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Top 5 Tips For Good Online Brand Management

online brand management

In marketing, brand management is the analysis and preparation on just how that brand is perceived in the market. Forming a good relationship with the target audience is crucial for brand management. Concrete elements of brand management consist of the product itself; look, price, the packaging, etc

Whenever it comes to online brand management there are a lot more elements because you have to present yourself with only images and the written word so it can be more tough. But using this list of the top 5 tips for good online brand management you should be off to a good start!

1. Search Yourself

chances are that you currently have some online exposure. Whether it’s a Facebook Page, a Google listing, or your own company site you probably have something in the information super highway. Search the name of your company and your personal name as well. After that search Google Images the same. There are a lot of pictures within the web world and they will boost (or reduce from) your online brand image.

2. Get Your Domain Name and Start a Website

You can effortlessly go to sites like Godaddy.com to purchase your domain name for your company … hopefully yours is still available now. If it is not available in a.com there are plenty of other domain extensions now that are turning up left and right. For example if your company is called Bliss Yoga and you notice that blissyoga.com is currently taken you can use for bliss.yoga. The very best way to deal with your online brand is to take charge of the information yourself and an internet site is an excellent spot to fill up content.

managing your online brand3. Ramp Up Your Content

The more content you have on the net that is within your authority the better. Have a blog on your website where you can include material at least every other week, otherwise weekly or multiple times a week. This will depend on the characteristic of your business. A news website will have numerous posts and bunches of new material everyday where as a DO-IT-YOURSELF blog site may be better suited for weekly content. Every way you look at it, when you have unique web content with key words that relate to your business you’re gonna be in good shape for the Google bots and your brand will form.

4. Get All Over Social Media

It’s true! Love it or hate it, social media is the strategy to get tons of web content in the world on multiple web platforms. When the Google crawlers discover your web content, key words and backlinks to your site in numerous places throughout the interwebs they will grant you a good reputation. This may be a load of work and lots of small to medium sized companies usually don’t possess the time or the workforce to accomplish this. Don’t stress, there are service providers available like JHG Media Group whose business is designed totally around helping other companies have a better web presence with social media management, web content production, and search engine optimization.

5. Give Your Viewers a Voice

This is the place it gets real. If you find your business on Yelp.com or Tripadvisor.com, or even now Google, your target market already has a voice through having the ability to leave a rank and testimonial of their experience with your business or blog. In your blog you should also allow for a remarks part where you can deal with the voice of your customer first hand. You are going to get raving fans of your product and then you will get the Reputation management with social mediahaters, that’s just life. But when you respond to your customers, visitors, users, etc. that’s from where your integrity shines. It doesn’t matter so much that an individual had a bad experience (it does matter to the degree that you need to look at it and make adjustments where appropriate), but it matters more how you tackle the scenario of their unhappiness. If an owner makes the situation better and turns the dismayed customer into a delighted one they’ve won. Always be that guy. Regardless of how distressed they are it’s always better to take care of it than leave it alone. Negative reviews can spread like wild fire and swiftly get out of hand if you do not manage them.

So there’s your top 5 fundamental tips for good brand management! You’re off to a good start with these points and know that good brand management is an ongoing process. Once again, there certainly are firms you can hire to oversee your brand and reputation for you. It can be a daunting task, but you’re not on your own! If you do want assistance in the brand and reputation management, content creation, or SEO realm get in touch with JHG Media Group.

Quick Guide for Responding to Online Reviews

Online Reputation Management

If you believe web-based reputation management is just for large brands, please reconsider. With the rise in use of social media sites, and the popularity of user-generated review websites like Yelp, SiteJabber, Amazon reviews and even employer review websites such as Glassdoor, monitoring and managing your web-based credibility is more vital than ever before.

Responding to online reviews affects your online reputation

Essentially, reputation management is the process of influencing a business’ or individual’s reputation. In the last few years, reputation management has come to be synonymous with online reputation management; when the phrase is used now, it’s mainly utilized to refer to responding to online reviews, managing search results for brand inquiries and unfavorable critiques on social networks.

Reputation management and social networking sites

Power has indeed shifted away from companies and toward buyers when it involves voicing a company’s marketing message. Even though firms used to be able to very carefully craft their reputation management on social media sitesmessage and later sell it using conventional advertising tactics like billboards, radio and TV spots, nowadays social networking sites have greatly moved those controls to consumers.

This, of course, has made reputation management much more challenging for organizations. The large number of voices involved, and the scattered nature of posts, complaints and unfavorable responses make damage control a lot more difficult than it ever used to be.

How to handle your reputation on social media sites.

A vital first step in social networking site reputation management is recognizing what’s being said about your brand online and then responding to online reviews appropriately. To do this, you’ll have to identify and track keywords and hashtags connected to your brand, goods, employees and competitors to monitor conversations that are taking place on social networking websites.

There certainly are a number of resources you can utilize to monitor these keywords: Tagboard, Hashtagify.me, SocialMention and TweetBinder are some of our faves. These tools allow you to go through numerous social networks to look for keywords and hashtags connected to your company or brand; you can also establish alerts to make sure that you’re informed when your company is discussed. Google Alerts is another excellent, and complimentary, tool for receiving frequent alerts of new brand and keyword mentions directly in your inbox.

managing bad reviews on social mediaWhen you’re aware of exactly what’s being mentioned regarding your brand online, you’ll need to respond appropriately. That said, this is where you’ll want to tread very carefully.At times, simply learning exactly what people are saying will suffice to help guide and inform your customer service-based choices.

There will be occasions, however, when a response is a good idea and even required. For example, in the event that your business is being slammed or defamed, not taking immediate measures can have severe repercussions. Several really good general guidelines for answering unfavorable reviews on social networks include:

  • 1. Responding quickly: Bad reviews or comments– mainly when left unchecked– can spread like wildfire on social networking sites. For instance, a particularly outrageous review on your Facebook Page could be witnessed by countless people within the initial couple hours. Responding immediately is the most effective means to minimize the harm caused by these posts, as it helps to ensure that your perspective is also viewed by anybody reading the initial review.
  • 2. Never delete reviews unless absolutely necessary: Unless a post is racist, offensive, or otherwise in very bad taste, deleting an adverse piece of feedback or review is usually a bad idea. Deleting bad remarks could be viewed as concealing an issue or admitting guilt. There are also proven benefits to replying to reviews, rather than removing them. According to analysis by CRM software company Oracle, 1 out of every 3 users who get a retailer answer to their web-based complaint winds up reposting a good review. In addition, 34% wind up removing their bad review entirely.
  • 3. Reply as a professional, and take it offline if needed: Simply speaking, this will not indicate that you are defending yourself against attacks or criticisms. Your best course of action is to instead take the conversation offline as promptly as can be, contact the consumer directly via instant message, email, or a phone call if you have the number, and deal with the concern one-on-one.  The customer will appreciate this personal approach and the rest of the viewers won’t be witness to the discussion.

Hire a third party to manage your online reputation for you

The above are good ways to stay on top of your online reputation management, but it can still be overwhelming to manage while operating a business day to day.  One solution is to hire a third party company to stay on top of managing your online reputation for you so that you can focus on running your business.  Online reputation management is one of the many things that JHG Media Group can assist you with so that you don’t have to.

Your Reputation Management is Critical!

Reputation Management

There are several companies online that supply reputation management solutions for all business sizes. With the level of transparency that we encounter on the web in these times it is more crucial than ever to control your brand reputation.

Below you will find 5 tips and 5 tools that are incredibly helpful to think about when watching after and cultivating your online reputation. Stick with these and you’ll be off to a great start!

  • 1) Checking your online reputation frequently is going to help you to safeguard against negative web content that is out there by adding more of the positive web content you wish to be seen. The search engines are going to gravitate toward the information that is more robust and frequent.  So keep adding positive brand content!
  • 2) Google your business name and see what appears. If there are any internet sites that are adverse or that you do not control, make an effort to push them down in the search results with your very own pages on social media sites.  When you have multiple social media accounts for your company this creates a lot of content for the search engines to gather. You can also utilize third party business websites like Wikipedia, BBB.org, or various other applicable and reputable sites.
  • 3) Several professionals recommended using Google Chrome’s Incognito mode to search for your company or brand names. Incognito strips out some, although not all, of the personalized search results Google produces for recognized visitors and provides a more generic look that’s closer to what others would see.
  • 4) Check out the first three web pages of your search engine result, not just the first page, because an adverse bit of material on page 3 can ultimately make its way up to page 1. Go back to step 1 and include even more positive web content to push the harmful content down the list.
  • 5) Design a spreadsheet that incorporates all of the search results from the first three pages of your search. Point out which results are positive, bad or neutral, in addition to which ones you regulate or influence and the ones you do not. This develops a baseline when it comes to your online reputation that you can later track to assess your reputation enhancement efforts. Take screen shots of each Google search results page at the beginning and periodically repeat this activity.

 

Online Reputation Management

What good are the tips if you don’t have the tools to implement them?  Here are some great tools to start managing your online reputation:

  • 1) The no. 1 tool for online reputation management is Google Alerts. The cost-free service lets you put together automated email alerts for your business name, product name and high-level executives’ names, so you’ll find out quickly when a fresh mention is published on the internet.
  • 2) JHG Media Group is a really good site for helping you manage your online reputation if you do not have much background with Search Engine Optimization (SEO). They provide recommendations for things you can do to optimize your website so it appears higher in the search results for your brand terms.
  • 3) Online reviews are essential these days. You must use platforms that help you check your online reviews, for example, ReviewPush, Sendible and Trackur, in addition to other internet sites specific to your industry.
  • 4) The Google My Business toolset is really exceptional and it provides wonderful visualizations of your reviews. Getting good reviews on your Google My Business page will definitely enhance your chances of making it into the local search results.  See our article on establishing good local SEO rankings.
  • 5) Social Mention is practical for keeping an eye on your reputation on social media. It’s a complimentary service that lets you see who’s talking about your brand on social media and even more significantly, what exactly they’re saying. It also provides an analysis of brand sentiment, that can easily help businesses identify and address negative brand mentions.

There really are countless tips and tools available to oversee your online reputation and it can get really overwhelming. There are a number of internet sites that are free and give you exceptional platforms to accomplish reputation management by yourself, yet if this isn’t something that you prefer to undertake then you can easily contact expert reputation management companies like JHG Media Group to simply maintain all of it for you!

Three Secrets Everybody Should Know About Online Reputation Management

There certainly are many elements that play into an individual or a company having a good online appearance. There are some that are pretty typical and that even those who know quite little about reputation management online have mastered. Things like having crystal clear and succinct relevant information on profile pages and the advantages of possessing accounts on popular sites are fairly well known techniques for effective online reputation management. Nevertheless, the reputation experts at JHG Media know that there are countless additional factors that quite a few individuals are not familiar with that can possibly be doing a lot to prevent or even hurt their Internet reputation. Here, we discuss three critical facts regarding online reputation management that everyone should be aware of.

Online Reputation Management

1. Review websites have power: Most of these review websites do not possess a vast quantity of power on their own, but when they have hundreds of thousands of users posting reviews on them on a daily basis, they become much more substancial. If an individual discovers that they have negative comments about their company or services on these kinds of sites, it might be challenging to make themselves appear better on their own, without having the help of a professional. However, as opposed to trying to displace the review sites all together, individuals might pay attention to improving the way that they view these types of review websites by asking customers that they have actually had good dealings with to leave them positive comments, and responding to bad reviews to discover exactly how the situation can be resolved.

2. Privacy is limited: Lots of people assume that if they change their accounts to private, they are free from the public eye. Nonetheless, we know that buddies, loved ones and all individuals that still possess accessibility to that profile can take and repost anything that they want, including relevant information that will hurt an individual’s reputation. People need to constantly be guarded regarding what they share online, even on personal accounts.

3. Bad is not always legal: If an individual is getting negative comments because of a mistake that they made, there are methods to eliminate the appearance of that information, but they commonly can not make it go away entirely. However, if someone is posting defamatory or slanderous remarks pertaining to an individual or company online and posting inaccurate details about them, legal action could be taken. It is very important to know the difference between true, although uncomplimentary information, and false and unlawful postings. Understanding the difference between these types of comments can help to repair an online reputation over time.

For any person, understanding exactly how the online world works is the primary step toward boosting an online reputation. We understand exactly how crucial that knowledge can be. They also recognize that repairing an online reputation requires great deals of time, initiative and work. It is for this reason that we offer many different packages customized to individual, small business and corporate solutions.

What is Reputation Management?

You already know what a reputation is; its how people view you. It is how you are perceived. In a sense, it is the summary of how you are viewed by others in the market. When your reputation is damaged, either intentionally or by accident, many of us go to great lengths to take all necessary actions to ensure that our good reputation is preserved. Personal reputations can be modified and enhanced through activities such as relationship management, job performance, and how we typically conduct ourselves. But, what happens when your reputation is affected by something on the web?  

This is where Reputation Management comes into play. When a reputation is damaged online, it can have profound consequences to businesses and to individuals. Why is this so? Simply because online world doesn’t forget.  

A negative review, while not technically permanent, can nevertheless stay online for a very long time via major search engines such as Google. The good news is that there are methods to manage one’s reputation; either personally, or for a business or organization. 

Why content lives forever online

If it were not for a multi-billion dollar company named Google, Reputation Management wouldn’t be a business. In the past, a reputation could be controlled with articles and by the simple fact that time moves on. If something happened long ago, it would most likely be forgotten. Business relied on word of mouth and old school advertising like television, local and newspapers. If you lost a customer because of bad service, it was more than likely that you would lose only one customer and maybe a couple of their friends. 

However, in the last ten years, sites like Google, Yelp and Angie’s List have made it possible for people who don’t even know each other to affect each other purchasing decisions. Today, millions of people start their purchase decision process by searching for online reviews. Google is the linchpin in how they search. 

However, in the last ten years, sites like Google, Yelp and Angie’s List have made it possible for people who don’t even know each other to affect each other purchasing decisions. Today, millions of people start their purchase decision process by searching for online reviews. Google is the linchpin in how they search. 

Review Sites

Every moment of every day, Google indexes the Internet looking for the latest information across the web. Not only does it index the Internet, but it saves past copies of what it found so it can see changes. This means that as Google’s indexing travels across the Internet, it log individuals’ names, business names and all of the positive and negative content associated with both. That information is saved on Google’s servers. Therefore, when someone Googles “your brand” they get a list of all the content Google believes is relevant to the search. This may include customer complaints, arrest records, defaced pictures, customer testimonials, your own website, LinkedIn profile, Facebook profile, Twitter account and any other online profile. 

All this data is available to anyone with Internet access 24 hours a day, 7 days a week and 365 days a year in just about every language. Everything you or your business has ever done can be found via Google! And if you don’t know about it, then you can’t take steps to manage it. Ignorance is not bliss when it comes to Google. 

Why is Reputation Management so important today?

Reputation Management is an emerging, yet fast growing market for a simple reason—there is a tremendous amount of content posted each day that is both true and false. Whether you are a small business owner or a high profile CEO, reputation management is becoming increasingly important as people use Google and review sites like Yelp and Angie’s List to research brands and products. 

What the stats tell us is that consumers and business are increasingly using the Internet to research individuals and business before they even consider hiring people or purchasing products and services. 

Some of you reading this might think, “Oh, I’ll be alright, my business will be fine, because the rest of my customers love me”. Unfortunately, if you don’t manage your reputation online, someone else will manage it for you. For businesses this may mean that someone wrote a negative review about you and it went unanswered. For a high profile person (e.g., politicians, celebrities), it may mean that something they did in the past is preventing them from succeeding in the future. 

Utilizing a Reputation Management Service will help you identify what is being said about you or your brand. It will provide a series of solutions that will minimize the impact of the negative and maximize the impact of the positive, thus enabling your reputation to be positive and—more importantly—to stay positive.

Online Reputation Management – How to Handle Reviews

reviewsThe practice of writing fake reviews to drown out negative comments is not only a shady Online Reputation Management (ORM) tactic, but it’s proving to be illegal. As a general practice, ORM should never involve misleading the public. Better strategies are outlined below.

Practices for Squelching Fake Reviews

ORM is now a $5 billion industry and amounts to as much as two-thirds of the work for some law firms. There’s a reason. Online reviews are trusted by 70 percent of those who read them. So, there’s an effort to pack online properties with illegitimate reviews and to write libelous statements about past employers, service companies, acquaintances, or significant others.

This is large enough of a problem that state attorneys general, big companies, the news media and even Google are jumping into legal efforts to help beat back fake comments written online. A number of tactics are available to stomp out fake reviews, such as writing blog posts, creating branded web properties in social media, crafting business and individual profiles for LinkedIn, Google Plus, Facebook, etc. and creating press releases, blogs and columns about your business.

 

One ORM expert wonders what exactly constitutes spam related to profile links to Google. He suggests to continue creating quality content, which is linked to supplementary trustworthy websites as a tactic to significant ORM conclusions. And, Google suggests “behaving in a way that is genuinely worthy of a good reputation.”  […read more]

 

War on Fake Yelp Reviews

After setting up a fake yogurt store in Brooklyn, the New York Attorney General’s Office fined 19 companies, who paid writers to create bogus reviews to counterbalance harmful online comments. As much as 20 percent of online reviews are phony, says the director of the Federal Trade Commission’s (FTC) Advertising Practices Division. Yelp, a business review website, sued a San Diego law firm in August for writing fake reviews on their site

 

YelpFake reviews hurt sites like Yelp, since “90 percent of respondents said their buying decisions were influenced by positive online reviews, and 86 percent were influenced by negative reviews.” One tactic for contradicting fake reviews is to never trust any single opinion and, instead, gauge opinions from several reviews. […read more]

 

The owner of the law firm, Julian McMillan, says Yelp is trying to get even for his small claims dispute with them over ads he bought on their website. McMillan says, “They’re an Internet bully and they abused their dominant Internet position for advertising contracts.”

 

Yelp says that they’re going after anyone who misleads shoppers by posting simulated reviews. Yelp wants over $25,000 for failure to adhere to their contract and a deliberate meddling with contractual relations. McMillan says he’s too busy to “hop on websites and goof around.” [… read more]

 

Since ORM is a serious business, “goofing around” should never enter into the picture. The lesson learned from these three examples is that with due diligence and best practices, any individual or business can benefit from online reputation management.

Posted by: Joel Canter

Learn How To Protect Your Brand With Online Reputation Management

Online Brand ManagementJust what is online reputation management? It’s a service that gives you the ability to check and administer your brand’s online reputation. Not only do you cultivate positive Internet reviews and bury negative ones with online reputation management, but you also boost your search results and traffic to your website by adding thoughtful content about your niche and brand to multiple online channels and media.

 

Online Reputation Management Companies Boost Search Engine Results

Google is the king of search engines, with over 80 percent of all online searches handled by them. Google performs regular updates to its algorithms, which are used to determine how high a website’s ranking is for a specific Internet search.

GoogleInstead of making massive waves, Google is now slowly rolling out changes over a 10-day period each month. Google is also putting a higher priority on what they call “authority sites,” such as Wikipedia and about.com. Website owners who use Google+ are seeing better search engine ratings through Google as well.

What is a surety in changes related to Google’s search rankings is that they’re always fluctuating and it takes highly-trained professionals to better keep track of the changes in Google algorithms in order to establish approaches to take advantage of new changes. Through the services of an online reputation manager, such as JHG Media, your website is in a better position to be in the first page of Google search engine results.

 

Boost Your Online Presence With These Online Reputation Management Tips

The comments that customers say about your company help to boost your ranking with search engines, such as Google. The more comments are made, even negative comments, the higher a search engine puts your business on the possibility of getting listed for a given online search. With active online reputation management, you can handle adverse online posts. Here are some tips:

  • Always work to resolve a complaint. Even when a complaint seems frivolous, it’s better to avoid a damaging appraisal of your business.
  • Take the positive approach. Never talk down to your customers online. The Internet isn’t the place for you to be the nasty teacher or the arrogant bully. Remember, everyone is watching and listening online.
  • Respond quickly to your customers. One full day is too late for your responses.
  • Actively solicit reviews from your customers. Every business can benefit from feedback to improve their business.
  • Make yourself and your business available. Often, complaints are made by customers who cannot find ways to communicate with a business. Not only should there be several means for customers to communicate, but you should show easy access to such communication methods. 

Reviews

The simplest way to get reviews of praise is to just ask for them. By promoting communication, positive responses will arrive. With cultivation of reviews derived from active online reputation management, you can provide links to websites, such as Yelp, that feature commentary about companies. So, not only are you handling negative commentary about your business, you’re boosting positive comments in such a way as to improve the great reviews that show up online related to your business, its name and its online marketing brand.

 

Details About Personal Online Reputation Management

The bottom line about using online reputation management methodology is that you gain control of how others see you or your business online. This includes positive messages about you, along with negative ones. Since Internet authors can be anonymous, damaging, yet true information can surface about your past that can have a detrimental effect on your reputation.

So, why should you hire a professional reputation manager? Probably a good analogy would be to take a look at your antivirus software. Do you have the time to monitor all of the hazards put online by online hackers? Of course you don’t, nor do you have time to do an effective job in managing your online reputation. That’s where the professionals, such as JHG Media, come into view.

 

 

Now, if you think you don’t need reputation managers, because you aren’t the kind of person who posts nude photos of yourself online, then you’re only looking at one side of the coin. Positive online reputation makes the Internet work for you and your company. If you’re not looking at the positive side of this approach, your company is losing out on potential customers.

Most customers perform online searches before buying products. If an online search on you or your business brings up nothing, you’re not utilizing an important tool that can equal future income for you and your company. Likewise, if an online search for your business brings up material that doesn’t match its brand, the Internet is not helping you in any manner.

To perfect an online reputation, first a professional bio detailing your brand needs to be the initial item seen by anyone searching your company’s name. Also, five to ten highlights written about you and your business that sets it apart from the rest in the industry are placed online and accentuated in such a way as to give them high priority when a search engine is used to query your business name or brand. By consistently working on this kind of an effort, you become a hands-on manager of your reputation and beat any effort made by anonymous sources to give your company an online sore.

Actions, such as setting up a Google alert, where you’re notified with an e-mail when certain keywords, phrases, or your company’s name is searched on Google, can help in monitoring online activity pertinent to you and your company. There are a number of other monitoring techniques that can be used to help you in this regard.

The fact is that from boosting your company’s search engine rankings to putting your best foot forward, online reputation management gives you and your company a fantastic advantage over the competition for gaining customers via the Internet. As tablets and smart phones become a common tool in everyday life and potential customers look for answers to their purchasing questions through these electronic devices, it’s important that your online reputation is second-to-none. By sharpening your online reputation, your company stays on top of the 21st Century online pyramid.

Posted by: Joel Canter

Three Reasons Why You Should Monitor Your Online Reputation

JHG MediaIn today’s world of an ever-increasing complications with social media, you or your company can enjoy positive online feedback, or suffer the consequences of negatively-tainted comments, and that’s when online reputation management helps. An online brand manager submerges negative search results and floats positive results to the surface.

For instance, you might want your professional history highlighted at the top of searches. Or, you may wish to bury old, but truthful, medical records. Managing your digital reputation contributes to putting your best foot forward. Here are some reasons why this is important.

Reputations Can Rise and Fall Quickly Online

Comments on social media websites, such as Twitter, Facebook or Google+, which tarnish your reputation, can be made by relatively anonymous users who cannot be identified or located on a map. Maybe you were once fired from a job. Perhaps as a twenty-something college kid, you drank too much and ended up in a courtroom. Such moments of the past can devastate your reputation and when you’re looking to hang a positive shingle online, you don’t want these skeletons dancing out of the online closet.

 

 

Bad comments aren’t eliminated. Strategies are used to make them less likely to show up on the first page of a search engine pursuit. Once something isn’t on the first page of a Google search, it really doesn’t exist.

And, even if you have a squeaky-clean past, paying attention to your online reputation is important. A good online reputation management expert can boost search findings to make the Internet work for you, instead of not working at all. We live in a society where answers come to consumers via Facebook. If you’re promoting your business online, say it’s plumbing services, and someone searches your company’s name and the results give them the same name, but for a concert pianist, that search didn’t help your business. Good online reputation management includes heightening your personal and business brand.

Online Reputation Management is Simple & Best When Proactive

Here are the basics of a social media makeover. First, a professional write-up develops biographical information, which needs to be simply stated, not too flowery, or over the top. Second, techniques are used by an online reputation manager to bring that bio to the top of all online searches. Thirdly, more than one item is involved in this social media flotsam of positivism about you or your company and any one of five to 10 items might show up at the top of a search.

Often, reputation managers are called in when clients have a sudden problem, which isn’t the best scenario. Getting a reputable online reputation manager to handle issues before they blow up is not only better, it’s also usually less expensive.

Today’s Online World Makes it Easier to Dig Up Dirt

privacyThere once was a time when in order to gain information about someone, you had to know someone at the county courthouse in order to have access to files, or you had to obtain a court order for the information. The Internet has changed that aspect of life. Today, people can sit at their computer, laptop or smart phone at home and find information.

Plus, there are Internet blackmailers who publish degrading information online, contact the person who would be affected by this information and ask for a fee to remove the material. They then back that fee request up with a request for additional money to keep it off the Internet. The U.S. Court system hasn’t wrapped its arms around the legality of this phenomenon, but relatively soon, there should be legal instruments to arm innocent people who want to battle this problem.

A person has two choices right now to fight this issue. You can break down and pay the online ransom. Or, you can hire the gun slinger in the white hat, the good guys, to defend your reputation. In today’s social media world, the cowboy with the white hat is a competent online reputation management expert. If you haven’t hired one, you should.

The source for this blog: http://www.forbes.com/sites/learnvest/2013/11/20/10-things-you-need-to-know-about-online-reputation-management/

Posted by: Joel Canter

Achieve a Cohesive Voice Through Online Brand Management

Online brand management involves utilizing social media websites to promote your company’s message in a unique, positive and consistent manner to help boost your website’s search engine result status and to build a faithful following that helps promote your company and its products. It also involves monitoring your brand in order to extenuate the positives and negate any negative messaging.

 

 

Three Concepts Come With Online Brand Management Services

Online Brand ManagementStrategic brand management entails managing your message in such a way as to accomplish the following:

  • To make your brand unique enough to stand out from other brands in your industry.
  • To partner your brand with an optimistic outlook.
  • To give your brand a constant message that is always being seen online.

One method of adding uniqueness to your brand is to develop your own social media. In marketing lingo, this is classified as a “unique selling proposition,” or USP. The idea is that your company develops an explicit advantage relayed to potential customers associated with your product or service that isn’t available from anyone else.

Optimism is essential with online branding. There is always going to be some disapproval in the social media realm that equals a pessimistic scope of discussion. Your key is to bring the total quantity of positive and negative comments associated with your brand into a general upbeat tone. To accomplish that goal, you:

  • Don’t disregard negative comments, but instead address them with a positive twist.
  • Never join in on a deleterious social media tirade.
  • Stay on the up-and-up when dealing with disagreements and swerve away from vague comments, or dishonest statements.

When you present a consistent message or brand, your followers have an easier time grabbing onto aspects in the social media arena that they like about your brand. Plus, customers who follow you on Twitter, Pinterest, or Facebook look forward to your message and are disappointed when they don’t see anything posted from you, hence, the need for consistency. You also need uniformity in the message that you present.

Bottom line, before you start on the quest to answer, “what is brand management?” you need to set some goals on what you want to say, and establish some guidelines through which to filter your social media messages, helping to enable you to place that consistently upbeat and distinctive brand out there to future potential customers.

 

Monitoring is Part of a Good Online Brand Strategy

Online Reputation ManagementBy listening to online conversations, you’re alerted to the possibility of future emergencies. Monitoring the social media galaxy allows you to become an effective online reputation management professional. Such online examination includes looking for complaints, issues, status updates, tweets, blogs and news items related to your company’s brand. It involves tracking your brand in such a way to alert you whenever it is mentioned online.

Effective online tracking includes looking for potential abbreviations and possible misspellings, so as to gather up all negative comments written by others who don’t want to be detected and who write negative comments that include misspellings and abbreviations on purpose.

 

Online Brand Marketing Hands You Customer Service Prospects

When you listen for comments about your brand online, such monitoring gives you a golden opportunity to gain on the customer service side of your business. Customers don’t always communicate with your website. Often, people would rather post something about you in their Facebook “status” section, add a tweet to their Twitter account or develop an entire blog post in their own daily blog. When you scrutinize for your brand throughout the entire social media world, you find the “other” comments written about your brand, making it possible to add to your positive customer service comments.

News is not always established through conventional means with today’s social media climate. Virtually anyone can be a journalist these days, because of smart phones that take still photographs and videos. The only way to know if your brand is part of today’s online news is through effective brand monitoring.

To start your monitoring techniques, first register probable domain names that are a direct link to your brand. Remember, include potential abbreviations. Also, think about not only yourbrand.com, but the .org and .biz domain names. Another consideration is to remember the free domain names at .wordpress.com and .blogspot.com.

Grab your brand name on pertinent social media websites. If you think it costs too much money to own all of the Internet names associated with your brand, consider attorney fees associated with legal battles to gain these names in the future, when someone else is “legally” able to muddy up your brand.

Next, use Google Alerts to help you monitor your brand. Over 80 percent of the searches performed online are through Google. With their alerts service, you can receive an e-mail every time a specific phrase is searched through Google. It might include a word associated with your brand, a keyword in your industry, or your business or personal name.

There are a multitude of online engagement and listening tools that are available to help you in monitoring a variety of phrases, words and thoughts expressed online. Managing a multiplicity of online websites and platforms is a time-consuming chore and takes away from your primary form of business.

JHG MediaThat’s where JHG Media comes into the picture. When you hire a professional who is familiar with online reputation and brand management techniques, you get the results you need without the requirement of adding time to this task. Because, let’s face it, there’s only so much time in a day to get necessary items accomplished in order to make your business thrive. But, ignore today’s online social media trends and both you and your business could end up dead in the water.

Now is the time to get ahead of the curve and place online brand management at the forefront of your business plan. Your personal JHG Media representative can show you ways in which successful brand management in today’s social media world not only enhances your business, but also averts potential hazards in the future.

 

Posted by: Joel Canter

Online Reputation Management

Online Reputation ManagementOnline reputation management, or the influence and understanding of the reputation of an individual or a business through the Internet, is divided into two main areas, which are proactive management and reactive management. The first deals with continuous reputation protection. The second involves handling a recent crisis as the result of an online barrage of negative comments. As in all cases of life, it’s better to be proactive then to be forced into a reactive condition.

The power of online social media sites can enhance your company’s brand and produce amazing results. On the flip-side, the tide of opinion can swamp your business with enough negative comments to drop the hatchet on you and your business. So, here are some considerations about working against the sweeping tide of negativity.

 

Time is Necessary for Effective Personal Online Reputation Repair

Skirting online comments that harm your business takes energy and time. When the business alligators are snapping at your feet, there’s no time for checking online for negative remarks. That’s where an online reputation manager can help. This entity can do the following:

  • Scrutinize Social Media for Consumer Activity – Bookmark anyone or organization who writes remarks that detract from your brand. Check out websites such as RipoffReport.com and PissedConsumer.com, two spots where bad complaints thrive. Don’t answer comments on these websites, because that only extends the life of the negative remark. Instead, tackle concerns with communication on your own website.
  • Make Your Website the Center for the Complaints – It sounds counterproductive to harbor complaints about your company on your company’s website, but when you own the medium of communication, you’re in control. Plus, customers usually refrain from writing highly charged rants on a company website.
  • Refrain From Censorship – You don’t want to remove complaints. Customers don’t trust websites where comments are removed and that only stops them from looking at your website. When you’re the owner of the medium, you simply want to zero in on the complaint and fix it.
  • Keep the Same Message – Make sure that throughout all of your communication there is a theme and an attitude that pervades all comments, which balances with your general public theme. You don’t want a message online that is different from what the customer service professionals in your company are saying. Get everyone touting the same message.
  • Quickly Address Complaints – When a complaint goes unanswered on your company’s website, you display a message of a business that doesn’t care. Speed is important to squelching further complaints by others. Did you notice that we’re speaking about “your website?” Responding to grievances on a consumer complaint website should not be the role of online reputation repair, since it just increases the ranking and time in which that complaint is seen.
  • Turn Rubbish into Gold – Some of the best advocates for your business are former disgruntled consumers. After solving a problem, invite the recipient of your solution to comment on your website. There’s no better way to prove your point than for others to praise your company’s problem-solving savvy.

 

Online Reputation Management Services Keeps Your Business Shining

The internet isn’t always the most ethical place. For instance, there are those who use mugshots as a method of extorting money. In this kind of scheme, you’re asked to pay a fee of a few hundred dollars to remove an arrest photograph from an online source. Pay the money and you’re sure to get a similar notice that your mugshot is online in a new location, requiring additional funds for its removal.

Another type of poor ethics online involves the manufacturing of bad press by a so-called online reputation management companies. They then, in turn, use it as an example of ill words written online about your business, in order to get you to use them as a firm to clean up your online reputation.

Needless to say, before hiring an effective online reputation manager for your business, it’s important to your reputation that this entity contains a sterling reputation, too. Here are some other considerations:

  • Speak to Other Clients – One of the best ways to determine the legitimacy of a reputation management company is to visit with former customers.
  • Lawsuits Mentioned Online Might be Fake – Put on a bit of doubt when you read a report about the filing of a lawsuit, especially if there is no mention of the lawsuit’s conclusion. Further investigation is necessary in order to determine the legitimacy of lawsuits.
  • Beware of Slander and Defamation – There are certain legal guidelines to ensure that online commentary representing your business isn’t slanderous or defamatory to the character of your customers. Quality managers of online reputation can help guide you down the correct path.

JHG Media, formed the online reputation management division of their company after several failed attempts at hiring others to work for them with regard to online brend/reputation management. After taking charge themselves, JHG Media developed a number of online protocols that work. Then, through word-of-mouth, JHG Media amassed a number of satisfied customers. To become another business of JHG’s list of satisfied customers, please contact us.

Posted by: Joel Canter

Top 5 Tips For Good Online Brand Management

online brand management

In marketing, brand management is the analysis and preparation on just how that brand is perceived in the market. Forming a good relationship with the target audience is crucial for brand management. Concrete elements of brand management consist of the product itself; look, price, the packaging, etc

Whenever it comes to online brand management there are a lot more elements because you have to present yourself with only images and the written word so it can be more tough. But using this list of the top 5 tips for good online brand management you should be off to a good start!

1. Search Yourself

chances are that you currently have some online exposure. Whether it’s a Facebook Page, a Google listing, or your own company site you probably have something in the information super highway. Search the name of your company and your personal name as well. After that search Google Images the same. There are a lot of pictures within the web world and they will boost (or reduce from) your online brand image.

2. Get Your Domain Name and Start a Website

You can effortlessly go to sites like Godaddy.com to purchase your domain name for your company … hopefully yours is still available now. If it is not available in a.com there are plenty of other domain extensions now that are turning up left and right. For example if your company is called Bliss Yoga and you notice that blissyoga.com is currently taken you can use for bliss.yoga. The very best way to deal with your online brand is to take charge of the information yourself and an internet site is an excellent spot to fill up content.

managing your online brand3. Ramp Up Your Content

The more content you have on the net that is within your authority the better. Have a blog on your website where you can include material at least every other week, otherwise weekly or multiple times a week. This will depend on the characteristic of your business. A news website will have numerous posts and bunches of new material everyday where as a DO-IT-YOURSELF blog site may be better suited for weekly content. Every way you look at it, when you have unique web content with key words that relate to your business you’re gonna be in good shape for the Google bots and your brand will form.

4. Get All Over Social Media

It’s true! Love it or hate it, social media is the strategy to get tons of web content in the world on multiple web platforms. When the Google crawlers discover your web content, key words and backlinks to your site in numerous places throughout the interwebs they will grant you a good reputation. This may be a load of work and lots of small to medium sized companies usually don’t possess the time or the workforce to accomplish this. Don’t stress, there are service providers available like JHG Media Group whose business is designed totally around helping other companies have a better web presence with social media management, web content production, and search engine optimization.

5. Give Your Viewers a Voice

This is the place it gets real. If you find your business on Yelp.com or Tripadvisor.com, or even now Google, your target market already has a voice through having the ability to leave a rank and testimonial of their experience with your business or blog. In your blog you should also allow for a remarks part where you can deal with the voice of your customer first hand. You are going to get raving fans of your product and then you will get the Reputation management with social mediahaters, that’s just life. But when you respond to your customers, visitors, users, etc. that’s from where your integrity shines. It doesn’t matter so much that an individual had a bad experience (it does matter to the degree that you need to look at it and make adjustments where appropriate), but it matters more how you tackle the scenario of their unhappiness. If an owner makes the situation better and turns the dismayed customer into a delighted one they’ve won. Always be that guy. Regardless of how distressed they are it’s always better to take care of it than leave it alone. Negative reviews can spread like wild fire and swiftly get out of hand if you do not manage them.

So there’s your top 5 fundamental tips for good brand management! You’re off to a good start with these points and know that good brand management is an ongoing process. Once again, there certainly are firms you can hire to oversee your brand and reputation for you. It can be a daunting task, but you’re not on your own! If you do want assistance in the brand and reputation management, content creation, or SEO realm get in touch with JHG Media Group.

Quick Guide for Responding to Online Reviews

Online Reputation Management

If you believe web-based reputation management is just for large brands, please reconsider. With the rise in use of social media sites, and the popularity of user-generated review websites like Yelp, SiteJabber, Amazon reviews and even employer review websites such as Glassdoor, monitoring and managing your web-based credibility is more vital than ever before.

Responding to online reviews affects your online reputation

Essentially, reputation management is the process of influencing a business’ or individual’s reputation. In the last few years, reputation management has come to be synonymous with online reputation management; when the phrase is used now, it’s mainly utilized to refer to responding to online reviews, managing search results for brand inquiries and unfavorable critiques on social networks.

Reputation management and social networking sites

Power has indeed shifted away from companies and toward buyers when it involves voicing a company’s marketing message. Even though firms used to be able to very carefully craft their reputation management on social media sitesmessage and later sell it using conventional advertising tactics like billboards, radio and TV spots, nowadays social networking sites have greatly moved those controls to consumers.

This, of course, has made reputation management much more challenging for organizations. The large number of voices involved, and the scattered nature of posts, complaints and unfavorable responses make damage control a lot more difficult than it ever used to be.

How to handle your reputation on social media sites.

A vital first step in social networking site reputation management is recognizing what’s being said about your brand online and then responding to online reviews appropriately. To do this, you’ll have to identify and track keywords and hashtags connected to your brand, goods, employees and competitors to monitor conversations that are taking place on social networking websites.

There certainly are a number of resources you can utilize to monitor these keywords: Tagboard, Hashtagify.me, SocialMention and TweetBinder are some of our faves. These tools allow you to go through numerous social networks to look for keywords and hashtags connected to your company or brand; you can also establish alerts to make sure that you’re informed when your company is discussed. Google Alerts is another excellent, and complimentary, tool for receiving frequent alerts of new brand and keyword mentions directly in your inbox.

managing bad reviews on social mediaWhen you’re aware of exactly what’s being mentioned regarding your brand online, you’ll need to respond appropriately. That said, this is where you’ll want to tread very carefully.At times, simply learning exactly what people are saying will suffice to help guide and inform your customer service-based choices.

There will be occasions, however, when a response is a good idea and even required. For example, in the event that your business is being slammed or defamed, not taking immediate measures can have severe repercussions. Several really good general guidelines for answering unfavorable reviews on social networks include:

  • 1. Responding quickly: Bad reviews or comments– mainly when left unchecked– can spread like wildfire on social networking sites. For instance, a particularly outrageous review on your Facebook Page could be witnessed by countless people within the initial couple hours. Responding immediately is the most effective means to minimize the harm caused by these posts, as it helps to ensure that your perspective is also viewed by anybody reading the initial review.
  • 2. Never delete reviews unless absolutely necessary: Unless a post is racist, offensive, or otherwise in very bad taste, deleting an adverse piece of feedback or review is usually a bad idea. Deleting bad remarks could be viewed as concealing an issue or admitting guilt. There are also proven benefits to replying to reviews, rather than removing them. According to analysis by CRM software company Oracle, 1 out of every 3 users who get a retailer answer to their web-based complaint winds up reposting a good review. In addition, 34% wind up removing their bad review entirely.
  • 3. Reply as a professional, and take it offline if needed: Simply speaking, this will not indicate that you are defending yourself against attacks or criticisms. Your best course of action is to instead take the conversation offline as promptly as can be, contact the consumer directly via instant message, email, or a phone call if you have the number, and deal with the concern one-on-one.  The customer will appreciate this personal approach and the rest of the viewers won’t be witness to the discussion.

Hire a third party to manage your online reputation for you

The above are good ways to stay on top of your online reputation management, but it can still be overwhelming to manage while operating a business day to day.  One solution is to hire a third party company to stay on top of managing your online reputation for you so that you can focus on running your business.  Online reputation management is one of the many things that JHG Media Group can assist you with so that you don’t have to.

Your Reputation Management is Critical!

Reputation Management

There are several companies online that supply reputation management solutions for all business sizes. With the level of transparency that we encounter on the web in these times it is more crucial than ever to control your brand reputation.

Below you will find 5 tips and 5 tools that are incredibly helpful to think about when watching after and cultivating your online reputation. Stick with these and you’ll be off to a great start!

  • 1) Checking your online reputation frequently is going to help you to safeguard against negative web content that is out there by adding more of the positive web content you wish to be seen. The search engines are going to gravitate toward the information that is more robust and frequent.  So keep adding positive brand content!
  • 2) Google your business name and see what appears. If there are any internet sites that are adverse or that you do not control, make an effort to push them down in the search results with your very own pages on social media sites.  When you have multiple social media accounts for your company this creates a lot of content for the search engines to gather. You can also utilize third party business websites like Wikipedia, BBB.org, or various other applicable and reputable sites.
  • 3) Several professionals recommended using Google Chrome’s Incognito mode to search for your company or brand names. Incognito strips out some, although not all, of the personalized search results Google produces for recognized visitors and provides a more generic look that’s closer to what others would see.
  • 4) Check out the first three web pages of your search engine result, not just the first page, because an adverse bit of material on page 3 can ultimately make its way up to page 1. Go back to step 1 and include even more positive web content to push the harmful content down the list.
  • 5) Design a spreadsheet that incorporates all of the search results from the first three pages of your search. Point out which results are positive, bad or neutral, in addition to which ones you regulate or influence and the ones you do not. This develops a baseline when it comes to your online reputation that you can later track to assess your reputation enhancement efforts. Take screen shots of each Google search results page at the beginning and periodically repeat this activity.

 

Online Reputation Management

What good are the tips if you don’t have the tools to implement them?  Here are some great tools to start managing your online reputation:

  • 1) The no. 1 tool for online reputation management is Google Alerts. The cost-free service lets you put together automated email alerts for your business name, product name and high-level executives’ names, so you’ll find out quickly when a fresh mention is published on the internet.
  • 2) JHG Media Group is a really good site for helping you manage your online reputation if you do not have much background with Search Engine Optimization (SEO). They provide recommendations for things you can do to optimize your website so it appears higher in the search results for your brand terms.
  • 3) Online reviews are essential these days. You must use platforms that help you check your online reviews, for example, ReviewPush, Sendible and Trackur, in addition to other internet sites specific to your industry.
  • 4) The Google My Business toolset is really exceptional and it provides wonderful visualizations of your reviews. Getting good reviews on your Google My Business page will definitely enhance your chances of making it into the local search results.  See our article on establishing good local SEO rankings.
  • 5) Social Mention is practical for keeping an eye on your reputation on social media. It’s a complimentary service that lets you see who’s talking about your brand on social media and even more significantly, what exactly they’re saying. It also provides an analysis of brand sentiment, that can easily help businesses identify and address negative brand mentions.

There really are countless tips and tools available to oversee your online reputation and it can get really overwhelming. There are a number of internet sites that are free and give you exceptional platforms to accomplish reputation management by yourself, yet if this isn’t something that you prefer to undertake then you can easily contact expert reputation management companies like JHG Media Group to simply maintain all of it for you!

Three Secrets Everybody Should Know About Online Reputation Management

There certainly are many elements that play into an individual or a company having a good online appearance. There are some that are pretty typical and that even those who know quite little about reputation management online have mastered. Things like having crystal clear and succinct relevant information on profile pages and the advantages of possessing accounts on popular sites are fairly well known techniques for effective online reputation management. Nevertheless, the reputation experts at JHG Media know that there are countless additional factors that quite a few individuals are not familiar with that can possibly be doing a lot to prevent or even hurt their Internet reputation. Here, we discuss three critical facts regarding online reputation management that everyone should be aware of.

Online Reputation Management

1. Review websites have power: Most of these review websites do not possess a vast quantity of power on their own, but when they have hundreds of thousands of users posting reviews on them on a daily basis, they become much more substancial. If an individual discovers that they have negative comments about their company or services on these kinds of sites, it might be challenging to make themselves appear better on their own, without having the help of a professional. However, as opposed to trying to displace the review sites all together, individuals might pay attention to improving the way that they view these types of review websites by asking customers that they have actually had good dealings with to leave them positive comments, and responding to bad reviews to discover exactly how the situation can be resolved.

2. Privacy is limited: Lots of people assume that if they change their accounts to private, they are free from the public eye. Nonetheless, we know that buddies, loved ones and all individuals that still possess accessibility to that profile can take and repost anything that they want, including relevant information that will hurt an individual’s reputation. People need to constantly be guarded regarding what they share online, even on personal accounts.

3. Bad is not always legal: If an individual is getting negative comments because of a mistake that they made, there are methods to eliminate the appearance of that information, but they commonly can not make it go away entirely. However, if someone is posting defamatory or slanderous remarks pertaining to an individual or company online and posting inaccurate details about them, legal action could be taken. It is very important to know the difference between true, although uncomplimentary information, and false and unlawful postings. Understanding the difference between these types of comments can help to repair an online reputation over time.

For any person, understanding exactly how the online world works is the primary step toward boosting an online reputation. We understand exactly how crucial that knowledge can be. They also recognize that repairing an online reputation requires great deals of time, initiative and work. It is for this reason that we offer many different packages customized to individual, small business and corporate solutions.

What is Reputation Management?

You already know what a reputation is; its how people view you. It is how you are perceived. In a sense, it is the summary of how you are viewed by others in the market. When your reputation is damaged, either intentionally or by accident, many of us go to great lengths to take all necessary actions to ensure that our good reputation is preserved. Personal reputations can be modified and enhanced through activities such as relationship management, job performance, and how we typically conduct ourselves. But, what happens when your reputation is affected by something on the web?  

This is where Reputation Management comes into play. When a reputation is damaged online, it can have profound consequences to businesses and to individuals. Why is this so? Simply because online world doesn’t forget.  

A negative review, while not technically permanent, can nevertheless stay online for a very long time via major search engines such as Google. The good news is that there are methods to manage one’s reputation; either personally, or for a business or organization. 

Why content lives forever online

If it were not for a multi-billion dollar company named Google, Reputation Management wouldn’t be a business. In the past, a reputation could be controlled with articles and by the simple fact that time moves on. If something happened long ago, it would most likely be forgotten. Business relied on word of mouth and old school advertising like television, local and newspapers. If you lost a customer because of bad service, it was more than likely that you would lose only one customer and maybe a couple of their friends. 

However, in the last ten years, sites like Google, Yelp and Angie’s List have made it possible for people who don’t even know each other to affect each other purchasing decisions. Today, millions of people start their purchase decision process by searching for online reviews. Google is the linchpin in how they search. 

However, in the last ten years, sites like Google, Yelp and Angie’s List have made it possible for people who don’t even know each other to affect each other purchasing decisions. Today, millions of people start their purchase decision process by searching for online reviews. Google is the linchpin in how they search. 

Review Sites

Every moment of every day, Google indexes the Internet looking for the latest information across the web. Not only does it index the Internet, but it saves past copies of what it found so it can see changes. This means that as Google’s indexing travels across the Internet, it log individuals’ names, business names and all of the positive and negative content associated with both. That information is saved on Google’s servers. Therefore, when someone Googles “your brand” they get a list of all the content Google believes is relevant to the search. This may include customer complaints, arrest records, defaced pictures, customer testimonials, your own website, LinkedIn profile, Facebook profile, Twitter account and any other online profile. 

All this data is available to anyone with Internet access 24 hours a day, 7 days a week and 365 days a year in just about every language. Everything you or your business has ever done can be found via Google! And if you don’t know about it, then you can’t take steps to manage it. Ignorance is not bliss when it comes to Google. 

Why is Reputation Management so important today?

Reputation Management is an emerging, yet fast growing market for a simple reason—there is a tremendous amount of content posted each day that is both true and false. Whether you are a small business owner or a high profile CEO, reputation management is becoming increasingly important as people use Google and review sites like Yelp and Angie’s List to research brands and products. 

What the stats tell us is that consumers and business are increasingly using the Internet to research individuals and business before they even consider hiring people or purchasing products and services. 

Some of you reading this might think, “Oh, I’ll be alright, my business will be fine, because the rest of my customers love me”. Unfortunately, if you don’t manage your reputation online, someone else will manage it for you. For businesses this may mean that someone wrote a negative review about you and it went unanswered. For a high profile person (e.g., politicians, celebrities), it may mean that something they did in the past is preventing them from succeeding in the future. 

Utilizing a Reputation Management Service will help you identify what is being said about you or your brand. It will provide a series of solutions that will minimize the impact of the negative and maximize the impact of the positive, thus enabling your reputation to be positive and—more importantly—to stay positive.

Online Reputation Management – How to Handle Reviews

reviewsThe practice of writing fake reviews to drown out negative comments is not only a shady Online Reputation Management (ORM) tactic, but it’s proving to be illegal. As a general practice, ORM should never involve misleading the public. Better strategies are outlined below.

Practices for Squelching Fake Reviews

ORM is now a $5 billion industry and amounts to as much as two-thirds of the work for some law firms. There’s a reason. Online reviews are trusted by 70 percent of those who read them. So, there’s an effort to pack online properties with illegitimate reviews and to write libelous statements about past employers, service companies, acquaintances, or significant others.

This is large enough of a problem that state attorneys general, big companies, the news media and even Google are jumping into legal efforts to help beat back fake comments written online. A number of tactics are available to stomp out fake reviews, such as writing blog posts, creating branded web properties in social media, crafting business and individual profiles for LinkedIn, Google Plus, Facebook, etc. and creating press releases, blogs and columns about your business.

 

One ORM expert wonders what exactly constitutes spam related to profile links to Google. He suggests to continue creating quality content, which is linked to supplementary trustworthy websites as a tactic to significant ORM conclusions. And, Google suggests “behaving in a way that is genuinely worthy of a good reputation.”  […read more]

 

War on Fake Yelp Reviews

After setting up a fake yogurt store in Brooklyn, the New York Attorney General’s Office fined 19 companies, who paid writers to create bogus reviews to counterbalance harmful online comments. As much as 20 percent of online reviews are phony, says the director of the Federal Trade Commission’s (FTC) Advertising Practices Division. Yelp, a business review website, sued a San Diego law firm in August for writing fake reviews on their site

 

YelpFake reviews hurt sites like Yelp, since “90 percent of respondents said their buying decisions were influenced by positive online reviews, and 86 percent were influenced by negative reviews.” One tactic for contradicting fake reviews is to never trust any single opinion and, instead, gauge opinions from several reviews. […read more]

 

The owner of the law firm, Julian McMillan, says Yelp is trying to get even for his small claims dispute with them over ads he bought on their website. McMillan says, “They’re an Internet bully and they abused their dominant Internet position for advertising contracts.”

 

Yelp says that they’re going after anyone who misleads shoppers by posting simulated reviews. Yelp wants over $25,000 for failure to adhere to their contract and a deliberate meddling with contractual relations. McMillan says he’s too busy to “hop on websites and goof around.” [… read more]

 

Since ORM is a serious business, “goofing around” should never enter into the picture. The lesson learned from these three examples is that with due diligence and best practices, any individual or business can benefit from online reputation management.

Posted by: Joel Canter

Learn How To Protect Your Brand With Online Reputation Management

Online Brand ManagementJust what is online reputation management? It’s a service that gives you the ability to check and administer your brand’s online reputation. Not only do you cultivate positive Internet reviews and bury negative ones with online reputation management, but you also boost your search results and traffic to your website by adding thoughtful content about your niche and brand to multiple online channels and media.

 

Online Reputation Management Companies Boost Search Engine Results

Google is the king of search engines, with over 80 percent of all online searches handled by them. Google performs regular updates to its algorithms, which are used to determine how high a website’s ranking is for a specific Internet search.

GoogleInstead of making massive waves, Google is now slowly rolling out changes over a 10-day period each month. Google is also putting a higher priority on what they call “authority sites,” such as Wikipedia and about.com. Website owners who use Google+ are seeing better search engine ratings through Google as well.

What is a surety in changes related to Google’s search rankings is that they’re always fluctuating and it takes highly-trained professionals to better keep track of the changes in Google algorithms in order to establish approaches to take advantage of new changes. Through the services of an online reputation manager, such as JHG Media, your website is in a better position to be in the first page of Google search engine results.

 

Boost Your Online Presence With These Online Reputation Management Tips

The comments that customers say about your company help to boost your ranking with search engines, such as Google. The more comments are made, even negative comments, the higher a search engine puts your business on the possibility of getting listed for a given online search. With active online reputation management, you can handle adverse online posts. Here are some tips:

  • Always work to resolve a complaint. Even when a complaint seems frivolous, it’s better to avoid a damaging appraisal of your business.
  • Take the positive approach. Never talk down to your customers online. The Internet isn’t the place for you to be the nasty teacher or the arrogant bully. Remember, everyone is watching and listening online.
  • Respond quickly to your customers. One full day is too late for your responses.
  • Actively solicit reviews from your customers. Every business can benefit from feedback to improve their business.
  • Make yourself and your business available. Often, complaints are made by customers who cannot find ways to communicate with a business. Not only should there be several means for customers to communicate, but you should show easy access to such communication methods. 

Reviews

The simplest way to get reviews of praise is to just ask for them. By promoting communication, positive responses will arrive. With cultivation of reviews derived from active online reputation management, you can provide links to websites, such as Yelp, that feature commentary about companies. So, not only are you handling negative commentary about your business, you’re boosting positive comments in such a way as to improve the great reviews that show up online related to your business, its name and its online marketing brand.

 

Details About Personal Online Reputation Management

The bottom line about using online reputation management methodology is that you gain control of how others see you or your business online. This includes positive messages about you, along with negative ones. Since Internet authors can be anonymous, damaging, yet true information can surface about your past that can have a detrimental effect on your reputation.

So, why should you hire a professional reputation manager? Probably a good analogy would be to take a look at your antivirus software. Do you have the time to monitor all of the hazards put online by online hackers? Of course you don’t, nor do you have time to do an effective job in managing your online reputation. That’s where the professionals, such as JHG Media, come into view.

 

 

Now, if you think you don’t need reputation managers, because you aren’t the kind of person who posts nude photos of yourself online, then you’re only looking at one side of the coin. Positive online reputation makes the Internet work for you and your company. If you’re not looking at the positive side of this approach, your company is losing out on potential customers.

Most customers perform online searches before buying products. If an online search on you or your business brings up nothing, you’re not utilizing an important tool that can equal future income for you and your company. Likewise, if an online search for your business brings up material that doesn’t match its brand, the Internet is not helping you in any manner.

To perfect an online reputation, first a professional bio detailing your brand needs to be the initial item seen by anyone searching your company’s name. Also, five to ten highlights written about you and your business that sets it apart from the rest in the industry are placed online and accentuated in such a way as to give them high priority when a search engine is used to query your business name or brand. By consistently working on this kind of an effort, you become a hands-on manager of your reputation and beat any effort made by anonymous sources to give your company an online sore.

Actions, such as setting up a Google alert, where you’re notified with an e-mail when certain keywords, phrases, or your company’s name is searched on Google, can help in monitoring online activity pertinent to you and your company. There are a number of other monitoring techniques that can be used to help you in this regard.

The fact is that from boosting your company’s search engine rankings to putting your best foot forward, online reputation management gives you and your company a fantastic advantage over the competition for gaining customers via the Internet. As tablets and smart phones become a common tool in everyday life and potential customers look for answers to their purchasing questions through these electronic devices, it’s important that your online reputation is second-to-none. By sharpening your online reputation, your company stays on top of the 21st Century online pyramid.

Posted by: Joel Canter

Three Reasons Why You Should Monitor Your Online Reputation

JHG MediaIn today’s world of an ever-increasing complications with social media, you or your company can enjoy positive online feedback, or suffer the consequences of negatively-tainted comments, and that’s when online reputation management helps. An online brand manager submerges negative search results and floats positive results to the surface.

For instance, you might want your professional history highlighted at the top of searches. Or, you may wish to bury old, but truthful, medical records. Managing your digital reputation contributes to putting your best foot forward. Here are some reasons why this is important.

Reputations Can Rise and Fall Quickly Online

Comments on social media websites, such as Twitter, Facebook or Google+, which tarnish your reputation, can be made by relatively anonymous users who cannot be identified or located on a map. Maybe you were once fired from a job. Perhaps as a twenty-something college kid, you drank too much and ended up in a courtroom. Such moments of the past can devastate your reputation and when you’re looking to hang a positive shingle online, you don’t want these skeletons dancing out of the online closet.

 

 

Bad comments aren’t eliminated. Strategies are used to make them less likely to show up on the first page of a search engine pursuit. Once something isn’t on the first page of a Google search, it really doesn’t exist.

And, even if you have a squeaky-clean past, paying attention to your online reputation is important. A good online reputation management expert can boost search findings to make the Internet work for you, instead of not working at all. We live in a society where answers come to consumers via Facebook. If you’re promoting your business online, say it’s plumbing services, and someone searches your company’s name and the results give them the same name, but for a concert pianist, that search didn’t help your business. Good online reputation management includes heightening your personal and business brand.

Online Reputation Management is Simple & Best When Proactive

Here are the basics of a social media makeover. First, a professional write-up develops biographical information, which needs to be simply stated, not too flowery, or over the top. Second, techniques are used by an online reputation manager to bring that bio to the top of all online searches. Thirdly, more than one item is involved in this social media flotsam of positivism about you or your company and any one of five to 10 items might show up at the top of a search.

Often, reputation managers are called in when clients have a sudden problem, which isn’t the best scenario. Getting a reputable online reputation manager to handle issues before they blow up is not only better, it’s also usually less expensive.

Today’s Online World Makes it Easier to Dig Up Dirt

privacyThere once was a time when in order to gain information about someone, you had to know someone at the county courthouse in order to have access to files, or you had to obtain a court order for the information. The Internet has changed that aspect of life. Today, people can sit at their computer, laptop or smart phone at home and find information.

Plus, there are Internet blackmailers who publish degrading information online, contact the person who would be affected by this information and ask for a fee to remove the material. They then back that fee request up with a request for additional money to keep it off the Internet. The U.S. Court system hasn’t wrapped its arms around the legality of this phenomenon, but relatively soon, there should be legal instruments to arm innocent people who want to battle this problem.

A person has two choices right now to fight this issue. You can break down and pay the online ransom. Or, you can hire the gun slinger in the white hat, the good guys, to defend your reputation. In today’s social media world, the cowboy with the white hat is a competent online reputation management expert. If you haven’t hired one, you should.

The source for this blog: http://www.forbes.com/sites/learnvest/2013/11/20/10-things-you-need-to-know-about-online-reputation-management/

Posted by: Joel Canter

Achieve a Cohesive Voice Through Online Brand Management

Online brand management involves utilizing social media websites to promote your company’s message in a unique, positive and consistent manner to help boost your website’s search engine result status and to build a faithful following that helps promote your company and its products. It also involves monitoring your brand in order to extenuate the positives and negate any negative messaging.

 

 

Three Concepts Come With Online Brand Management Services

Online Brand ManagementStrategic brand management entails managing your message in such a way as to accomplish the following:

  • To make your brand unique enough to stand out from other brands in your industry.
  • To partner your brand with an optimistic outlook.
  • To give your brand a constant message that is always being seen online.

One method of adding uniqueness to your brand is to develop your own social media. In marketing lingo, this is classified as a “unique selling proposition,” or USP. The idea is that your company develops an explicit advantage relayed to potential customers associated with your product or service that isn’t available from anyone else.

Optimism is essential with online branding. There is always going to be some disapproval in the social media realm that equals a pessimistic scope of discussion. Your key is to bring the total quantity of positive and negative comments associated with your brand into a general upbeat tone. To accomplish that goal, you:

  • Don’t disregard negative comments, but instead address them with a positive twist.
  • Never join in on a deleterious social media tirade.
  • Stay on the up-and-up when dealing with disagreements and swerve away from vague comments, or dishonest statements.

When you present a consistent message or brand, your followers have an easier time grabbing onto aspects in the social media arena that they like about your brand. Plus, customers who follow you on Twitter, Pinterest, or Facebook look forward to your message and are disappointed when they don’t see anything posted from you, hence, the need for consistency. You also need uniformity in the message that you present.

Bottom line, before you start on the quest to answer, “what is brand management?” you need to set some goals on what you want to say, and establish some guidelines through which to filter your social media messages, helping to enable you to place that consistently upbeat and distinctive brand out there to future potential customers.

 

Monitoring is Part of a Good Online Brand Strategy

Online Reputation ManagementBy listening to online conversations, you’re alerted to the possibility of future emergencies. Monitoring the social media galaxy allows you to become an effective online reputation management professional. Such online examination includes looking for complaints, issues, status updates, tweets, blogs and news items related to your company’s brand. It involves tracking your brand in such a way to alert you whenever it is mentioned online.

Effective online tracking includes looking for potential abbreviations and possible misspellings, so as to gather up all negative comments written by others who don’t want to be detected and who write negative comments that include misspellings and abbreviations on purpose.

 

Online Brand Marketing Hands You Customer Service Prospects

When you listen for comments about your brand online, such monitoring gives you a golden opportunity to gain on the customer service side of your business. Customers don’t always communicate with your website. Often, people would rather post something about you in their Facebook “status” section, add a tweet to their Twitter account or develop an entire blog post in their own daily blog. When you scrutinize for your brand throughout the entire social media world, you find the “other” comments written about your brand, making it possible to add to your positive customer service comments.

News is not always established through conventional means with today’s social media climate. Virtually anyone can be a journalist these days, because of smart phones that take still photographs and videos. The only way to know if your brand is part of today’s online news is through effective brand monitoring.

To start your monitoring techniques, first register probable domain names that are a direct link to your brand. Remember, include potential abbreviations. Also, think about not only yourbrand.com, but the .org and .biz domain names. Another consideration is to remember the free domain names at .wordpress.com and .blogspot.com.

Grab your brand name on pertinent social media websites. If you think it costs too much money to own all of the Internet names associated with your brand, consider attorney fees associated with legal battles to gain these names in the future, when someone else is “legally” able to muddy up your brand.

Next, use Google Alerts to help you monitor your brand. Over 80 percent of the searches performed online are through Google. With their alerts service, you can receive an e-mail every time a specific phrase is searched through Google. It might include a word associated with your brand, a keyword in your industry, or your business or personal name.

There are a multitude of online engagement and listening tools that are available to help you in monitoring a variety of phrases, words and thoughts expressed online. Managing a multiplicity of online websites and platforms is a time-consuming chore and takes away from your primary form of business.

JHG MediaThat’s where JHG Media comes into the picture. When you hire a professional who is familiar with online reputation and brand management techniques, you get the results you need without the requirement of adding time to this task. Because, let’s face it, there’s only so much time in a day to get necessary items accomplished in order to make your business thrive. But, ignore today’s online social media trends and both you and your business could end up dead in the water.

Now is the time to get ahead of the curve and place online brand management at the forefront of your business plan. Your personal JHG Media representative can show you ways in which successful brand management in today’s social media world not only enhances your business, but also averts potential hazards in the future.

 

Posted by: Joel Canter

Online Reputation Management

Online Reputation ManagementOnline reputation management, or the influence and understanding of the reputation of an individual or a business through the Internet, is divided into two main areas, which are proactive management and reactive management. The first deals with continuous reputation protection. The second involves handling a recent crisis as the result of an online barrage of negative comments. As in all cases of life, it’s better to be proactive then to be forced into a reactive condition.

The power of online social media sites can enhance your company’s brand and produce amazing results. On the flip-side, the tide of opinion can swamp your business with enough negative comments to drop the hatchet on you and your business. So, here are some considerations about working against the sweeping tide of negativity.

 

Time is Necessary for Effective Personal Online Reputation Repair

Skirting online comments that harm your business takes energy and time. When the business alligators are snapping at your feet, there’s no time for checking online for negative remarks. That’s where an online reputation manager can help. This entity can do the following:

  • Scrutinize Social Media for Consumer Activity – Bookmark anyone or organization who writes remarks that detract from your brand. Check out websites such as RipoffReport.com and PissedConsumer.com, two spots where bad complaints thrive. Don’t answer comments on these websites, because that only extends the life of the negative remark. Instead, tackle concerns with communication on your own website.
  • Make Your Website the Center for the Complaints – It sounds counterproductive to harbor complaints about your company on your company’s website, but when you own the medium of communication, you’re in control. Plus, customers usually refrain from writing highly charged rants on a company website.
  • Refrain From Censorship – You don’t want to remove complaints. Customers don’t trust websites where comments are removed and that only stops them from looking at your website. When you’re the owner of the medium, you simply want to zero in on the complaint and fix it.
  • Keep the Same Message – Make sure that throughout all of your communication there is a theme and an attitude that pervades all comments, which balances with your general public theme. You don’t want a message online that is different from what the customer service professionals in your company are saying. Get everyone touting the same message.
  • Quickly Address Complaints – When a complaint goes unanswered on your company’s website, you display a message of a business that doesn’t care. Speed is important to squelching further complaints by others. Did you notice that we’re speaking about “your website?” Responding to grievances on a consumer complaint website should not be the role of online reputation repair, since it just increases the ranking and time in which that complaint is seen.
  • Turn Rubbish into Gold – Some of the best advocates for your business are former disgruntled consumers. After solving a problem, invite the recipient of your solution to comment on your website. There’s no better way to prove your point than for others to praise your company’s problem-solving savvy.

 

Online Reputation Management Services Keeps Your Business Shining

The internet isn’t always the most ethical place. For instance, there are those who use mugshots as a method of extorting money. In this kind of scheme, you’re asked to pay a fee of a few hundred dollars to remove an arrest photograph from an online source. Pay the money and you’re sure to get a similar notice that your mugshot is online in a new location, requiring additional funds for its removal.

Another type of poor ethics online involves the manufacturing of bad press by a so-called online reputation management companies. They then, in turn, use it as an example of ill words written online about your business, in order to get you to use them as a firm to clean up your online reputation.

Needless to say, before hiring an effective online reputation manager for your business, it’s important to your reputation that this entity contains a sterling reputation, too. Here are some other considerations:

  • Speak to Other Clients – One of the best ways to determine the legitimacy of a reputation management company is to visit with former customers.
  • Lawsuits Mentioned Online Might be Fake – Put on a bit of doubt when you read a report about the filing of a lawsuit, especially if there is no mention of the lawsuit’s conclusion. Further investigation is necessary in order to determine the legitimacy of lawsuits.
  • Beware of Slander and Defamation – There are certain legal guidelines to ensure that online commentary representing your business isn’t slanderous or defamatory to the character of your customers. Quality managers of online reputation can help guide you down the correct path.

JHG Media, formed the online reputation management division of their company after several failed attempts at hiring others to work for them with regard to online brend/reputation management. After taking charge themselves, JHG Media developed a number of online protocols that work. Then, through word-of-mouth, JHG Media amassed a number of satisfied customers. To become another business of JHG’s list of satisfied customers, please contact us.

Posted by: Joel Canter