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Tag Archives: social media marketing

Using New Twitter Features for Online Marketing

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Marketers love social media– and for good reason. Social networking has made it much easier than ever for marketing experts to tap straight into the mind of their viewers and purposefully connect with both existing and prospective clients by generating material that will ignite each of their unique interests.

With the use of social marketing, nevertheless, comes great responsibility. Responsibility to not simply keep up with what your customers– and the users you hope will become your followers– have an interest in but to additionally focus on the most up to date social updates and what they are able to add to your marketing arsenal.

So, what were the latest updates to hit the Twittersphere this year? And more notably, how can online marketers and entrepreneurs make sure to capitalize on them to captivate their target audience and bring in value to their social strategy?  Let’s take a look at the new Twitter features:

1. Video Tweets

Twitter has a new and more native way of incorporating rich media to tweets. The new element allows people to record, modify, and distribute their own video clips on Twitter with a video- friendly program. It’s safe to say that it could take your ordinary YouTube video to another level.

Just what it indicates to marketers

In the past, Twitter users could just share videos from third-party internet sites like YouTube, twitter features, jhg media groupVimeo, and Vine from the mobile app. The new video element enables marketers to create videos from anyplace, organically distribute these videos, and enjoy improved audience involvement that typically comes following this kind of rich media.

2. Personal Tweets

Twitter users are now able to share tweets privately within a DM (Direct Message) with the click of a button, making sharing public material in private chats easier than ever.

What it implies to marketers

This is a valuable way for other Twitter users to share brand messages with one another, making highly focused word-of-mouth advertising for brands with a committed follower base.

For instance, visualize a Twitter user finds a discount code or a special offer for a product or service that he or she loves. If the Twitter user knows a friend or relative that might just love it too, the new personal tweet feature will enable him or her to pass the message right to somebody who could be interested in making a purchase. And as the old saying goes, word-of-mouth is constantly the greatest type of promotion!

3. Timeline Algorithm

Twitter CFO Anthony Noto hinted earlier this year at coming changes to the reverse sequential order of the platform’s timeline.

The organization of Twitter’s timeline has not altered since the site was built eight years ago. Though users have become accustomed to it, it might not be the most helpful in terms of overall user experience, particularly as it applies to marketing professionals For example, very appropriate tweets can typically get hidden at the end of the feed if the individual doesn’t have the app open.

What it suggests to marketing professionals.

Marketing professionals need to get a little bit more strategic in the messaging they drive out via Twitter– as well as how they move it out– to keep ahead of the curve with the new timeline algorithm.

A couple of techniques marketing pros can potentially fight the change and remain at the top of the feed is to strategically respond, thoroughly pick the right hashtags, and constantly post share- and engagement-worthy content.twitter, jhg media group

Social media programs are continuously adapting to the desires and needs of users. It’s up to marketing professionals to determine how to roll with the punches and make use of the new elements to their advantage as they crop up.

So if you haven’t been taking advantage of these new functions in your business this year, you ought to be. But as the saying goes, there’s no time like the present … so get tweeting!  And if you need some help taking that off your plate, call JHG Media Group, we’ll get you tweeting!

Staying Ahead of Social Media Trends

social media trends

 

Our staff at JHG Media Group are constantly keeping in front of the curve with social media subjects as the appear around the internet. As we are coming to the end of 2015 we are seeing a few of the patterns for social media beginning to change as they progress into 2016. Recently Entrepreneur.com released an article about the top trends that are enhancing social media. We picked our top 3 to share with you here:

1. Facebook is going in the direction of a more mature demographic.

According to an infographic generated by Adweek making use of information from eMarketer detailing the demographic trends in social media for 2016, Facebook is still leading the marketplace with social networking, but it’s there’s a proposed 7.6 percent share boost among people 65 years old and more, the largest share rise with all demographics. The eMarketer information indicates that shares among the younger millennial group (18 – 24 year-olds) will decrease.

It’s forecasted that in 2016, marketers going to rev up their advertising campaigns to contain a lot more focused ads on Facebook making use of the info openly shared on their services. When it comes to different social networks, the 25-to-35 year-old generation nonetheless keeps a stronghold across the board, even though Instagram, Twitter and Tumblr are trending younger. There seems be minimal to absolutely no elderly involvement with Tumblr and Instagram.

This is good for smaller business owners as it permits them to compete with big brands. Now your business can go on the internet and definitely stand out. Most web consumers don’t mind if you’re a giant company but more care about your online presence. This is a win win for smaller companies.

2. The foreseeable future is handheld.

This previous March marked the 1st time the four leading messaging apps around the world amassed the exact same volume of users as the top 4 social networking platforms. These mobile apps not only permit users to text and call long distance connections without paying long-distance charges, but it allows them to make a world where their preferred brands, publications and solutions are merged into one personalized bundle that can be accessed just about anywhere.

New services have realized the impact of delivering their products immediately to their customers via messaging apps: Snapchat’s “Discover” feature debuted within 11 major international publications to excellent recognition and is planning for business expansion. In China, the favored free text message and phone application, WeChat, has integrated accounts of celebrities and primary brand names to its subscription list. This permits users to observe updates from their buddies and favorite stars, get unique mobile-only VIP “cards” to big department stores, organize reservations at popular eateries with a sms message or even donate to UNICEF on a single incorporated application.

social media trends 2016 JHG Media Group

3. Social networks are emerging as search engines.

Whilst Google isn’t going anywhere anytime soon, the manner in which folks search for services and products has grown outside simple SEO. Eighty-eight percent of people online are guided by reviews and internet posts by different people. These individuals are looking straight to internet sites like YouTube and Facebook (where every company has a presence), or in apps such as Yelp. Pinterest, in particular, has a favorable role in this change: its industry is mostly dominated by women in their 30s with younger families, a demographic known to carry out the majority of the purchasing. The service is also shopping centered, jumping people from their tiles instantly to business web pages at a significantly increasing rate.

Stay tuned as we come closer to the end of 2015 to keep on top of social media trends as we transition into 2016. As always, JHG Media is available to help your small to mid sized company remain on top of your social media requirements.

Benefits of Facebook Advertisements

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Every kind of business ought to be aiming to justify their expenses, so if it pertains to creating and running a Facebook, or any kind of advertising campaign, there really should be justification for it. Fortunately, there are a lot of benefits of running a Facebook advertising campaign.

Facebook is the Second most prominent site around the world

Just 2nd to Google and with over 1 billion users a month Facebook is the place individuals mingle. You should not think that advertising on Facebook offers you a likelihood to connect with the whole planet, yet it supplies you with the method to identify people who pertain to your enterprise.

You can easily aim for specifically who you need to reach
Just one of the most essential factors in an advertising campaign is connecting to distinct people. With the capacity to aim for customers by a variety of interests and standards, Facebook advertising is highly targeted and focused.

Facebook offers more intuitive project organization
Although still effective, Facebook’s first campaign framework did not line up completely with the basic design of a marketing project. The three-level initiative framework generates a far more perceptive configuration that presents an enveloping initiative level, a division level and a performance level.

Utilizing Facebook upholds client commitment and connections
Whenever you find fans on Facebook, you can maintain the connection on Facebook, helping to supply commitment. You will likewise find that you could supply further promos straight to interested people on Facebook, so this is the system to work with to establish and preserve an audience.

Facebook advertisements provide an increased degree of adaptability

Using photos and the extra character length will make sure that you can get your message across more successfully when using Facebook advertising compared to AdWords.

Facebook ads could be viewed more than one time
Ads on Facebook can be viewed a number of times by a consumer, which increases the possibility of them having an effect and being remembered by customers. By many Facebook users visiting at various times of the day, this is an excellent way to boost the possibility of connecting with customers.

Facebook advertisements enable you to select between Click Based or Impression Based payment options

Having the capacity to select between click based payment or impression based payments offers a degree of versatility, allowing organizations to completely take control of exactly how they utilize the ad campaigns.

Superior reporting, budgeting, and management
Facebook’s previous campaign design demanded a higher degree of physical compilation and reporting across a wide range of campaigns to gain a thorough picture of performance for a specific campaign. The new campaign framework makes reporting and campaign management easier and more unified.

facebook ad campaigns, social media advertising, jhg media group

Facebook advertisements give exceptional value for money

Because of the highly focused quality of Facebook advertising, you really don’t have to pay a lot of money to reach out to individuals you intend to reach out to. This offers fantastic value for money and justification for all businesses.

And with anticipated functions that will certainly authorize advertisers to establish budgets at the initiative level too, advertisers are going to concurrently experience greater ease in spend allowance from the widest to most distinct levels of the new campaign framework.

Facebook ads link with smartphone users
There has been a substantial advancement of Facebook advertising and it allows you to connect to the increasing number of smartphone and tablet users. This is how an increasing number of users are gaining access the internet and advertising in this manner guarantees you get a maximum way to reach out to these particular individuals.

As seen above, there certainly are numerous advantages to using Facebook as a platform for ad campaigns. Connect with social media specialists to make sure a Facebook ad campaign will fit your unique business goals. These experts can likewise take care of the campaign for every size or kind of organization.

Pros and Cons to Social Media Marketing

social media marketing

In the last few years, Social Media has grown from being a simple digital channel for “socializing” with other media, into one of the most powerful digital marketing means for brands and businesses. It has shown an extremely affordable way for marketing and advertising in a fresh, subtle and really personal way. Companies are actually multiplying their Social Media Marketing budgets during the next five years.

Let’s take a look at the pros of social media advertising for business:

1. Social Media Marketing is Low Cost

Just one of the main advantages of SMM over conventional media advertising and various other virtual marketing channels is the significantly lower cost that makes it really appealing for businesses. One of the most popular social media organizations are practically cost-free to enroll and all instruments for connecting with other people are all offered free of charge.

Nevertheless, to get more marketing mileage for your Social Media Marketing efforts, companies are buying a full SMM program method. The market standard for SMM is anywhere between $4,000 and $7,000 a month but this is still relatively a lot lower cost that the standard advertising and marketing funds most companies have.

2. Social Media Marketing is Fast

If you have something to market or have some headlines or new info that you would like to publish or update to your target markets, you can rely on Social Media Marketing for speedy action and swift results. You can also integrate your website with your social network channels, so automatic or fresh updates are instantly distributed the minute you have something new to offer. It can be helpful for your company as two-thirds of mens and women on the internet that use social media networks like blogs can have their purchasing choices influenced by what they read in these blogs.

3. Social Media Advertising and marketing Creates Interaction

One of the problems many companies run into with conventional ways of sales and advertising is preserving a solid, long-term connection with their existing customers. The appeal of Social Media Marketing is that it is based and is powered by social interaction, which ultimately creates confidence you and your audience. The more you nurture a regular interaction and communication with your viewers, the more you’ll generate a better and lengthier term of relationship– that would lead to lucrative results for your business.

social media marketing, jhg group

And there’s always the opposite side of the coin. Below are the list of a few cons to social media marketing for your company:

1. Social Media Marketing is Time Intensive

Industry documents state that up to 64 % of digital marketers invest at least 6 hours on Social Media Marketing. A good 37 % on the other hand spends over 11 hours on SMM. This is relatively time consuming for many company owners who wish to get results from their SMM initiatives. The problem however is if not done properly, all your SMM initiatives and the time spent on such will provide completely useless outcomes or traffic that will not convert into leads or sales.

2. Social Media Marketing Produces Detrimental Users

One more problem with Social Media is that it attracts all kinds of individuals, even the unfavorable and destructive ones. These kinds of negative aspects consist of spammers, fraudsters, trolls and all other types of harmful individuals all out to do harm to your online reputation. These involves adverse comments which, while most are truly legitimate feedbacks, a few are just intended to proliferate negativities opposing your organization.

3. Social Media Marketing Makes You Lose Control

The things you post online, particularly via social media methods, can definitely go viral and circulate like wildfire in the online sphere. This can prove advantageous for you if it creates positive results. On the other hand, you really have no control over things you publish on the internet and everything is readily available for anyone– including negative and malicious elements on the internet. They can utilize your things to chastise you or disperse wrong info that will ruin your online reputation.

As always you can speak with experts who handle SMM for you on a regular basis, like the folks at JHG Media Group. Whenever you’re establishing your social media advertising and marketing initiative, you want to do it properly, the most beneficial way.

Staying Ahead of the Curve With Social Media

Social media networks

Let’s face it, technology is continuously evolving and social media websites, and apps, are no strangers to fast adaptation. In a world where info shifts by the minute it’s critical to stay in front of the curve and not get left behind in yesterday’s bug fix.

It’s 2015 and social networks and platforms are are always changing and adapting to boost or streamline the end user’s experience. That’s fantastic from a user’s standpoint, but as a business what are the best methods to remain relevant, stay in front of your customer, and ensure you’re using the most current trends?

Get Mobile.
Everyone is going mobile and if the capability of a website or app isn’t mobile friendly over fifty percent of the site visitors will go somewhere else instantly. With the expanding number of smartphones and tablets, an expanding variety of people are utilizing these as their primary internet access device. Businesses both large and small are beginning to implement a sleek, responsive layout to accommodate mobile devices. This is not simply an accommodation, it’s a necessity because it’s the future style of the internet. Mobile has already become the default way the internet is viewed by most users online, and the look of the web is only going to do the same. Redesign not only your site for mobile functionality but additionally make your social media articles mobile friendly by keeping them short and to the point.

Get Specific.
Gone are the times in which visitors will accept a blanket response for their questions. They want facts and the want details and they don’t want to read a load of text to get the answers. We live in an age where no one has to ever wonder about anything, the truth is always at our fingertips. With the correct SEO and keywords in your social media posts you can drive the best type of identified traffic straight to your website.

google analytics, social media, SEO

Be a Star.
This year Google modified their formula yet again to focus more on sites with rating abilities. Heck, they also have their own rating system now as well! They understood that consumers are more likely to rely on their peers when it involves buying over the internet instead of someone, or some business, seeking to sell them products. The general public tends to trust the experiences other people who have already done what they are looking to do, such as buy a lamp on Amazon. In a matter of seconds a customer can tell if the provider is reliable based on their reviews.

Be More Analytic.
With so many new networks arising and escalating costs for advertising or subscriptions, you need to make sure what is working and what is not. Social marketing is becoming more quantifiable and a ton of social media platforms have integrated tracking functionalities. Google Analytics isn’t the only system on the web anymore, WordPress Stats and Facebook Insights supply excellent information for you to better know your target market demographic.

Staying ahead of the curve with social media is always a moving target, but using these tips you must be able to keep up quite well and make sure you are connecting with your viewers.

Seven Ideas for Better Social Media Marketing

Social Media MarketingIf you don’t think social media is MASSIVE, these statistics might change your mind:

  • One-fifth of all couples now meet online.
  • A fifth of all divorces are now blamed on Facebook.
  • Kindergarteners are learning more on iPads than on chalkboards.
  • The country of Facebook would be the third most populated country in the world.
  • eBooks are now outselling traditional printed books.
  • In 2013, social gamers paid $6 billion, whereas those attending movies spent $2.5 billion.
  • Each minute, 24 hours of video is uploaded to YouTube.
  • Publish Wikipedia into book form and it would contain 2.25 million pages and take 123 years to read.
  • Social media is used by 93 percent of all marketers.

Here are seven ideas for better ways to utilize the social media network in your marketing efforts.

1.    Plan a Successful Strategy

The first step to putting social media into your marketing back pocket is to implement a social media marketing plan. Start by collecting information about the interests of your audience and which social media websites best find these people. Next, create social media content that is insightful and useful to your audience. Line up copy that appears on a regular basis, whether it’s daily, weekly, or monthly.

Establish company guidelines for writing on social media websites and determine jobs for employees within your company. Establish methods for not only creating social media content, but for posting material and networking with future customers online. Make sure emphasis is placed on connecting with and replying to social media followers.

2.    Set Social Media Marketing Business Goals

It’s important to include social media within your business goals. Don’t just track social media activity. Set firm benchmarks on where your business social media marketing will take you. For instance, you might set a goal of a percentage of positive brand acceptance through social media marketing. Another goal might be an increase in sales revenue.

If these are objectives that your business has failed to set, you’re not alone. Not even half of the businesses online measure the strength of their brand and the experience of their online customers. Worse yet, less than a quarter check to see if social media activity equates to a boost in sales.

But, that’s not the way of big business, where over half admit to multi-departmental social media staffs that are busy setting goals, measuring outcomes and developing a multi-faceted social media marketing effort.

3.    Recognize Assets Between Sites and Formulate Copy Appropriately

Your audience enjoys a certain tenor of material on Facebook that’s different to what they expect on LinkedIn. You must understand these differences and match your content to the expectation of your social media audience throughout various websites. For instance, photographs and graphics are appropriate for Pinterest and Instagram. Stick a video on Facebook and place tightly written, witty messages on Twitter.

Another consideration is to change messages according to geography. The way you effectively communicate with your audience in Montreal might be with a hockey metaphor, whereas football might be a better social media comparable in Dallas. Realize that customers visit multiple social media websites, so you still need continuity in your message across the entire social media world. But, you’re failing if you don’t alter your communication to best fit the characteristics of each social media site.

4.    Social Media Customer Service Must be Fast

Your customers expect immediate service when working with you through social media websites. Only a third of the social media audience expects a response within a few days when they request information from you. A quarter want a response in the same day and an amazing 42 percent seek answers from you within an hour with nine percent expecting answers in five minutes.

Whether you like it or not, delving into the social media arena means gearing up for quick customer service responses. Plus, your business must be ready with plans on how to handle delicate information, which if managed incorrectly, balloons out of proportion online. Great insight to managing these customer relation social media tightropes is written by Corey Eridon in a HubSpot blog.

The bottom line is, whether a customer is sweet or sour, there’s a person on the other end of the social media message who merits a response. Any important business social media presence deserves an employee dedicated to answering responses registered through all of your social media conduits. That employee, or team of employees, should possess a manual of responses for known questions that are common to your enterprise. Of course, training is necessary to ensure the proper message penetrates communication emanating from your business.

Probably the most important aspect about customer service via the social media world is to never, ever ignore a single posted comment. Each represents a customer with a concern. It’s your moment to shine and when you do a good job, you build a following of advocates to your brand.

5.    Make “Honesty” Company Policy Number One

You cannot hide in the social media world, because robust discussion within this medium wedges out liars. So, when your company makes a big boo-boo, make it a company policy that fessing up to a mistake is appropriate.

Your audience quickly gets over mistakes when an appropriate apology surfaces after an admission that a mistake was made on the part of your company. It’s a much better approach than ignoring comments about the mistake, or worse yet, arguing that the mistake never took place.

6.    Heed the Social Media Messages

Involving your company in the social media realm can equate to a massive volume of voices. Be sure someone in your organization is focusing on key messages being handed to you by your customers.

One method of amplifying the essence of this communication is to utilize social monitoring software. If handled correctly, you shouldn’t miss out on the perceptions gained through online communication with your customers. Establish alerts tied to keywords, so you can reply quickly to important issues presented by your clientele.

Pay particular attention to openings suggested by your customers where your business can take special advantage to needs requested of your services. Topics of discussion initiated through your social media network might change because of your attentive social media listening skills. Be prepared to alter your future social media strategy based upon data gathered via social media listening software.

7.    Keep Your Content Original

Lightning from a concept called “Google Authorship” will strike your online copy Dead on Arrival (DOA) if you post copied material. After this online death occurs, customers who perform searches related to your business won’t see your material near the top of their search.

You need to grasp the concept of the importance of building a following that boosts your search ratings. And, since Google is the top search engine, maintaining a presence on Google+ is important in helping such a search rating, since it’s the best way to verify to Google if you are the originator of a given piece of material.

Via Google Authorship, Google determines who initiates content that influences others in a specified subject. When your material connects to your Google+ profile, Google Search then ranks the influence of your website, the power of your social media associations and a number of other factors in determining search rankings.

By amplifying authority in the social media network, you can power the brand of your company to draw in additional sales revenue.

Enhance Your Online Presence

Today, a business presence in the social media grid involves more than opening up an account in Pinterest or LinkedIn. You need to utilize social analytical software in order to get the whole picture of what’s being discussed by your customers. And, you must include social media into the goals of your company, so that your Facebook messages and your tweets on Twitter deliver meaningful results that help the bottom line of your business.

Slow decisions about moving into the social media realm just mean that your competitors who are already there are racing away from you on the social media highway. Now is the time to get into the race.

Social Media For Doctors

Because physicians are often reluctant to take risks, they have been slow to work with social media as an advertising tool. After all, there is risk involved with using social media, since whatever is written online remains permanently available for people’s perusal. But consider how many times a physician makes decisions that carry risk for a patient’s health. One tenet of medicine is that you sometimes have to take a risk of doing a patient harm in order to do the greater good. If you don’t want to face the complications, then you give up doctoring.

The same holds true in the world of social media. People in the medical industry have reached a crossroads today. As a medical professional, you can either continue down the same well used path that keeps you out of social media and away from potential patients. This is the safe route, a world where you dot every “i” and cross every “t”, and you never engage in discussions on the Internet.

The alternative path is to embrace the use of social media in order to get the word out to patients, and to join in on the conversation that’s going on right now on the Internet. By using social media as a tool, you can magnify the amount of good you can do, both for your patients and yourself, as well as the medical profession in general.

Social For Doctors

Posted by: Joel Canter

Using Impactful Video vs. Simple Text For Your Social Media Campaign

YouTubeTraditionally, a bulk of online marketing is directed toward the written word, and it still works in a number of social media websites for specific businesses. But, the social media world contains several members who utilize a more visual approach. If you’re marketing on YouTube, you better be fluent in the world of video. And, why not use video? Often a visual marketing approach can introduce humor and a very strong message, similar to the ad Mike Dubin created for his Dollar Shave Club YouTube marketing effort. You, too, can use visual marketing to boost your company’s bottom line, but it’s best to ascertain whether a visual or text approach works best for the audience you hope to attract.

Seeking Your Social Media Marketing Channels

If you’re primary target audience is in North America, Facebook, Google+, Twitter, LinkedIn and Pinterest are your top social media avenues. However, if your aim is into China, your social network of choice is the Chinese social media network, Qzone. Target the Slavic-speaking nations and your best social media selection is VKontakte (VK), which means “in touch” and is spelled ВКонтакте in Russian.

Throughout all of these social media platforms, marketers who employ graphics with their messages increase traffic by 12 percent, according to Heidi Cohen, an online marketing specialist.

However, marketing choices go deeper than just adding graphics. You must first answer the question, “What is the best kind of content for my audience?”  Marketing firms tout that adding images boosts total views by close to 100 percent. It goes without saying that a travel website selling scuba diving tours in Hawaii is going to see better numbers with photographs in their message on Instagram or Pinterest.

Visuals aren’t always compelling, though. Marketing to accountants might be better in the written form on Facebook, where the sharing of text is preferred.

Marketing decisions must be determined from what is up for sale

Tourism is a natural for a heavy visual-laden marketing message. From fantastic natural vistas to fun and exciting vacation activities, a stellar photograph or video encapsulates your message better than thousands of words. Hotels, resorts, tour guiding companies and tourism destinations worldwide use enchanting visuals in their social media marketing on websites, such as Instagram. A good example is the luxury hotel firm, Four Seasons Hotels and Resorts, which entices 32,000 followers a day to their Instagram website.

Tourplicity

Pretty photographs aren’t the only approach to quality social media marketing using visuals. The home improvement store, Lowe’s, titles their Pinterest electronic bulletin board “Build It!” and features do-it-yourself (DIY) ideas that originate from products purchased at their home centers. Over two-thirds of Pinterest users are female. Lowe’s knows this, which is why you won’t find DIY ideas in this marketing effort featuring machinery or outdoor power tools. There’s an indoor theme on this Pinterest board, which makes suggestions without blasting a stout sales pitch. Lowe’s is targeting the three million Pinterest followers with smart social media marketing.

Let Your Information Flow Online in a Manner That Fits You

As is the case with all writing, you need to know your topic in order to write effective and interesting copy that your audience finds appealing. Beyond knowing your subject, you must analyze the nature of your material and how best to fit it to various social media networks.

For instance, if you are an engineering firm that sells your services to big contractors, your content will probably be laden with numbers and words. A few photographs of finished projects might be appropriate, but for the most part, your copy best suits an audience that wants to read the details of the engineering services your company offers. Instead of wearing yourself out trying to create graphics for Instagram or Pinterest, your efforts are better served by sticking to a text-orientated communication and channeling your writing into LinkedIn, Facebook or Twitter.

So, should you stick with a text-driven marketing method or add the pop of a video to your social media message? The answer to that question will vary according to who you are, what services or products you sell, and where you’re apt to find your target audience. One definite is there’s no such thing as a marketing shoe that fits the foot of all business owners who are marketing via social media. When you comprehend not only the significance of the goods or services you’re selling, but know where to find your audience, you can best determine the appropriate avenue for marketing your wares online.

Posted by: Joel Canter

Top 10 Social Media Services

Selecting Social media services for your business depends a great deal on the variety of content that you plan on producing, the audience that you plan on attracting, the strategy you want your business to implement through the social media world, plus the values you want displayed to your potential customers. That said, there are some websites in the social media world that all businesses should put their brand into based upon their huge user base. There are others that may be very beneficial to promoting your product or service, based on what you sell and who you sell it to. Here are the details.

 

Social Network Services Used by Everyone

At a membership of over one billion users, no business should discard the chance of using their social media optimization services in Facebook. Originally started in February 2004 for college students, it’s the number one social network website in the world. Business pages are easy to start on Facebook and with an average user possessing 130 friends, your message can multiply quickly.

Twitter, Facebook, YoutubeTwitter is an easy social site for putting a human touch on your company’s brand. Small blogs, or tweets, can be produced to give your business a comfortable and friendly relationship with future customers. Created in 2004, there are half a billion users on Twitter that have the potential of “following” your business’s Twitter message. If your business participates in an event, the “hashtag” portion of Twitter can be used to generate an intense following.

YouTube, owned by Google, shares videos to its 300 million users. As many as 100 hours of new videos are uploaded to YouTube every minute. Video is one of the most powerful social media tools in your arsenal and shouldn’t be ignored. Another social media website owned by Google is Google+ (pronounced google, plus). From its start in 2011, this social service already has 500 million users and definitely needs to be included on any business’s social media radar.

With over 50 million users, Tumblr, a micro-blogging site started in 2006 and purchased by Yahoo! in 2013, is great if you have products for customers under the age of 44. Visual content works well on Tumblr, since 50 percent of its posts are photos.

 

You Need to Use These Social Media Services for Small Business

LinkedInLinkedIn sports up to 200 million business and professional users and adds two members every second. This is an ideal business networking website when you want to apply your social media management services to attract the attention of other businesses in a B2B format. Business leads have great potential through this business social media location.

If you deal in products that look fabulous in the visual world and women buy your product, Pinterest is worth considering. Photos are shared in a bulletin board style on this social media website started in 2009. About 75 percent of its users are female, its users usually have higher incomes than users on other social media sites and there are 25 million people who use Pinterest. Since users can follow a brand, photos from your company website can easily result in a large fan club at this social media website.

Quora is a social media site where questions and answers are organized and edited by its users. The great aspect about this social media location is that users can connect it with their Facebook or Twitter pages. That means extra followers come to your business through this combined social media effort. Engage in conversations related to the product that your business sells and you gain a voice to bring in even more fans, which can equal paying customers in the future.

Ryze is a business social networking website that is especially crafted for entrepreneurs. With half a million users, there are 1,000 organizations with networks at this location. Talkbiznow is another social media site keying into business users. It provides file sharing, voice conferencing and web conferencing services to its users.

 

FREE is the Best Feature of Social Media Services Pricing

One great aspect that you can build into your social media marketing template is that in most cases, there is no fee to establish an account on a social network website. Paid memberships are possible with LinkedIn and Ryze, but it’s free to become a member on these two social media sites, too. Paid advertisements are displayed throughout the social media world, but membership is usually kept free in order to gain large followings.

There are several more social media offerings with new start-ups around the corner on almost a daily basis. For a larger list of over 100 possibilities, visit Wikipedia’s list of social networking websites. With a good strategy in hand, some quality content and a target audience to seek, there’s a great possibility for good marketing value with these social media services.

Posted by: Joel Canter

Social Media for Business Marketing and Online Brand Management

Online Brand Management

Most business leaders know about social media and online brand management. They’re familiar with Facebook, Twitter and Google+, but they don’t recognize these social media websites as part of their business marketing plan. The point to realize is that if the largest corporations of the Fortune 500, such as Exxon Mobile, Walmart and Southwest Air, are using social media, it’s probably a marketing format to check out for your business.

An ever-growing segment of the population uses social media. Plus, it’s not just an area where kids communicate with one another. Social Media is also a location where businesses, both large and small, are testing and successfully imprinting their brand on the general public in order to get additional sales and revenue. It’s turning out to be a great way to grow associations with future customers by turning content into sales.

wikipediaIf you want to enter the social media realm, grasping the essence of social media is imperative. Using wikipedia.com and merriam-webster.com derives the following definition of social media:

Social media is the electronic communication, via online sources and mobile technology, through which users create accessible web-based communities to converse with user-generated content.

Read on to get an in-depth explanation of social media, how big of an experience it has become in the lives of the general population and why it’s now considered a major player in the business marketing world.

 

A Little History about Social Media

Social media is more than just Twitter and Google+. Many don’t realize that social media owns a history that goes further back than February 2004, when Facebook started.

The Great Blizzard of 1978 gave Ward Christensen and Randy Seuss, both members of the Chicago Area Computer Hobbyists’ Exchange (CACHE), time to develop their Computerized Bulletin Board System (CBBS), which gave members of CACHE a way to share information with each other. CBBS was the start of a “forum” to communicate through computers.

In 1979, Usenet was developed for communication between the University of North Carolina and Duke University. In 1989, Tim Berners-Lee, a British engineer at the European Particle Physics Lab in Switzerland, called CERN, invented the World Wide Web and in 1993, his ideas, such as hypertext markup language (html), were set as standards for the new Internet.

htmlA group named Beverly Hills Internet (BHI) created Geocities in 1994, which gave Internet users a location for making their own websites. In 1997, SixDegrees.com allowed users to list friends and establish profiles. The same year, America Online (AOL) created a way for their customers to chat with one another. Friends Reunited, a website of former British school friends, began in 1999. It’s considered the first social network of any prominence.

In 2002, the social networking website called Friendster allowed United States (U.S.) users in and three months later there were three million Friendster customers. The same year, 34 million people were on AOL. In 2003, MySpace created a replica of Friendster. The following year, Facebook was launched, which was viewed as a form of Friendster for college students. Twitter started in 2006. Facebook’s users outnumbered MySpace users in 2008 and by 2009, Facebook had twice the users as MySpace. 

 


In 2013, the social media statistics are as follows:

  • socialYouTube – four billion views per day and a billion monthly users
  • Facebook – 1.11 billion users
  • Twitter – 500 million users, over 200 million are active users
  • Apple – 50 billion apps
  • Tumblr – purchased by Yahoo!, 170 million users and 100 million blogs
  • Flikr – 87 million users, eight billion photos
  • Instagram – 100 million users, four billion photos
  • LinkedIn – 225 million users
  • Pinterest – 48.7 million users
  • WordPress – 74 million blogs
  • Dropbox – 100 million users, 1 billion files uploaded daily
  • Google+ – 343 million users
  • Reddit – 69.9 million users, 4.8 billion pages views each month

 

 

Growth in Mobile Devices

In February 2013, there were over 6.8 billion mobile subscribers in the world. In a Feb. 7, 2013 article in The Guardian, Cisco, a networking company, reported that mobile devices, such as tablets and smart phones, will outnumber the 7.1 billion people in the world by the end of 2013. Mobile Factbook 2013 predicts we will see 7.5 billion worldwide mobile devices by the mobile devicesend of 2014 and 8.5 billion by the end of 2016. The International Telecommunications Union reports that there were 2.1 billion mobile web users at the end of 2012. Portia Research says that a total of 7.8 trillion social media messages were sent in 2011, with 9.6 trillion in 2012. The use of social media is growing with mobile devices added to its usage.

For businesses, social media is replacing a sales staff as a mode to connect to customers. Today, your future customers are looking for your business and your products through a social media website. Also, appealing to new customers is a new possibility through social media, thereby dropping the need for a company sales force.

 

 

Foundations of the Social Media Platform

 

 A social media platform involves five basic features. The five principles of social media include:

  • Sharing – If you want social media to work, you must participate.
  • Openness – Everyone participates with open communications. There is nothing to hide in a social media environment.
  • Back-and-Forth Conversation Dialogue goes both ways in a social media setting. Traditional business advertising is usually one-way. Businesses interact through social media to harvest new customers, instead of drawing up one-way ads.
  • Similar Interests Social media communities congeal because of like-minded interests. Businesses can tap into an activity or a hobby of potential customers.
  • It’s Everywhere Few places of the world exist without a connection to the Internet, especially with mobile devices.

 

What is Social Media Used For?

 

Users of social media perform a number of functions through it. The following are daily activities performed in the social media world:

  • Blogging – The word “blog” is an abbreviation of “weblog.” A blog registers one’s opinions, thoughts or other useful information. Good blogs are written in a relaxed manner. If created correctly, a blog brings about reader participation.
  • Micro Blogging – Limited space means that micro blogging is short, sweet and to the point. Twitter entails micro blogging. A business can provoke participation with micro blogs.
  • Networks – LinkedIn and Facebook networks are examples of bringing people together who have common interests.
  • Wikis – Wikipedia.com is a wiki that lets people create content in a collaborative effort.
  • Content Specific – Networking via a particular type of content is possible with some social media websites, such as Flickr (photos), or YouTube (videos).
  • Podcasts – iTunes is Apple’s social media that allows the sharing of video and audio podcasts.
  • Forums – Topics of a similar nature are discussed in forums.

 

Social Media and the Business Tie-In

Low Cost – An initial advantage for a business getting into social media marketing is that it’s inexpensive. Small businesses that have a marketing department of one, the same person who owns the company and the one who removes the trash, can play along with the big companies in the social media world. Customer interaction is possible and high advertising budgets aren’t necessary.

exposureExposure – Your business gets strong coverage through social media contact. Hubspot’s 2013 State of Inbound Marketing Annual Report, developed after interviewing 3,300 worldwide marketers, revealed the following: More than double the sales leads come through social media than by means of telemarketing, trade shows or direct mail. Companies that produce more than 1,000 Facebook “likes” also see close to 1,400 website visits per day. Forty-six percent of online shoppers use social media to formulate buying decisions. 

Research – Studies show that 65 percent of today’s businesses are using social media as a tool for learning what customers want. With engagement into social media websites, you can analyze the most visited communities to estimate buying trends. And, since social media possesses a sense of openness, you can ascertain honest opinions about various products and services.

Customer Loyalty – Businesses are noticing that their customers expect to find them in the social media world. When your business shows up on social media websites in communities that your customer visits regularly, you acquire loyalty that expands through other social media connections and friends. Since there’s a similarity in thought within these social media communities, leads harvested through this source are better than those coming from a random marketing approach. By keying into a niche in a social media website, you can target those customers who are more likely to seek your product or service.

 

Ideas for Businesses in the Social Media World

It’s always a good idea in the business world to learn from the successes or mistakes of others. The following are thoughts that help businesses navigate through the social media environment:

  • Use a Casual Voice – Speak the language of the social media website, not the talk of your business. Don’t be pushy. Ask questions. Present a conversational tone.
  • Give Value – Customers will react better when you offer something valuable. It might be valuable information in a blog or a discount. When the customer appreciates your offering, they become loyal.
  • Call to Action – Ask customers to buy your product, call your store or visit your website. The plus with dealing with social media is that you aren’t buying an expensive magazine ad or roadside billboard. Text or images that you create produce the action here.
  • Maintain the Dialogue – You aren’t the dictator of the social media website. Everyone participates. Talk to these people in a conversational tone and let them respond. Learn what they prefer. You might discover a new market for your business. By adhering to the two-way conversations inherent with social media, you can develop a following and future business.

 

Social Media is Here to Stay

The numbers show it. People love their mobile devices, from smart phones to tablets, and the number of subscribers with mobile communication gadgets that connect to web-based services is going up. So too, is the volume of customers on social media websites. As business marketing efforts migrate to greater social media participation, more sophisticated content, complete with maximum quality video, audio and imagery, will be required.

There’s no doubt that social media marketing isn’t disappearing. So, if you want to compete in today’s business world, it’s time to climb aboard the social media train and discover how well it can help your company. Once you’re on the social media track, you’ll never look back.

 Posted by: Joel Canter

Using New Twitter Features for Online Marketing

twitter features, jhg media group

Marketers love social media– and for good reason. Social networking has made it much easier than ever for marketing experts to tap straight into the mind of their viewers and purposefully connect with both existing and prospective clients by generating material that will ignite each of their unique interests.

With the use of social marketing, nevertheless, comes great responsibility. Responsibility to not simply keep up with what your customers– and the users you hope will become your followers– have an interest in but to additionally focus on the most up to date social updates and what they are able to add to your marketing arsenal.

So, what were the latest updates to hit the Twittersphere this year? And more notably, how can online marketers and entrepreneurs make sure to capitalize on them to captivate their target audience and bring in value to their social strategy?  Let’s take a look at the new Twitter features:

1. Video Tweets

Twitter has a new and more native way of incorporating rich media to tweets. The new element allows people to record, modify, and distribute their own video clips on Twitter with a video- friendly program. It’s safe to say that it could take your ordinary YouTube video to another level.

Just what it indicates to marketers

In the past, Twitter users could just share videos from third-party internet sites like YouTube, twitter features, jhg media groupVimeo, and Vine from the mobile app. The new video element enables marketers to create videos from anyplace, organically distribute these videos, and enjoy improved audience involvement that typically comes following this kind of rich media.

2. Personal Tweets

Twitter users are now able to share tweets privately within a DM (Direct Message) with the click of a button, making sharing public material in private chats easier than ever.

What it implies to marketers

This is a valuable way for other Twitter users to share brand messages with one another, making highly focused word-of-mouth advertising for brands with a committed follower base.

For instance, visualize a Twitter user finds a discount code or a special offer for a product or service that he or she loves. If the Twitter user knows a friend or relative that might just love it too, the new personal tweet feature will enable him or her to pass the message right to somebody who could be interested in making a purchase. And as the old saying goes, word-of-mouth is constantly the greatest type of promotion!

3. Timeline Algorithm

Twitter CFO Anthony Noto hinted earlier this year at coming changes to the reverse sequential order of the platform’s timeline.

The organization of Twitter’s timeline has not altered since the site was built eight years ago. Though users have become accustomed to it, it might not be the most helpful in terms of overall user experience, particularly as it applies to marketing professionals For example, very appropriate tweets can typically get hidden at the end of the feed if the individual doesn’t have the app open.

What it suggests to marketing professionals.

Marketing professionals need to get a little bit more strategic in the messaging they drive out via Twitter– as well as how they move it out– to keep ahead of the curve with the new timeline algorithm.

A couple of techniques marketing pros can potentially fight the change and remain at the top of the feed is to strategically respond, thoroughly pick the right hashtags, and constantly post share- and engagement-worthy content.twitter, jhg media group

Social media programs are continuously adapting to the desires and needs of users. It’s up to marketing professionals to determine how to roll with the punches and make use of the new elements to their advantage as they crop up.

So if you haven’t been taking advantage of these new functions in your business this year, you ought to be. But as the saying goes, there’s no time like the present … so get tweeting!  And if you need some help taking that off your plate, call JHG Media Group, we’ll get you tweeting!

Staying Ahead of Social Media Trends

social media trends

 

Our staff at JHG Media Group are constantly keeping in front of the curve with social media subjects as the appear around the internet. As we are coming to the end of 2015 we are seeing a few of the patterns for social media beginning to change as they progress into 2016. Recently Entrepreneur.com released an article about the top trends that are enhancing social media. We picked our top 3 to share with you here:

1. Facebook is going in the direction of a more mature demographic.

According to an infographic generated by Adweek making use of information from eMarketer detailing the demographic trends in social media for 2016, Facebook is still leading the marketplace with social networking, but it’s there’s a proposed 7.6 percent share boost among people 65 years old and more, the largest share rise with all demographics. The eMarketer information indicates that shares among the younger millennial group (18 – 24 year-olds) will decrease.

It’s forecasted that in 2016, marketers going to rev up their advertising campaigns to contain a lot more focused ads on Facebook making use of the info openly shared on their services. When it comes to different social networks, the 25-to-35 year-old generation nonetheless keeps a stronghold across the board, even though Instagram, Twitter and Tumblr are trending younger. There seems be minimal to absolutely no elderly involvement with Tumblr and Instagram.

This is good for smaller business owners as it permits them to compete with big brands. Now your business can go on the internet and definitely stand out. Most web consumers don’t mind if you’re a giant company but more care about your online presence. This is a win win for smaller companies.

2. The foreseeable future is handheld.

This previous March marked the 1st time the four leading messaging apps around the world amassed the exact same volume of users as the top 4 social networking platforms. These mobile apps not only permit users to text and call long distance connections without paying long-distance charges, but it allows them to make a world where their preferred brands, publications and solutions are merged into one personalized bundle that can be accessed just about anywhere.

New services have realized the impact of delivering their products immediately to their customers via messaging apps: Snapchat’s “Discover” feature debuted within 11 major international publications to excellent recognition and is planning for business expansion. In China, the favored free text message and phone application, WeChat, has integrated accounts of celebrities and primary brand names to its subscription list. This permits users to observe updates from their buddies and favorite stars, get unique mobile-only VIP “cards” to big department stores, organize reservations at popular eateries with a sms message or even donate to UNICEF on a single incorporated application.

social media trends 2016 JHG Media Group

3. Social networks are emerging as search engines.

Whilst Google isn’t going anywhere anytime soon, the manner in which folks search for services and products has grown outside simple SEO. Eighty-eight percent of people online are guided by reviews and internet posts by different people. These individuals are looking straight to internet sites like YouTube and Facebook (where every company has a presence), or in apps such as Yelp. Pinterest, in particular, has a favorable role in this change: its industry is mostly dominated by women in their 30s with younger families, a demographic known to carry out the majority of the purchasing. The service is also shopping centered, jumping people from their tiles instantly to business web pages at a significantly increasing rate.

Stay tuned as we come closer to the end of 2015 to keep on top of social media trends as we transition into 2016. As always, JHG Media is available to help your small to mid sized company remain on top of your social media requirements.

Benefits of Facebook Advertisements

facebook ad campaign, social media advertising, jhg media group

Every kind of business ought to be aiming to justify their expenses, so if it pertains to creating and running a Facebook, or any kind of advertising campaign, there really should be justification for it. Fortunately, there are a lot of benefits of running a Facebook advertising campaign.

Facebook is the Second most prominent site around the world

Just 2nd to Google and with over 1 billion users a month Facebook is the place individuals mingle. You should not think that advertising on Facebook offers you a likelihood to connect with the whole planet, yet it supplies you with the method to identify people who pertain to your enterprise.

You can easily aim for specifically who you need to reach
Just one of the most essential factors in an advertising campaign is connecting to distinct people. With the capacity to aim for customers by a variety of interests and standards, Facebook advertising is highly targeted and focused.

Facebook offers more intuitive project organization
Although still effective, Facebook’s first campaign framework did not line up completely with the basic design of a marketing project. The three-level initiative framework generates a far more perceptive configuration that presents an enveloping initiative level, a division level and a performance level.

Utilizing Facebook upholds client commitment and connections
Whenever you find fans on Facebook, you can maintain the connection on Facebook, helping to supply commitment. You will likewise find that you could supply further promos straight to interested people on Facebook, so this is the system to work with to establish and preserve an audience.

Facebook advertisements provide an increased degree of adaptability

Using photos and the extra character length will make sure that you can get your message across more successfully when using Facebook advertising compared to AdWords.

Facebook ads could be viewed more than one time
Ads on Facebook can be viewed a number of times by a consumer, which increases the possibility of them having an effect and being remembered by customers. By many Facebook users visiting at various times of the day, this is an excellent way to boost the possibility of connecting with customers.

Facebook advertisements enable you to select between Click Based or Impression Based payment options

Having the capacity to select between click based payment or impression based payments offers a degree of versatility, allowing organizations to completely take control of exactly how they utilize the ad campaigns.

Superior reporting, budgeting, and management
Facebook’s previous campaign design demanded a higher degree of physical compilation and reporting across a wide range of campaigns to gain a thorough picture of performance for a specific campaign. The new campaign framework makes reporting and campaign management easier and more unified.

facebook ad campaigns, social media advertising, jhg media group

Facebook advertisements give exceptional value for money

Because of the highly focused quality of Facebook advertising, you really don’t have to pay a lot of money to reach out to individuals you intend to reach out to. This offers fantastic value for money and justification for all businesses.

And with anticipated functions that will certainly authorize advertisers to establish budgets at the initiative level too, advertisers are going to concurrently experience greater ease in spend allowance from the widest to most distinct levels of the new campaign framework.

Facebook ads link with smartphone users
There has been a substantial advancement of Facebook advertising and it allows you to connect to the increasing number of smartphone and tablet users. This is how an increasing number of users are gaining access the internet and advertising in this manner guarantees you get a maximum way to reach out to these particular individuals.

As seen above, there certainly are numerous advantages to using Facebook as a platform for ad campaigns. Connect with social media specialists to make sure a Facebook ad campaign will fit your unique business goals. These experts can likewise take care of the campaign for every size or kind of organization.

Pros and Cons to Social Media Marketing

social media marketing

In the last few years, Social Media has grown from being a simple digital channel for “socializing” with other media, into one of the most powerful digital marketing means for brands and businesses. It has shown an extremely affordable way for marketing and advertising in a fresh, subtle and really personal way. Companies are actually multiplying their Social Media Marketing budgets during the next five years.

Let’s take a look at the pros of social media advertising for business:

1. Social Media Marketing is Low Cost

Just one of the main advantages of SMM over conventional media advertising and various other virtual marketing channels is the significantly lower cost that makes it really appealing for businesses. One of the most popular social media organizations are practically cost-free to enroll and all instruments for connecting with other people are all offered free of charge.

Nevertheless, to get more marketing mileage for your Social Media Marketing efforts, companies are buying a full SMM program method. The market standard for SMM is anywhere between $4,000 and $7,000 a month but this is still relatively a lot lower cost that the standard advertising and marketing funds most companies have.

2. Social Media Marketing is Fast

If you have something to market or have some headlines or new info that you would like to publish or update to your target markets, you can rely on Social Media Marketing for speedy action and swift results. You can also integrate your website with your social network channels, so automatic or fresh updates are instantly distributed the minute you have something new to offer. It can be helpful for your company as two-thirds of mens and women on the internet that use social media networks like blogs can have their purchasing choices influenced by what they read in these blogs.

3. Social Media Advertising and marketing Creates Interaction

One of the problems many companies run into with conventional ways of sales and advertising is preserving a solid, long-term connection with their existing customers. The appeal of Social Media Marketing is that it is based and is powered by social interaction, which ultimately creates confidence you and your audience. The more you nurture a regular interaction and communication with your viewers, the more you’ll generate a better and lengthier term of relationship– that would lead to lucrative results for your business.

social media marketing, jhg group

And there’s always the opposite side of the coin. Below are the list of a few cons to social media marketing for your company:

1. Social Media Marketing is Time Intensive

Industry documents state that up to 64 % of digital marketers invest at least 6 hours on Social Media Marketing. A good 37 % on the other hand spends over 11 hours on SMM. This is relatively time consuming for many company owners who wish to get results from their SMM initiatives. The problem however is if not done properly, all your SMM initiatives and the time spent on such will provide completely useless outcomes or traffic that will not convert into leads or sales.

2. Social Media Marketing Produces Detrimental Users

One more problem with Social Media is that it attracts all kinds of individuals, even the unfavorable and destructive ones. These kinds of negative aspects consist of spammers, fraudsters, trolls and all other types of harmful individuals all out to do harm to your online reputation. These involves adverse comments which, while most are truly legitimate feedbacks, a few are just intended to proliferate negativities opposing your organization.

3. Social Media Marketing Makes You Lose Control

The things you post online, particularly via social media methods, can definitely go viral and circulate like wildfire in the online sphere. This can prove advantageous for you if it creates positive results. On the other hand, you really have no control over things you publish on the internet and everything is readily available for anyone– including negative and malicious elements on the internet. They can utilize your things to chastise you or disperse wrong info that will ruin your online reputation.

As always you can speak with experts who handle SMM for you on a regular basis, like the folks at JHG Media Group. Whenever you’re establishing your social media advertising and marketing initiative, you want to do it properly, the most beneficial way.

Staying Ahead of the Curve With Social Media

Social media networks

Let’s face it, technology is continuously evolving and social media websites, and apps, are no strangers to fast adaptation. In a world where info shifts by the minute it’s critical to stay in front of the curve and not get left behind in yesterday’s bug fix.

It’s 2015 and social networks and platforms are are always changing and adapting to boost or streamline the end user’s experience. That’s fantastic from a user’s standpoint, but as a business what are the best methods to remain relevant, stay in front of your customer, and ensure you’re using the most current trends?

Get Mobile.
Everyone is going mobile and if the capability of a website or app isn’t mobile friendly over fifty percent of the site visitors will go somewhere else instantly. With the expanding number of smartphones and tablets, an expanding variety of people are utilizing these as their primary internet access device. Businesses both large and small are beginning to implement a sleek, responsive layout to accommodate mobile devices. This is not simply an accommodation, it’s a necessity because it’s the future style of the internet. Mobile has already become the default way the internet is viewed by most users online, and the look of the web is only going to do the same. Redesign not only your site for mobile functionality but additionally make your social media articles mobile friendly by keeping them short and to the point.

Get Specific.
Gone are the times in which visitors will accept a blanket response for their questions. They want facts and the want details and they don’t want to read a load of text to get the answers. We live in an age where no one has to ever wonder about anything, the truth is always at our fingertips. With the correct SEO and keywords in your social media posts you can drive the best type of identified traffic straight to your website.

google analytics, social media, SEO

Be a Star.
This year Google modified their formula yet again to focus more on sites with rating abilities. Heck, they also have their own rating system now as well! They understood that consumers are more likely to rely on their peers when it involves buying over the internet instead of someone, or some business, seeking to sell them products. The general public tends to trust the experiences other people who have already done what they are looking to do, such as buy a lamp on Amazon. In a matter of seconds a customer can tell if the provider is reliable based on their reviews.

Be More Analytic.
With so many new networks arising and escalating costs for advertising or subscriptions, you need to make sure what is working and what is not. Social marketing is becoming more quantifiable and a ton of social media platforms have integrated tracking functionalities. Google Analytics isn’t the only system on the web anymore, WordPress Stats and Facebook Insights supply excellent information for you to better know your target market demographic.

Staying ahead of the curve with social media is always a moving target, but using these tips you must be able to keep up quite well and make sure you are connecting with your viewers.

Seven Ideas for Better Social Media Marketing

Social Media MarketingIf you don’t think social media is MASSIVE, these statistics might change your mind:

  • One-fifth of all couples now meet online.
  • A fifth of all divorces are now blamed on Facebook.
  • Kindergarteners are learning more on iPads than on chalkboards.
  • The country of Facebook would be the third most populated country in the world.
  • eBooks are now outselling traditional printed books.
  • In 2013, social gamers paid $6 billion, whereas those attending movies spent $2.5 billion.
  • Each minute, 24 hours of video is uploaded to YouTube.
  • Publish Wikipedia into book form and it would contain 2.25 million pages and take 123 years to read.
  • Social media is used by 93 percent of all marketers.

Here are seven ideas for better ways to utilize the social media network in your marketing efforts.

1.    Plan a Successful Strategy

The first step to putting social media into your marketing back pocket is to implement a social media marketing plan. Start by collecting information about the interests of your audience and which social media websites best find these people. Next, create social media content that is insightful and useful to your audience. Line up copy that appears on a regular basis, whether it’s daily, weekly, or monthly.

Establish company guidelines for writing on social media websites and determine jobs for employees within your company. Establish methods for not only creating social media content, but for posting material and networking with future customers online. Make sure emphasis is placed on connecting with and replying to social media followers.

2.    Set Social Media Marketing Business Goals

It’s important to include social media within your business goals. Don’t just track social media activity. Set firm benchmarks on where your business social media marketing will take you. For instance, you might set a goal of a percentage of positive brand acceptance through social media marketing. Another goal might be an increase in sales revenue.

If these are objectives that your business has failed to set, you’re not alone. Not even half of the businesses online measure the strength of their brand and the experience of their online customers. Worse yet, less than a quarter check to see if social media activity equates to a boost in sales.

But, that’s not the way of big business, where over half admit to multi-departmental social media staffs that are busy setting goals, measuring outcomes and developing a multi-faceted social media marketing effort.

3.    Recognize Assets Between Sites and Formulate Copy Appropriately

Your audience enjoys a certain tenor of material on Facebook that’s different to what they expect on LinkedIn. You must understand these differences and match your content to the expectation of your social media audience throughout various websites. For instance, photographs and graphics are appropriate for Pinterest and Instagram. Stick a video on Facebook and place tightly written, witty messages on Twitter.

Another consideration is to change messages according to geography. The way you effectively communicate with your audience in Montreal might be with a hockey metaphor, whereas football might be a better social media comparable in Dallas. Realize that customers visit multiple social media websites, so you still need continuity in your message across the entire social media world. But, you’re failing if you don’t alter your communication to best fit the characteristics of each social media site.

4.    Social Media Customer Service Must be Fast

Your customers expect immediate service when working with you through social media websites. Only a third of the social media audience expects a response within a few days when they request information from you. A quarter want a response in the same day and an amazing 42 percent seek answers from you within an hour with nine percent expecting answers in five minutes.

Whether you like it or not, delving into the social media arena means gearing up for quick customer service responses. Plus, your business must be ready with plans on how to handle delicate information, which if managed incorrectly, balloons out of proportion online. Great insight to managing these customer relation social media tightropes is written by Corey Eridon in a HubSpot blog.

The bottom line is, whether a customer is sweet or sour, there’s a person on the other end of the social media message who merits a response. Any important business social media presence deserves an employee dedicated to answering responses registered through all of your social media conduits. That employee, or team of employees, should possess a manual of responses for known questions that are common to your enterprise. Of course, training is necessary to ensure the proper message penetrates communication emanating from your business.

Probably the most important aspect about customer service via the social media world is to never, ever ignore a single posted comment. Each represents a customer with a concern. It’s your moment to shine and when you do a good job, you build a following of advocates to your brand.

5.    Make “Honesty” Company Policy Number One

You cannot hide in the social media world, because robust discussion within this medium wedges out liars. So, when your company makes a big boo-boo, make it a company policy that fessing up to a mistake is appropriate.

Your audience quickly gets over mistakes when an appropriate apology surfaces after an admission that a mistake was made on the part of your company. It’s a much better approach than ignoring comments about the mistake, or worse yet, arguing that the mistake never took place.

6.    Heed the Social Media Messages

Involving your company in the social media realm can equate to a massive volume of voices. Be sure someone in your organization is focusing on key messages being handed to you by your customers.

One method of amplifying the essence of this communication is to utilize social monitoring software. If handled correctly, you shouldn’t miss out on the perceptions gained through online communication with your customers. Establish alerts tied to keywords, so you can reply quickly to important issues presented by your clientele.

Pay particular attention to openings suggested by your customers where your business can take special advantage to needs requested of your services. Topics of discussion initiated through your social media network might change because of your attentive social media listening skills. Be prepared to alter your future social media strategy based upon data gathered via social media listening software.

7.    Keep Your Content Original

Lightning from a concept called “Google Authorship” will strike your online copy Dead on Arrival (DOA) if you post copied material. After this online death occurs, customers who perform searches related to your business won’t see your material near the top of their search.

You need to grasp the concept of the importance of building a following that boosts your search ratings. And, since Google is the top search engine, maintaining a presence on Google+ is important in helping such a search rating, since it’s the best way to verify to Google if you are the originator of a given piece of material.

Via Google Authorship, Google determines who initiates content that influences others in a specified subject. When your material connects to your Google+ profile, Google Search then ranks the influence of your website, the power of your social media associations and a number of other factors in determining search rankings.

By amplifying authority in the social media network, you can power the brand of your company to draw in additional sales revenue.

Enhance Your Online Presence

Today, a business presence in the social media grid involves more than opening up an account in Pinterest or LinkedIn. You need to utilize social analytical software in order to get the whole picture of what’s being discussed by your customers. And, you must include social media into the goals of your company, so that your Facebook messages and your tweets on Twitter deliver meaningful results that help the bottom line of your business.

Slow decisions about moving into the social media realm just mean that your competitors who are already there are racing away from you on the social media highway. Now is the time to get into the race.

Social Media For Doctors

Because physicians are often reluctant to take risks, they have been slow to work with social media as an advertising tool. After all, there is risk involved with using social media, since whatever is written online remains permanently available for people’s perusal. But consider how many times a physician makes decisions that carry risk for a patient’s health. One tenet of medicine is that you sometimes have to take a risk of doing a patient harm in order to do the greater good. If you don’t want to face the complications, then you give up doctoring.

The same holds true in the world of social media. People in the medical industry have reached a crossroads today. As a medical professional, you can either continue down the same well used path that keeps you out of social media and away from potential patients. This is the safe route, a world where you dot every “i” and cross every “t”, and you never engage in discussions on the Internet.

The alternative path is to embrace the use of social media in order to get the word out to patients, and to join in on the conversation that’s going on right now on the Internet. By using social media as a tool, you can magnify the amount of good you can do, both for your patients and yourself, as well as the medical profession in general.

Social For Doctors

Posted by: Joel Canter

Using Impactful Video vs. Simple Text For Your Social Media Campaign

YouTubeTraditionally, a bulk of online marketing is directed toward the written word, and it still works in a number of social media websites for specific businesses. But, the social media world contains several members who utilize a more visual approach. If you’re marketing on YouTube, you better be fluent in the world of video. And, why not use video? Often a visual marketing approach can introduce humor and a very strong message, similar to the ad Mike Dubin created for his Dollar Shave Club YouTube marketing effort. You, too, can use visual marketing to boost your company’s bottom line, but it’s best to ascertain whether a visual or text approach works best for the audience you hope to attract.

Seeking Your Social Media Marketing Channels

If you’re primary target audience is in North America, Facebook, Google+, Twitter, LinkedIn and Pinterest are your top social media avenues. However, if your aim is into China, your social network of choice is the Chinese social media network, Qzone. Target the Slavic-speaking nations and your best social media selection is VKontakte (VK), which means “in touch” and is spelled ВКонтакте in Russian.

Throughout all of these social media platforms, marketers who employ graphics with their messages increase traffic by 12 percent, according to Heidi Cohen, an online marketing specialist.

However, marketing choices go deeper than just adding graphics. You must first answer the question, “What is the best kind of content for my audience?”  Marketing firms tout that adding images boosts total views by close to 100 percent. It goes without saying that a travel website selling scuba diving tours in Hawaii is going to see better numbers with photographs in their message on Instagram or Pinterest.

Visuals aren’t always compelling, though. Marketing to accountants might be better in the written form on Facebook, where the sharing of text is preferred.

Marketing decisions must be determined from what is up for sale

Tourism is a natural for a heavy visual-laden marketing message. From fantastic natural vistas to fun and exciting vacation activities, a stellar photograph or video encapsulates your message better than thousands of words. Hotels, resorts, tour guiding companies and tourism destinations worldwide use enchanting visuals in their social media marketing on websites, such as Instagram. A good example is the luxury hotel firm, Four Seasons Hotels and Resorts, which entices 32,000 followers a day to their Instagram website.

Tourplicity

Pretty photographs aren’t the only approach to quality social media marketing using visuals. The home improvement store, Lowe’s, titles their Pinterest electronic bulletin board “Build It!” and features do-it-yourself (DIY) ideas that originate from products purchased at their home centers. Over two-thirds of Pinterest users are female. Lowe’s knows this, which is why you won’t find DIY ideas in this marketing effort featuring machinery or outdoor power tools. There’s an indoor theme on this Pinterest board, which makes suggestions without blasting a stout sales pitch. Lowe’s is targeting the three million Pinterest followers with smart social media marketing.

Let Your Information Flow Online in a Manner That Fits You

As is the case with all writing, you need to know your topic in order to write effective and interesting copy that your audience finds appealing. Beyond knowing your subject, you must analyze the nature of your material and how best to fit it to various social media networks.

For instance, if you are an engineering firm that sells your services to big contractors, your content will probably be laden with numbers and words. A few photographs of finished projects might be appropriate, but for the most part, your copy best suits an audience that wants to read the details of the engineering services your company offers. Instead of wearing yourself out trying to create graphics for Instagram or Pinterest, your efforts are better served by sticking to a text-orientated communication and channeling your writing into LinkedIn, Facebook or Twitter.

So, should you stick with a text-driven marketing method or add the pop of a video to your social media message? The answer to that question will vary according to who you are, what services or products you sell, and where you’re apt to find your target audience. One definite is there’s no such thing as a marketing shoe that fits the foot of all business owners who are marketing via social media. When you comprehend not only the significance of the goods or services you’re selling, but know where to find your audience, you can best determine the appropriate avenue for marketing your wares online.

Posted by: Joel Canter

Top 10 Social Media Services

Selecting Social media services for your business depends a great deal on the variety of content that you plan on producing, the audience that you plan on attracting, the strategy you want your business to implement through the social media world, plus the values you want displayed to your potential customers. That said, there are some websites in the social media world that all businesses should put their brand into based upon their huge user base. There are others that may be very beneficial to promoting your product or service, based on what you sell and who you sell it to. Here are the details.

 

Social Network Services Used by Everyone

At a membership of over one billion users, no business should discard the chance of using their social media optimization services in Facebook. Originally started in February 2004 for college students, it’s the number one social network website in the world. Business pages are easy to start on Facebook and with an average user possessing 130 friends, your message can multiply quickly.

Twitter, Facebook, YoutubeTwitter is an easy social site for putting a human touch on your company’s brand. Small blogs, or tweets, can be produced to give your business a comfortable and friendly relationship with future customers. Created in 2004, there are half a billion users on Twitter that have the potential of “following” your business’s Twitter message. If your business participates in an event, the “hashtag” portion of Twitter can be used to generate an intense following.

YouTube, owned by Google, shares videos to its 300 million users. As many as 100 hours of new videos are uploaded to YouTube every minute. Video is one of the most powerful social media tools in your arsenal and shouldn’t be ignored. Another social media website owned by Google is Google+ (pronounced google, plus). From its start in 2011, this social service already has 500 million users and definitely needs to be included on any business’s social media radar.

With over 50 million users, Tumblr, a micro-blogging site started in 2006 and purchased by Yahoo! in 2013, is great if you have products for customers under the age of 44. Visual content works well on Tumblr, since 50 percent of its posts are photos.

 

You Need to Use These Social Media Services for Small Business

LinkedInLinkedIn sports up to 200 million business and professional users and adds two members every second. This is an ideal business networking website when you want to apply your social media management services to attract the attention of other businesses in a B2B format. Business leads have great potential through this business social media location.

If you deal in products that look fabulous in the visual world and women buy your product, Pinterest is worth considering. Photos are shared in a bulletin board style on this social media website started in 2009. About 75 percent of its users are female, its users usually have higher incomes than users on other social media sites and there are 25 million people who use Pinterest. Since users can follow a brand, photos from your company website can easily result in a large fan club at this social media website.

Quora is a social media site where questions and answers are organized and edited by its users. The great aspect about this social media location is that users can connect it with their Facebook or Twitter pages. That means extra followers come to your business through this combined social media effort. Engage in conversations related to the product that your business sells and you gain a voice to bring in even more fans, which can equal paying customers in the future.

Ryze is a business social networking website that is especially crafted for entrepreneurs. With half a million users, there are 1,000 organizations with networks at this location. Talkbiznow is another social media site keying into business users. It provides file sharing, voice conferencing and web conferencing services to its users.

 

FREE is the Best Feature of Social Media Services Pricing

One great aspect that you can build into your social media marketing template is that in most cases, there is no fee to establish an account on a social network website. Paid memberships are possible with LinkedIn and Ryze, but it’s free to become a member on these two social media sites, too. Paid advertisements are displayed throughout the social media world, but membership is usually kept free in order to gain large followings.

There are several more social media offerings with new start-ups around the corner on almost a daily basis. For a larger list of over 100 possibilities, visit Wikipedia’s list of social networking websites. With a good strategy in hand, some quality content and a target audience to seek, there’s a great possibility for good marketing value with these social media services.

Posted by: Joel Canter

Social Media for Business Marketing and Online Brand Management

Online Brand Management

Most business leaders know about social media and online brand management. They’re familiar with Facebook, Twitter and Google+, but they don’t recognize these social media websites as part of their business marketing plan. The point to realize is that if the largest corporations of the Fortune 500, such as Exxon Mobile, Walmart and Southwest Air, are using social media, it’s probably a marketing format to check out for your business.

An ever-growing segment of the population uses social media. Plus, it’s not just an area where kids communicate with one another. Social Media is also a location where businesses, both large and small, are testing and successfully imprinting their brand on the general public in order to get additional sales and revenue. It’s turning out to be a great way to grow associations with future customers by turning content into sales.

wikipediaIf you want to enter the social media realm, grasping the essence of social media is imperative. Using wikipedia.com and merriam-webster.com derives the following definition of social media:

Social media is the electronic communication, via online sources and mobile technology, through which users create accessible web-based communities to converse with user-generated content.

Read on to get an in-depth explanation of social media, how big of an experience it has become in the lives of the general population and why it’s now considered a major player in the business marketing world.

 

A Little History about Social Media

Social media is more than just Twitter and Google+. Many don’t realize that social media owns a history that goes further back than February 2004, when Facebook started.

The Great Blizzard of 1978 gave Ward Christensen and Randy Seuss, both members of the Chicago Area Computer Hobbyists’ Exchange (CACHE), time to develop their Computerized Bulletin Board System (CBBS), which gave members of CACHE a way to share information with each other. CBBS was the start of a “forum” to communicate through computers.

In 1979, Usenet was developed for communication between the University of North Carolina and Duke University. In 1989, Tim Berners-Lee, a British engineer at the European Particle Physics Lab in Switzerland, called CERN, invented the World Wide Web and in 1993, his ideas, such as hypertext markup language (html), were set as standards for the new Internet.

htmlA group named Beverly Hills Internet (BHI) created Geocities in 1994, which gave Internet users a location for making their own websites. In 1997, SixDegrees.com allowed users to list friends and establish profiles. The same year, America Online (AOL) created a way for their customers to chat with one another. Friends Reunited, a website of former British school friends, began in 1999. It’s considered the first social network of any prominence.

In 2002, the social networking website called Friendster allowed United States (U.S.) users in and three months later there were three million Friendster customers. The same year, 34 million people were on AOL. In 2003, MySpace created a replica of Friendster. The following year, Facebook was launched, which was viewed as a form of Friendster for college students. Twitter started in 2006. Facebook’s users outnumbered MySpace users in 2008 and by 2009, Facebook had twice the users as MySpace. 

 


In 2013, the social media statistics are as follows:

  • socialYouTube – four billion views per day and a billion monthly users
  • Facebook – 1.11 billion users
  • Twitter – 500 million users, over 200 million are active users
  • Apple – 50 billion apps
  • Tumblr – purchased by Yahoo!, 170 million users and 100 million blogs
  • Flikr – 87 million users, eight billion photos
  • Instagram – 100 million users, four billion photos
  • LinkedIn – 225 million users
  • Pinterest – 48.7 million users
  • WordPress – 74 million blogs
  • Dropbox – 100 million users, 1 billion files uploaded daily
  • Google+ – 343 million users
  • Reddit – 69.9 million users, 4.8 billion pages views each month

 

 

Growth in Mobile Devices

In February 2013, there were over 6.8 billion mobile subscribers in the world. In a Feb. 7, 2013 article in The Guardian, Cisco, a networking company, reported that mobile devices, such as tablets and smart phones, will outnumber the 7.1 billion people in the world by the end of 2013. Mobile Factbook 2013 predicts we will see 7.5 billion worldwide mobile devices by the mobile devicesend of 2014 and 8.5 billion by the end of 2016. The International Telecommunications Union reports that there were 2.1 billion mobile web users at the end of 2012. Portia Research says that a total of 7.8 trillion social media messages were sent in 2011, with 9.6 trillion in 2012. The use of social media is growing with mobile devices added to its usage.

For businesses, social media is replacing a sales staff as a mode to connect to customers. Today, your future customers are looking for your business and your products through a social media website. Also, appealing to new customers is a new possibility through social media, thereby dropping the need for a company sales force.

 

 

Foundations of the Social Media Platform

 

 A social media platform involves five basic features. The five principles of social media include:

  • Sharing – If you want social media to work, you must participate.
  • Openness – Everyone participates with open communications. There is nothing to hide in a social media environment.
  • Back-and-Forth Conversation Dialogue goes both ways in a social media setting. Traditional business advertising is usually one-way. Businesses interact through social media to harvest new customers, instead of drawing up one-way ads.
  • Similar Interests Social media communities congeal because of like-minded interests. Businesses can tap into an activity or a hobby of potential customers.
  • It’s Everywhere Few places of the world exist without a connection to the Internet, especially with mobile devices.

 

What is Social Media Used For?

 

Users of social media perform a number of functions through it. The following are daily activities performed in the social media world:

  • Blogging – The word “blog” is an abbreviation of “weblog.” A blog registers one’s opinions, thoughts or other useful information. Good blogs are written in a relaxed manner. If created correctly, a blog brings about reader participation.
  • Micro Blogging – Limited space means that micro blogging is short, sweet and to the point. Twitter entails micro blogging. A business can provoke participation with micro blogs.
  • Networks – LinkedIn and Facebook networks are examples of bringing people together who have common interests.
  • Wikis – Wikipedia.com is a wiki that lets people create content in a collaborative effort.
  • Content Specific – Networking via a particular type of content is possible with some social media websites, such as Flickr (photos), or YouTube (videos).
  • Podcasts – iTunes is Apple’s social media that allows the sharing of video and audio podcasts.
  • Forums – Topics of a similar nature are discussed in forums.

 

Social Media and the Business Tie-In

Low Cost – An initial advantage for a business getting into social media marketing is that it’s inexpensive. Small businesses that have a marketing department of one, the same person who owns the company and the one who removes the trash, can play along with the big companies in the social media world. Customer interaction is possible and high advertising budgets aren’t necessary.

exposureExposure – Your business gets strong coverage through social media contact. Hubspot’s 2013 State of Inbound Marketing Annual Report, developed after interviewing 3,300 worldwide marketers, revealed the following: More than double the sales leads come through social media than by means of telemarketing, trade shows or direct mail. Companies that produce more than 1,000 Facebook “likes” also see close to 1,400 website visits per day. Forty-six percent of online shoppers use social media to formulate buying decisions. 

Research – Studies show that 65 percent of today’s businesses are using social media as a tool for learning what customers want. With engagement into social media websites, you can analyze the most visited communities to estimate buying trends. And, since social media possesses a sense of openness, you can ascertain honest opinions about various products and services.

Customer Loyalty – Businesses are noticing that their customers expect to find them in the social media world. When your business shows up on social media websites in communities that your customer visits regularly, you acquire loyalty that expands through other social media connections and friends. Since there’s a similarity in thought within these social media communities, leads harvested through this source are better than those coming from a random marketing approach. By keying into a niche in a social media website, you can target those customers who are more likely to seek your product or service.

 

Ideas for Businesses in the Social Media World

It’s always a good idea in the business world to learn from the successes or mistakes of others. The following are thoughts that help businesses navigate through the social media environment:

  • Use a Casual Voice – Speak the language of the social media website, not the talk of your business. Don’t be pushy. Ask questions. Present a conversational tone.
  • Give Value – Customers will react better when you offer something valuable. It might be valuable information in a blog or a discount. When the customer appreciates your offering, they become loyal.
  • Call to Action – Ask customers to buy your product, call your store or visit your website. The plus with dealing with social media is that you aren’t buying an expensive magazine ad or roadside billboard. Text or images that you create produce the action here.
  • Maintain the Dialogue – You aren’t the dictator of the social media website. Everyone participates. Talk to these people in a conversational tone and let them respond. Learn what they prefer. You might discover a new market for your business. By adhering to the two-way conversations inherent with social media, you can develop a following and future business.

 

Social Media is Here to Stay

The numbers show it. People love their mobile devices, from smart phones to tablets, and the number of subscribers with mobile communication gadgets that connect to web-based services is going up. So too, is the volume of customers on social media websites. As business marketing efforts migrate to greater social media participation, more sophisticated content, complete with maximum quality video, audio and imagery, will be required.

There’s no doubt that social media marketing isn’t disappearing. So, if you want to compete in today’s business world, it’s time to climb aboard the social media train and discover how well it can help your company. Once you’re on the social media track, you’ll never look back.

 Posted by: Joel Canter