1-855-MY JHG MEDIA (1-855-695-4463) • Email Us

Tag Archives: online brand management

Top 5 Tips For Good Online Brand Management

online brand management

In marketing, brand management is the analysis and preparation on just how that brand is perceived in the market. Forming a good relationship with the target audience is crucial for brand management. Concrete elements of brand management consist of the product itself; look, price, the packaging, etc

Whenever it comes to online brand management there are a lot more elements because you have to present yourself with only images and the written word so it can be more tough. But using this list of the top 5 tips for good online brand management you should be off to a good start!

1. Search Yourself

chances are that you currently have some online exposure. Whether it’s a Facebook Page, a Google listing, or your own company site you probably have something in the information super highway. Search the name of your company and your personal name as well. After that search Google Images the same. There are a lot of pictures within the web world and they will boost (or reduce from) your online brand image.

2. Get Your Domain Name and Start a Website

You can effortlessly go to sites like Godaddy.com to purchase your domain name for your company … hopefully yours is still available now. If it is not available in a.com there are plenty of other domain extensions now that are turning up left and right. For example if your company is called Bliss Yoga and you notice that blissyoga.com is currently taken you can use for bliss.yoga. The very best way to deal with your online brand is to take charge of the information yourself and an internet site is an excellent spot to fill up content.

managing your online brand3. Ramp Up Your Content

The more content you have on the net that is within your authority the better. Have a blog on your website where you can include material at least every other week, otherwise weekly or multiple times a week. This will depend on the characteristic of your business. A news website will have numerous posts and bunches of new material everyday where as a DO-IT-YOURSELF blog site may be better suited for weekly content. Every way you look at it, when you have unique web content with key words that relate to your business you’re gonna be in good shape for the Google bots and your brand will form.

4. Get All Over Social Media

It’s true! Love it or hate it, social media is the strategy to get tons of web content in the world on multiple web platforms. When the Google crawlers discover your web content, key words and backlinks to your site in numerous places throughout the interwebs they will grant you a good reputation. This may be a load of work and lots of small to medium sized companies usually don’t possess the time or the workforce to accomplish this. Don’t stress, there are service providers available like JHG Media Group whose business is designed totally around helping other companies have a better web presence with social media management, web content production, and search engine optimization.

5. Give Your Viewers a Voice

This is the place it gets real. If you find your business on Yelp.com or Tripadvisor.com, or even now Google, your target market already has a voice through having the ability to leave a rank and testimonial of their experience with your business or blog. In your blog you should also allow for a remarks part where you can deal with the voice of your customer first hand. You are going to get raving fans of your product and then you will get the Reputation management with social mediahaters, that’s just life. But when you respond to your customers, visitors, users, etc. that’s from where your integrity shines. It doesn’t matter so much that an individual had a bad experience (it does matter to the degree that you need to look at it and make adjustments where appropriate), but it matters more how you tackle the scenario of their unhappiness. If an owner makes the situation better and turns the dismayed customer into a delighted one they’ve won. Always be that guy. Regardless of how distressed they are it’s always better to take care of it than leave it alone. Negative reviews can spread like wild fire and swiftly get out of hand if you do not manage them.

So there’s your top 5 fundamental tips for good brand management! You’re off to a good start with these points and know that good brand management is an ongoing process. Once again, there certainly are firms you can hire to oversee your brand and reputation for you. It can be a daunting task, but you’re not on your own! If you do want assistance in the brand and reputation management, content creation, or SEO realm get in touch with JHG Media Group.

Quick Guide for Responding to Online Reviews

Online Reputation Management

If you believe web-based reputation management is just for large brands, please reconsider. With the rise in use of social media sites, and the popularity of user-generated review websites like Yelp, SiteJabber, Amazon reviews and even employer review websites such as Glassdoor, monitoring and managing your web-based credibility is more vital than ever before.

Responding to online reviews affects your online reputation

Essentially, reputation management is the process of influencing a business’ or individual’s reputation. In the last few years, reputation management has come to be synonymous with online reputation management; when the phrase is used now, it’s mainly utilized to refer to responding to online reviews, managing search results for brand inquiries and unfavorable critiques on social networks.

Reputation management and social networking sites

Power has indeed shifted away from companies and toward buyers when it involves voicing a company’s marketing message. Even though firms used to be able to very carefully craft their reputation management on social media sitesmessage and later sell it using conventional advertising tactics like billboards, radio and TV spots, nowadays social networking sites have greatly moved those controls to consumers.

This, of course, has made reputation management much more challenging for organizations. The large number of voices involved, and the scattered nature of posts, complaints and unfavorable responses make damage control a lot more difficult than it ever used to be.

How to handle your reputation on social media sites.

A vital first step in social networking site reputation management is recognizing what’s being said about your brand online and then responding to online reviews appropriately. To do this, you’ll have to identify and track keywords and hashtags connected to your brand, goods, employees and competitors to monitor conversations that are taking place on social networking websites.

There certainly are a number of resources you can utilize to monitor these keywords: Tagboard, Hashtagify.me, SocialMention and TweetBinder are some of our faves. These tools allow you to go through numerous social networks to look for keywords and hashtags connected to your company or brand; you can also establish alerts to make sure that you’re informed when your company is discussed. Google Alerts is another excellent, and complimentary, tool for receiving frequent alerts of new brand and keyword mentions directly in your inbox.

managing bad reviews on social mediaWhen you’re aware of exactly what’s being mentioned regarding your brand online, you’ll need to respond appropriately. That said, this is where you’ll want to tread very carefully.At times, simply learning exactly what people are saying will suffice to help guide and inform your customer service-based choices.

There will be occasions, however, when a response is a good idea and even required. For example, in the event that your business is being slammed or defamed, not taking immediate measures can have severe repercussions. Several really good general guidelines for answering unfavorable reviews on social networks include:

  • 1. Responding quickly: Bad reviews or comments– mainly when left unchecked– can spread like wildfire on social networking sites. For instance, a particularly outrageous review on your Facebook Page could be witnessed by countless people within the initial couple hours. Responding immediately is the most effective means to minimize the harm caused by these posts, as it helps to ensure that your perspective is also viewed by anybody reading the initial review.
  • 2. Never delete reviews unless absolutely necessary: Unless a post is racist, offensive, or otherwise in very bad taste, deleting an adverse piece of feedback or review is usually a bad idea. Deleting bad remarks could be viewed as concealing an issue or admitting guilt. There are also proven benefits to replying to reviews, rather than removing them. According to analysis by CRM software company Oracle, 1 out of every 3 users who get a retailer answer to their web-based complaint winds up reposting a good review. In addition, 34% wind up removing their bad review entirely.
  • 3. Reply as a professional, and take it offline if needed: Simply speaking, this will not indicate that you are defending yourself against attacks or criticisms. Your best course of action is to instead take the conversation offline as promptly as can be, contact the consumer directly via instant message, email, or a phone call if you have the number, and deal with the concern one-on-one.  The customer will appreciate this personal approach and the rest of the viewers won’t be witness to the discussion.

Hire a third party to manage your online reputation for you

The above are good ways to stay on top of your online reputation management, but it can still be overwhelming to manage while operating a business day to day.  One solution is to hire a third party company to stay on top of managing your online reputation for you so that you can focus on running your business.  Online reputation management is one of the many things that JHG Media Group can assist you with so that you don’t have to.

Your Reputation Management is Critical!

Reputation Management

There are several companies online that supply reputation management solutions for all business sizes. With the level of transparency that we encounter on the web in these times it is more crucial than ever to control your brand reputation.

Below you will find 5 tips and 5 tools that are incredibly helpful to think about when watching after and cultivating your online reputation. Stick with these and you’ll be off to a great start!

  • 1) Checking your online reputation frequently is going to help you to safeguard against negative web content that is out there by adding more of the positive web content you wish to be seen. The search engines are going to gravitate toward the information that is more robust and frequent.  So keep adding positive brand content!
  • 2) Google your business name and see what appears. If there are any internet sites that are adverse or that you do not control, make an effort to push them down in the search results with your very own pages on social media sites.  When you have multiple social media accounts for your company this creates a lot of content for the search engines to gather. You can also utilize third party business websites like Wikipedia, BBB.org, or various other applicable and reputable sites.
  • 3) Several professionals recommended using Google Chrome’s Incognito mode to search for your company or brand names. Incognito strips out some, although not all, of the personalized search results Google produces for recognized visitors and provides a more generic look that’s closer to what others would see.
  • 4) Check out the first three web pages of your search engine result, not just the first page, because an adverse bit of material on page 3 can ultimately make its way up to page 1. Go back to step 1 and include even more positive web content to push the harmful content down the list.
  • 5) Design a spreadsheet that incorporates all of the search results from the first three pages of your search. Point out which results are positive, bad or neutral, in addition to which ones you regulate or influence and the ones you do not. This develops a baseline when it comes to your online reputation that you can later track to assess your reputation enhancement efforts. Take screen shots of each Google search results page at the beginning and periodically repeat this activity.

 

Online Reputation Management

What good are the tips if you don’t have the tools to implement them?  Here are some great tools to start managing your online reputation:

  • 1) The no. 1 tool for online reputation management is Google Alerts. The cost-free service lets you put together automated email alerts for your business name, product name and high-level executives’ names, so you’ll find out quickly when a fresh mention is published on the internet.
  • 2) JHG Media Group is a really good site for helping you manage your online reputation if you do not have much background with Search Engine Optimization (SEO). They provide recommendations for things you can do to optimize your website so it appears higher in the search results for your brand terms.
  • 3) Online reviews are essential these days. You must use platforms that help you check your online reviews, for example, ReviewPush, Sendible and Trackur, in addition to other internet sites specific to your industry.
  • 4) The Google My Business toolset is really exceptional and it provides wonderful visualizations of your reviews. Getting good reviews on your Google My Business page will definitely enhance your chances of making it into the local search results.  See our article on establishing good local SEO rankings.
  • 5) Social Mention is practical for keeping an eye on your reputation on social media. It’s a complimentary service that lets you see who’s talking about your brand on social media and even more significantly, what exactly they’re saying. It also provides an analysis of brand sentiment, that can easily help businesses identify and address negative brand mentions.

There really are countless tips and tools available to oversee your online reputation and it can get really overwhelming. There are a number of internet sites that are free and give you exceptional platforms to accomplish reputation management by yourself, yet if this isn’t something that you prefer to undertake then you can easily contact expert reputation management companies like JHG Media Group to simply maintain all of it for you!

2015 SEO Trends

Optimize your local SEO ranking

SEO is a great marketing tool for every business, but especially for local businesses.  Mobile traffic is anticipated to leave behind regular web traffic by 2015. This shift signifies that cell phone searches should also replace desktop searches by then. Several businesses are still disregarding mobile, which offers you the opportunity to take advantage of the situation and make sure to optimize your mobile site and put together a sound mobile Search Engine Optimization plan.

Several pros have discovered that social media is presently monopolizing SEO. Social media will certainly be increasingly important in regards to your internet marketing technique as we move into 2015.  Social media is vital as a marketing channel by itself, but don’t miss out on ways to use it to raise your search result rankings too. Search engine formulas are currently integrating social networking cues into the algorithms they use to measure positioning.

If SEO is something you know you need for your business, but you don’t know where to start, don’t worry, it’s easier than you think.  There are a few things to make sure to include in your SEO campaign and a few things to make sure you leave out.

Let’s start with what to avoid– these common mistakes are all fundamental, but we nevertheless find far too many sites floundering on these:

1.  Zero Home Page Content. Your clients (and search engines) will need to identify just what you’re all about. In the case that your home page has a slider/banner and merely a couple of sentences, you have to incorporate additional useful content there quickly.
2.  Merely A Handful of Sentences On One Page. Your clients (and search engines) are checking out your website for valuable, relevant details. If you supply a service or product, do not simply say, “Our company sells X, contact us for more details!” Today’s customers need instant info, so you need to stuff every page with useful content.
3.  Spamming Keywords. Notably way too many websites count on this outdated tactic. You’re definitely not going to rank well every place in your state just because you listed out ONE HUNDRED cities split up by commas on your home page. Does that significant list of cities provide beneficial information for clients? No. Does it assist you rank in Google? Definitely not. 4.  Do away with the rubbish and populate your site using relevant, informative material instead.
5.  Terrible Title Tags. You’ve got about 500 pixels of width for your title tags; just about anything longer will be trimmed when it’s presented in search engine result. The title tag should recap the page– it should not be a significant chunk of keywords you’re striving to position for. Put your main keyword phrase at the start and your business name at the finish. If you’ve got a hundred keywords stuffed into your title tag, you just look desperate.

better local business searches

And now let’s focus on what you want to include in your website to assist in creating better SEO.

With on-site signals presently carrying a lot weight, it’s more crucial than ever before to get your local optimization ducks in a row. It won’t do you any type of good to write a lot of citations when your website doesn’t provide the local signals that Google expects it to have.

Again, these are old-school basics, but we rarely see any sites properly improving for local areas:

1.  Include City and State in your title tag. Always remember, the title tag is without a doubt exceptionally crucial for optimization, and adding your city and state is an essential indicator with regards to local relevance.
2.  Include City/ST in your H1 heading. This doesn’t need to be the entire heading in and of itself– what’s important here is to integrate your city and state in the page heading to further reveal local relevance.
3.  Include City/ST in your web content. Far too many internet sites neglect to incorporate City and State facts within the site material. Maximizing for local search won’t function unless you’re speaking about your local area in your content.
4.  Include City/ST in your alt text on photos. It is simply awesome how many times we discover sites that don’t contain alt text. Remember, Google cannot observe what’s inside your pictures, hence alt text helps provide a much better knowledge of your page content. Including City/ST details can genuinely assist to boost local relevancy.
5.  Include City/ST in your URL. If you have indeed got the power to modify your URL structure, try to include your city and state information in your URLs. Again, this can carry on a long way toward providing a stronger local signal to both consumers and Google. Important Note: if you’re going to update your URLs, do not forget to set up 301 redirects so that the old address is permanently aimed to the new one.

These are all just particular techniques to assist with the primary objective: to make your website a lot more outstanding. Quit contemplating ways to make your website rank, and start contemplating the best ways to make your site the most effective in your particular niche. That’s how you’re going to get your internet site to position better and switch over additional visitors.

Online Brand Management – Importance of Understanding Generic Top-Level Domains

Online Brand ProtectionThe Internet Corporation for Assigned Names and Numbers (ICANN) presented the first generic Top-Level Domains (gTLDs) last fall, which means that the 22 present domains of .com, .org and .net are expanding to as many as 1,400 new domains. This explosive expansion of domains is happening right now, giving brands new potential for use and another area for protecting your brand from exploitation. Online brand management is more important now than ever before.

An unprecedented enlargement of gTLDs means a new strategy needs to be in place to defend your brand. Decisions include whether to register in the new gTLDs, block your brand in the new domains, or to ramp up operations for surveillance of your brand in the upcoming domains. Risk management and legal experts can help develop strategies for this new Internet arena.

Brand Managers Report Over 600 gTLDs Expected in Three Years

An expected expansion of 22 to over 600 gTLDs in the next three years amounts to 27 times today’s number, which means it’s now unaffordable for a company to register all brand names in this many extensions. It means that the traditional method of defensive domain registrations must switch to a system of monitoring this growing Internet nomenclature to protect brands. Gather your brand protection forces and foster strategies for sensing and alleviating new domains which encroach on your brands and embezzle customers from your business.

Beware of the Copycat Brand Stealers

With the ever-present smart phone, customers expect unified brands through all media. It means that corrupt entities out to steal brands are wise to inventing duplicate websites, with matching phone apps, which pull web customers into their waiting hands. Twenty percent of all online shoppers are conned into looking at a phony website selling product not made by the company they seek.

By constructing a thorough online brand management protection plan, your company can enhance your brand and grow trust in your customers by ensuring that they aren’t lured into the hands of mischievous imitators of your brand.

 

 

Online Brand Management Requires Fast Movement

Whether you’re involving your brand on social media or for mobile applications, these marketplaces are constantly changing with the addition of newer social networks and the daily inclusion of apps for mobile phones. As these electronic formats evolve, you must be just as fluid with your brand management, so that you can keep your brand one step ahead of those who might want to duplicate it. With the constant uptick of overseas social websites, an ever-increasing birth of brand hijackers is possible, thereby requiring a worldwide scrutinizing technique.

Move Domain Defense into Your Top Priority

As more domains enter the Internet world, those who want to commandeer your brand and even hack and pull down your website are an even more growing threat. Since a domain is your online business castle, a full-time emphasis must go into protecting it. Ultramodern security and several tiers of domain protection should be used to make sure this is a top priority for your business.

There are Advantages to Brand Protection

Besides defending your brand, a vigilant brand protection strategy builds confidence in your consumer base and protects your brand from a variance in distribution, service, pricing and the marketing of your precise products and services. By teaming up with legal entities to safeguard your brand, you can witness significant income gains, while at the same time you take a bite out of the fraudsters who might do harm to your company.

 Posted by: Joel Canter

Achieve a Cohesive Voice Through Online Brand Management

Online brand management involves utilizing social media websites to promote your company’s message in a unique, positive and consistent manner to help boost your website’s search engine result status and to build a faithful following that helps promote your company and its products. It also involves monitoring your brand in order to extenuate the positives and negate any negative messaging.

 

 

Three Concepts Come With Online Brand Management Services

Online Brand ManagementStrategic brand management entails managing your message in such a way as to accomplish the following:

  • To make your brand unique enough to stand out from other brands in your industry.
  • To partner your brand with an optimistic outlook.
  • To give your brand a constant message that is always being seen online.

One method of adding uniqueness to your brand is to develop your own social media. In marketing lingo, this is classified as a “unique selling proposition,” or USP. The idea is that your company develops an explicit advantage relayed to potential customers associated with your product or service that isn’t available from anyone else.

Optimism is essential with online branding. There is always going to be some disapproval in the social media realm that equals a pessimistic scope of discussion. Your key is to bring the total quantity of positive and negative comments associated with your brand into a general upbeat tone. To accomplish that goal, you:

  • Don’t disregard negative comments, but instead address them with a positive twist.
  • Never join in on a deleterious social media tirade.
  • Stay on the up-and-up when dealing with disagreements and swerve away from vague comments, or dishonest statements.

When you present a consistent message or brand, your followers have an easier time grabbing onto aspects in the social media arena that they like about your brand. Plus, customers who follow you on Twitter, Pinterest, or Facebook look forward to your message and are disappointed when they don’t see anything posted from you, hence, the need for consistency. You also need uniformity in the message that you present.

Bottom line, before you start on the quest to answer, “what is brand management?” you need to set some goals on what you want to say, and establish some guidelines through which to filter your social media messages, helping to enable you to place that consistently upbeat and distinctive brand out there to future potential customers.

 

Monitoring is Part of a Good Online Brand Strategy

Online Reputation ManagementBy listening to online conversations, you’re alerted to the possibility of future emergencies. Monitoring the social media galaxy allows you to become an effective online reputation management professional. Such online examination includes looking for complaints, issues, status updates, tweets, blogs and news items related to your company’s brand. It involves tracking your brand in such a way to alert you whenever it is mentioned online.

Effective online tracking includes looking for potential abbreviations and possible misspellings, so as to gather up all negative comments written by others who don’t want to be detected and who write negative comments that include misspellings and abbreviations on purpose.

 

Online Brand Marketing Hands You Customer Service Prospects

When you listen for comments about your brand online, such monitoring gives you a golden opportunity to gain on the customer service side of your business. Customers don’t always communicate with your website. Often, people would rather post something about you in their Facebook “status” section, add a tweet to their Twitter account or develop an entire blog post in their own daily blog. When you scrutinize for your brand throughout the entire social media world, you find the “other” comments written about your brand, making it possible to add to your positive customer service comments.

News is not always established through conventional means with today’s social media climate. Virtually anyone can be a journalist these days, because of smart phones that take still photographs and videos. The only way to know if your brand is part of today’s online news is through effective brand monitoring.

To start your monitoring techniques, first register probable domain names that are a direct link to your brand. Remember, include potential abbreviations. Also, think about not only yourbrand.com, but the .org and .biz domain names. Another consideration is to remember the free domain names at .wordpress.com and .blogspot.com.

Grab your brand name on pertinent social media websites. If you think it costs too much money to own all of the Internet names associated with your brand, consider attorney fees associated with legal battles to gain these names in the future, when someone else is “legally” able to muddy up your brand.

Next, use Google Alerts to help you monitor your brand. Over 80 percent of the searches performed online are through Google. With their alerts service, you can receive an e-mail every time a specific phrase is searched through Google. It might include a word associated with your brand, a keyword in your industry, or your business or personal name.

There are a multitude of online engagement and listening tools that are available to help you in monitoring a variety of phrases, words and thoughts expressed online. Managing a multiplicity of online websites and platforms is a time-consuming chore and takes away from your primary form of business.

JHG MediaThat’s where JHG Media comes into the picture. When you hire a professional who is familiar with online reputation and brand management techniques, you get the results you need without the requirement of adding time to this task. Because, let’s face it, there’s only so much time in a day to get necessary items accomplished in order to make your business thrive. But, ignore today’s online social media trends and both you and your business could end up dead in the water.

Now is the time to get ahead of the curve and place online brand management at the forefront of your business plan. Your personal JHG Media representative can show you ways in which successful brand management in today’s social media world not only enhances your business, but also averts potential hazards in the future.

 

Posted by: Joel Canter

What is Brand Management?

Brand ManagementWhat is brand management? The answer is really very simple. Every business has a brand. Even if you don’t know what your brand is, you have one that’s visible to the public. Your brand is everything you want your customers to know about your business. A successful brand involves all of the aspects that you want your customers to know about what you do, how you do it and how well you perform that job. Simply put, that entire message is your brand. Now, here are some details about how to manage your brand

 

Five Aspects to Essential Online Brand Marketing

Whether your enterprise has you developing “business to business” B2B brand management or managing a brand involved with traditional consumer sales, there are five extremely important facets that are essential to developing the brand for your company. These five branding elements are: 

  • Finding Brand Champions – Brand champions are your most loyal customers. Some people call brand champions their evangelists. These are customers who will never stray away from your company. Companies with the best brands know how to find these brand champions, how to use them to build more customer loyalty, and they know how to use enhanced customer loyalty to get their message out into the marketplace.
  • Segment Your Market – Divide your customers into groups to determine which customer class is your most loyal customer, which group spends the most for your product, who gives you your highest profit margin and who gives you the most repeat business. If you want to gain a different type of customer than the group identified as the best customer class, then you might have to change your brand to attract that different class of customers.
  • Upgrade Your Service – When you sell a product or service of equal quality as that offered by your competitors, better service will win you more business. Service always wins when other aspects of business are the same. The most important characteristic to digital brand management is not your product, but the service your business provides. It behooves all businesses to constantly improve customer service.
  • Increase Customer Loyalty – Implement simple programs that boost customer loyalty, such as initiating reward programs, starting backend rebate programs in which customers who buy more receive a bigger rebate, or give out customer incentives that are returned to your business for more sales. Boosting customer loyalty creates a customer loyal to your brand, and who is also loyal to your company.
  • Build Market Credibility – Building market credibility is a simple process. Place videos or podcasts on your website showing that your business is the go-to company in your industry for the service or product that you sell. Give seminars and presentations at trade shows. Feature brand champions in your online videos and at trade shows. By showing up as the visible entity involving your product, you increase your market credibility with vendors and customers.

This is never a static process. These five parts related to your brand are always feeding each other. As you segment your market to analyze your customers, you’re finding more brand champions, because you’re always striving to upgrade your service. These brand champions are recruited into online videos in an increasing effort to build a stronger customer loyalty and to build market credibility, which in turn, gives even more brand champions, continuing the process, again, from there.

 

Be Humble Responding to Online Comments and Reviews

Positive BrandingStrong brand reputation managers use online surveillance methods to detect all online
mentions pertaining to your brand. Since fans and followers are used to driving social media websites with likes, retweets and sharing, your behavior is ever important to keeping a positive online brand. When customer service concerns are expressed about your business, egos need to be tossed out the window and sarcasm should stay out of conversations with customers.

Consider every online conversation with your customer with the same reverence as if a major network television news show was interviewing you, because online, the world views your comments. It’s best to get to the point, speak the truth and resolve a customer’s problem quickly. Before anything is posted, employ a second person in your company to read comment replies to customers in order to weed out any hint of sarcasm.

 

 

Let the World Promote You with Personal Online Brand Management

twitterA wonderful aspect about using the social web as your online “location” is that you can let others be your advertisement voice. Look for tweets, shared comments, blog posts or photographs that show off something, allowing you not to write a single word. If a photo shows your product with your logo on it, share that photo in your company’s Twitter or Facebook site.

A couple of positive incidentals come with such action. First, customers view your reposted image as justification about your brand coming from outside of your creation. Consequently, they are more likely to comment or repost in the social media arena. Also, the original author of the photograph gets a thrill by seeing the repost. Everyone loves to watch their creation receive additional exposure online.

 

 

Unify Social Media Messages with Online Brand Protection

The last thing you want to see happening to your brand is to see a watered-down message because your brand is spread too thinly across a wide variety of social media sites. Reputable
JHG Mediabrand managers keep this in mind when a brand is displayed from the business website, to the company blog and into a Twitter account, on the Facebook page, in a YouTube video and to a couple dozen other social media sites.

Unification is the action needed when multiple locations are used to implement your company’s brand. You’ve got to tie together the message so that your brand speaks with the same voice on all of the separate online locations. Managing online messages in a unified form gives your brand a consistency needed to present a clear message to the customer base that you seek through your branding measures.

Related Links: http://www.forbes.comhttp://econsultancy.com

Posted by: Joel Canter

 

 

 

 

Online Reputation Management

Online Reputation ManagementOnline reputation management, or the influence and understanding of the reputation of an individual or a business through the Internet, is divided into two main areas, which are proactive management and reactive management. The first deals with continuous reputation protection. The second involves handling a recent crisis as the result of an online barrage of negative comments. As in all cases of life, it’s better to be proactive then to be forced into a reactive condition.

The power of online social media sites can enhance your company’s brand and produce amazing results. On the flip-side, the tide of opinion can swamp your business with enough negative comments to drop the hatchet on you and your business. So, here are some considerations about working against the sweeping tide of negativity.

 

Time is Necessary for Effective Personal Online Reputation Repair

Skirting online comments that harm your business takes energy and time. When the business alligators are snapping at your feet, there’s no time for checking online for negative remarks. That’s where an online reputation manager can help. This entity can do the following:

  • Scrutinize Social Media for Consumer Activity – Bookmark anyone or organization who writes remarks that detract from your brand. Check out websites such as RipoffReport.com and PissedConsumer.com, two spots where bad complaints thrive. Don’t answer comments on these websites, because that only extends the life of the negative remark. Instead, tackle concerns with communication on your own website.
  • Make Your Website the Center for the Complaints – It sounds counterproductive to harbor complaints about your company on your company’s website, but when you own the medium of communication, you’re in control. Plus, customers usually refrain from writing highly charged rants on a company website.
  • Refrain From Censorship – You don’t want to remove complaints. Customers don’t trust websites where comments are removed and that only stops them from looking at your website. When you’re the owner of the medium, you simply want to zero in on the complaint and fix it.
  • Keep the Same Message – Make sure that throughout all of your communication there is a theme and an attitude that pervades all comments, which balances with your general public theme. You don’t want a message online that is different from what the customer service professionals in your company are saying. Get everyone touting the same message.
  • Quickly Address Complaints – When a complaint goes unanswered on your company’s website, you display a message of a business that doesn’t care. Speed is important to squelching further complaints by others. Did you notice that we’re speaking about “your website?” Responding to grievances on a consumer complaint website should not be the role of online reputation repair, since it just increases the ranking and time in which that complaint is seen.
  • Turn Rubbish into Gold – Some of the best advocates for your business are former disgruntled consumers. After solving a problem, invite the recipient of your solution to comment on your website. There’s no better way to prove your point than for others to praise your company’s problem-solving savvy.

 

Online Reputation Management Services Keeps Your Business Shining

The internet isn’t always the most ethical place. For instance, there are those who use mugshots as a method of extorting money. In this kind of scheme, you’re asked to pay a fee of a few hundred dollars to remove an arrest photograph from an online source. Pay the money and you’re sure to get a similar notice that your mugshot is online in a new location, requiring additional funds for its removal.

Another type of poor ethics online involves the manufacturing of bad press by a so-called online reputation management companies. They then, in turn, use it as an example of ill words written online about your business, in order to get you to use them as a firm to clean up your online reputation.

Needless to say, before hiring an effective online reputation manager for your business, it’s important to your reputation that this entity contains a sterling reputation, too. Here are some other considerations:

  • Speak to Other Clients – One of the best ways to determine the legitimacy of a reputation management company is to visit with former customers.
  • Lawsuits Mentioned Online Might be Fake – Put on a bit of doubt when you read a report about the filing of a lawsuit, especially if there is no mention of the lawsuit’s conclusion. Further investigation is necessary in order to determine the legitimacy of lawsuits.
  • Beware of Slander and Defamation – There are certain legal guidelines to ensure that online commentary representing your business isn’t slanderous or defamatory to the character of your customers. Quality managers of online reputation can help guide you down the correct path.

JHG Media, formed the online reputation management division of their company after several failed attempts at hiring others to work for them with regard to online brend/reputation management. After taking charge themselves, JHG Media developed a number of online protocols that work. Then, through word-of-mouth, JHG Media amassed a number of satisfied customers. To become another business of JHG’s list of satisfied customers, please contact us.

Posted by: Joel Canter

Improve Your Company’s Credibility with Online Brand Management

JHG MediaIf you’ve never heard of the word “captology,” you might check it out and learn how online brand management can have a major effect on how others perceive you and your product. B.J. Fogg, a scientist at Stanford University, not only created this word as an acronym for “Computers As Persuasive Technologies,” but he also wrote a book called Persuasive Technology: Using Computers to Change What We Think and Do in which he explains in chapter seven of his book, the characteristics of a credible website.

Fogg started the Stanford Persuasive Technology Lab. He uses methods known as experimental psychology to show that computers can change the opinions and actions of people in an anticipated manner. His lab received a grant from the National Science Foundation to fund investigations into what he coins “mobile persuasion,” or how mobile phones change minds. 

 

Write Useful Content to Boost Your Website and Your Online Brand Management

jhg mediaYou institute trustworthiness by creating useful content. Users trust you more when they find useful information on your website. And, the next time a person who found useful information associated to your brand views your website, they possess a recognized trust that any new information is also helpful. In the same trustworthy vein, when links are made to your website from other quality websites, more trust follows. How do you cultivate such links? You do it by writing useful information.

By listing your credentials, you also build trust by allowing a visitor to see your experience, education and training. Another boost to your brand’s credibility is citing references and your sources of quality information. This gives your visitors selections to other websites of value to them and enhances your integrity in their eyes. You also verify the accuracy of the information that you present by providing third-party support.

 

 

 

Don’t Tarnish Your Brand with Inaction and Poor Web Design 

When others visit your website and see no change since they last visited, the credibility you might have built in the first step is lost. Also, search engine spiders need website activity to work in boosting your website higher in their search ratings. When it’s visible that a website is reviewed and updates on a regular basis, credibility ratings move upward. 

User ExperienceA website needs to have a professional appearance. Trustworthiness blows out the window if your website looks like it was created in 1996. Fogg says that most website visitors make a quick assumption of professionalism by evaluating the visual design of a website. Considerations should include consistency, images, typography and layout. Refrain from getting too carried away with razzle-dazzle. When website owners cater too much to their company’s ego, or show off their web technology expertise, they forget about the users of their website.

The website also needs to be arranged so visitors can move through it with ease. Research indicates that when a website features a search component, credibility levels instantly go up in the eyes of the visitors to the website. Why? The reason goes back to website navigation. A search allows visitors to easily find what they’re looking for.

Indicate there are real people behind your brand and your website by listing a physical address, complete with a phone number and an e-mail address. Adding photos of the people of your organization or listing membership to trade organizations, such as a chamber of commerce, also adds credibility. List bios of people involved with the organization on your website. By “showing” yourself, you indicate honesty and trustworthiness, making it easier for people to stand behind your brand.

 

Enhance Your Brand with Fast Response and a Lack of Errors

Replying quickly to questions pertaining to customer service concerns is like pouring gas onto the credibility fire. Your rating soars not only in the eyes of the person receiving your response, but with those who view such quickness at a later date. Refrain from pouring water on that fire of integrity by creating content filled with errors, such as dead links, grammar mistakes and spelling errors. Fogg suggests that a website’s credibility suffers more than most people imagine with typographical errors and broken links. 

Online brand management starts with your website. Build a credible website and you’ve taken the first step to putting your best foot forward and improving your brand. It’s simple, really. Be honest, put out quality material and create useful content that people like. The accolades come after you put in some hard work.

Sources for this blog:

  1. http://onlinebrandmanager.org/
  2. http://credibility.stanford.edu/guidelines/index.html 
  3. http://en.wikipedia.org/wiki/B._J._Fogg

Posted by: Joel Canter 

Learn How to Harness the Power of Social Media Marketing Networks

JHG Media“People influence people. Nothing influences people more than a recommendation from a trusted friend. A trusted referral influences people more than the best broadcast message. A trusted referral is the Holy Grail of advertising.” – Mark Zuckerberg, Facebook

At JHG Media, we help our clients harness the power of social media marketing networks to build your brand with our straightforward approach. As the use of social networks grows, so too does your business. Basic marketing principles are applied by JHG Media into the online world to boost traffic to your website. By streams of social media, avenues are established to route traffic from influential online sources to your business.

Are You a Doubter of the Power of Social Media Marketing?

You may see customer traffic on your website, but you can bring in exponentially more prospects through social media avenues. Furthermore, a social media presence can provoke trust in your company’s brand, which leads to more people putting down dollars to buy your product or services. You see more online activity with JHG Media’s diligent content generation. Think of it as your own “Breaking News” service. Content style varies from press releases, videos and photos to articles, color graphs and podcasts. Your message booms across multitudes of social media channels. Others “Like” or “retweet” your brand to boost trust and confidence in your business, which builds to more quality sales leads…  Social Media Marketing at its best!

 

Posted by: Joel Canter 

Top 5 Tips For Good Online Brand Management

online brand management

In marketing, brand management is the analysis and preparation on just how that brand is perceived in the market. Forming a good relationship with the target audience is crucial for brand management. Concrete elements of brand management consist of the product itself; look, price, the packaging, etc

Whenever it comes to online brand management there are a lot more elements because you have to present yourself with only images and the written word so it can be more tough. But using this list of the top 5 tips for good online brand management you should be off to a good start!

1. Search Yourself

chances are that you currently have some online exposure. Whether it’s a Facebook Page, a Google listing, or your own company site you probably have something in the information super highway. Search the name of your company and your personal name as well. After that search Google Images the same. There are a lot of pictures within the web world and they will boost (or reduce from) your online brand image.

2. Get Your Domain Name and Start a Website

You can effortlessly go to sites like Godaddy.com to purchase your domain name for your company … hopefully yours is still available now. If it is not available in a.com there are plenty of other domain extensions now that are turning up left and right. For example if your company is called Bliss Yoga and you notice that blissyoga.com is currently taken you can use for bliss.yoga. The very best way to deal with your online brand is to take charge of the information yourself and an internet site is an excellent spot to fill up content.

managing your online brand3. Ramp Up Your Content

The more content you have on the net that is within your authority the better. Have a blog on your website where you can include material at least every other week, otherwise weekly or multiple times a week. This will depend on the characteristic of your business. A news website will have numerous posts and bunches of new material everyday where as a DO-IT-YOURSELF blog site may be better suited for weekly content. Every way you look at it, when you have unique web content with key words that relate to your business you’re gonna be in good shape for the Google bots and your brand will form.

4. Get All Over Social Media

It’s true! Love it or hate it, social media is the strategy to get tons of web content in the world on multiple web platforms. When the Google crawlers discover your web content, key words and backlinks to your site in numerous places throughout the interwebs they will grant you a good reputation. This may be a load of work and lots of small to medium sized companies usually don’t possess the time or the workforce to accomplish this. Don’t stress, there are service providers available like JHG Media Group whose business is designed totally around helping other companies have a better web presence with social media management, web content production, and search engine optimization.

5. Give Your Viewers a Voice

This is the place it gets real. If you find your business on Yelp.com or Tripadvisor.com, or even now Google, your target market already has a voice through having the ability to leave a rank and testimonial of their experience with your business or blog. In your blog you should also allow for a remarks part where you can deal with the voice of your customer first hand. You are going to get raving fans of your product and then you will get the Reputation management with social mediahaters, that’s just life. But when you respond to your customers, visitors, users, etc. that’s from where your integrity shines. It doesn’t matter so much that an individual had a bad experience (it does matter to the degree that you need to look at it and make adjustments where appropriate), but it matters more how you tackle the scenario of their unhappiness. If an owner makes the situation better and turns the dismayed customer into a delighted one they’ve won. Always be that guy. Regardless of how distressed they are it’s always better to take care of it than leave it alone. Negative reviews can spread like wild fire and swiftly get out of hand if you do not manage them.

So there’s your top 5 fundamental tips for good brand management! You’re off to a good start with these points and know that good brand management is an ongoing process. Once again, there certainly are firms you can hire to oversee your brand and reputation for you. It can be a daunting task, but you’re not on your own! If you do want assistance in the brand and reputation management, content creation, or SEO realm get in touch with JHG Media Group.

Quick Guide for Responding to Online Reviews

Online Reputation Management

If you believe web-based reputation management is just for large brands, please reconsider. With the rise in use of social media sites, and the popularity of user-generated review websites like Yelp, SiteJabber, Amazon reviews and even employer review websites such as Glassdoor, monitoring and managing your web-based credibility is more vital than ever before.

Responding to online reviews affects your online reputation

Essentially, reputation management is the process of influencing a business’ or individual’s reputation. In the last few years, reputation management has come to be synonymous with online reputation management; when the phrase is used now, it’s mainly utilized to refer to responding to online reviews, managing search results for brand inquiries and unfavorable critiques on social networks.

Reputation management and social networking sites

Power has indeed shifted away from companies and toward buyers when it involves voicing a company’s marketing message. Even though firms used to be able to very carefully craft their reputation management on social media sitesmessage and later sell it using conventional advertising tactics like billboards, radio and TV spots, nowadays social networking sites have greatly moved those controls to consumers.

This, of course, has made reputation management much more challenging for organizations. The large number of voices involved, and the scattered nature of posts, complaints and unfavorable responses make damage control a lot more difficult than it ever used to be.

How to handle your reputation on social media sites.

A vital first step in social networking site reputation management is recognizing what’s being said about your brand online and then responding to online reviews appropriately. To do this, you’ll have to identify and track keywords and hashtags connected to your brand, goods, employees and competitors to monitor conversations that are taking place on social networking websites.

There certainly are a number of resources you can utilize to monitor these keywords: Tagboard, Hashtagify.me, SocialMention and TweetBinder are some of our faves. These tools allow you to go through numerous social networks to look for keywords and hashtags connected to your company or brand; you can also establish alerts to make sure that you’re informed when your company is discussed. Google Alerts is another excellent, and complimentary, tool for receiving frequent alerts of new brand and keyword mentions directly in your inbox.

managing bad reviews on social mediaWhen you’re aware of exactly what’s being mentioned regarding your brand online, you’ll need to respond appropriately. That said, this is where you’ll want to tread very carefully.At times, simply learning exactly what people are saying will suffice to help guide and inform your customer service-based choices.

There will be occasions, however, when a response is a good idea and even required. For example, in the event that your business is being slammed or defamed, not taking immediate measures can have severe repercussions. Several really good general guidelines for answering unfavorable reviews on social networks include:

  • 1. Responding quickly: Bad reviews or comments– mainly when left unchecked– can spread like wildfire on social networking sites. For instance, a particularly outrageous review on your Facebook Page could be witnessed by countless people within the initial couple hours. Responding immediately is the most effective means to minimize the harm caused by these posts, as it helps to ensure that your perspective is also viewed by anybody reading the initial review.
  • 2. Never delete reviews unless absolutely necessary: Unless a post is racist, offensive, or otherwise in very bad taste, deleting an adverse piece of feedback or review is usually a bad idea. Deleting bad remarks could be viewed as concealing an issue or admitting guilt. There are also proven benefits to replying to reviews, rather than removing them. According to analysis by CRM software company Oracle, 1 out of every 3 users who get a retailer answer to their web-based complaint winds up reposting a good review. In addition, 34% wind up removing their bad review entirely.
  • 3. Reply as a professional, and take it offline if needed: Simply speaking, this will not indicate that you are defending yourself against attacks or criticisms. Your best course of action is to instead take the conversation offline as promptly as can be, contact the consumer directly via instant message, email, or a phone call if you have the number, and deal with the concern one-on-one.  The customer will appreciate this personal approach and the rest of the viewers won’t be witness to the discussion.

Hire a third party to manage your online reputation for you

The above are good ways to stay on top of your online reputation management, but it can still be overwhelming to manage while operating a business day to day.  One solution is to hire a third party company to stay on top of managing your online reputation for you so that you can focus on running your business.  Online reputation management is one of the many things that JHG Media Group can assist you with so that you don’t have to.

Your Reputation Management is Critical!

Reputation Management

There are several companies online that supply reputation management solutions for all business sizes. With the level of transparency that we encounter on the web in these times it is more crucial than ever to control your brand reputation.

Below you will find 5 tips and 5 tools that are incredibly helpful to think about when watching after and cultivating your online reputation. Stick with these and you’ll be off to a great start!

  • 1) Checking your online reputation frequently is going to help you to safeguard against negative web content that is out there by adding more of the positive web content you wish to be seen. The search engines are going to gravitate toward the information that is more robust and frequent.  So keep adding positive brand content!
  • 2) Google your business name and see what appears. If there are any internet sites that are adverse or that you do not control, make an effort to push them down in the search results with your very own pages on social media sites.  When you have multiple social media accounts for your company this creates a lot of content for the search engines to gather. You can also utilize third party business websites like Wikipedia, BBB.org, or various other applicable and reputable sites.
  • 3) Several professionals recommended using Google Chrome’s Incognito mode to search for your company or brand names. Incognito strips out some, although not all, of the personalized search results Google produces for recognized visitors and provides a more generic look that’s closer to what others would see.
  • 4) Check out the first three web pages of your search engine result, not just the first page, because an adverse bit of material on page 3 can ultimately make its way up to page 1. Go back to step 1 and include even more positive web content to push the harmful content down the list.
  • 5) Design a spreadsheet that incorporates all of the search results from the first three pages of your search. Point out which results are positive, bad or neutral, in addition to which ones you regulate or influence and the ones you do not. This develops a baseline when it comes to your online reputation that you can later track to assess your reputation enhancement efforts. Take screen shots of each Google search results page at the beginning and periodically repeat this activity.

 

Online Reputation Management

What good are the tips if you don’t have the tools to implement them?  Here are some great tools to start managing your online reputation:

  • 1) The no. 1 tool for online reputation management is Google Alerts. The cost-free service lets you put together automated email alerts for your business name, product name and high-level executives’ names, so you’ll find out quickly when a fresh mention is published on the internet.
  • 2) JHG Media Group is a really good site for helping you manage your online reputation if you do not have much background with Search Engine Optimization (SEO). They provide recommendations for things you can do to optimize your website so it appears higher in the search results for your brand terms.
  • 3) Online reviews are essential these days. You must use platforms that help you check your online reviews, for example, ReviewPush, Sendible and Trackur, in addition to other internet sites specific to your industry.
  • 4) The Google My Business toolset is really exceptional and it provides wonderful visualizations of your reviews. Getting good reviews on your Google My Business page will definitely enhance your chances of making it into the local search results.  See our article on establishing good local SEO rankings.
  • 5) Social Mention is practical for keeping an eye on your reputation on social media. It’s a complimentary service that lets you see who’s talking about your brand on social media and even more significantly, what exactly they’re saying. It also provides an analysis of brand sentiment, that can easily help businesses identify and address negative brand mentions.

There really are countless tips and tools available to oversee your online reputation and it can get really overwhelming. There are a number of internet sites that are free and give you exceptional platforms to accomplish reputation management by yourself, yet if this isn’t something that you prefer to undertake then you can easily contact expert reputation management companies like JHG Media Group to simply maintain all of it for you!

2015 SEO Trends

Optimize your local SEO ranking

SEO is a great marketing tool for every business, but especially for local businesses.  Mobile traffic is anticipated to leave behind regular web traffic by 2015. This shift signifies that cell phone searches should also replace desktop searches by then. Several businesses are still disregarding mobile, which offers you the opportunity to take advantage of the situation and make sure to optimize your mobile site and put together a sound mobile Search Engine Optimization plan.

Several pros have discovered that social media is presently monopolizing SEO. Social media will certainly be increasingly important in regards to your internet marketing technique as we move into 2015.  Social media is vital as a marketing channel by itself, but don’t miss out on ways to use it to raise your search result rankings too. Search engine formulas are currently integrating social networking cues into the algorithms they use to measure positioning.

If SEO is something you know you need for your business, but you don’t know where to start, don’t worry, it’s easier than you think.  There are a few things to make sure to include in your SEO campaign and a few things to make sure you leave out.

Let’s start with what to avoid– these common mistakes are all fundamental, but we nevertheless find far too many sites floundering on these:

1.  Zero Home Page Content. Your clients (and search engines) will need to identify just what you’re all about. In the case that your home page has a slider/banner and merely a couple of sentences, you have to incorporate additional useful content there quickly.
2.  Merely A Handful of Sentences On One Page. Your clients (and search engines) are checking out your website for valuable, relevant details. If you supply a service or product, do not simply say, “Our company sells X, contact us for more details!” Today’s customers need instant info, so you need to stuff every page with useful content.
3.  Spamming Keywords. Notably way too many websites count on this outdated tactic. You’re definitely not going to rank well every place in your state just because you listed out ONE HUNDRED cities split up by commas on your home page. Does that significant list of cities provide beneficial information for clients? No. Does it assist you rank in Google? Definitely not. 4.  Do away with the rubbish and populate your site using relevant, informative material instead.
5.  Terrible Title Tags. You’ve got about 500 pixels of width for your title tags; just about anything longer will be trimmed when it’s presented in search engine result. The title tag should recap the page– it should not be a significant chunk of keywords you’re striving to position for. Put your main keyword phrase at the start and your business name at the finish. If you’ve got a hundred keywords stuffed into your title tag, you just look desperate.

better local business searches

And now let’s focus on what you want to include in your website to assist in creating better SEO.

With on-site signals presently carrying a lot weight, it’s more crucial than ever before to get your local optimization ducks in a row. It won’t do you any type of good to write a lot of citations when your website doesn’t provide the local signals that Google expects it to have.

Again, these are old-school basics, but we rarely see any sites properly improving for local areas:

1.  Include City and State in your title tag. Always remember, the title tag is without a doubt exceptionally crucial for optimization, and adding your city and state is an essential indicator with regards to local relevance.
2.  Include City/ST in your H1 heading. This doesn’t need to be the entire heading in and of itself– what’s important here is to integrate your city and state in the page heading to further reveal local relevance.
3.  Include City/ST in your web content. Far too many internet sites neglect to incorporate City and State facts within the site material. Maximizing for local search won’t function unless you’re speaking about your local area in your content.
4.  Include City/ST in your alt text on photos. It is simply awesome how many times we discover sites that don’t contain alt text. Remember, Google cannot observe what’s inside your pictures, hence alt text helps provide a much better knowledge of your page content. Including City/ST details can genuinely assist to boost local relevancy.
5.  Include City/ST in your URL. If you have indeed got the power to modify your URL structure, try to include your city and state information in your URLs. Again, this can carry on a long way toward providing a stronger local signal to both consumers and Google. Important Note: if you’re going to update your URLs, do not forget to set up 301 redirects so that the old address is permanently aimed to the new one.

These are all just particular techniques to assist with the primary objective: to make your website a lot more outstanding. Quit contemplating ways to make your website rank, and start contemplating the best ways to make your site the most effective in your particular niche. That’s how you’re going to get your internet site to position better and switch over additional visitors.

Online Brand Management – Importance of Understanding Generic Top-Level Domains

Online Brand ProtectionThe Internet Corporation for Assigned Names and Numbers (ICANN) presented the first generic Top-Level Domains (gTLDs) last fall, which means that the 22 present domains of .com, .org and .net are expanding to as many as 1,400 new domains. This explosive expansion of domains is happening right now, giving brands new potential for use and another area for protecting your brand from exploitation. Online brand management is more important now than ever before.

An unprecedented enlargement of gTLDs means a new strategy needs to be in place to defend your brand. Decisions include whether to register in the new gTLDs, block your brand in the new domains, or to ramp up operations for surveillance of your brand in the upcoming domains. Risk management and legal experts can help develop strategies for this new Internet arena.

Brand Managers Report Over 600 gTLDs Expected in Three Years

An expected expansion of 22 to over 600 gTLDs in the next three years amounts to 27 times today’s number, which means it’s now unaffordable for a company to register all brand names in this many extensions. It means that the traditional method of defensive domain registrations must switch to a system of monitoring this growing Internet nomenclature to protect brands. Gather your brand protection forces and foster strategies for sensing and alleviating new domains which encroach on your brands and embezzle customers from your business.

Beware of the Copycat Brand Stealers

With the ever-present smart phone, customers expect unified brands through all media. It means that corrupt entities out to steal brands are wise to inventing duplicate websites, with matching phone apps, which pull web customers into their waiting hands. Twenty percent of all online shoppers are conned into looking at a phony website selling product not made by the company they seek.

By constructing a thorough online brand management protection plan, your company can enhance your brand and grow trust in your customers by ensuring that they aren’t lured into the hands of mischievous imitators of your brand.

 

 

Online Brand Management Requires Fast Movement

Whether you’re involving your brand on social media or for mobile applications, these marketplaces are constantly changing with the addition of newer social networks and the daily inclusion of apps for mobile phones. As these electronic formats evolve, you must be just as fluid with your brand management, so that you can keep your brand one step ahead of those who might want to duplicate it. With the constant uptick of overseas social websites, an ever-increasing birth of brand hijackers is possible, thereby requiring a worldwide scrutinizing technique.

Move Domain Defense into Your Top Priority

As more domains enter the Internet world, those who want to commandeer your brand and even hack and pull down your website are an even more growing threat. Since a domain is your online business castle, a full-time emphasis must go into protecting it. Ultramodern security and several tiers of domain protection should be used to make sure this is a top priority for your business.

There are Advantages to Brand Protection

Besides defending your brand, a vigilant brand protection strategy builds confidence in your consumer base and protects your brand from a variance in distribution, service, pricing and the marketing of your precise products and services. By teaming up with legal entities to safeguard your brand, you can witness significant income gains, while at the same time you take a bite out of the fraudsters who might do harm to your company.

 Posted by: Joel Canter

Achieve a Cohesive Voice Through Online Brand Management

Online brand management involves utilizing social media websites to promote your company’s message in a unique, positive and consistent manner to help boost your website’s search engine result status and to build a faithful following that helps promote your company and its products. It also involves monitoring your brand in order to extenuate the positives and negate any negative messaging.

 

 

Three Concepts Come With Online Brand Management Services

Online Brand ManagementStrategic brand management entails managing your message in such a way as to accomplish the following:

  • To make your brand unique enough to stand out from other brands in your industry.
  • To partner your brand with an optimistic outlook.
  • To give your brand a constant message that is always being seen online.

One method of adding uniqueness to your brand is to develop your own social media. In marketing lingo, this is classified as a “unique selling proposition,” or USP. The idea is that your company develops an explicit advantage relayed to potential customers associated with your product or service that isn’t available from anyone else.

Optimism is essential with online branding. There is always going to be some disapproval in the social media realm that equals a pessimistic scope of discussion. Your key is to bring the total quantity of positive and negative comments associated with your brand into a general upbeat tone. To accomplish that goal, you:

  • Don’t disregard negative comments, but instead address them with a positive twist.
  • Never join in on a deleterious social media tirade.
  • Stay on the up-and-up when dealing with disagreements and swerve away from vague comments, or dishonest statements.

When you present a consistent message or brand, your followers have an easier time grabbing onto aspects in the social media arena that they like about your brand. Plus, customers who follow you on Twitter, Pinterest, or Facebook look forward to your message and are disappointed when they don’t see anything posted from you, hence, the need for consistency. You also need uniformity in the message that you present.

Bottom line, before you start on the quest to answer, “what is brand management?” you need to set some goals on what you want to say, and establish some guidelines through which to filter your social media messages, helping to enable you to place that consistently upbeat and distinctive brand out there to future potential customers.

 

Monitoring is Part of a Good Online Brand Strategy

Online Reputation ManagementBy listening to online conversations, you’re alerted to the possibility of future emergencies. Monitoring the social media galaxy allows you to become an effective online reputation management professional. Such online examination includes looking for complaints, issues, status updates, tweets, blogs and news items related to your company’s brand. It involves tracking your brand in such a way to alert you whenever it is mentioned online.

Effective online tracking includes looking for potential abbreviations and possible misspellings, so as to gather up all negative comments written by others who don’t want to be detected and who write negative comments that include misspellings and abbreviations on purpose.

 

Online Brand Marketing Hands You Customer Service Prospects

When you listen for comments about your brand online, such monitoring gives you a golden opportunity to gain on the customer service side of your business. Customers don’t always communicate with your website. Often, people would rather post something about you in their Facebook “status” section, add a tweet to their Twitter account or develop an entire blog post in their own daily blog. When you scrutinize for your brand throughout the entire social media world, you find the “other” comments written about your brand, making it possible to add to your positive customer service comments.

News is not always established through conventional means with today’s social media climate. Virtually anyone can be a journalist these days, because of smart phones that take still photographs and videos. The only way to know if your brand is part of today’s online news is through effective brand monitoring.

To start your monitoring techniques, first register probable domain names that are a direct link to your brand. Remember, include potential abbreviations. Also, think about not only yourbrand.com, but the .org and .biz domain names. Another consideration is to remember the free domain names at .wordpress.com and .blogspot.com.

Grab your brand name on pertinent social media websites. If you think it costs too much money to own all of the Internet names associated with your brand, consider attorney fees associated with legal battles to gain these names in the future, when someone else is “legally” able to muddy up your brand.

Next, use Google Alerts to help you monitor your brand. Over 80 percent of the searches performed online are through Google. With their alerts service, you can receive an e-mail every time a specific phrase is searched through Google. It might include a word associated with your brand, a keyword in your industry, or your business or personal name.

There are a multitude of online engagement and listening tools that are available to help you in monitoring a variety of phrases, words and thoughts expressed online. Managing a multiplicity of online websites and platforms is a time-consuming chore and takes away from your primary form of business.

JHG MediaThat’s where JHG Media comes into the picture. When you hire a professional who is familiar with online reputation and brand management techniques, you get the results you need without the requirement of adding time to this task. Because, let’s face it, there’s only so much time in a day to get necessary items accomplished in order to make your business thrive. But, ignore today’s online social media trends and both you and your business could end up dead in the water.

Now is the time to get ahead of the curve and place online brand management at the forefront of your business plan. Your personal JHG Media representative can show you ways in which successful brand management in today’s social media world not only enhances your business, but also averts potential hazards in the future.

 

Posted by: Joel Canter

What is Brand Management?

Brand ManagementWhat is brand management? The answer is really very simple. Every business has a brand. Even if you don’t know what your brand is, you have one that’s visible to the public. Your brand is everything you want your customers to know about your business. A successful brand involves all of the aspects that you want your customers to know about what you do, how you do it and how well you perform that job. Simply put, that entire message is your brand. Now, here are some details about how to manage your brand

 

Five Aspects to Essential Online Brand Marketing

Whether your enterprise has you developing “business to business” B2B brand management or managing a brand involved with traditional consumer sales, there are five extremely important facets that are essential to developing the brand for your company. These five branding elements are: 

  • Finding Brand Champions – Brand champions are your most loyal customers. Some people call brand champions their evangelists. These are customers who will never stray away from your company. Companies with the best brands know how to find these brand champions, how to use them to build more customer loyalty, and they know how to use enhanced customer loyalty to get their message out into the marketplace.
  • Segment Your Market – Divide your customers into groups to determine which customer class is your most loyal customer, which group spends the most for your product, who gives you your highest profit margin and who gives you the most repeat business. If you want to gain a different type of customer than the group identified as the best customer class, then you might have to change your brand to attract that different class of customers.
  • Upgrade Your Service – When you sell a product or service of equal quality as that offered by your competitors, better service will win you more business. Service always wins when other aspects of business are the same. The most important characteristic to digital brand management is not your product, but the service your business provides. It behooves all businesses to constantly improve customer service.
  • Increase Customer Loyalty – Implement simple programs that boost customer loyalty, such as initiating reward programs, starting backend rebate programs in which customers who buy more receive a bigger rebate, or give out customer incentives that are returned to your business for more sales. Boosting customer loyalty creates a customer loyal to your brand, and who is also loyal to your company.
  • Build Market Credibility – Building market credibility is a simple process. Place videos or podcasts on your website showing that your business is the go-to company in your industry for the service or product that you sell. Give seminars and presentations at trade shows. Feature brand champions in your online videos and at trade shows. By showing up as the visible entity involving your product, you increase your market credibility with vendors and customers.

This is never a static process. These five parts related to your brand are always feeding each other. As you segment your market to analyze your customers, you’re finding more brand champions, because you’re always striving to upgrade your service. These brand champions are recruited into online videos in an increasing effort to build a stronger customer loyalty and to build market credibility, which in turn, gives even more brand champions, continuing the process, again, from there.

 

Be Humble Responding to Online Comments and Reviews

Positive BrandingStrong brand reputation managers use online surveillance methods to detect all online
mentions pertaining to your brand. Since fans and followers are used to driving social media websites with likes, retweets and sharing, your behavior is ever important to keeping a positive online brand. When customer service concerns are expressed about your business, egos need to be tossed out the window and sarcasm should stay out of conversations with customers.

Consider every online conversation with your customer with the same reverence as if a major network television news show was interviewing you, because online, the world views your comments. It’s best to get to the point, speak the truth and resolve a customer’s problem quickly. Before anything is posted, employ a second person in your company to read comment replies to customers in order to weed out any hint of sarcasm.

 

 

Let the World Promote You with Personal Online Brand Management

twitterA wonderful aspect about using the social web as your online “location” is that you can let others be your advertisement voice. Look for tweets, shared comments, blog posts or photographs that show off something, allowing you not to write a single word. If a photo shows your product with your logo on it, share that photo in your company’s Twitter or Facebook site.

A couple of positive incidentals come with such action. First, customers view your reposted image as justification about your brand coming from outside of your creation. Consequently, they are more likely to comment or repost in the social media arena. Also, the original author of the photograph gets a thrill by seeing the repost. Everyone loves to watch their creation receive additional exposure online.

 

 

Unify Social Media Messages with Online Brand Protection

The last thing you want to see happening to your brand is to see a watered-down message because your brand is spread too thinly across a wide variety of social media sites. Reputable
JHG Mediabrand managers keep this in mind when a brand is displayed from the business website, to the company blog and into a Twitter account, on the Facebook page, in a YouTube video and to a couple dozen other social media sites.

Unification is the action needed when multiple locations are used to implement your company’s brand. You’ve got to tie together the message so that your brand speaks with the same voice on all of the separate online locations. Managing online messages in a unified form gives your brand a consistency needed to present a clear message to the customer base that you seek through your branding measures.

Related Links: http://www.forbes.comhttp://econsultancy.com

Posted by: Joel Canter

 

 

 

 

Online Reputation Management

Online Reputation ManagementOnline reputation management, or the influence and understanding of the reputation of an individual or a business through the Internet, is divided into two main areas, which are proactive management and reactive management. The first deals with continuous reputation protection. The second involves handling a recent crisis as the result of an online barrage of negative comments. As in all cases of life, it’s better to be proactive then to be forced into a reactive condition.

The power of online social media sites can enhance your company’s brand and produce amazing results. On the flip-side, the tide of opinion can swamp your business with enough negative comments to drop the hatchet on you and your business. So, here are some considerations about working against the sweeping tide of negativity.

 

Time is Necessary for Effective Personal Online Reputation Repair

Skirting online comments that harm your business takes energy and time. When the business alligators are snapping at your feet, there’s no time for checking online for negative remarks. That’s where an online reputation manager can help. This entity can do the following:

  • Scrutinize Social Media for Consumer Activity – Bookmark anyone or organization who writes remarks that detract from your brand. Check out websites such as RipoffReport.com and PissedConsumer.com, two spots where bad complaints thrive. Don’t answer comments on these websites, because that only extends the life of the negative remark. Instead, tackle concerns with communication on your own website.
  • Make Your Website the Center for the Complaints – It sounds counterproductive to harbor complaints about your company on your company’s website, but when you own the medium of communication, you’re in control. Plus, customers usually refrain from writing highly charged rants on a company website.
  • Refrain From Censorship – You don’t want to remove complaints. Customers don’t trust websites where comments are removed and that only stops them from looking at your website. When you’re the owner of the medium, you simply want to zero in on the complaint and fix it.
  • Keep the Same Message – Make sure that throughout all of your communication there is a theme and an attitude that pervades all comments, which balances with your general public theme. You don’t want a message online that is different from what the customer service professionals in your company are saying. Get everyone touting the same message.
  • Quickly Address Complaints – When a complaint goes unanswered on your company’s website, you display a message of a business that doesn’t care. Speed is important to squelching further complaints by others. Did you notice that we’re speaking about “your website?” Responding to grievances on a consumer complaint website should not be the role of online reputation repair, since it just increases the ranking and time in which that complaint is seen.
  • Turn Rubbish into Gold – Some of the best advocates for your business are former disgruntled consumers. After solving a problem, invite the recipient of your solution to comment on your website. There’s no better way to prove your point than for others to praise your company’s problem-solving savvy.

 

Online Reputation Management Services Keeps Your Business Shining

The internet isn’t always the most ethical place. For instance, there are those who use mugshots as a method of extorting money. In this kind of scheme, you’re asked to pay a fee of a few hundred dollars to remove an arrest photograph from an online source. Pay the money and you’re sure to get a similar notice that your mugshot is online in a new location, requiring additional funds for its removal.

Another type of poor ethics online involves the manufacturing of bad press by a so-called online reputation management companies. They then, in turn, use it as an example of ill words written online about your business, in order to get you to use them as a firm to clean up your online reputation.

Needless to say, before hiring an effective online reputation manager for your business, it’s important to your reputation that this entity contains a sterling reputation, too. Here are some other considerations:

  • Speak to Other Clients – One of the best ways to determine the legitimacy of a reputation management company is to visit with former customers.
  • Lawsuits Mentioned Online Might be Fake – Put on a bit of doubt when you read a report about the filing of a lawsuit, especially if there is no mention of the lawsuit’s conclusion. Further investigation is necessary in order to determine the legitimacy of lawsuits.
  • Beware of Slander and Defamation – There are certain legal guidelines to ensure that online commentary representing your business isn’t slanderous or defamatory to the character of your customers. Quality managers of online reputation can help guide you down the correct path.

JHG Media, formed the online reputation management division of their company after several failed attempts at hiring others to work for them with regard to online brend/reputation management. After taking charge themselves, JHG Media developed a number of online protocols that work. Then, through word-of-mouth, JHG Media amassed a number of satisfied customers. To become another business of JHG’s list of satisfied customers, please contact us.

Posted by: Joel Canter

Improve Your Company’s Credibility with Online Brand Management

JHG MediaIf you’ve never heard of the word “captology,” you might check it out and learn how online brand management can have a major effect on how others perceive you and your product. B.J. Fogg, a scientist at Stanford University, not only created this word as an acronym for “Computers As Persuasive Technologies,” but he also wrote a book called Persuasive Technology: Using Computers to Change What We Think and Do in which he explains in chapter seven of his book, the characteristics of a credible website.

Fogg started the Stanford Persuasive Technology Lab. He uses methods known as experimental psychology to show that computers can change the opinions and actions of people in an anticipated manner. His lab received a grant from the National Science Foundation to fund investigations into what he coins “mobile persuasion,” or how mobile phones change minds. 

 

Write Useful Content to Boost Your Website and Your Online Brand Management

jhg mediaYou institute trustworthiness by creating useful content. Users trust you more when they find useful information on your website. And, the next time a person who found useful information associated to your brand views your website, they possess a recognized trust that any new information is also helpful. In the same trustworthy vein, when links are made to your website from other quality websites, more trust follows. How do you cultivate such links? You do it by writing useful information.

By listing your credentials, you also build trust by allowing a visitor to see your experience, education and training. Another boost to your brand’s credibility is citing references and your sources of quality information. This gives your visitors selections to other websites of value to them and enhances your integrity in their eyes. You also verify the accuracy of the information that you present by providing third-party support.

 

 

 

Don’t Tarnish Your Brand with Inaction and Poor Web Design 

When others visit your website and see no change since they last visited, the credibility you might have built in the first step is lost. Also, search engine spiders need website activity to work in boosting your website higher in their search ratings. When it’s visible that a website is reviewed and updates on a regular basis, credibility ratings move upward. 

User ExperienceA website needs to have a professional appearance. Trustworthiness blows out the window if your website looks like it was created in 1996. Fogg says that most website visitors make a quick assumption of professionalism by evaluating the visual design of a website. Considerations should include consistency, images, typography and layout. Refrain from getting too carried away with razzle-dazzle. When website owners cater too much to their company’s ego, or show off their web technology expertise, they forget about the users of their website.

The website also needs to be arranged so visitors can move through it with ease. Research indicates that when a website features a search component, credibility levels instantly go up in the eyes of the visitors to the website. Why? The reason goes back to website navigation. A search allows visitors to easily find what they’re looking for.

Indicate there are real people behind your brand and your website by listing a physical address, complete with a phone number and an e-mail address. Adding photos of the people of your organization or listing membership to trade organizations, such as a chamber of commerce, also adds credibility. List bios of people involved with the organization on your website. By “showing” yourself, you indicate honesty and trustworthiness, making it easier for people to stand behind your brand.

 

Enhance Your Brand with Fast Response and a Lack of Errors

Replying quickly to questions pertaining to customer service concerns is like pouring gas onto the credibility fire. Your rating soars not only in the eyes of the person receiving your response, but with those who view such quickness at a later date. Refrain from pouring water on that fire of integrity by creating content filled with errors, such as dead links, grammar mistakes and spelling errors. Fogg suggests that a website’s credibility suffers more than most people imagine with typographical errors and broken links. 

Online brand management starts with your website. Build a credible website and you’ve taken the first step to putting your best foot forward and improving your brand. It’s simple, really. Be honest, put out quality material and create useful content that people like. The accolades come after you put in some hard work.

Sources for this blog:

  1. http://onlinebrandmanager.org/
  2. http://credibility.stanford.edu/guidelines/index.html 
  3. http://en.wikipedia.org/wiki/B._J._Fogg

Posted by: Joel Canter 

Learn How to Harness the Power of Social Media Marketing Networks

JHG Media“People influence people. Nothing influences people more than a recommendation from a trusted friend. A trusted referral influences people more than the best broadcast message. A trusted referral is the Holy Grail of advertising.” – Mark Zuckerberg, Facebook

At JHG Media, we help our clients harness the power of social media marketing networks to build your brand with our straightforward approach. As the use of social networks grows, so too does your business. Basic marketing principles are applied by JHG Media into the online world to boost traffic to your website. By streams of social media, avenues are established to route traffic from influential online sources to your business.

Are You a Doubter of the Power of Social Media Marketing?

You may see customer traffic on your website, but you can bring in exponentially more prospects through social media avenues. Furthermore, a social media presence can provoke trust in your company’s brand, which leads to more people putting down dollars to buy your product or services. You see more online activity with JHG Media’s diligent content generation. Think of it as your own “Breaking News” service. Content style varies from press releases, videos and photos to articles, color graphs and podcasts. Your message booms across multitudes of social media channels. Others “Like” or “retweet” your brand to boost trust and confidence in your business, which builds to more quality sales leads…  Social Media Marketing at its best!

 

Posted by: Joel Canter