured Content And SEO
Search engines have become increasingly aware of improving user experience. Starting in 2015, Google began to provide users with quick answers. Google calls them Featured Snippets. Now, whenever a user asks a question, Google will actually extract the most useful answer from a webpage and place it above the search results in a special block. The block also includes a link to the page, the title, and the URL. Additionally, the website will see an increase in its click-through-rate (CTR) and strengthen its authority. In a study conducted by Ben Goodsell from Search Engine Land, he determined that being featured by Google has its benefits. In his study for instance, “CTR jumped from 2 percent to 8 percent in the period analyzed. Meanwhile, revenue from organic visitors landing on this page saw a 677-percent improvement.”
You’re probably wondering how you can be featured by Google. Google’s featured content does not require a code so the Content Marketing Institute suggests websites to ask specific questions on its pages while also providing detailed answers in a conversational format. This will give the website’s content a better chance of being extracted by Google when a user is searching for an answer.
3) Voice Search
Not only are search engines evolving but the way users are searching is changing as well. According to Google’s Mobile Voice Study, 55 percent of teens and 41 percent of adults use voice search more than once a day. Google predicts that by 2020, over half of the searches performed will be conducted with voice search. Due to the surge in use of this technology, featured snippets will become increasingly more critical for websites. In addition, it will require websites to become even more detail-oriented in their content.
4) Who Can Help Me With My SEO?
SEO can be an overwhelming task for a business owner given their preexisting role and responsibilities. The work it requires is time-consuming and is most effective when it is consistently being carried out. If you are considering addressing your businesses SEO, the best course of action to take is to hire an experienced specialist whose focus is staying current on SEO trends and methods.
JHG Media offers comprehensive services to help businesses, regardless of their industry or size, accomplish their SEO goals. Our approach is unique in that we incorporate that which is tried and proven to be effective regardless of trends and algorithms, while also implementing the most current technologies to achieve the best results. JHG Media’s services include SEO, digital marketing, reviews management, and website design.
The evolution of SEO has caused businesses to think about their online presence differently. In order to be successful in your SEO efforts, it is more important than ever to strategically approach the design of your website, be familiar with what search engines require, and stay up to date on the most current approaches. Give us a call and speak with our experienced team to begin improving your SEO.