28 Nov Online Reputation Management With JHG Media
Online reputation management is paramount to your business’s future success. Today social media and review platforms are providing users with real-time, authentic reviews. As a result, businesses cannot afford to neglect what customers are saying about their business. It is paramount that they proactively engage their clients after a product or service is provided.
Search engines present results to consumers that they deem as relevant authorities. Therefore, it is difficult for business’s competing in a searched niche if they lack an online presence or have a poor reputation. An online presence that addresses reputation management is crucial in order to engage potential customers. Online reviews and star ratings act like first impressions and are vital to a company’s success. Today, they are the determining factor for a customer selecting a provider or product. In the following article, we will review the basics of online reputation management.
Proactively Address Your Customers Experiences
Do not miss out on an opportunity to retrieve reviews from customers. Neglecting your customers after you interact with them can lead to a harmful review. On the other hand, proactively addressing your customers will help you to generate more reviews for your business. It is crucial to encourage customers to provide feedback by rating their experience on review sites. Furthermore, positive reviews are valuable and will actually help boost your rankings.
Know What Is Being Said And Where
Online reputation management is similar to maintaining a garden. Weeds are inevitable and need to be pulled to protect the garden’s growth. Similarly, bad reviews will occur and it is important to know when and where they happen. We suggest that you make a list of your existing review accounts and URL links. Review accounts are listings of your business on a review platform such as Google, Yelp, Angie’s List, TripAdvisor, Vitals, WebMD, Zocdoc, etc. After creating a list of existing accounts, the next step is to search for any outlying review sites where your company is present. Consolidating what is being said about you and where provides you a map of what to check periodically in the future.
Campaign For Reviews
Refer to the list, go over each review account and get an idea of your online reputation. What you see is what a potential client sees. Based off of your discoveries, determine where you need to focus your reputation management efforts. We suggest that your Google reviews should be a priority.
Capitalize on good reviews by sharing them over your social network and on your website. It is best to have a mix of positive reviews from multiple different sources. In addition, another great tool to implement are plugins that allow customers to share their experience directly to your page. When setting up such a tool on your website, you are able to filter the reviews prior to posting them on the page. As a result, good reviews can be broadcasted and negative reviews can be addressed before your reputation is damaged.
JHG Media Online Reputation Management Service
JHG Media’s comprehensive reviews management software helps to manage and protect your online reputation. Our software is compatible with 99% of review sites. The software’s ability to monitor the internet in real-time saves our clients time and helps them to respond to reviews. In addition to monitoring, the software also offers an automated feature to help generate authentic testimonials and increase your presence on review sites. This powerful feature will also help improve your rankings on search engines. Furthermore, it is also entirely customizable to your product or service.
Social media and review platforms are powerful tools that can help a brand establish itself as an authority or they can destroy a company’s reputation, so businesses are thinking about online reputation management differently. It is crucial that business owners are aware of their online presence if they are to survive and grow in today’s market. Therefore, be proactive in engaging existing and potential customers with JHG Media Reputation Management. Call us today to discuss opportunities and services for your business.