1-855-MY JHG MEDIA (1-855-695-4463) • Email Us

Tag Archives: social media

Using New Twitter Features for Online Marketing

twitter features, jhg media group

Marketers love social media– and for good reason. Social networking has made it much easier than ever for marketing experts to tap straight into the mind of their viewers and purposefully connect with both existing and prospective clients by generating material that will ignite each of their unique interests.

With the use of social marketing, nevertheless, comes great responsibility. Responsibility to not simply keep up with what your customers– and the users you hope will become your followers– have an interest in but to additionally focus on the most up to date social updates and what they are able to add to your marketing arsenal.

So, what were the latest updates to hit the Twittersphere this year? And more notably, how can online marketers and entrepreneurs make sure to capitalize on them to captivate their target audience and bring in value to their social strategy?  Let’s take a look at the new Twitter features:

1. Video Tweets

Twitter has a new and more native way of incorporating rich media to tweets. The new element allows people to record, modify, and distribute their own video clips on Twitter with a video- friendly program. It’s safe to say that it could take your ordinary YouTube video to another level.

Just what it indicates to marketers

In the past, Twitter users could just share videos from third-party internet sites like YouTube, twitter features, jhg media groupVimeo, and Vine from the mobile app. The new video element enables marketers to create videos from anyplace, organically distribute these videos, and enjoy improved audience involvement that typically comes following this kind of rich media.

2. Personal Tweets

Twitter users are now able to share tweets privately within a DM (Direct Message) with the click of a button, making sharing public material in private chats easier than ever.

What it implies to marketers

This is a valuable way for other Twitter users to share brand messages with one another, making highly focused word-of-mouth advertising for brands with a committed follower base.

For instance, visualize a Twitter user finds a discount code or a special offer for a product or service that he or she loves. If the Twitter user knows a friend or relative that might just love it too, the new personal tweet feature will enable him or her to pass the message right to somebody who could be interested in making a purchase. And as the old saying goes, word-of-mouth is constantly the greatest type of promotion!

3. Timeline Algorithm

Twitter CFO Anthony Noto hinted earlier this year at coming changes to the reverse sequential order of the platform’s timeline.

The organization of Twitter’s timeline has not altered since the site was built eight years ago. Though users have become accustomed to it, it might not be the most helpful in terms of overall user experience, particularly as it applies to marketing professionals For example, very appropriate tweets can typically get hidden at the end of the feed if the individual doesn’t have the app open.

What it suggests to marketing professionals.

Marketing professionals need to get a little bit more strategic in the messaging they drive out via Twitter– as well as how they move it out– to keep ahead of the curve with the new timeline algorithm.

A couple of techniques marketing pros can potentially fight the change and remain at the top of the feed is to strategically respond, thoroughly pick the right hashtags, and constantly post share- and engagement-worthy content.twitter, jhg media group

Social media programs are continuously adapting to the desires and needs of users. It’s up to marketing professionals to determine how to roll with the punches and make use of the new elements to their advantage as they crop up.

So if you haven’t been taking advantage of these new functions in your business this year, you ought to be. But as the saying goes, there’s no time like the present … so get tweeting!  And if you need some help taking that off your plate, call JHG Media Group, we’ll get you tweeting!

Send Money with Facebook?

Send money with facebook

Facebook has combined all of the tasks we do on a daily basis and incorporated them into their site. This makes life as a whole lot less complicated for users. Now we can discuss and share our lives, like always, message our friends in Messenger, make phone calls, make video calls, and the latest inclusion, send cash! Let’s take a look at this money situation …

Facebook just uncovered an all new service that helps you send money by means of its instant messaging app, Facebook Messenger. It’s kinda like existing services from SnapChat, Square, and Venmo, letting you immediately exchange cash with other individuals both far and wide. But there’s a substantial distinction: It works on Facebook.

Now that you can send money with Facebook instantaneously, all of a sudden, it’s way simpler for a big chunk of the population to send out and receive cash. But friend-to-friend payments can also feed the much greater objectives of Mark Zuckerberg and company.

The moment Facebook has your bank card, it can easily tempt you with other purchases too.
Facebook’s new payments tool encourages all those millions of Facebookers to keep their credit card details on the company’s machines. And this will most likely feed Facebook’s initiatives to turn itself into a sort of e-commerce engine that competes directly with the likes of Amazon.Facebook is currently trying out a “buy” button on its social network that lets you immediately buy stuff that shows up in your newsfeed. However such button is a whole lot more effective and easier to click if you’ve already typed in your card into Facebook.

Facebook is going in the same direction as Apple and Google. It wishes to be the spot where you spend not only your time but your cash.

Payments On Facebook Are No Surprise

The new Facebook service is not a surprise. Last summer, David Marcus, the Chief Executive How to send money from FacebookOfficer of payments giant PayPal, joined Facebook to manage Messenger. And subsequently, on a Facebook earnings call, CEO and creator Mark Zuckerberg suggested that Messenger would dovetail with some kind of peer-to-peer payments service.

Meanwhile, Snapchat incorporated a payments method to its favored messaging app, piggybacking on an existing tool from San Francisco start-up Square. But Snapchat isn’t nearly as well-known as Facebook. And its variety of other services is not even close to as big.

The Facebook social network is used by over 1.3 billion users globally, and Messenger now provides services to close to 500 million, according to the company’s most current public numbers. That’s probably about two and a half times the volume on SnapChat.

This indicates that many more users are likely to use Facebook’s payments solution in comparison to others. But more vital for Facebook, especially due to the fact that it claims it’s never going to charge for sending and receiving funds, is your data, in this particular situation, your credit card numbers. To send money, you will have to save your Visa or Mastercard details with Facebook. To receive money, the company revealed, you will have to do the very same. And once Facebook has that information, it is able to construct out services– revenue-generating services– that motivate you to spend.

So on one hand it makes it more convenient for users to send money to each other and the appealing aspect is that they don’t take a cut. However, alternatively, Facebook is gearing up to take on significant online retailers. What are your thoughts? Is it good to have the convenience or does this worry you that it would be far too easy to spend?

JHG Media Group offers social media management, SEO services, and content development to small and medium sized businesses around the globe.

Pros and Cons to Social Media Marketing

social media marketing

In the last few years, Social Media has grown from being a simple digital channel for “socializing” with other media, into one of the most powerful digital marketing means for brands and businesses. It has shown an extremely affordable way for marketing and advertising in a fresh, subtle and really personal way. Companies are actually multiplying their Social Media Marketing budgets during the next five years.

Let’s take a look at the pros of social media advertising for business:

1. Social Media Marketing is Low Cost

Just one of the main advantages of SMM over conventional media advertising and various other virtual marketing channels is the significantly lower cost that makes it really appealing for businesses. One of the most popular social media organizations are practically cost-free to enroll and all instruments for connecting with other people are all offered free of charge.

Nevertheless, to get more marketing mileage for your Social Media Marketing efforts, companies are buying a full SMM program method. The market standard for SMM is anywhere between $4,000 and $7,000 a month but this is still relatively a lot lower cost that the standard advertising and marketing funds most companies have.

2. Social Media Marketing is Fast

If you have something to market or have some headlines or new info that you would like to publish or update to your target markets, you can rely on Social Media Marketing for speedy action and swift results. You can also integrate your website with your social network channels, so automatic or fresh updates are instantly distributed the minute you have something new to offer. It can be helpful for your company as two-thirds of mens and women on the internet that use social media networks like blogs can have their purchasing choices influenced by what they read in these blogs.

3. Social Media Advertising and marketing Creates Interaction

One of the problems many companies run into with conventional ways of sales and advertising is preserving a solid, long-term connection with their existing customers. The appeal of Social Media Marketing is that it is based and is powered by social interaction, which ultimately creates confidence you and your audience. The more you nurture a regular interaction and communication with your viewers, the more you’ll generate a better and lengthier term of relationship– that would lead to lucrative results for your business.

social media marketing, jhg group

And there’s always the opposite side of the coin. Below are the list of a few cons to social media marketing for your company:

1. Social Media Marketing is Time Intensive

Industry documents state that up to 64 % of digital marketers invest at least 6 hours on Social Media Marketing. A good 37 % on the other hand spends over 11 hours on SMM. This is relatively time consuming for many company owners who wish to get results from their SMM initiatives. The problem however is if not done properly, all your SMM initiatives and the time spent on such will provide completely useless outcomes or traffic that will not convert into leads or sales.

2. Social Media Marketing Produces Detrimental Users

One more problem with Social Media is that it attracts all kinds of individuals, even the unfavorable and destructive ones. These kinds of negative aspects consist of spammers, fraudsters, trolls and all other types of harmful individuals all out to do harm to your online reputation. These involves adverse comments which, while most are truly legitimate feedbacks, a few are just intended to proliferate negativities opposing your organization.

3. Social Media Marketing Makes You Lose Control

The things you post online, particularly via social media methods, can definitely go viral and circulate like wildfire in the online sphere. This can prove advantageous for you if it creates positive results. On the other hand, you really have no control over things you publish on the internet and everything is readily available for anyone– including negative and malicious elements on the internet. They can utilize your things to chastise you or disperse wrong info that will ruin your online reputation.

As always you can speak with experts who handle SMM for you on a regular basis, like the folks at JHG Media Group. Whenever you’re establishing your social media advertising and marketing initiative, you want to do it properly, the most beneficial way.

Staying Ahead of the Curve With Social Media

Social media networks

Let’s face it, technology is continuously evolving and social media websites, and apps, are no strangers to fast adaptation. In a world where info shifts by the minute it’s critical to stay in front of the curve and not get left behind in yesterday’s bug fix.

It’s 2015 and social networks and platforms are are always changing and adapting to boost or streamline the end user’s experience. That’s fantastic from a user’s standpoint, but as a business what are the best methods to remain relevant, stay in front of your customer, and ensure you’re using the most current trends?

Get Mobile.
Everyone is going mobile and if the capability of a website or app isn’t mobile friendly over fifty percent of the site visitors will go somewhere else instantly. With the expanding number of smartphones and tablets, an expanding variety of people are utilizing these as their primary internet access device. Businesses both large and small are beginning to implement a sleek, responsive layout to accommodate mobile devices. This is not simply an accommodation, it’s a necessity because it’s the future style of the internet. Mobile has already become the default way the internet is viewed by most users online, and the look of the web is only going to do the same. Redesign not only your site for mobile functionality but additionally make your social media articles mobile friendly by keeping them short and to the point.

Get Specific.
Gone are the times in which visitors will accept a blanket response for their questions. They want facts and the want details and they don’t want to read a load of text to get the answers. We live in an age where no one has to ever wonder about anything, the truth is always at our fingertips. With the correct SEO and keywords in your social media posts you can drive the best type of identified traffic straight to your website.

google analytics, social media, SEO

Be a Star.
This year Google modified their formula yet again to focus more on sites with rating abilities. Heck, they also have their own rating system now as well! They understood that consumers are more likely to rely on their peers when it involves buying over the internet instead of someone, or some business, seeking to sell them products. The general public tends to trust the experiences other people who have already done what they are looking to do, such as buy a lamp on Amazon. In a matter of seconds a customer can tell if the provider is reliable based on their reviews.

Be More Analytic.
With so many new networks arising and escalating costs for advertising or subscriptions, you need to make sure what is working and what is not. Social marketing is becoming more quantifiable and a ton of social media platforms have integrated tracking functionalities. Google Analytics isn’t the only system on the web anymore, WordPress Stats and Facebook Insights supply excellent information for you to better know your target market demographic.

Staying ahead of the curve with social media is always a moving target, but using these tips you must be able to keep up quite well and make sure you are connecting with your viewers.

Why Every Business Needs Google Plus

google-Plus-iconSocial media websites the likes of Friendster and Myspace were once all the rage. Today it’s Facebook and tomorrow there will probably be another social media giant. There’s an obvious pattern here. Adoption rates skyrocket in one social media website. Then, a new website becomes the next “in” place to be and new users move to a new location.  We at JHG Media believe Google+ is critical to any online brand management.

So, is Facebook on its way out? It might be when you view the amazing growth of Google+. Registered users from the end of 2012 to the end of 2013 went from 435 million to 1.15 billion. That number puts Google+ in a second-place position behind Facebook, which sits at the top with 1.23 billion registered users. Will Google+ overtake the number one position? It might. Read on. 

 

Why You or Your Marketing Team Should Double Down On Google+

Marketers who use Google Plus are now given a boost in how Google rates search engine results. If there are 100 active engagement followers on your Google+ page, your search engine ranking results of your website can see a boost of 14 positions. Such a change could place your website onto the first page for your niche.

The reason this is possible is that a year ago, Google has combined Google+ into its entire family of services. Google Local and Google Search, along with Google+, Gmail, Blogger and Youtube are all one complete group; in other words, one login for everything.

There’s something else. When you own a Google Plus profile, you can claim authorship on copy produced by you. You’re the author and no matter where your material is placed, Google now recognizes you as the original author. What does that mean? Well, as original content, Google places a higher relevance on your “original” text.

What’s more, you can link to your content from your Google+ profile, thereby allowing an easy flow to your entire original content when someone Googles your name. With these links, your credibility grows, your exposure expands and your search engine rankings increase.

 

Google’s Circles Add Another Marketing Factor

The “circle” concept in Google Plus lets a marketer create groups constructed from the type of relationship you have with each person. Circles can be generated in a varying medley of possibilities in Google+, thereby allowing you to send messages to each group or to all of your circles together. 

The reverse is possible, in that you can get updates from selected contacts, in order to get a better understanding of your audience. Add G-mail into the picture and you can blast a Google+ post to circle contacts via an e-mail.

Google+ Circles

 

Business Connections and Google+ Go Hand-in-Hand

Google Plus is a better connection to the business community than Twitter or Facebook. It contains easier methods for placing important messages to your audience. What’s amusing is that there aren’t too many experts spouting the business virtues of Google+. Yet, it seems as though everyone agrees that Google+ is an important social media platform. If that’s the case, there’s a real urgency that you use Google+ in your social media marketing strategy.

Posted by: Joel Canter

Social Media for Business Marketing and Online Brand Management

Online Brand Management

Most business leaders know about social media and online brand management. They’re familiar with Facebook, Twitter and Google+, but they don’t recognize these social media websites as part of their business marketing plan. The point to realize is that if the largest corporations of the Fortune 500, such as Exxon Mobile, Walmart and Southwest Air, are using social media, it’s probably a marketing format to check out for your business.

An ever-growing segment of the population uses social media. Plus, it’s not just an area where kids communicate with one another. Social Media is also a location where businesses, both large and small, are testing and successfully imprinting their brand on the general public in order to get additional sales and revenue. It’s turning out to be a great way to grow associations with future customers by turning content into sales.

wikipediaIf you want to enter the social media realm, grasping the essence of social media is imperative. Using wikipedia.com and merriam-webster.com derives the following definition of social media:

Social media is the electronic communication, via online sources and mobile technology, through which users create accessible web-based communities to converse with user-generated content.

Read on to get an in-depth explanation of social media, how big of an experience it has become in the lives of the general population and why it’s now considered a major player in the business marketing world.

 

A Little History about Social Media

Social media is more than just Twitter and Google+. Many don’t realize that social media owns a history that goes further back than February 2004, when Facebook started.

The Great Blizzard of 1978 gave Ward Christensen and Randy Seuss, both members of the Chicago Area Computer Hobbyists’ Exchange (CACHE), time to develop their Computerized Bulletin Board System (CBBS), which gave members of CACHE a way to share information with each other. CBBS was the start of a “forum” to communicate through computers.

In 1979, Usenet was developed for communication between the University of North Carolina and Duke University. In 1989, Tim Berners-Lee, a British engineer at the European Particle Physics Lab in Switzerland, called CERN, invented the World Wide Web and in 1993, his ideas, such as hypertext markup language (html), were set as standards for the new Internet.

htmlA group named Beverly Hills Internet (BHI) created Geocities in 1994, which gave Internet users a location for making their own websites. In 1997, SixDegrees.com allowed users to list friends and establish profiles. The same year, America Online (AOL) created a way for their customers to chat with one another. Friends Reunited, a website of former British school friends, began in 1999. It’s considered the first social network of any prominence.

In 2002, the social networking website called Friendster allowed United States (U.S.) users in and three months later there were three million Friendster customers. The same year, 34 million people were on AOL. In 2003, MySpace created a replica of Friendster. The following year, Facebook was launched, which was viewed as a form of Friendster for college students. Twitter started in 2006. Facebook’s users outnumbered MySpace users in 2008 and by 2009, Facebook had twice the users as MySpace. 

 


In 2013, the social media statistics are as follows:

  • socialYouTube – four billion views per day and a billion monthly users
  • Facebook – 1.11 billion users
  • Twitter – 500 million users, over 200 million are active users
  • Apple – 50 billion apps
  • Tumblr – purchased by Yahoo!, 170 million users and 100 million blogs
  • Flikr – 87 million users, eight billion photos
  • Instagram – 100 million users, four billion photos
  • LinkedIn – 225 million users
  • Pinterest – 48.7 million users
  • WordPress – 74 million blogs
  • Dropbox – 100 million users, 1 billion files uploaded daily
  • Google+ – 343 million users
  • Reddit – 69.9 million users, 4.8 billion pages views each month

 

 

Growth in Mobile Devices

In February 2013, there were over 6.8 billion mobile subscribers in the world. In a Feb. 7, 2013 article in The Guardian, Cisco, a networking company, reported that mobile devices, such as tablets and smart phones, will outnumber the 7.1 billion people in the world by the end of 2013. Mobile Factbook 2013 predicts we will see 7.5 billion worldwide mobile devices by the mobile devicesend of 2014 and 8.5 billion by the end of 2016. The International Telecommunications Union reports that there were 2.1 billion mobile web users at the end of 2012. Portia Research says that a total of 7.8 trillion social media messages were sent in 2011, with 9.6 trillion in 2012. The use of social media is growing with mobile devices added to its usage.

For businesses, social media is replacing a sales staff as a mode to connect to customers. Today, your future customers are looking for your business and your products through a social media website. Also, appealing to new customers is a new possibility through social media, thereby dropping the need for a company sales force.

 

 

Foundations of the Social Media Platform

 

 A social media platform involves five basic features. The five principles of social media include:

  • Sharing – If you want social media to work, you must participate.
  • Openness – Everyone participates with open communications. There is nothing to hide in a social media environment.
  • Back-and-Forth Conversation Dialogue goes both ways in a social media setting. Traditional business advertising is usually one-way. Businesses interact through social media to harvest new customers, instead of drawing up one-way ads.
  • Similar Interests Social media communities congeal because of like-minded interests. Businesses can tap into an activity or a hobby of potential customers.
  • It’s Everywhere Few places of the world exist without a connection to the Internet, especially with mobile devices.

 

What is Social Media Used For?

 

Users of social media perform a number of functions through it. The following are daily activities performed in the social media world:

  • Blogging – The word “blog” is an abbreviation of “weblog.” A blog registers one’s opinions, thoughts or other useful information. Good blogs are written in a relaxed manner. If created correctly, a blog brings about reader participation.
  • Micro Blogging – Limited space means that micro blogging is short, sweet and to the point. Twitter entails micro blogging. A business can provoke participation with micro blogs.
  • Networks – LinkedIn and Facebook networks are examples of bringing people together who have common interests.
  • Wikis – Wikipedia.com is a wiki that lets people create content in a collaborative effort.
  • Content Specific – Networking via a particular type of content is possible with some social media websites, such as Flickr (photos), or YouTube (videos).
  • Podcasts – iTunes is Apple’s social media that allows the sharing of video and audio podcasts.
  • Forums – Topics of a similar nature are discussed in forums.

 

Social Media and the Business Tie-In

Low Cost – An initial advantage for a business getting into social media marketing is that it’s inexpensive. Small businesses that have a marketing department of one, the same person who owns the company and the one who removes the trash, can play along with the big companies in the social media world. Customer interaction is possible and high advertising budgets aren’t necessary.

exposureExposure – Your business gets strong coverage through social media contact. Hubspot’s 2013 State of Inbound Marketing Annual Report, developed after interviewing 3,300 worldwide marketers, revealed the following: More than double the sales leads come through social media than by means of telemarketing, trade shows or direct mail. Companies that produce more than 1,000 Facebook “likes” also see close to 1,400 website visits per day. Forty-six percent of online shoppers use social media to formulate buying decisions. 

Research – Studies show that 65 percent of today’s businesses are using social media as a tool for learning what customers want. With engagement into social media websites, you can analyze the most visited communities to estimate buying trends. And, since social media possesses a sense of openness, you can ascertain honest opinions about various products and services.

Customer Loyalty – Businesses are noticing that their customers expect to find them in the social media world. When your business shows up on social media websites in communities that your customer visits regularly, you acquire loyalty that expands through other social media connections and friends. Since there’s a similarity in thought within these social media communities, leads harvested through this source are better than those coming from a random marketing approach. By keying into a niche in a social media website, you can target those customers who are more likely to seek your product or service.

 

Ideas for Businesses in the Social Media World

It’s always a good idea in the business world to learn from the successes or mistakes of others. The following are thoughts that help businesses navigate through the social media environment:

  • Use a Casual Voice – Speak the language of the social media website, not the talk of your business. Don’t be pushy. Ask questions. Present a conversational tone.
  • Give Value – Customers will react better when you offer something valuable. It might be valuable information in a blog or a discount. When the customer appreciates your offering, they become loyal.
  • Call to Action – Ask customers to buy your product, call your store or visit your website. The plus with dealing with social media is that you aren’t buying an expensive magazine ad or roadside billboard. Text or images that you create produce the action here.
  • Maintain the Dialogue – You aren’t the dictator of the social media website. Everyone participates. Talk to these people in a conversational tone and let them respond. Learn what they prefer. You might discover a new market for your business. By adhering to the two-way conversations inherent with social media, you can develop a following and future business.

 

Social Media is Here to Stay

The numbers show it. People love their mobile devices, from smart phones to tablets, and the number of subscribers with mobile communication gadgets that connect to web-based services is going up. So too, is the volume of customers on social media websites. As business marketing efforts migrate to greater social media participation, more sophisticated content, complete with maximum quality video, audio and imagery, will be required.

There’s no doubt that social media marketing isn’t disappearing. So, if you want to compete in today’s business world, it’s time to climb aboard the social media train and discover how well it can help your company. Once you’re on the social media track, you’ll never look back.

 Posted by: Joel Canter

JHG Media Makes Social Media Marketing Easy

I LikeThe hard work that JHG Media puts in gives you an easy entry into social media marketing. It starts by listening to your ambitions. It continues by engaging our creative talents in revealing your promise to your customers, what is called your brand. We seek to understand your customers. By altering your message through the changing social media world, we help you convince customers that you have what they need to buy. Allow the social media experts at JHG Media to awaken your social media presence.

Social networks are the new arena for making the public aware of a company’s brand. Keen business marketers are utilizing social media marketing to gain insights about their consumers and to wage full public relations campaigns. The one-on-one communication indicative of social networks gives businesses a top marketing tool to produce an effective personality and approachable style which is perfect for winning over customers. You’re no longer an unknown. Instead, your business is transparent and your audience likes you and encourages friends to buy your product.

JHG Media’s philosophy is to address your social media presence on multiple fronts. A deliberate strategy is devised to mesh your message into the social media realm, connecting your audience to your business. The ultimate goal is to bring more customers into your business.

No two companies are alike. That is why it’s important for our team to work with you and tailor a plan that matches your product to your intended audience in a way that guarantees your marketing dollars are well-spent. You gain thoroughly thought-out social media content that contains your business brand and boosts your company’s image to pull in a bigger audience.

JHG MediaHere are specific services offered by JHG Media:

  • Website Optimization and Design
  • A Customized Social Media Strategy
  • Developing a Content Tactic
  • Managing Social Media Content
  • Social Network Assessments
  • Blog Creation and Blogging
  • Social Media Observations and Analysis
  • Marketing Campaign Publicity
  • Social Media Public Relations
  • Developing Social Media Contests
  • Social Media Advertising

 

Related Links: Social Media Marketing: Hot or NOT for 2014?The 12 Best Social Media Marketing Tips of 2013

Posted by: Joel Canter

 

Boost Your Online Presence With JHG Media

social media marketingIf the online presence of your business is bringing in a big zero for sales, give JHG Media just six months (probably even less time than that) and we’ll show you how your social network works to boost the company bottom line. By coupling your company website with a branded social media network you have enormous power to increase your company’s trust and brand awareness.  By distributing trending and relevant content on the likes of blogs, image sharing sites, youtube, profile sites, etc, your business will garner its own Internet buzz.

Your business gains more than a website. It becomes a social media presence. With JHG Media behind you, social media marketing turns into a major source of potential sales leads. Your business receives a thorough social media marketing plan. Using state-of-the-art technology, your message is multiplied through a number of social media channels to give you recognizable results. 

 

 

You Receive a Return on Investment (ROI) with JHG Media

Don’t stay with simply a mediocre website. Add a social media marketing plan to turn your online presence into an explosion of sales for your company. When you expand the visibility of your business through the JHG Media content approach, you’re sure to witness some positive return on your investment. Plus, results show up within the first 90 days with JHG Media on your side. 

 

Online Brand ManagementBoost Favorable Comments about your business in top social media websites via content that multiplies. This content contains links back to your webpages. 

Perk up Keyword Levels to the major landing pages within your website. 

Increase Traffic to your website. 

Grow the Online Presence of your business with social media marketing. 

Boost Your Brand through a social media awareness of your message. 

 

The best aspect about using JHG is that we do the heavy social media marketing, while you operate your company. Please contact JHG Media to learn how we can help your business.

Posted by: Joel Canter 

Learn How to Harness the Power of Social Media Marketing Networks

JHG Media“People influence people. Nothing influences people more than a recommendation from a trusted friend. A trusted referral influences people more than the best broadcast message. A trusted referral is the Holy Grail of advertising.” – Mark Zuckerberg, Facebook

At JHG Media, we help our clients harness the power of social media marketing networks to build your brand with our straightforward approach. As the use of social networks grows, so too does your business. Basic marketing principles are applied by JHG Media into the online world to boost traffic to your website. By streams of social media, avenues are established to route traffic from influential online sources to your business.

Are You a Doubter of the Power of Social Media Marketing?

You may see customer traffic on your website, but you can bring in exponentially more prospects through social media avenues. Furthermore, a social media presence can provoke trust in your company’s brand, which leads to more people putting down dollars to buy your product or services. You see more online activity with JHG Media’s diligent content generation. Think of it as your own “Breaking News” service. Content style varies from press releases, videos and photos to articles, color graphs and podcasts. Your message booms across multitudes of social media channels. Others “Like” or “retweet” your brand to boost trust and confidence in your business, which builds to more quality sales leads…  Social Media Marketing at its best!

 

Posted by: Joel Canter 

Using New Twitter Features for Online Marketing

twitter features, jhg media group

Marketers love social media– and for good reason. Social networking has made it much easier than ever for marketing experts to tap straight into the mind of their viewers and purposefully connect with both existing and prospective clients by generating material that will ignite each of their unique interests.

With the use of social marketing, nevertheless, comes great responsibility. Responsibility to not simply keep up with what your customers– and the users you hope will become your followers– have an interest in but to additionally focus on the most up to date social updates and what they are able to add to your marketing arsenal.

So, what were the latest updates to hit the Twittersphere this year? And more notably, how can online marketers and entrepreneurs make sure to capitalize on them to captivate their target audience and bring in value to their social strategy?  Let’s take a look at the new Twitter features:

1. Video Tweets

Twitter has a new and more native way of incorporating rich media to tweets. The new element allows people to record, modify, and distribute their own video clips on Twitter with a video- friendly program. It’s safe to say that it could take your ordinary YouTube video to another level.

Just what it indicates to marketers

In the past, Twitter users could just share videos from third-party internet sites like YouTube, twitter features, jhg media groupVimeo, and Vine from the mobile app. The new video element enables marketers to create videos from anyplace, organically distribute these videos, and enjoy improved audience involvement that typically comes following this kind of rich media.

2. Personal Tweets

Twitter users are now able to share tweets privately within a DM (Direct Message) with the click of a button, making sharing public material in private chats easier than ever.

What it implies to marketers

This is a valuable way for other Twitter users to share brand messages with one another, making highly focused word-of-mouth advertising for brands with a committed follower base.

For instance, visualize a Twitter user finds a discount code or a special offer for a product or service that he or she loves. If the Twitter user knows a friend or relative that might just love it too, the new personal tweet feature will enable him or her to pass the message right to somebody who could be interested in making a purchase. And as the old saying goes, word-of-mouth is constantly the greatest type of promotion!

3. Timeline Algorithm

Twitter CFO Anthony Noto hinted earlier this year at coming changes to the reverse sequential order of the platform’s timeline.

The organization of Twitter’s timeline has not altered since the site was built eight years ago. Though users have become accustomed to it, it might not be the most helpful in terms of overall user experience, particularly as it applies to marketing professionals For example, very appropriate tweets can typically get hidden at the end of the feed if the individual doesn’t have the app open.

What it suggests to marketing professionals.

Marketing professionals need to get a little bit more strategic in the messaging they drive out via Twitter– as well as how they move it out– to keep ahead of the curve with the new timeline algorithm.

A couple of techniques marketing pros can potentially fight the change and remain at the top of the feed is to strategically respond, thoroughly pick the right hashtags, and constantly post share- and engagement-worthy content.twitter, jhg media group

Social media programs are continuously adapting to the desires and needs of users. It’s up to marketing professionals to determine how to roll with the punches and make use of the new elements to their advantage as they crop up.

So if you haven’t been taking advantage of these new functions in your business this year, you ought to be. But as the saying goes, there’s no time like the present … so get tweeting!  And if you need some help taking that off your plate, call JHG Media Group, we’ll get you tweeting!

Send Money with Facebook?

Send money with facebook

Facebook has combined all of the tasks we do on a daily basis and incorporated them into their site. This makes life as a whole lot less complicated for users. Now we can discuss and share our lives, like always, message our friends in Messenger, make phone calls, make video calls, and the latest inclusion, send cash! Let’s take a look at this money situation …

Facebook just uncovered an all new service that helps you send money by means of its instant messaging app, Facebook Messenger. It’s kinda like existing services from SnapChat, Square, and Venmo, letting you immediately exchange cash with other individuals both far and wide. But there’s a substantial distinction: It works on Facebook.

Now that you can send money with Facebook instantaneously, all of a sudden, it’s way simpler for a big chunk of the population to send out and receive cash. But friend-to-friend payments can also feed the much greater objectives of Mark Zuckerberg and company.

The moment Facebook has your bank card, it can easily tempt you with other purchases too.
Facebook’s new payments tool encourages all those millions of Facebookers to keep their credit card details on the company’s machines. And this will most likely feed Facebook’s initiatives to turn itself into a sort of e-commerce engine that competes directly with the likes of Amazon.Facebook is currently trying out a “buy” button on its social network that lets you immediately buy stuff that shows up in your newsfeed. However such button is a whole lot more effective and easier to click if you’ve already typed in your card into Facebook.

Facebook is going in the same direction as Apple and Google. It wishes to be the spot where you spend not only your time but your cash.

Payments On Facebook Are No Surprise

The new Facebook service is not a surprise. Last summer, David Marcus, the Chief Executive How to send money from FacebookOfficer of payments giant PayPal, joined Facebook to manage Messenger. And subsequently, on a Facebook earnings call, CEO and creator Mark Zuckerberg suggested that Messenger would dovetail with some kind of peer-to-peer payments service.

Meanwhile, Snapchat incorporated a payments method to its favored messaging app, piggybacking on an existing tool from San Francisco start-up Square. But Snapchat isn’t nearly as well-known as Facebook. And its variety of other services is not even close to as big.

The Facebook social network is used by over 1.3 billion users globally, and Messenger now provides services to close to 500 million, according to the company’s most current public numbers. That’s probably about two and a half times the volume on SnapChat.

This indicates that many more users are likely to use Facebook’s payments solution in comparison to others. But more vital for Facebook, especially due to the fact that it claims it’s never going to charge for sending and receiving funds, is your data, in this particular situation, your credit card numbers. To send money, you will have to save your Visa or Mastercard details with Facebook. To receive money, the company revealed, you will have to do the very same. And once Facebook has that information, it is able to construct out services– revenue-generating services– that motivate you to spend.

So on one hand it makes it more convenient for users to send money to each other and the appealing aspect is that they don’t take a cut. However, alternatively, Facebook is gearing up to take on significant online retailers. What are your thoughts? Is it good to have the convenience or does this worry you that it would be far too easy to spend?

JHG Media Group offers social media management, SEO services, and content development to small and medium sized businesses around the globe.

Pros and Cons to Social Media Marketing

social media marketing

In the last few years, Social Media has grown from being a simple digital channel for “socializing” with other media, into one of the most powerful digital marketing means for brands and businesses. It has shown an extremely affordable way for marketing and advertising in a fresh, subtle and really personal way. Companies are actually multiplying their Social Media Marketing budgets during the next five years.

Let’s take a look at the pros of social media advertising for business:

1. Social Media Marketing is Low Cost

Just one of the main advantages of SMM over conventional media advertising and various other virtual marketing channels is the significantly lower cost that makes it really appealing for businesses. One of the most popular social media organizations are practically cost-free to enroll and all instruments for connecting with other people are all offered free of charge.

Nevertheless, to get more marketing mileage for your Social Media Marketing efforts, companies are buying a full SMM program method. The market standard for SMM is anywhere between $4,000 and $7,000 a month but this is still relatively a lot lower cost that the standard advertising and marketing funds most companies have.

2. Social Media Marketing is Fast

If you have something to market or have some headlines or new info that you would like to publish or update to your target markets, you can rely on Social Media Marketing for speedy action and swift results. You can also integrate your website with your social network channels, so automatic or fresh updates are instantly distributed the minute you have something new to offer. It can be helpful for your company as two-thirds of mens and women on the internet that use social media networks like blogs can have their purchasing choices influenced by what they read in these blogs.

3. Social Media Advertising and marketing Creates Interaction

One of the problems many companies run into with conventional ways of sales and advertising is preserving a solid, long-term connection with their existing customers. The appeal of Social Media Marketing is that it is based and is powered by social interaction, which ultimately creates confidence you and your audience. The more you nurture a regular interaction and communication with your viewers, the more you’ll generate a better and lengthier term of relationship– that would lead to lucrative results for your business.

social media marketing, jhg group

And there’s always the opposite side of the coin. Below are the list of a few cons to social media marketing for your company:

1. Social Media Marketing is Time Intensive

Industry documents state that up to 64 % of digital marketers invest at least 6 hours on Social Media Marketing. A good 37 % on the other hand spends over 11 hours on SMM. This is relatively time consuming for many company owners who wish to get results from their SMM initiatives. The problem however is if not done properly, all your SMM initiatives and the time spent on such will provide completely useless outcomes or traffic that will not convert into leads or sales.

2. Social Media Marketing Produces Detrimental Users

One more problem with Social Media is that it attracts all kinds of individuals, even the unfavorable and destructive ones. These kinds of negative aspects consist of spammers, fraudsters, trolls and all other types of harmful individuals all out to do harm to your online reputation. These involves adverse comments which, while most are truly legitimate feedbacks, a few are just intended to proliferate negativities opposing your organization.

3. Social Media Marketing Makes You Lose Control

The things you post online, particularly via social media methods, can definitely go viral and circulate like wildfire in the online sphere. This can prove advantageous for you if it creates positive results. On the other hand, you really have no control over things you publish on the internet and everything is readily available for anyone– including negative and malicious elements on the internet. They can utilize your things to chastise you or disperse wrong info that will ruin your online reputation.

As always you can speak with experts who handle SMM for you on a regular basis, like the folks at JHG Media Group. Whenever you’re establishing your social media advertising and marketing initiative, you want to do it properly, the most beneficial way.

Staying Ahead of the Curve With Social Media

Social media networks

Let’s face it, technology is continuously evolving and social media websites, and apps, are no strangers to fast adaptation. In a world where info shifts by the minute it’s critical to stay in front of the curve and not get left behind in yesterday’s bug fix.

It’s 2015 and social networks and platforms are are always changing and adapting to boost or streamline the end user’s experience. That’s fantastic from a user’s standpoint, but as a business what are the best methods to remain relevant, stay in front of your customer, and ensure you’re using the most current trends?

Get Mobile.
Everyone is going mobile and if the capability of a website or app isn’t mobile friendly over fifty percent of the site visitors will go somewhere else instantly. With the expanding number of smartphones and tablets, an expanding variety of people are utilizing these as their primary internet access device. Businesses both large and small are beginning to implement a sleek, responsive layout to accommodate mobile devices. This is not simply an accommodation, it’s a necessity because it’s the future style of the internet. Mobile has already become the default way the internet is viewed by most users online, and the look of the web is only going to do the same. Redesign not only your site for mobile functionality but additionally make your social media articles mobile friendly by keeping them short and to the point.

Get Specific.
Gone are the times in which visitors will accept a blanket response for their questions. They want facts and the want details and they don’t want to read a load of text to get the answers. We live in an age where no one has to ever wonder about anything, the truth is always at our fingertips. With the correct SEO and keywords in your social media posts you can drive the best type of identified traffic straight to your website.

google analytics, social media, SEO

Be a Star.
This year Google modified their formula yet again to focus more on sites with rating abilities. Heck, they also have their own rating system now as well! They understood that consumers are more likely to rely on their peers when it involves buying over the internet instead of someone, or some business, seeking to sell them products. The general public tends to trust the experiences other people who have already done what they are looking to do, such as buy a lamp on Amazon. In a matter of seconds a customer can tell if the provider is reliable based on their reviews.

Be More Analytic.
With so many new networks arising and escalating costs for advertising or subscriptions, you need to make sure what is working and what is not. Social marketing is becoming more quantifiable and a ton of social media platforms have integrated tracking functionalities. Google Analytics isn’t the only system on the web anymore, WordPress Stats and Facebook Insights supply excellent information for you to better know your target market demographic.

Staying ahead of the curve with social media is always a moving target, but using these tips you must be able to keep up quite well and make sure you are connecting with your viewers.

Why Every Business Needs Google Plus

google-Plus-iconSocial media websites the likes of Friendster and Myspace were once all the rage. Today it’s Facebook and tomorrow there will probably be another social media giant. There’s an obvious pattern here. Adoption rates skyrocket in one social media website. Then, a new website becomes the next “in” place to be and new users move to a new location.  We at JHG Media believe Google+ is critical to any online brand management.

So, is Facebook on its way out? It might be when you view the amazing growth of Google+. Registered users from the end of 2012 to the end of 2013 went from 435 million to 1.15 billion. That number puts Google+ in a second-place position behind Facebook, which sits at the top with 1.23 billion registered users. Will Google+ overtake the number one position? It might. Read on. 

 

Why You or Your Marketing Team Should Double Down On Google+

Marketers who use Google Plus are now given a boost in how Google rates search engine results. If there are 100 active engagement followers on your Google+ page, your search engine ranking results of your website can see a boost of 14 positions. Such a change could place your website onto the first page for your niche.

The reason this is possible is that a year ago, Google has combined Google+ into its entire family of services. Google Local and Google Search, along with Google+, Gmail, Blogger and Youtube are all one complete group; in other words, one login for everything.

There’s something else. When you own a Google Plus profile, you can claim authorship on copy produced by you. You’re the author and no matter where your material is placed, Google now recognizes you as the original author. What does that mean? Well, as original content, Google places a higher relevance on your “original” text.

What’s more, you can link to your content from your Google+ profile, thereby allowing an easy flow to your entire original content when someone Googles your name. With these links, your credibility grows, your exposure expands and your search engine rankings increase.

 

Google’s Circles Add Another Marketing Factor

The “circle” concept in Google Plus lets a marketer create groups constructed from the type of relationship you have with each person. Circles can be generated in a varying medley of possibilities in Google+, thereby allowing you to send messages to each group or to all of your circles together. 

The reverse is possible, in that you can get updates from selected contacts, in order to get a better understanding of your audience. Add G-mail into the picture and you can blast a Google+ post to circle contacts via an e-mail.

Google+ Circles

 

Business Connections and Google+ Go Hand-in-Hand

Google Plus is a better connection to the business community than Twitter or Facebook. It contains easier methods for placing important messages to your audience. What’s amusing is that there aren’t too many experts spouting the business virtues of Google+. Yet, it seems as though everyone agrees that Google+ is an important social media platform. If that’s the case, there’s a real urgency that you use Google+ in your social media marketing strategy.

Posted by: Joel Canter

Social Media for Business Marketing and Online Brand Management

Online Brand Management

Most business leaders know about social media and online brand management. They’re familiar with Facebook, Twitter and Google+, but they don’t recognize these social media websites as part of their business marketing plan. The point to realize is that if the largest corporations of the Fortune 500, such as Exxon Mobile, Walmart and Southwest Air, are using social media, it’s probably a marketing format to check out for your business.

An ever-growing segment of the population uses social media. Plus, it’s not just an area where kids communicate with one another. Social Media is also a location where businesses, both large and small, are testing and successfully imprinting their brand on the general public in order to get additional sales and revenue. It’s turning out to be a great way to grow associations with future customers by turning content into sales.

wikipediaIf you want to enter the social media realm, grasping the essence of social media is imperative. Using wikipedia.com and merriam-webster.com derives the following definition of social media:

Social media is the electronic communication, via online sources and mobile technology, through which users create accessible web-based communities to converse with user-generated content.

Read on to get an in-depth explanation of social media, how big of an experience it has become in the lives of the general population and why it’s now considered a major player in the business marketing world.

 

A Little History about Social Media

Social media is more than just Twitter and Google+. Many don’t realize that social media owns a history that goes further back than February 2004, when Facebook started.

The Great Blizzard of 1978 gave Ward Christensen and Randy Seuss, both members of the Chicago Area Computer Hobbyists’ Exchange (CACHE), time to develop their Computerized Bulletin Board System (CBBS), which gave members of CACHE a way to share information with each other. CBBS was the start of a “forum” to communicate through computers.

In 1979, Usenet was developed for communication between the University of North Carolina and Duke University. In 1989, Tim Berners-Lee, a British engineer at the European Particle Physics Lab in Switzerland, called CERN, invented the World Wide Web and in 1993, his ideas, such as hypertext markup language (html), were set as standards for the new Internet.

htmlA group named Beverly Hills Internet (BHI) created Geocities in 1994, which gave Internet users a location for making their own websites. In 1997, SixDegrees.com allowed users to list friends and establish profiles. The same year, America Online (AOL) created a way for their customers to chat with one another. Friends Reunited, a website of former British school friends, began in 1999. It’s considered the first social network of any prominence.

In 2002, the social networking website called Friendster allowed United States (U.S.) users in and three months later there were three million Friendster customers. The same year, 34 million people were on AOL. In 2003, MySpace created a replica of Friendster. The following year, Facebook was launched, which was viewed as a form of Friendster for college students. Twitter started in 2006. Facebook’s users outnumbered MySpace users in 2008 and by 2009, Facebook had twice the users as MySpace. 

 


In 2013, the social media statistics are as follows:

  • socialYouTube – four billion views per day and a billion monthly users
  • Facebook – 1.11 billion users
  • Twitter – 500 million users, over 200 million are active users
  • Apple – 50 billion apps
  • Tumblr – purchased by Yahoo!, 170 million users and 100 million blogs
  • Flikr – 87 million users, eight billion photos
  • Instagram – 100 million users, four billion photos
  • LinkedIn – 225 million users
  • Pinterest – 48.7 million users
  • WordPress – 74 million blogs
  • Dropbox – 100 million users, 1 billion files uploaded daily
  • Google+ – 343 million users
  • Reddit – 69.9 million users, 4.8 billion pages views each month

 

 

Growth in Mobile Devices

In February 2013, there were over 6.8 billion mobile subscribers in the world. In a Feb. 7, 2013 article in The Guardian, Cisco, a networking company, reported that mobile devices, such as tablets and smart phones, will outnumber the 7.1 billion people in the world by the end of 2013. Mobile Factbook 2013 predicts we will see 7.5 billion worldwide mobile devices by the mobile devicesend of 2014 and 8.5 billion by the end of 2016. The International Telecommunications Union reports that there were 2.1 billion mobile web users at the end of 2012. Portia Research says that a total of 7.8 trillion social media messages were sent in 2011, with 9.6 trillion in 2012. The use of social media is growing with mobile devices added to its usage.

For businesses, social media is replacing a sales staff as a mode to connect to customers. Today, your future customers are looking for your business and your products through a social media website. Also, appealing to new customers is a new possibility through social media, thereby dropping the need for a company sales force.

 

 

Foundations of the Social Media Platform

 

 A social media platform involves five basic features. The five principles of social media include:

  • Sharing – If you want social media to work, you must participate.
  • Openness – Everyone participates with open communications. There is nothing to hide in a social media environment.
  • Back-and-Forth Conversation Dialogue goes both ways in a social media setting. Traditional business advertising is usually one-way. Businesses interact through social media to harvest new customers, instead of drawing up one-way ads.
  • Similar Interests Social media communities congeal because of like-minded interests. Businesses can tap into an activity or a hobby of potential customers.
  • It’s Everywhere Few places of the world exist without a connection to the Internet, especially with mobile devices.

 

What is Social Media Used For?

 

Users of social media perform a number of functions through it. The following are daily activities performed in the social media world:

  • Blogging – The word “blog” is an abbreviation of “weblog.” A blog registers one’s opinions, thoughts or other useful information. Good blogs are written in a relaxed manner. If created correctly, a blog brings about reader participation.
  • Micro Blogging – Limited space means that micro blogging is short, sweet and to the point. Twitter entails micro blogging. A business can provoke participation with micro blogs.
  • Networks – LinkedIn and Facebook networks are examples of bringing people together who have common interests.
  • Wikis – Wikipedia.com is a wiki that lets people create content in a collaborative effort.
  • Content Specific – Networking via a particular type of content is possible with some social media websites, such as Flickr (photos), or YouTube (videos).
  • Podcasts – iTunes is Apple’s social media that allows the sharing of video and audio podcasts.
  • Forums – Topics of a similar nature are discussed in forums.

 

Social Media and the Business Tie-In

Low Cost – An initial advantage for a business getting into social media marketing is that it’s inexpensive. Small businesses that have a marketing department of one, the same person who owns the company and the one who removes the trash, can play along with the big companies in the social media world. Customer interaction is possible and high advertising budgets aren’t necessary.

exposureExposure – Your business gets strong coverage through social media contact. Hubspot’s 2013 State of Inbound Marketing Annual Report, developed after interviewing 3,300 worldwide marketers, revealed the following: More than double the sales leads come through social media than by means of telemarketing, trade shows or direct mail. Companies that produce more than 1,000 Facebook “likes” also see close to 1,400 website visits per day. Forty-six percent of online shoppers use social media to formulate buying decisions. 

Research – Studies show that 65 percent of today’s businesses are using social media as a tool for learning what customers want. With engagement into social media websites, you can analyze the most visited communities to estimate buying trends. And, since social media possesses a sense of openness, you can ascertain honest opinions about various products and services.

Customer Loyalty – Businesses are noticing that their customers expect to find them in the social media world. When your business shows up on social media websites in communities that your customer visits regularly, you acquire loyalty that expands through other social media connections and friends. Since there’s a similarity in thought within these social media communities, leads harvested through this source are better than those coming from a random marketing approach. By keying into a niche in a social media website, you can target those customers who are more likely to seek your product or service.

 

Ideas for Businesses in the Social Media World

It’s always a good idea in the business world to learn from the successes or mistakes of others. The following are thoughts that help businesses navigate through the social media environment:

  • Use a Casual Voice – Speak the language of the social media website, not the talk of your business. Don’t be pushy. Ask questions. Present a conversational tone.
  • Give Value – Customers will react better when you offer something valuable. It might be valuable information in a blog or a discount. When the customer appreciates your offering, they become loyal.
  • Call to Action – Ask customers to buy your product, call your store or visit your website. The plus with dealing with social media is that you aren’t buying an expensive magazine ad or roadside billboard. Text or images that you create produce the action here.
  • Maintain the Dialogue – You aren’t the dictator of the social media website. Everyone participates. Talk to these people in a conversational tone and let them respond. Learn what they prefer. You might discover a new market for your business. By adhering to the two-way conversations inherent with social media, you can develop a following and future business.

 

Social Media is Here to Stay

The numbers show it. People love their mobile devices, from smart phones to tablets, and the number of subscribers with mobile communication gadgets that connect to web-based services is going up. So too, is the volume of customers on social media websites. As business marketing efforts migrate to greater social media participation, more sophisticated content, complete with maximum quality video, audio and imagery, will be required.

There’s no doubt that social media marketing isn’t disappearing. So, if you want to compete in today’s business world, it’s time to climb aboard the social media train and discover how well it can help your company. Once you’re on the social media track, you’ll never look back.

 Posted by: Joel Canter

JHG Media Makes Social Media Marketing Easy

I LikeThe hard work that JHG Media puts in gives you an easy entry into social media marketing. It starts by listening to your ambitions. It continues by engaging our creative talents in revealing your promise to your customers, what is called your brand. We seek to understand your customers. By altering your message through the changing social media world, we help you convince customers that you have what they need to buy. Allow the social media experts at JHG Media to awaken your social media presence.

Social networks are the new arena for making the public aware of a company’s brand. Keen business marketers are utilizing social media marketing to gain insights about their consumers and to wage full public relations campaigns. The one-on-one communication indicative of social networks gives businesses a top marketing tool to produce an effective personality and approachable style which is perfect for winning over customers. You’re no longer an unknown. Instead, your business is transparent and your audience likes you and encourages friends to buy your product.

JHG Media’s philosophy is to address your social media presence on multiple fronts. A deliberate strategy is devised to mesh your message into the social media realm, connecting your audience to your business. The ultimate goal is to bring more customers into your business.

No two companies are alike. That is why it’s important for our team to work with you and tailor a plan that matches your product to your intended audience in a way that guarantees your marketing dollars are well-spent. You gain thoroughly thought-out social media content that contains your business brand and boosts your company’s image to pull in a bigger audience.

JHG MediaHere are specific services offered by JHG Media:

  • Website Optimization and Design
  • A Customized Social Media Strategy
  • Developing a Content Tactic
  • Managing Social Media Content
  • Social Network Assessments
  • Blog Creation and Blogging
  • Social Media Observations and Analysis
  • Marketing Campaign Publicity
  • Social Media Public Relations
  • Developing Social Media Contests
  • Social Media Advertising

 

Related Links: Social Media Marketing: Hot or NOT for 2014?The 12 Best Social Media Marketing Tips of 2013

Posted by: Joel Canter

 

Boost Your Online Presence With JHG Media

social media marketingIf the online presence of your business is bringing in a big zero for sales, give JHG Media just six months (probably even less time than that) and we’ll show you how your social network works to boost the company bottom line. By coupling your company website with a branded social media network you have enormous power to increase your company’s trust and brand awareness.  By distributing trending and relevant content on the likes of blogs, image sharing sites, youtube, profile sites, etc, your business will garner its own Internet buzz.

Your business gains more than a website. It becomes a social media presence. With JHG Media behind you, social media marketing turns into a major source of potential sales leads. Your business receives a thorough social media marketing plan. Using state-of-the-art technology, your message is multiplied through a number of social media channels to give you recognizable results. 

 

 

You Receive a Return on Investment (ROI) with JHG Media

Don’t stay with simply a mediocre website. Add a social media marketing plan to turn your online presence into an explosion of sales for your company. When you expand the visibility of your business through the JHG Media content approach, you’re sure to witness some positive return on your investment. Plus, results show up within the first 90 days with JHG Media on your side. 

 

Online Brand ManagementBoost Favorable Comments about your business in top social media websites via content that multiplies. This content contains links back to your webpages. 

Perk up Keyword Levels to the major landing pages within your website. 

Increase Traffic to your website. 

Grow the Online Presence of your business with social media marketing. 

Boost Your Brand through a social media awareness of your message. 

 

The best aspect about using JHG is that we do the heavy social media marketing, while you operate your company. Please contact JHG Media to learn how we can help your business.

Posted by: Joel Canter 

Learn How to Harness the Power of Social Media Marketing Networks

JHG Media“People influence people. Nothing influences people more than a recommendation from a trusted friend. A trusted referral influences people more than the best broadcast message. A trusted referral is the Holy Grail of advertising.” – Mark Zuckerberg, Facebook

At JHG Media, we help our clients harness the power of social media marketing networks to build your brand with our straightforward approach. As the use of social networks grows, so too does your business. Basic marketing principles are applied by JHG Media into the online world to boost traffic to your website. By streams of social media, avenues are established to route traffic from influential online sources to your business.

Are You a Doubter of the Power of Social Media Marketing?

You may see customer traffic on your website, but you can bring in exponentially more prospects through social media avenues. Furthermore, a social media presence can provoke trust in your company’s brand, which leads to more people putting down dollars to buy your product or services. You see more online activity with JHG Media’s diligent content generation. Think of it as your own “Breaking News” service. Content style varies from press releases, videos and photos to articles, color graphs and podcasts. Your message booms across multitudes of social media channels. Others “Like” or “retweet” your brand to boost trust and confidence in your business, which builds to more quality sales leads…  Social Media Marketing at its best!

 

Posted by: Joel Canter