Selecting  for your business depends a great deal on the variety of content that you plan on producing, the audience that you plan on attracting, the strategy you want your business to implement through the social media world, plus the values you want displayed to...
Just what is online reputation management? It’s a service that gives you the ability to check and administer your brand’s online reputation. Not only do you cultivate positive Internet reviews and bury negative ones with online reputation management, but you also boost your search results...
As we experience the beginning of 2014, it’s wise to view our search engine optimization (SEO) strategies and pinpoint areas of improvement. The following are 10 ideas for tweaking your SEO approach. 1. Test Drive that SEO Car, First Sometimes we get caught up in the sales...
The Internet Corporation for Assigned Names and Numbers (ICANN) presented the first generic Top-Level Domains (gTLDs) last fall, which means that the 22 present domains of .com, .org and .net are expanding to as many as 1,400 new domains. This explosive expansion of domains is...
Strategy is a natural phenomenon associated with brand management, so strategic brand management is a pure statement of fact. In order to understand this term, you first must answer the question, “What is brand management?†Brand management is communicating to the public in a way...