Why a Clean and Modern Website Design is the First Step to a Successful Online Branding Campaign

Why a Clean and Modern Website Design is the First Step to a Successful Online Branding Campaign

A successful business in today’s electronic-dominated world utilizes social media marketing and search engine optimization to create trust and drive customers to its website, which puts website design as the most important aspect of any online presence in modern commerce. If your company’s website hasn’t changed since 1996, or it looks old with tombstone link buttons and scrolling words moving in a jerky fashion across the top of the page, it needs to change. And, guess what? You’re not alone. There are millions of antiquated websites online requiring changes. Plus, you probably don’t have time to become a nerdy computer geek in order to build a new website. You’ve got a business to run. But, here’s why your website is so important.

A Website Is Your Identity to Online Customers

From the Oscars to the Emmys, you won’t see too many scruffy T-shirts and baggy sweatpants on the people who are strutting their stuff down the red carpet. Just like Hollywood movie stars, you need to put your best foot forward with your online business presence. Your company website is the image portrayed to the online public. It’s important that your business looks sharp and up-to-date because it’s your identity.

There once was a time when business emphasis went into an advertisement in the yellow pages of the phone book. Or, maybe you took out ads in the local newspaper or on radio and TV. But, today, everyone is online. Smartphones in the hands of millions of people make owning and operating a dynamic website even more important than ever before. A business website in today’s world needs to include constantly changing information to make it appear new and vibrant.

Some Common Trends of Modern Website Design

You can’t design a website today that just fits on a desktop computer. You need a responsive web design, which adapts to screens on laptops, smartphones, tablets and any future digital media type. It should be simple and look clean. To look dramatic on the retina screens of Apple iPads and MacBooks, which have images twice as dense as an average liquid crystal display (LCD) screen, images need to be created with double the resolution and shrunk to half the size.

Other modern website design ideas include fixed header bars, large photograph backgrounds, using CSS3 (the third edition of Cascading Style Sheets) to create transparency in the website’s appearance, social media badges to link your website to social media sites, and infinite scrolling, like you see on Facebook and Twitter, which adds more content the further down your scroll. Animation and/or videos are a definite for today’s web designs.

A good website doesn’t need to be expensive. But, a good website is essential to any business owner wishing to implement an online marketing strategy. It’s your planet earth in the online universe. All of your online marketing efforts return to the home plate of your business website. So, before you initiate business online marketing, you must create a complete and modern-looking website, or have someone do it for you, which is where JHG comes into your picture.

Posted By: Joel Canter

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