Social media websites the likes of Friendster and Myspace were once all the rage. Today it’s Facebook and tomorrow there will probably be another social media giant. There’s an obvious pattern here. Adoption rates skyrocket in one social media website. Then, a new website becomes...
The practice of writing fake reviews to drown out negative comments is not only a shady Online Reputation Management (ORM) tactic, but it’s proving to be illegal. As a general practice, ORM should never involve misleading the public. Better strategies are outlined below. Practices for Squelching...
Several activities make online branding a success. It’s not only where you perform your branding, but how you do the job that measures the accomplishment of your branding effort. Below are a number of things to remember while you launch your brand online. Be Creative With...