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Tag Archives: search engine optimization

Top 5 Tips For Good Online Brand Management

online brand management

In marketing, brand management is the analysis and preparation on just how that brand is perceived in the market. Forming a good relationship with the target audience is crucial for brand management. Concrete elements of brand management consist of the product itself; look, price, the packaging, etc

Whenever it comes to online brand management there are a lot more elements because you have to present yourself with only images and the written word so it can be more tough. But using this list of the top 5 tips for good online brand management you should be off to a good start!

1. Search Yourself

chances are that you currently have some online exposure. Whether it’s a Facebook Page, a Google listing, or your own company site you probably have something in the information super highway. Search the name of your company and your personal name as well. After that search Google Images the same. There are a lot of pictures within the web world and they will boost (or reduce from) your online brand image.

2. Get Your Domain Name and Start a Website

You can effortlessly go to sites like Godaddy.com to purchase your domain name for your company … hopefully yours is still available now. If it is not available in a.com there are plenty of other domain extensions now that are turning up left and right. For example if your company is called Bliss Yoga and you notice that blissyoga.com is currently taken you can use for bliss.yoga. The very best way to deal with your online brand is to take charge of the information yourself and an internet site is an excellent spot to fill up content.

managing your online brand3. Ramp Up Your Content

The more content you have on the net that is within your authority the better. Have a blog on your website where you can include material at least every other week, otherwise weekly or multiple times a week. This will depend on the characteristic of your business. A news website will have numerous posts and bunches of new material everyday where as a DO-IT-YOURSELF blog site may be better suited for weekly content. Every way you look at it, when you have unique web content with key words that relate to your business you’re gonna be in good shape for the Google bots and your brand will form.

4. Get All Over Social Media

It’s true! Love it or hate it, social media is the strategy to get tons of web content in the world on multiple web platforms. When the Google crawlers discover your web content, key words and backlinks to your site in numerous places throughout the interwebs they will grant you a good reputation. This may be a load of work and lots of small to medium sized companies usually don’t possess the time or the workforce to accomplish this. Don’t stress, there are service providers available like JHG Media Group whose business is designed totally around helping other companies have a better web presence with social media management, web content production, and search engine optimization.

5. Give Your Viewers a Voice

This is the place it gets real. If you find your business on Yelp.com or Tripadvisor.com, or even now Google, your target market already has a voice through having the ability to leave a rank and testimonial of their experience with your business or blog. In your blog you should also allow for a remarks part where you can deal with the voice of your customer first hand. You are going to get raving fans of your product and then you will get the Reputation management with social mediahaters, that’s just life. But when you respond to your customers, visitors, users, etc. that’s from where your integrity shines. It doesn’t matter so much that an individual had a bad experience (it does matter to the degree that you need to look at it and make adjustments where appropriate), but it matters more how you tackle the scenario of their unhappiness. If an owner makes the situation better and turns the dismayed customer into a delighted one they’ve won. Always be that guy. Regardless of how distressed they are it’s always better to take care of it than leave it alone. Negative reviews can spread like wild fire and swiftly get out of hand if you do not manage them.

So there’s your top 5 fundamental tips for good brand management! You’re off to a good start with these points and know that good brand management is an ongoing process. Once again, there certainly are firms you can hire to oversee your brand and reputation for you. It can be a daunting task, but you’re not on your own! If you do want assistance in the brand and reputation management, content creation, or SEO realm get in touch with JHG Media Group.

Why Local SEO is Becoming More Important Than Ever

local seo, search engine optimization, local listings, google local, JHG Media Group

In case you’ve been keeping an eye on the adjustments that Google regularly makes then you’re probably interested in why local SEO is becoming more important than ever. If this is something new to you don’t despair, our team’ll get you up to speed, but you’ll want to begin listening quickly because local SEO is only becoming more robust and more vital. Do not be daunted by it however, use a few crucial measures and you’ll be on your way to a more powerful web presence in your local market.

Getting started with a local SEO strategy.

If you’re frightened by the concept of beginning a local SEO campaign, don’t be. It’s actually a fairly uncomplicated method, however it will take you some time and energy.

google local, local seo, local seo for business, jhg media groupYour very first job is to make sure your business is specified correctly and appropriately all throughout the internet. Claim your local business profile on local web directory and review websites such as Yelp and TripAdvisor, as well as any other listings that are relevant for your business.

Make sure that your essential business details– mainly your name, address and contact number– are accurate and formatted consistently across all of these platforms. If Google notices just a mini disparity among 2 different sources, your local authority could possibly drop.

Local content and partnership building.

As soon as all your local data is in place and verified for accuracy, you can easily start off the process of boosting your content and external links for local relevance. For articles, this is fairly easy– just make sure to provide the name of your city, region or community in your blog titles and ensure the content is relevant to your location.

Local events and local information articles are ideal opportunities for this. Make sure to guest write on local external blogs, and attempt to get published on local news channels with your latest press releases.

Local reviews and continuous management.

Local SEO, Google Local, JHG Media GroupLastly, attempt to promote your clients to publish reviews about your company on Yelp and some other review websites. You can’t purchase these reviews, nor should you get them from your buyers in any way, but you should let your clients find out that you’re on these sites and in a roundabout way persuade them to give their reviews. Do anything you can to boost the volume of positive reviews you receive, and don’t forget to log in so you can look at and reply to these customer reviews consistently.

There you have it. Unless you already have a prevailing, nationally developed ranking on primary search engines that beginners cannot touch, or perhaps you do not have a solitary physical location, local S.E.O is going to be a requirement if you wish to attain search engine exposure over the course of the next couple of years.

Take steps now to carry out a regular ongoing tactic, and stay dedicated to persevering. If you’d rather not want the burden of maintaining your own local SEO you can always hire a professional media group to do it for you.  Along with the results of your efforts compounding, you’ll start seeing results in weeks to months, and as further modifications favor locally optimized companies, you’ll simply stand to benefit even more.

Creating Quality Content

Quality Content is Important

Content and Keywords

If you want to get your point across or push web traffic to your site and keep it there, it’s not enough to just write an article of a particular size. You have to focus on creating quality content and don’t worry about word count. If the reader doesn’t find what they are looking for in the first paragraph, they will leave and explore another source. This is referred to as your bounce rate. Eighty percent will not read a site if they find a wordy post that could easily be composed in just a couple of paragraphs.

Content and Keywords for SEOKey words are also crucial in writing a good post. Your website will not bring in web traffic without having the proper “street signs” for the search engines.  SEO, or search engine optimization, is a mix of experience, knowledge, word skills and being aware of the way the typical individual searches.  Correct keywords must be well crafted whilst considering the way most people conduct web searches. Think about what key words or phrases people will enter in search engines and then insert those into your content.

Creating Quality Content

Premium content is a piece of work that is informative, amusing, authentic, valid and grammatically accurate. The objective of writing is to deliver a point. You want to communicate to folks and share with them the knowledge you have gained through your learning and expertise. So it could be stated that the volume of content you can manage to produce is a direct measure of your expertise.

What Makes Content Appealing

  • Educational Content
    Material that means nothing to the visitors is best disposed of. Your material must possess a clear purpose of delivering some details to the readers. It should really help the viewers, even if in a small way.
  • Engaging Content
    Top quality web content has to be presented successfully. It could be created in simple, plain language, but it must appeal to the viewers. If you do not seize their interest initially it’s hard to retain their attention and they will likely leave.
  • Authentic Content
    This is where you can be creative. There are numerous sites around discussing the very same things in the same way and it gets dull. Whatever your topic is work on establishing a good voice inside the writing. Though you can’t really change the Factual Contentfacts about your topic, you can definitely narrate them in an unique, easy and engaging way.
  • Valid Content
    Individuals search for facts. Do not offer any information that is not factual. Do not publish what seems nice but may not be right. Do not write just to make the people happy, make sure it’s accurate.
  • Grammatically Accurate Content
    You ‘d be shocked the amount of people you will lose having just one grammatical error. Grammatically appropriate information refers to properly structured sentences with accurate grammatical uses. Flow of the content is also critical. The language should be based on the intended audience. Make an effort to refrain from nasty or casual language. The language and the style of presenting ought to correspond all throughout the body.

If you think that you have a content that is of top quality, matching all the above criteria, then you’re good to go. Serve that article up, you’ve got a viewers waiting to hear from you!

Online Branding is Important

Online branding, social media

What is online branding?

When it comes to branding the internet has empowered businesses to more effectively reach target audiences in less time and make a stronger impact.

Several professionals think that the goal of online branding is to have customers consistently distinguish a brand. Various others concentrate on combining online branding along with the overall brand experience of consumers in connection with a company, product, or additional branded entity.  Website growth is a key part of online branding as an internet site is used by companies and individuals to present products and services of a brand. Emphasizing a website’s look, features, and business message to supply a benefit experience to site visitors is all part of online branding. Website enhancement for online branding also features making use of a blog to generate content for readers interested in issues associated with the brand.

Online branding also includes social media communication and integration.  Branding through social media consists of distributing knowledge about the brand and steadily interacting with customers. Using sites like Twitter, Facebook, LinkedIn, and YouTube to share expertise about a brand is a common form of online branding through social media.

Act like a user

When writing website or blog content include topics that you would find relevant as a reader yourself. Consider exactly what material and pictures evoke your attention and consider using similar tactics in your own content.

Branding is one of the most vital aspects of any enterprise, big or small, retail or B2B. A successful branding method gives you a major advantage in progressively competitive markets. Your brand is your commitment to your customer. It tells them what they can anticipate from your services and products, and it separates your offering from your competitors’. Your brand is derived from who you are, who you would like to be and who people perceive you to be.

Utilizing the internet is a fantastic way of gaining the right interest, providing integrity on the web, and discovering the most ideal means to improve your online branding. No matter if your a small, medium or large business, online presence is critical and you can reach countless people world wide with the branding of your products/services.

An online presence is one of the best qualities of your brand.  The process of internet branding takes some time, but in most cases online it is achieved much faster than standard branding practices because of the viral nature of the internet. One of the ways to develop online branding is to attach a blog to your company website.

Why search engines love blogs

Search engines love blogs because the content is pertinent and constantly updated.  Blogging is an exceptional manner to share your know-how, build community, and position yourself as a niche professional. It is possibly the very best way to create integrity and will tremendously grow your SEO results and visibility.

In any blog posts you publish, offer effective info. Avoid glaring self-promotion and bad or off-color opinions. Don’t forget that anything you publish will definitely end up being part of the blogosphere. Don’t compose anything you could regret later.

Publish your brand everywhere

Here are a couple of straightforward, tried and true techniques to getting your brand out there:

  • Get a great logo design. Position it everywhere.
  • Jot down your brand messaging.  Know what your major brand message is. Every single staff member should be aware of this too.
  • Integrate your brand. Branding extends to every aspect of your business– how you answer your phones, what you or your salespeople wear on sales calls, your email signature, everything.
  • Design a “voice” for your organization that demonstrates your brand. This voice has to be applied to all written correspondence as well as combined in the graphic images of all materials, online and off.  You can be conversational. You can be snazzy.  You can be professional. But just be consistent.
  • Build a tagline. Write a memorable, purposeful and pithy statement that grabs the essence of your brand.
  • Create layouts and generate brand criteria for your promotion components. Use the same color scheme, logo design placement, feel and look all throughout. You do not have to be fancy, just dependable.
  • Be true to your brand. Customers won’t come back to you– or refer you to other people– if you don’t follow through on your brand pledge.
  • Be dependable. This point is last merely because it includes all of the above and is the most essential recommendation. If you cannot do this, your attempts at creating a brand will fizzle.

Top 10 SEO Tactics for 2014

Search Engine OptimizationAs we experience the beginning of 2014, it’s wise to view our search engine optimization (SEO) strategies and pinpoint areas of improvement. The following are 10 ideas for tweaking your SEO approach.

 

1. Test Drive that SEO Car, First

Sometimes we get caught up in the sales pitch from the SEO authorities without giving their ideas a trial run. Before you buy into any SEO idea touted online, take a test drive in that SEO car and see how it handles, first.

One of the simplest mistakes to make is to buy the SEO pitch and apply it to someone else’s website before you give it a try.

 

2. Keep Content Original

According to Google’s man in charge of their Webspam team, Matt Cutts, anywhere from 25 to 30 percent of all content online is copied from other websites. Replicating someone else’s work is not only wrong, it’s plagiarism and illegal. Plus, it puts your work in the search engine sandbox.

Let your copy machine duplicate writing. Instead, work harder on generating links to your website, fueling content written by your readers, adding useful copy full of knowledgeable ideas, including multimedia approaches to displaying your material in such a way as to induce social media sharing.

 

3. Be Like Abe Lincoln and Teach Yourself SEO

We all know the story of how “Honest Abe” Lincoln studied law books by the light of the fireplace prior to becoming a lawyer. Use the 16th President of the United States as inspiration. Vast SEO knowledge is available from Google, Moz, Search Engine Land and Search Engine Watch. The SEO specialty is a fast-moving field, so it’s important to keep up by establishing some Rich Site Summary (RSS) feeds and reviewing them on a daily basis.

 

4. Write Like Hemmingway

Author Ernest Hemmingway used a minimalist writing style. He once confided with fellow writer, F. Scott Fitzgerald, that for every page of great writing, he threw out 91 pages of garbage. Throw out the excess verbiage on your website and use short sentences, write short first paragraphs and use vigorous words that show passion and focus. Also, seek the positive voice and toss anything that features what something isn’t. Your readers want to know what it is.

This kind of simple writing fits right into the responsive web design needed for mobile electronic consumers who might read your website, because trim tactics also adhere to slashing extra code and optimizing images so that your content loads fast.

 

5. Keep on Testing

JHG MediaAs any SEO specialist knows, there’s always another search engine change to turn your fine work into garbage. What’s a quality SEO expert to do? Before an SEO idea is implemented, test it, test it again, and test it one more time. In order to get the finest online encounter, servers should be tested, the website must prove user friendly, and website user engagement needs to be tested.

 

6. Always Think of the User

Developing a website isn’t about you. It’s about providing the user with an optimal experience. So, when you diminish the user’s online experience, by using link ploys, or finding cheap overseas sources for your content, the user visiting your website loses out. Before you implement an Internet shortcut, make sure it’s to the benefit of those people who use your website and not just a benefit to you.  

 

7. Remember That Content is King

Look at every piece of content on your website and ask the following questions:

  • Is this content worthy enough that someone might share it?
  • Does this content provide the user with useful information?
  • Does this content focus into what a user is searching for?

If the result of any of these three questions is a “no,” it’s time to get rid of that content. Strive for unique material that supports the key aspects of each of these questions.  

 

8. Enjoy an SEO Bonanza

If SEO is performed correctly, you can use analysis, metrics and data to better budget your Internet dollars and get the best bang for your buck. By investing in proper SEO techniques, you enjoy a long term gain, whether it’s with future customers who are satisfied, better perceptions about your online customers, or a boost in the bottom line of your business.  

 

9.  Take in an SEO Seminar

Sometimes, reading SEO information isn’t as informative as taking in an SEO conference in person. The concentrated sessions of a seminar often impart firsthand knowledge at a faster rate than anything you read online. Seeing is believing when you get to watch SEO ideas unfold before your very eyes.  

 

10. Share with the SEO World

As you strive to share your website’s material with the social media world, also work at revealing your SEO knowledge to others who are taking their first SEO steps. Quality online experiences enhance everyone’s environment online. As more people seek and find material that helps them, the Internet becomes a better place for everyone. Users who realize all they’re finding is copies of other work get turned off. By creating original, unique copy, everyone’s online experience becomes better.

By adhering to some or all of the preceding approaches to your SEO work, you can create a website that not only is seen by more people, but is also a positive experience for those who enjoy it this year.

Relevant Links: http://moz.com/beginners-guide-to-seo‎, http://www.searchenginewatch.com/seo

Posted by: Joel Canter

Top 5 Tips For Good Online Brand Management

online brand management

In marketing, brand management is the analysis and preparation on just how that brand is perceived in the market. Forming a good relationship with the target audience is crucial for brand management. Concrete elements of brand management consist of the product itself; look, price, the packaging, etc

Whenever it comes to online brand management there are a lot more elements because you have to present yourself with only images and the written word so it can be more tough. But using this list of the top 5 tips for good online brand management you should be off to a good start!

1. Search Yourself

chances are that you currently have some online exposure. Whether it’s a Facebook Page, a Google listing, or your own company site you probably have something in the information super highway. Search the name of your company and your personal name as well. After that search Google Images the same. There are a lot of pictures within the web world and they will boost (or reduce from) your online brand image.

2. Get Your Domain Name and Start a Website

You can effortlessly go to sites like Godaddy.com to purchase your domain name for your company … hopefully yours is still available now. If it is not available in a.com there are plenty of other domain extensions now that are turning up left and right. For example if your company is called Bliss Yoga and you notice that blissyoga.com is currently taken you can use for bliss.yoga. The very best way to deal with your online brand is to take charge of the information yourself and an internet site is an excellent spot to fill up content.

managing your online brand3. Ramp Up Your Content

The more content you have on the net that is within your authority the better. Have a blog on your website where you can include material at least every other week, otherwise weekly or multiple times a week. This will depend on the characteristic of your business. A news website will have numerous posts and bunches of new material everyday where as a DO-IT-YOURSELF blog site may be better suited for weekly content. Every way you look at it, when you have unique web content with key words that relate to your business you’re gonna be in good shape for the Google bots and your brand will form.

4. Get All Over Social Media

It’s true! Love it or hate it, social media is the strategy to get tons of web content in the world on multiple web platforms. When the Google crawlers discover your web content, key words and backlinks to your site in numerous places throughout the interwebs they will grant you a good reputation. This may be a load of work and lots of small to medium sized companies usually don’t possess the time or the workforce to accomplish this. Don’t stress, there are service providers available like JHG Media Group whose business is designed totally around helping other companies have a better web presence with social media management, web content production, and search engine optimization.

5. Give Your Viewers a Voice

This is the place it gets real. If you find your business on Yelp.com or Tripadvisor.com, or even now Google, your target market already has a voice through having the ability to leave a rank and testimonial of their experience with your business or blog. In your blog you should also allow for a remarks part where you can deal with the voice of your customer first hand. You are going to get raving fans of your product and then you will get the Reputation management with social mediahaters, that’s just life. But when you respond to your customers, visitors, users, etc. that’s from where your integrity shines. It doesn’t matter so much that an individual had a bad experience (it does matter to the degree that you need to look at it and make adjustments where appropriate), but it matters more how you tackle the scenario of their unhappiness. If an owner makes the situation better and turns the dismayed customer into a delighted one they’ve won. Always be that guy. Regardless of how distressed they are it’s always better to take care of it than leave it alone. Negative reviews can spread like wild fire and swiftly get out of hand if you do not manage them.

So there’s your top 5 fundamental tips for good brand management! You’re off to a good start with these points and know that good brand management is an ongoing process. Once again, there certainly are firms you can hire to oversee your brand and reputation for you. It can be a daunting task, but you’re not on your own! If you do want assistance in the brand and reputation management, content creation, or SEO realm get in touch with JHG Media Group.

Why Local SEO is Becoming More Important Than Ever

local seo, search engine optimization, local listings, google local, JHG Media Group

In case you’ve been keeping an eye on the adjustments that Google regularly makes then you’re probably interested in why local SEO is becoming more important than ever. If this is something new to you don’t despair, our team’ll get you up to speed, but you’ll want to begin listening quickly because local SEO is only becoming more robust and more vital. Do not be daunted by it however, use a few crucial measures and you’ll be on your way to a more powerful web presence in your local market.

Getting started with a local SEO strategy.

If you’re frightened by the concept of beginning a local SEO campaign, don’t be. It’s actually a fairly uncomplicated method, however it will take you some time and energy.

google local, local seo, local seo for business, jhg media groupYour very first job is to make sure your business is specified correctly and appropriately all throughout the internet. Claim your local business profile on local web directory and review websites such as Yelp and TripAdvisor, as well as any other listings that are relevant for your business.

Make sure that your essential business details– mainly your name, address and contact number– are accurate and formatted consistently across all of these platforms. If Google notices just a mini disparity among 2 different sources, your local authority could possibly drop.

Local content and partnership building.

As soon as all your local data is in place and verified for accuracy, you can easily start off the process of boosting your content and external links for local relevance. For articles, this is fairly easy– just make sure to provide the name of your city, region or community in your blog titles and ensure the content is relevant to your location.

Local events and local information articles are ideal opportunities for this. Make sure to guest write on local external blogs, and attempt to get published on local news channels with your latest press releases.

Local reviews and continuous management.

Local SEO, Google Local, JHG Media GroupLastly, attempt to promote your clients to publish reviews about your company on Yelp and some other review websites. You can’t purchase these reviews, nor should you get them from your buyers in any way, but you should let your clients find out that you’re on these sites and in a roundabout way persuade them to give their reviews. Do anything you can to boost the volume of positive reviews you receive, and don’t forget to log in so you can look at and reply to these customer reviews consistently.

There you have it. Unless you already have a prevailing, nationally developed ranking on primary search engines that beginners cannot touch, or perhaps you do not have a solitary physical location, local S.E.O is going to be a requirement if you wish to attain search engine exposure over the course of the next couple of years.

Take steps now to carry out a regular ongoing tactic, and stay dedicated to persevering. If you’d rather not want the burden of maintaining your own local SEO you can always hire a professional media group to do it for you.  Along with the results of your efforts compounding, you’ll start seeing results in weeks to months, and as further modifications favor locally optimized companies, you’ll simply stand to benefit even more.

Creating Quality Content

Quality Content is Important

Content and Keywords

If you want to get your point across or push web traffic to your site and keep it there, it’s not enough to just write an article of a particular size. You have to focus on creating quality content and don’t worry about word count. If the reader doesn’t find what they are looking for in the first paragraph, they will leave and explore another source. This is referred to as your bounce rate. Eighty percent will not read a site if they find a wordy post that could easily be composed in just a couple of paragraphs.

Content and Keywords for SEOKey words are also crucial in writing a good post. Your website will not bring in web traffic without having the proper “street signs” for the search engines.  SEO, or search engine optimization, is a mix of experience, knowledge, word skills and being aware of the way the typical individual searches.  Correct keywords must be well crafted whilst considering the way most people conduct web searches. Think about what key words or phrases people will enter in search engines and then insert those into your content.

Creating Quality Content

Premium content is a piece of work that is informative, amusing, authentic, valid and grammatically accurate. The objective of writing is to deliver a point. You want to communicate to folks and share with them the knowledge you have gained through your learning and expertise. So it could be stated that the volume of content you can manage to produce is a direct measure of your expertise.

What Makes Content Appealing

  • Educational Content
    Material that means nothing to the visitors is best disposed of. Your material must possess a clear purpose of delivering some details to the readers. It should really help the viewers, even if in a small way.
  • Engaging Content
    Top quality web content has to be presented successfully. It could be created in simple, plain language, but it must appeal to the viewers. If you do not seize their interest initially it’s hard to retain their attention and they will likely leave.
  • Authentic Content
    This is where you can be creative. There are numerous sites around discussing the very same things in the same way and it gets dull. Whatever your topic is work on establishing a good voice inside the writing. Though you can’t really change the Factual Contentfacts about your topic, you can definitely narrate them in an unique, easy and engaging way.
  • Valid Content
    Individuals search for facts. Do not offer any information that is not factual. Do not publish what seems nice but may not be right. Do not write just to make the people happy, make sure it’s accurate.
  • Grammatically Accurate Content
    You ‘d be shocked the amount of people you will lose having just one grammatical error. Grammatically appropriate information refers to properly structured sentences with accurate grammatical uses. Flow of the content is also critical. The language should be based on the intended audience. Make an effort to refrain from nasty or casual language. The language and the style of presenting ought to correspond all throughout the body.

If you think that you have a content that is of top quality, matching all the above criteria, then you’re good to go. Serve that article up, you’ve got a viewers waiting to hear from you!

Online Branding is Important

Online branding, social media

What is online branding?

When it comes to branding the internet has empowered businesses to more effectively reach target audiences in less time and make a stronger impact.

Several professionals think that the goal of online branding is to have customers consistently distinguish a brand. Various others concentrate on combining online branding along with the overall brand experience of consumers in connection with a company, product, or additional branded entity.  Website growth is a key part of online branding as an internet site is used by companies and individuals to present products and services of a brand. Emphasizing a website’s look, features, and business message to supply a benefit experience to site visitors is all part of online branding. Website enhancement for online branding also features making use of a blog to generate content for readers interested in issues associated with the brand.

Online branding also includes social media communication and integration.  Branding through social media consists of distributing knowledge about the brand and steadily interacting with customers. Using sites like Twitter, Facebook, LinkedIn, and YouTube to share expertise about a brand is a common form of online branding through social media.

Act like a user

When writing website or blog content include topics that you would find relevant as a reader yourself. Consider exactly what material and pictures evoke your attention and consider using similar tactics in your own content.

Branding is one of the most vital aspects of any enterprise, big or small, retail or B2B. A successful branding method gives you a major advantage in progressively competitive markets. Your brand is your commitment to your customer. It tells them what they can anticipate from your services and products, and it separates your offering from your competitors’. Your brand is derived from who you are, who you would like to be and who people perceive you to be.

Utilizing the internet is a fantastic way of gaining the right interest, providing integrity on the web, and discovering the most ideal means to improve your online branding. No matter if your a small, medium or large business, online presence is critical and you can reach countless people world wide with the branding of your products/services.

An online presence is one of the best qualities of your brand.  The process of internet branding takes some time, but in most cases online it is achieved much faster than standard branding practices because of the viral nature of the internet. One of the ways to develop online branding is to attach a blog to your company website.

Why search engines love blogs

Search engines love blogs because the content is pertinent and constantly updated.  Blogging is an exceptional manner to share your know-how, build community, and position yourself as a niche professional. It is possibly the very best way to create integrity and will tremendously grow your SEO results and visibility.

In any blog posts you publish, offer effective info. Avoid glaring self-promotion and bad or off-color opinions. Don’t forget that anything you publish will definitely end up being part of the blogosphere. Don’t compose anything you could regret later.

Publish your brand everywhere

Here are a couple of straightforward, tried and true techniques to getting your brand out there:

  • Get a great logo design. Position it everywhere.
  • Jot down your brand messaging.  Know what your major brand message is. Every single staff member should be aware of this too.
  • Integrate your brand. Branding extends to every aspect of your business– how you answer your phones, what you or your salespeople wear on sales calls, your email signature, everything.
  • Design a “voice” for your organization that demonstrates your brand. This voice has to be applied to all written correspondence as well as combined in the graphic images of all materials, online and off.  You can be conversational. You can be snazzy.  You can be professional. But just be consistent.
  • Build a tagline. Write a memorable, purposeful and pithy statement that grabs the essence of your brand.
  • Create layouts and generate brand criteria for your promotion components. Use the same color scheme, logo design placement, feel and look all throughout. You do not have to be fancy, just dependable.
  • Be true to your brand. Customers won’t come back to you– or refer you to other people– if you don’t follow through on your brand pledge.
  • Be dependable. This point is last merely because it includes all of the above and is the most essential recommendation. If you cannot do this, your attempts at creating a brand will fizzle.

Top 10 SEO Tactics for 2014

Search Engine OptimizationAs we experience the beginning of 2014, it’s wise to view our search engine optimization (SEO) strategies and pinpoint areas of improvement. The following are 10 ideas for tweaking your SEO approach.

 

1. Test Drive that SEO Car, First

Sometimes we get caught up in the sales pitch from the SEO authorities without giving their ideas a trial run. Before you buy into any SEO idea touted online, take a test drive in that SEO car and see how it handles, first.

One of the simplest mistakes to make is to buy the SEO pitch and apply it to someone else’s website before you give it a try.

 

2. Keep Content Original

According to Google’s man in charge of their Webspam team, Matt Cutts, anywhere from 25 to 30 percent of all content online is copied from other websites. Replicating someone else’s work is not only wrong, it’s plagiarism and illegal. Plus, it puts your work in the search engine sandbox.

Let your copy machine duplicate writing. Instead, work harder on generating links to your website, fueling content written by your readers, adding useful copy full of knowledgeable ideas, including multimedia approaches to displaying your material in such a way as to induce social media sharing.

 

3. Be Like Abe Lincoln and Teach Yourself SEO

We all know the story of how “Honest Abe” Lincoln studied law books by the light of the fireplace prior to becoming a lawyer. Use the 16th President of the United States as inspiration. Vast SEO knowledge is available from Google, Moz, Search Engine Land and Search Engine Watch. The SEO specialty is a fast-moving field, so it’s important to keep up by establishing some Rich Site Summary (RSS) feeds and reviewing them on a daily basis.

 

4. Write Like Hemmingway

Author Ernest Hemmingway used a minimalist writing style. He once confided with fellow writer, F. Scott Fitzgerald, that for every page of great writing, he threw out 91 pages of garbage. Throw out the excess verbiage on your website and use short sentences, write short first paragraphs and use vigorous words that show passion and focus. Also, seek the positive voice and toss anything that features what something isn’t. Your readers want to know what it is.

This kind of simple writing fits right into the responsive web design needed for mobile electronic consumers who might read your website, because trim tactics also adhere to slashing extra code and optimizing images so that your content loads fast.

 

5. Keep on Testing

JHG MediaAs any SEO specialist knows, there’s always another search engine change to turn your fine work into garbage. What’s a quality SEO expert to do? Before an SEO idea is implemented, test it, test it again, and test it one more time. In order to get the finest online encounter, servers should be tested, the website must prove user friendly, and website user engagement needs to be tested.

 

6. Always Think of the User

Developing a website isn’t about you. It’s about providing the user with an optimal experience. So, when you diminish the user’s online experience, by using link ploys, or finding cheap overseas sources for your content, the user visiting your website loses out. Before you implement an Internet shortcut, make sure it’s to the benefit of those people who use your website and not just a benefit to you.  

 

7. Remember That Content is King

Look at every piece of content on your website and ask the following questions:

  • Is this content worthy enough that someone might share it?
  • Does this content provide the user with useful information?
  • Does this content focus into what a user is searching for?

If the result of any of these three questions is a “no,” it’s time to get rid of that content. Strive for unique material that supports the key aspects of each of these questions.  

 

8. Enjoy an SEO Bonanza

If SEO is performed correctly, you can use analysis, metrics and data to better budget your Internet dollars and get the best bang for your buck. By investing in proper SEO techniques, you enjoy a long term gain, whether it’s with future customers who are satisfied, better perceptions about your online customers, or a boost in the bottom line of your business.  

 

9.  Take in an SEO Seminar

Sometimes, reading SEO information isn’t as informative as taking in an SEO conference in person. The concentrated sessions of a seminar often impart firsthand knowledge at a faster rate than anything you read online. Seeing is believing when you get to watch SEO ideas unfold before your very eyes.  

 

10. Share with the SEO World

As you strive to share your website’s material with the social media world, also work at revealing your SEO knowledge to others who are taking their first SEO steps. Quality online experiences enhance everyone’s environment online. As more people seek and find material that helps them, the Internet becomes a better place for everyone. Users who realize all they’re finding is copies of other work get turned off. By creating original, unique copy, everyone’s online experience becomes better.

By adhering to some or all of the preceding approaches to your SEO work, you can create a website that not only is seen by more people, but is also a positive experience for those who enjoy it this year.

Relevant Links: http://moz.com/beginners-guide-to-seo‎, http://www.searchenginewatch.com/seo

Posted by: Joel Canter