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What Is Content Marketing?

content marketing, small to medium businesses, marketing strategy, jhg media group

Valuable content ought to be at the foundation of your marketing

Consumers have closed the conventional realm of marketing. They use a DVR to skim over tv advertising, usually brush off magazine advertising, and now have ended up being so skilled at online “surfing” that they can take in online info without a care for banners or buttons (making them pointless).

Practical marketers know that conventional marketing is coming to be less and less useful by the minute, and that there has to be a better method.
Enter content marketing.

But what exactly is content marketing?

Content marketing is a strategic marketing method emphasised on generating and circulating useful, relevant, and constant information to captivate and keep a clearly-defined audience– and, subsequently, to generate profitable client action.

Content marketing’s objective is to captivate and retain customers by consistently developing and curating applicable and valuable information with the intent of changing or enhancing consumer behavior. It is an ongoing method that is best integrated into your overall marketing strategy, and it emphasizes owning media, not leasing it.

Basically, content marketing is the art of keeping in touch with your consumers and prospects without selling. It is non-interruption marketing. Rather than pitching your products or services, you are delivering information that makes your customer a lot more educated. The importance of this content approach is the idea that if we, as companies, provide constant, ongoing valuable info to customers, they eventually reward us with their business and devotion.

And they do. Content marketing is being made use of by some of the best marketing associations in the world. It’s additionally established and executed by small companies and one-person stores across the globe. Why? Because it works.

Return and read the content marketing definition one more time, but this time around eliminate the relevant and valuable. That is actually the difference between content marketing and the additional informative rubbish you obtain from businesses attempting to sell you “stuff.” Organizations send us data all the time– it’s just that a lot of the time it’s not really relevant or valuable (can you say junk mail?). That’s what makes content marketing so appealing in today’s environment of thousands of marketing notifications per person per day. Excellent content marketing makes an individual stop … read … think … behave … in a different way.

Thought leaders and marketing specialists from all over the world have concluded that content marketing isn’t simply the future, it is actually the present.

content marketing strategy, JHG Media

Marketing is impossible without having exceptional content.

Regardless of what form of marketing techniques you use, content marketing must be part of your system, not something separate. High quality content is part of many forms of marketing:

Social media marketing: Content marketing strategy comes before your social media strategy.
SEO: Search engines compensate businesses that release top quality, constant content.
PR: Effective PR techniques tackle concerns viewers appreciate, not their business.
PPC: For Pay Per Click to function, you need excellent content behind it.
Inbound marketing: Content is crucial to generating inbound web traffic and leads.
Content strategy: Content strategy is part of most content marketing strategies.

To become successful at content marketing, it is necessary to have a documented content marketing technique.  The professionals at JHG Media can assist you in creating a personalized content marketing strategy for your small business.

Staying Ahead of Social Media Trends

social media trends

 

Our staff at JHG Media Group are constantly keeping in front of the curve with social media subjects as the appear around the internet. As we are coming to the end of 2015 we are seeing a few of the patterns for social media beginning to change as they progress into 2016. Recently Entrepreneur.com released an article about the top trends that are enhancing social media. We picked our top 3 to share with you here:

1. Facebook is going in the direction of a more mature demographic.

According to an infographic generated by Adweek making use of information from eMarketer detailing the demographic trends in social media for 2016, Facebook is still leading the marketplace with social networking, but it’s there’s a proposed 7.6 percent share boost among people 65 years old and more, the largest share rise with all demographics. The eMarketer information indicates that shares among the younger millennial group (18 – 24 year-olds) will decrease.

It’s forecasted that in 2016, marketers going to rev up their advertising campaigns to contain a lot more focused ads on Facebook making use of the info openly shared on their services. When it comes to different social networks, the 25-to-35 year-old generation nonetheless keeps a stronghold across the board, even though Instagram, Twitter and Tumblr are trending younger. There seems be minimal to absolutely no elderly involvement with Tumblr and Instagram.

This is good for smaller business owners as it permits them to compete with big brands. Now your business can go on the internet and definitely stand out. Most web consumers don’t mind if you’re a giant company but more care about your online presence. This is a win win for smaller companies.

2. The foreseeable future is handheld.

This previous March marked the 1st time the four leading messaging apps around the world amassed the exact same volume of users as the top 4 social networking platforms. These mobile apps not only permit users to text and call long distance connections without paying long-distance charges, but it allows them to make a world where their preferred brands, publications and solutions are merged into one personalized bundle that can be accessed just about anywhere.

New services have realized the impact of delivering their products immediately to their customers via messaging apps: Snapchat’s “Discover” feature debuted within 11 major international publications to excellent recognition and is planning for business expansion. In China, the favored free text message and phone application, WeChat, has integrated accounts of celebrities and primary brand names to its subscription list. This permits users to observe updates from their buddies and favorite stars, get unique mobile-only VIP “cards” to big department stores, organize reservations at popular eateries with a sms message or even donate to UNICEF on a single incorporated application.

social media trends 2016 JHG Media Group

3. Social networks are emerging as search engines.

Whilst Google isn’t going anywhere anytime soon, the manner in which folks search for services and products has grown outside simple SEO. Eighty-eight percent of people online are guided by reviews and internet posts by different people. These individuals are looking straight to internet sites like YouTube and Facebook (where every company has a presence), or in apps such as Yelp. Pinterest, in particular, has a favorable role in this change: its industry is mostly dominated by women in their 30s with younger families, a demographic known to carry out the majority of the purchasing. The service is also shopping centered, jumping people from their tiles instantly to business web pages at a significantly increasing rate.

Stay tuned as we come closer to the end of 2015 to keep on top of social media trends as we transition into 2016. As always, JHG Media is available to help your small to mid sized company remain on top of your social media requirements.

Top 5 Tips For Good Online Brand Management

online brand management

In marketing, brand management is the analysis and preparation on just how that brand is perceived in the market. Forming a good relationship with the target audience is crucial for brand management. Concrete elements of brand management consist of the product itself; look, price, the packaging, etc

Whenever it comes to online brand management there are a lot more elements because you have to present yourself with only images and the written word so it can be more tough. But using this list of the top 5 tips for good online brand management you should be off to a good start!

1. Search Yourself

chances are that you currently have some online exposure. Whether it’s a Facebook Page, a Google listing, or your own company site you probably have something in the information super highway. Search the name of your company and your personal name as well. After that search Google Images the same. There are a lot of pictures within the web world and they will boost (or reduce from) your online brand image.

2. Get Your Domain Name and Start a Website

You can effortlessly go to sites like Godaddy.com to purchase your domain name for your company … hopefully yours is still available now. If it is not available in a.com there are plenty of other domain extensions now that are turning up left and right. For example if your company is called Bliss Yoga and you notice that blissyoga.com is currently taken you can use for bliss.yoga. The very best way to deal with your online brand is to take charge of the information yourself and an internet site is an excellent spot to fill up content.

managing your online brand3. Ramp Up Your Content

The more content you have on the net that is within your authority the better. Have a blog on your website where you can include material at least every other week, otherwise weekly or multiple times a week. This will depend on the characteristic of your business. A news website will have numerous posts and bunches of new material everyday where as a DO-IT-YOURSELF blog site may be better suited for weekly content. Every way you look at it, when you have unique web content with key words that relate to your business you’re gonna be in good shape for the Google bots and your brand will form.

4. Get All Over Social Media

It’s true! Love it or hate it, social media is the strategy to get tons of web content in the world on multiple web platforms. When the Google crawlers discover your web content, key words and backlinks to your site in numerous places throughout the interwebs they will grant you a good reputation. This may be a load of work and lots of small to medium sized companies usually don’t possess the time or the workforce to accomplish this. Don’t stress, there are service providers available like JHG Media Group whose business is designed totally around helping other companies have a better web presence with social media management, web content production, and search engine optimization.

5. Give Your Viewers a Voice

This is the place it gets real. If you find your business on Yelp.com or Tripadvisor.com, or even now Google, your target market already has a voice through having the ability to leave a rank and testimonial of their experience with your business or blog. In your blog you should also allow for a remarks part where you can deal with the voice of your customer first hand. You are going to get raving fans of your product and then you will get the Reputation management with social mediahaters, that’s just life. But when you respond to your customers, visitors, users, etc. that’s from where your integrity shines. It doesn’t matter so much that an individual had a bad experience (it does matter to the degree that you need to look at it and make adjustments where appropriate), but it matters more how you tackle the scenario of their unhappiness. If an owner makes the situation better and turns the dismayed customer into a delighted one they’ve won. Always be that guy. Regardless of how distressed they are it’s always better to take care of it than leave it alone. Negative reviews can spread like wild fire and swiftly get out of hand if you do not manage them.

So there’s your top 5 fundamental tips for good brand management! You’re off to a good start with these points and know that good brand management is an ongoing process. Once again, there certainly are firms you can hire to oversee your brand and reputation for you. It can be a daunting task, but you’re not on your own! If you do want assistance in the brand and reputation management, content creation, or SEO realm get in touch with JHG Media Group.

Send Money with Facebook?

Send money with facebook

Facebook has combined all of the tasks we do on a daily basis and incorporated them into their site. This makes life as a whole lot less complicated for users. Now we can discuss and share our lives, like always, message our friends in Messenger, make phone calls, make video calls, and the latest inclusion, send cash! Let’s take a look at this money situation …

Facebook just uncovered an all new service that helps you send money by means of its instant messaging app, Facebook Messenger. It’s kinda like existing services from SnapChat, Square, and Venmo, letting you immediately exchange cash with other individuals both far and wide. But there’s a substantial distinction: It works on Facebook.

Now that you can send money with Facebook instantaneously, all of a sudden, it’s way simpler for a big chunk of the population to send out and receive cash. But friend-to-friend payments can also feed the much greater objectives of Mark Zuckerberg and company.

The moment Facebook has your bank card, it can easily tempt you with other purchases too.
Facebook’s new payments tool encourages all those millions of Facebookers to keep their credit card details on the company’s machines. And this will most likely feed Facebook’s initiatives to turn itself into a sort of e-commerce engine that competes directly with the likes of Amazon.Facebook is currently trying out a “buy” button on its social network that lets you immediately buy stuff that shows up in your newsfeed. However such button is a whole lot more effective and easier to click if you’ve already typed in your card into Facebook.

Facebook is going in the same direction as Apple and Google. It wishes to be the spot where you spend not only your time but your cash.

Payments On Facebook Are No Surprise

The new Facebook service is not a surprise. Last summer, David Marcus, the Chief Executive How to send money from FacebookOfficer of payments giant PayPal, joined Facebook to manage Messenger. And subsequently, on a Facebook earnings call, CEO and creator Mark Zuckerberg suggested that Messenger would dovetail with some kind of peer-to-peer payments service.

Meanwhile, Snapchat incorporated a payments method to its favored messaging app, piggybacking on an existing tool from San Francisco start-up Square. But Snapchat isn’t nearly as well-known as Facebook. And its variety of other services is not even close to as big.

The Facebook social network is used by over 1.3 billion users globally, and Messenger now provides services to close to 500 million, according to the company’s most current public numbers. That’s probably about two and a half times the volume on SnapChat.

This indicates that many more users are likely to use Facebook’s payments solution in comparison to others. But more vital for Facebook, especially due to the fact that it claims it’s never going to charge for sending and receiving funds, is your data, in this particular situation, your credit card numbers. To send money, you will have to save your Visa or Mastercard details with Facebook. To receive money, the company revealed, you will have to do the very same. And once Facebook has that information, it is able to construct out services– revenue-generating services– that motivate you to spend.

So on one hand it makes it more convenient for users to send money to each other and the appealing aspect is that they don’t take a cut. However, alternatively, Facebook is gearing up to take on significant online retailers. What are your thoughts? Is it good to have the convenience or does this worry you that it would be far too easy to spend?

JHG Media Group offers social media management, SEO services, and content development to small and medium sized businesses around the globe.

Selling Products on Instagram and Pinterest

We’ve discussed how important the local market is for the new Google algorithm and exactly how significant it is to connect with your target audience on Facebook. Now you can easily contact your clients and make purchases making use of social media websites Instagram and Pinterest.  Today we’re talking about selling products on Instagram and Pinterest.  These 2 sites have included very easy buttons for visitors to buy the things they view right then and there. This quicker purchasing power means far more bucks for businesses.

Buy Button on Pinterest.

buy button on pinterest, selling with pinterest

What Pinterest is calling “buyable pins” was revealed back in June and is perhaps the very best option for small companies when it involves these two image-drive social media networks. The pin approach will be right next to the normal pins that users make use of to make their individualized boards. Click the blue “Buy It” button and you will be brought to checkout. If an individual hits that pin and would like to make a purchase, they will be taken to a web page to fill out their credit card details.
Pinterest brought it one-step more and is additionally permitting people to explore buyable pins specifically, so those who would like to shop solely for items which are for sale may do so through looking for their word, clicking on the blue “see more” button, and then scrolling through outcomes. Customers can also click a blue “$” to incorporate in cost limitations.

The Pinterest user-base regularly searches for things hoping they can reproduce them or discover them someplace on the web to buy, so this fresh component has been a long time in the making. It presents stores an incredibly pinpointed audience, and typically with a lot less competition than they ‘d have in the Google SERPs.
As senior director of Demandware Adam Forrest mentioned in the Search Engine Watch article, “Pinterest’s move is another step in the natural evolution of social commerce.” People are no more committing their time to only a single destination when browsing on the web, so it’s important that online companies keep up and benefit by using every single platform they can.

Shop Now Button on InstagramShop Now on Instagram, Instagram shopping

 

Instagram’s button is going to appear like “Shop Now” to users. Suppliers need to opt-in to provide a Shop Now button, but if they do customers will be able to install an app or buy a thing they see in their feed right then and there. Nonetheless, the catch with this is that so far this attribute will only be provided to suppliers and consumers with mobile.

Regardless, this new button will enable users to click to shop more and it will transfer folks to the e-commerce companies website, their app, or register for their subscriber list. In short, the authentic buying experience does not take place within the app like it does with Pinterest. This is probably because Instagram does not likely want to pound users with buying options because Instagram has to do with much more than shopping. What’s great and unique about Instagram is that because they are a Facebook owned business, vendors have the ability to target consumers utilizing Facebook’s details including demographics, interests, past search history, and much more.

 

Social Media Commerce Revolution

A growing number of individuals are starting to hop about from pc to smartphone and hop from social media network to social network, therefore optimizing for one search style and 1 search type only is coming to be a lot more obscure.social media commerce, buying via social media

Although Pinterest seems to have truly led the way for a straight technique for individuals to purchase, it is truly not difficult to make the presumption that many other networks are next. Social media concerns linking individuals with other people, absolutely, yet they are progressing the same as the web. Their objective is to make things easier for people, and fortunately for small businesses this means making shopping much more readily available.

Contact JHG Media Group for more details on selling your products through Pinterest and Instagram

Benefits of Facebook Advertisements

facebook ad campaign, social media advertising, jhg media group

Every kind of business ought to be aiming to justify their expenses, so if it pertains to creating and running a Facebook, or any kind of advertising campaign, there really should be justification for it. Fortunately, there are a lot of benefits of running a Facebook advertising campaign.

Facebook is the Second most prominent site around the world

Just 2nd to Google and with over 1 billion users a month Facebook is the place individuals mingle. You should not think that advertising on Facebook offers you a likelihood to connect with the whole planet, yet it supplies you with the method to identify people who pertain to your enterprise.

You can easily aim for specifically who you need to reach
Just one of the most essential factors in an advertising campaign is connecting to distinct people. With the capacity to aim for customers by a variety of interests and standards, Facebook advertising is highly targeted and focused.

Facebook offers more intuitive project organization
Although still effective, Facebook’s first campaign framework did not line up completely with the basic design of a marketing project. The three-level initiative framework generates a far more perceptive configuration that presents an enveloping initiative level, a division level and a performance level.

Utilizing Facebook upholds client commitment and connections
Whenever you find fans on Facebook, you can maintain the connection on Facebook, helping to supply commitment. You will likewise find that you could supply further promos straight to interested people on Facebook, so this is the system to work with to establish and preserve an audience.

Facebook advertisements provide an increased degree of adaptability

Using photos and the extra character length will make sure that you can get your message across more successfully when using Facebook advertising compared to AdWords.

Facebook ads could be viewed more than one time
Ads on Facebook can be viewed a number of times by a consumer, which increases the possibility of them having an effect and being remembered by customers. By many Facebook users visiting at various times of the day, this is an excellent way to boost the possibility of connecting with customers.

Facebook advertisements enable you to select between Click Based or Impression Based payment options

Having the capacity to select between click based payment or impression based payments offers a degree of versatility, allowing organizations to completely take control of exactly how they utilize the ad campaigns.

Superior reporting, budgeting, and management
Facebook’s previous campaign design demanded a higher degree of physical compilation and reporting across a wide range of campaigns to gain a thorough picture of performance for a specific campaign. The new campaign framework makes reporting and campaign management easier and more unified.

facebook ad campaigns, social media advertising, jhg media group

Facebook advertisements give exceptional value for money

Because of the highly focused quality of Facebook advertising, you really don’t have to pay a lot of money to reach out to individuals you intend to reach out to. This offers fantastic value for money and justification for all businesses.

And with anticipated functions that will certainly authorize advertisers to establish budgets at the initiative level too, advertisers are going to concurrently experience greater ease in spend allowance from the widest to most distinct levels of the new campaign framework.

Facebook ads link with smartphone users
There has been a substantial advancement of Facebook advertising and it allows you to connect to the increasing number of smartphone and tablet users. This is how an increasing number of users are gaining access the internet and advertising in this manner guarantees you get a maximum way to reach out to these particular individuals.

As seen above, there certainly are numerous advantages to using Facebook as a platform for ad campaigns. Connect with social media specialists to make sure a Facebook ad campaign will fit your unique business goals. These experts can likewise take care of the campaign for every size or kind of organization.

Creating Quality Content

Quality Content is Important

Content and Keywords

If you want to get your point across or push web traffic to your site and keep it there, it’s not enough to just write an article of a particular size. You have to focus on creating quality content and don’t worry about word count. If the reader doesn’t find what they are looking for in the first paragraph, they will leave and explore another source. This is referred to as your bounce rate. Eighty percent will not read a site if they find a wordy post that could easily be composed in just a couple of paragraphs.

Content and Keywords for SEOKey words are also crucial in writing a good post. Your website will not bring in web traffic without having the proper “street signs” for the search engines.  SEO, or search engine optimization, is a mix of experience, knowledge, word skills and being aware of the way the typical individual searches.  Correct keywords must be well crafted whilst considering the way most people conduct web searches. Think about what key words or phrases people will enter in search engines and then insert those into your content.

Creating Quality Content

Premium content is a piece of work that is informative, amusing, authentic, valid and grammatically accurate. The objective of writing is to deliver a point. You want to communicate to folks and share with them the knowledge you have gained through your learning and expertise. So it could be stated that the volume of content you can manage to produce is a direct measure of your expertise.

What Makes Content Appealing

  • Educational Content
    Material that means nothing to the visitors is best disposed of. Your material must possess a clear purpose of delivering some details to the readers. It should really help the viewers, even if in a small way.
  • Engaging Content
    Top quality web content has to be presented successfully. It could be created in simple, plain language, but it must appeal to the viewers. If you do not seize their interest initially it’s hard to retain their attention and they will likely leave.
  • Authentic Content
    This is where you can be creative. There are numerous sites around discussing the very same things in the same way and it gets dull. Whatever your topic is work on establishing a good voice inside the writing. Though you can’t really change the Factual Contentfacts about your topic, you can definitely narrate them in an unique, easy and engaging way.
  • Valid Content
    Individuals search for facts. Do not offer any information that is not factual. Do not publish what seems nice but may not be right. Do not write just to make the people happy, make sure it’s accurate.
  • Grammatically Accurate Content
    You ‘d be shocked the amount of people you will lose having just one grammatical error. Grammatically appropriate information refers to properly structured sentences with accurate grammatical uses. Flow of the content is also critical. The language should be based on the intended audience. Make an effort to refrain from nasty or casual language. The language and the style of presenting ought to correspond all throughout the body.

If you think that you have a content that is of top quality, matching all the above criteria, then you’re good to go. Serve that article up, you’ve got a viewers waiting to hear from you!

Online Branding is Important

Online branding, social media

What is online branding?

When it comes to branding the internet has empowered businesses to more effectively reach target audiences in less time and make a stronger impact.

Several professionals think that the goal of online branding is to have customers consistently distinguish a brand. Various others concentrate on combining online branding along with the overall brand experience of consumers in connection with a company, product, or additional branded entity.  Website growth is a key part of online branding as an internet site is used by companies and individuals to present products and services of a brand. Emphasizing a website’s look, features, and business message to supply a benefit experience to site visitors is all part of online branding. Website enhancement for online branding also features making use of a blog to generate content for readers interested in issues associated with the brand.

Online branding also includes social media communication and integration.  Branding through social media consists of distributing knowledge about the brand and steadily interacting with customers. Using sites like Twitter, Facebook, LinkedIn, and YouTube to share expertise about a brand is a common form of online branding through social media.

Act like a user

When writing website or blog content include topics that you would find relevant as a reader yourself. Consider exactly what material and pictures evoke your attention and consider using similar tactics in your own content.

Branding is one of the most vital aspects of any enterprise, big or small, retail or B2B. A successful branding method gives you a major advantage in progressively competitive markets. Your brand is your commitment to your customer. It tells them what they can anticipate from your services and products, and it separates your offering from your competitors’. Your brand is derived from who you are, who you would like to be and who people perceive you to be.

Utilizing the internet is a fantastic way of gaining the right interest, providing integrity on the web, and discovering the most ideal means to improve your online branding. No matter if your a small, medium or large business, online presence is critical and you can reach countless people world wide with the branding of your products/services.

An online presence is one of the best qualities of your brand.  The process of internet branding takes some time, but in most cases online it is achieved much faster than standard branding practices because of the viral nature of the internet. One of the ways to develop online branding is to attach a blog to your company website.

Why search engines love blogs

Search engines love blogs because the content is pertinent and constantly updated.  Blogging is an exceptional manner to share your know-how, build community, and position yourself as a niche professional. It is possibly the very best way to create integrity and will tremendously grow your SEO results and visibility.

In any blog posts you publish, offer effective info. Avoid glaring self-promotion and bad or off-color opinions. Don’t forget that anything you publish will definitely end up being part of the blogosphere. Don’t compose anything you could regret later.

Publish your brand everywhere

Here are a couple of straightforward, tried and true techniques to getting your brand out there:

  • Get a great logo design. Position it everywhere.
  • Jot down your brand messaging.  Know what your major brand message is. Every single staff member should be aware of this too.
  • Integrate your brand. Branding extends to every aspect of your business– how you answer your phones, what you or your salespeople wear on sales calls, your email signature, everything.
  • Design a “voice” for your organization that demonstrates your brand. This voice has to be applied to all written correspondence as well as combined in the graphic images of all materials, online and off.  You can be conversational. You can be snazzy.  You can be professional. But just be consistent.
  • Build a tagline. Write a memorable, purposeful and pithy statement that grabs the essence of your brand.
  • Create layouts and generate brand criteria for your promotion components. Use the same color scheme, logo design placement, feel and look all throughout. You do not have to be fancy, just dependable.
  • Be true to your brand. Customers won’t come back to you– or refer you to other people– if you don’t follow through on your brand pledge.
  • Be dependable. This point is last merely because it includes all of the above and is the most essential recommendation. If you cannot do this, your attempts at creating a brand will fizzle.

2015 SEO Trends

Optimize your local SEO ranking

SEO is a great marketing tool for every business, but especially for local businesses.  Mobile traffic is anticipated to leave behind regular web traffic by 2015. This shift signifies that cell phone searches should also replace desktop searches by then. Several businesses are still disregarding mobile, which offers you the opportunity to take advantage of the situation and make sure to optimize your mobile site and put together a sound mobile Search Engine Optimization plan.

Several pros have discovered that social media is presently monopolizing SEO. Social media will certainly be increasingly important in regards to your internet marketing technique as we move into 2015.  Social media is vital as a marketing channel by itself, but don’t miss out on ways to use it to raise your search result rankings too. Search engine formulas are currently integrating social networking cues into the algorithms they use to measure positioning.

If SEO is something you know you need for your business, but you don’t know where to start, don’t worry, it’s easier than you think.  There are a few things to make sure to include in your SEO campaign and a few things to make sure you leave out.

Let’s start with what to avoid– these common mistakes are all fundamental, but we nevertheless find far too many sites floundering on these:

1.  Zero Home Page Content. Your clients (and search engines) will need to identify just what you’re all about. In the case that your home page has a slider/banner and merely a couple of sentences, you have to incorporate additional useful content there quickly.
2.  Merely A Handful of Sentences On One Page. Your clients (and search engines) are checking out your website for valuable, relevant details. If you supply a service or product, do not simply say, “Our company sells X, contact us for more details!” Today’s customers need instant info, so you need to stuff every page with useful content.
3.  Spamming Keywords. Notably way too many websites count on this outdated tactic. You’re definitely not going to rank well every place in your state just because you listed out ONE HUNDRED cities split up by commas on your home page. Does that significant list of cities provide beneficial information for clients? No. Does it assist you rank in Google? Definitely not. 4.  Do away with the rubbish and populate your site using relevant, informative material instead.
5.  Terrible Title Tags. You’ve got about 500 pixels of width for your title tags; just about anything longer will be trimmed when it’s presented in search engine result. The title tag should recap the page– it should not be a significant chunk of keywords you’re striving to position for. Put your main keyword phrase at the start and your business name at the finish. If you’ve got a hundred keywords stuffed into your title tag, you just look desperate.

better local business searches

And now let’s focus on what you want to include in your website to assist in creating better SEO.

With on-site signals presently carrying a lot weight, it’s more crucial than ever before to get your local optimization ducks in a row. It won’t do you any type of good to write a lot of citations when your website doesn’t provide the local signals that Google expects it to have.

Again, these are old-school basics, but we rarely see any sites properly improving for local areas:

1.  Include City and State in your title tag. Always remember, the title tag is without a doubt exceptionally crucial for optimization, and adding your city and state is an essential indicator with regards to local relevance.
2.  Include City/ST in your H1 heading. This doesn’t need to be the entire heading in and of itself– what’s important here is to integrate your city and state in the page heading to further reveal local relevance.
3.  Include City/ST in your web content. Far too many internet sites neglect to incorporate City and State facts within the site material. Maximizing for local search won’t function unless you’re speaking about your local area in your content.
4.  Include City/ST in your alt text on photos. It is simply awesome how many times we discover sites that don’t contain alt text. Remember, Google cannot observe what’s inside your pictures, hence alt text helps provide a much better knowledge of your page content. Including City/ST details can genuinely assist to boost local relevancy.
5.  Include City/ST in your URL. If you have indeed got the power to modify your URL structure, try to include your city and state information in your URLs. Again, this can carry on a long way toward providing a stronger local signal to both consumers and Google. Important Note: if you’re going to update your URLs, do not forget to set up 301 redirects so that the old address is permanently aimed to the new one.

These are all just particular techniques to assist with the primary objective: to make your website a lot more outstanding. Quit contemplating ways to make your website rank, and start contemplating the best ways to make your site the most effective in your particular niche. That’s how you’re going to get your internet site to position better and switch over additional visitors.

Why should your local business be doing Google reviews?

google-localGenerally there are two fundamental reasons this will benefit your business, on and offline. 

  • Google uses reviews to evaluate your services. 
  • Consumers utilize reviews to evaluate your services. 

Google utilizes a variety of networks for signals to validate if your business is legitimate and secondly, to establish whether your company provides a top quality service or not. Google reviews is one of those integrity and trust channels that is presently being used by Google. It consequently makes perfect sense to be utilizing this channel. 

A harmful review feels like a nail in your businesses online marketing coffin. Manage to rack up enough damaging reviews and your online fate is sealed. Inversely, score a lengthy listing of 4-5 star reviews from customers and your position in the search engine results pages will rise consistently. 

It makes perfect sense to use reviews as one of the signals because the reviews are originating from people who have discovered your services probably through the search results. They dealt with you, ordered a product or service offered, have utilized the service or product and liked or loved it. 

It should become part of your sales blue-print to finish the sales cycle with a follow-up with the customer so as to determine if they are satisfied or not. One out of ten unhappy clients will actually make a fuss over what they thought was definitely bad service or poor quality products. They will however tell everyone else just how bad the service or product was. Why not optimize your return business by encouraging them to write a review? Or in the event that there is a challenge, you will have knowledge of the situation and will be able to deal with the issue.

Our team created this info-graphic for anyone to utilize as a tool to educate clients on how one can write a review on the Google Local Business network. It is actually extremely simple when you know how! Share this post to educate your customers.

 

What Is Content Marketing?

content marketing, small to medium businesses, marketing strategy, jhg media group

Valuable content ought to be at the foundation of your marketing

Consumers have closed the conventional realm of marketing. They use a DVR to skim over tv advertising, usually brush off magazine advertising, and now have ended up being so skilled at online “surfing” that they can take in online info without a care for banners or buttons (making them pointless).

Practical marketers know that conventional marketing is coming to be less and less useful by the minute, and that there has to be a better method.
Enter content marketing.

But what exactly is content marketing?

Content marketing is a strategic marketing method emphasised on generating and circulating useful, relevant, and constant information to captivate and keep a clearly-defined audience– and, subsequently, to generate profitable client action.

Content marketing’s objective is to captivate and retain customers by consistently developing and curating applicable and valuable information with the intent of changing or enhancing consumer behavior. It is an ongoing method that is best integrated into your overall marketing strategy, and it emphasizes owning media, not leasing it.

Basically, content marketing is the art of keeping in touch with your consumers and prospects without selling. It is non-interruption marketing. Rather than pitching your products or services, you are delivering information that makes your customer a lot more educated. The importance of this content approach is the idea that if we, as companies, provide constant, ongoing valuable info to customers, they eventually reward us with their business and devotion.

And they do. Content marketing is being made use of by some of the best marketing associations in the world. It’s additionally established and executed by small companies and one-person stores across the globe. Why? Because it works.

Return and read the content marketing definition one more time, but this time around eliminate the relevant and valuable. That is actually the difference between content marketing and the additional informative rubbish you obtain from businesses attempting to sell you “stuff.” Organizations send us data all the time– it’s just that a lot of the time it’s not really relevant or valuable (can you say junk mail?). That’s what makes content marketing so appealing in today’s environment of thousands of marketing notifications per person per day. Excellent content marketing makes an individual stop … read … think … behave … in a different way.

Thought leaders and marketing specialists from all over the world have concluded that content marketing isn’t simply the future, it is actually the present.

content marketing strategy, JHG Media

Marketing is impossible without having exceptional content.

Regardless of what form of marketing techniques you use, content marketing must be part of your system, not something separate. High quality content is part of many forms of marketing:

Social media marketing: Content marketing strategy comes before your social media strategy.
SEO: Search engines compensate businesses that release top quality, constant content.
PR: Effective PR techniques tackle concerns viewers appreciate, not their business.
PPC: For Pay Per Click to function, you need excellent content behind it.
Inbound marketing: Content is crucial to generating inbound web traffic and leads.
Content strategy: Content strategy is part of most content marketing strategies.

To become successful at content marketing, it is necessary to have a documented content marketing technique.  The professionals at JHG Media can assist you in creating a personalized content marketing strategy for your small business.

Staying Ahead of Social Media Trends

social media trends

 

Our staff at JHG Media Group are constantly keeping in front of the curve with social media subjects as the appear around the internet. As we are coming to the end of 2015 we are seeing a few of the patterns for social media beginning to change as they progress into 2016. Recently Entrepreneur.com released an article about the top trends that are enhancing social media. We picked our top 3 to share with you here:

1. Facebook is going in the direction of a more mature demographic.

According to an infographic generated by Adweek making use of information from eMarketer detailing the demographic trends in social media for 2016, Facebook is still leading the marketplace with social networking, but it’s there’s a proposed 7.6 percent share boost among people 65 years old and more, the largest share rise with all demographics. The eMarketer information indicates that shares among the younger millennial group (18 – 24 year-olds) will decrease.

It’s forecasted that in 2016, marketers going to rev up their advertising campaigns to contain a lot more focused ads on Facebook making use of the info openly shared on their services. When it comes to different social networks, the 25-to-35 year-old generation nonetheless keeps a stronghold across the board, even though Instagram, Twitter and Tumblr are trending younger. There seems be minimal to absolutely no elderly involvement with Tumblr and Instagram.

This is good for smaller business owners as it permits them to compete with big brands. Now your business can go on the internet and definitely stand out. Most web consumers don’t mind if you’re a giant company but more care about your online presence. This is a win win for smaller companies.

2. The foreseeable future is handheld.

This previous March marked the 1st time the four leading messaging apps around the world amassed the exact same volume of users as the top 4 social networking platforms. These mobile apps not only permit users to text and call long distance connections without paying long-distance charges, but it allows them to make a world where their preferred brands, publications and solutions are merged into one personalized bundle that can be accessed just about anywhere.

New services have realized the impact of delivering their products immediately to their customers via messaging apps: Snapchat’s “Discover” feature debuted within 11 major international publications to excellent recognition and is planning for business expansion. In China, the favored free text message and phone application, WeChat, has integrated accounts of celebrities and primary brand names to its subscription list. This permits users to observe updates from their buddies and favorite stars, get unique mobile-only VIP “cards” to big department stores, organize reservations at popular eateries with a sms message or even donate to UNICEF on a single incorporated application.

social media trends 2016 JHG Media Group

3. Social networks are emerging as search engines.

Whilst Google isn’t going anywhere anytime soon, the manner in which folks search for services and products has grown outside simple SEO. Eighty-eight percent of people online are guided by reviews and internet posts by different people. These individuals are looking straight to internet sites like YouTube and Facebook (where every company has a presence), or in apps such as Yelp. Pinterest, in particular, has a favorable role in this change: its industry is mostly dominated by women in their 30s with younger families, a demographic known to carry out the majority of the purchasing. The service is also shopping centered, jumping people from their tiles instantly to business web pages at a significantly increasing rate.

Stay tuned as we come closer to the end of 2015 to keep on top of social media trends as we transition into 2016. As always, JHG Media is available to help your small to mid sized company remain on top of your social media requirements.

Top 5 Tips For Good Online Brand Management

online brand management

In marketing, brand management is the analysis and preparation on just how that brand is perceived in the market. Forming a good relationship with the target audience is crucial for brand management. Concrete elements of brand management consist of the product itself; look, price, the packaging, etc

Whenever it comes to online brand management there are a lot more elements because you have to present yourself with only images and the written word so it can be more tough. But using this list of the top 5 tips for good online brand management you should be off to a good start!

1. Search Yourself

chances are that you currently have some online exposure. Whether it’s a Facebook Page, a Google listing, or your own company site you probably have something in the information super highway. Search the name of your company and your personal name as well. After that search Google Images the same. There are a lot of pictures within the web world and they will boost (or reduce from) your online brand image.

2. Get Your Domain Name and Start a Website

You can effortlessly go to sites like Godaddy.com to purchase your domain name for your company … hopefully yours is still available now. If it is not available in a.com there are plenty of other domain extensions now that are turning up left and right. For example if your company is called Bliss Yoga and you notice that blissyoga.com is currently taken you can use for bliss.yoga. The very best way to deal with your online brand is to take charge of the information yourself and an internet site is an excellent spot to fill up content.

managing your online brand3. Ramp Up Your Content

The more content you have on the net that is within your authority the better. Have a blog on your website where you can include material at least every other week, otherwise weekly or multiple times a week. This will depend on the characteristic of your business. A news website will have numerous posts and bunches of new material everyday where as a DO-IT-YOURSELF blog site may be better suited for weekly content. Every way you look at it, when you have unique web content with key words that relate to your business you’re gonna be in good shape for the Google bots and your brand will form.

4. Get All Over Social Media

It’s true! Love it or hate it, social media is the strategy to get tons of web content in the world on multiple web platforms. When the Google crawlers discover your web content, key words and backlinks to your site in numerous places throughout the interwebs they will grant you a good reputation. This may be a load of work and lots of small to medium sized companies usually don’t possess the time or the workforce to accomplish this. Don’t stress, there are service providers available like JHG Media Group whose business is designed totally around helping other companies have a better web presence with social media management, web content production, and search engine optimization.

5. Give Your Viewers a Voice

This is the place it gets real. If you find your business on Yelp.com or Tripadvisor.com, or even now Google, your target market already has a voice through having the ability to leave a rank and testimonial of their experience with your business or blog. In your blog you should also allow for a remarks part where you can deal with the voice of your customer first hand. You are going to get raving fans of your product and then you will get the Reputation management with social mediahaters, that’s just life. But when you respond to your customers, visitors, users, etc. that’s from where your integrity shines. It doesn’t matter so much that an individual had a bad experience (it does matter to the degree that you need to look at it and make adjustments where appropriate), but it matters more how you tackle the scenario of their unhappiness. If an owner makes the situation better and turns the dismayed customer into a delighted one they’ve won. Always be that guy. Regardless of how distressed they are it’s always better to take care of it than leave it alone. Negative reviews can spread like wild fire and swiftly get out of hand if you do not manage them.

So there’s your top 5 fundamental tips for good brand management! You’re off to a good start with these points and know that good brand management is an ongoing process. Once again, there certainly are firms you can hire to oversee your brand and reputation for you. It can be a daunting task, but you’re not on your own! If you do want assistance in the brand and reputation management, content creation, or SEO realm get in touch with JHG Media Group.

Send Money with Facebook?

Send money with facebook

Facebook has combined all of the tasks we do on a daily basis and incorporated them into their site. This makes life as a whole lot less complicated for users. Now we can discuss and share our lives, like always, message our friends in Messenger, make phone calls, make video calls, and the latest inclusion, send cash! Let’s take a look at this money situation …

Facebook just uncovered an all new service that helps you send money by means of its instant messaging app, Facebook Messenger. It’s kinda like existing services from SnapChat, Square, and Venmo, letting you immediately exchange cash with other individuals both far and wide. But there’s a substantial distinction: It works on Facebook.

Now that you can send money with Facebook instantaneously, all of a sudden, it’s way simpler for a big chunk of the population to send out and receive cash. But friend-to-friend payments can also feed the much greater objectives of Mark Zuckerberg and company.

The moment Facebook has your bank card, it can easily tempt you with other purchases too.
Facebook’s new payments tool encourages all those millions of Facebookers to keep their credit card details on the company’s machines. And this will most likely feed Facebook’s initiatives to turn itself into a sort of e-commerce engine that competes directly with the likes of Amazon.Facebook is currently trying out a “buy” button on its social network that lets you immediately buy stuff that shows up in your newsfeed. However such button is a whole lot more effective and easier to click if you’ve already typed in your card into Facebook.

Facebook is going in the same direction as Apple and Google. It wishes to be the spot where you spend not only your time but your cash.

Payments On Facebook Are No Surprise

The new Facebook service is not a surprise. Last summer, David Marcus, the Chief Executive How to send money from FacebookOfficer of payments giant PayPal, joined Facebook to manage Messenger. And subsequently, on a Facebook earnings call, CEO and creator Mark Zuckerberg suggested that Messenger would dovetail with some kind of peer-to-peer payments service.

Meanwhile, Snapchat incorporated a payments method to its favored messaging app, piggybacking on an existing tool from San Francisco start-up Square. But Snapchat isn’t nearly as well-known as Facebook. And its variety of other services is not even close to as big.

The Facebook social network is used by over 1.3 billion users globally, and Messenger now provides services to close to 500 million, according to the company’s most current public numbers. That’s probably about two and a half times the volume on SnapChat.

This indicates that many more users are likely to use Facebook’s payments solution in comparison to others. But more vital for Facebook, especially due to the fact that it claims it’s never going to charge for sending and receiving funds, is your data, in this particular situation, your credit card numbers. To send money, you will have to save your Visa or Mastercard details with Facebook. To receive money, the company revealed, you will have to do the very same. And once Facebook has that information, it is able to construct out services– revenue-generating services– that motivate you to spend.

So on one hand it makes it more convenient for users to send money to each other and the appealing aspect is that they don’t take a cut. However, alternatively, Facebook is gearing up to take on significant online retailers. What are your thoughts? Is it good to have the convenience or does this worry you that it would be far too easy to spend?

JHG Media Group offers social media management, SEO services, and content development to small and medium sized businesses around the globe.

Selling Products on Instagram and Pinterest

We’ve discussed how important the local market is for the new Google algorithm and exactly how significant it is to connect with your target audience on Facebook. Now you can easily contact your clients and make purchases making use of social media websites Instagram and Pinterest.  Today we’re talking about selling products on Instagram and Pinterest.  These 2 sites have included very easy buttons for visitors to buy the things they view right then and there. This quicker purchasing power means far more bucks for businesses.

Buy Button on Pinterest.

buy button on pinterest, selling with pinterest

What Pinterest is calling “buyable pins” was revealed back in June and is perhaps the very best option for small companies when it involves these two image-drive social media networks. The pin approach will be right next to the normal pins that users make use of to make their individualized boards. Click the blue “Buy It” button and you will be brought to checkout. If an individual hits that pin and would like to make a purchase, they will be taken to a web page to fill out their credit card details.
Pinterest brought it one-step more and is additionally permitting people to explore buyable pins specifically, so those who would like to shop solely for items which are for sale may do so through looking for their word, clicking on the blue “see more” button, and then scrolling through outcomes. Customers can also click a blue “$” to incorporate in cost limitations.

The Pinterest user-base regularly searches for things hoping they can reproduce them or discover them someplace on the web to buy, so this fresh component has been a long time in the making. It presents stores an incredibly pinpointed audience, and typically with a lot less competition than they ‘d have in the Google SERPs.
As senior director of Demandware Adam Forrest mentioned in the Search Engine Watch article, “Pinterest’s move is another step in the natural evolution of social commerce.” People are no more committing their time to only a single destination when browsing on the web, so it’s important that online companies keep up and benefit by using every single platform they can.

Shop Now Button on InstagramShop Now on Instagram, Instagram shopping

 

Instagram’s button is going to appear like “Shop Now” to users. Suppliers need to opt-in to provide a Shop Now button, but if they do customers will be able to install an app or buy a thing they see in their feed right then and there. Nonetheless, the catch with this is that so far this attribute will only be provided to suppliers and consumers with mobile.

Regardless, this new button will enable users to click to shop more and it will transfer folks to the e-commerce companies website, their app, or register for their subscriber list. In short, the authentic buying experience does not take place within the app like it does with Pinterest. This is probably because Instagram does not likely want to pound users with buying options because Instagram has to do with much more than shopping. What’s great and unique about Instagram is that because they are a Facebook owned business, vendors have the ability to target consumers utilizing Facebook’s details including demographics, interests, past search history, and much more.

 

Social Media Commerce Revolution

A growing number of individuals are starting to hop about from pc to smartphone and hop from social media network to social network, therefore optimizing for one search style and 1 search type only is coming to be a lot more obscure.social media commerce, buying via social media

Although Pinterest seems to have truly led the way for a straight technique for individuals to purchase, it is truly not difficult to make the presumption that many other networks are next. Social media concerns linking individuals with other people, absolutely, yet they are progressing the same as the web. Their objective is to make things easier for people, and fortunately for small businesses this means making shopping much more readily available.

Contact JHG Media Group for more details on selling your products through Pinterest and Instagram

Benefits of Facebook Advertisements

facebook ad campaign, social media advertising, jhg media group

Every kind of business ought to be aiming to justify their expenses, so if it pertains to creating and running a Facebook, or any kind of advertising campaign, there really should be justification for it. Fortunately, there are a lot of benefits of running a Facebook advertising campaign.

Facebook is the Second most prominent site around the world

Just 2nd to Google and with over 1 billion users a month Facebook is the place individuals mingle. You should not think that advertising on Facebook offers you a likelihood to connect with the whole planet, yet it supplies you with the method to identify people who pertain to your enterprise.

You can easily aim for specifically who you need to reach
Just one of the most essential factors in an advertising campaign is connecting to distinct people. With the capacity to aim for customers by a variety of interests and standards, Facebook advertising is highly targeted and focused.

Facebook offers more intuitive project organization
Although still effective, Facebook’s first campaign framework did not line up completely with the basic design of a marketing project. The three-level initiative framework generates a far more perceptive configuration that presents an enveloping initiative level, a division level and a performance level.

Utilizing Facebook upholds client commitment and connections
Whenever you find fans on Facebook, you can maintain the connection on Facebook, helping to supply commitment. You will likewise find that you could supply further promos straight to interested people on Facebook, so this is the system to work with to establish and preserve an audience.

Facebook advertisements provide an increased degree of adaptability

Using photos and the extra character length will make sure that you can get your message across more successfully when using Facebook advertising compared to AdWords.

Facebook ads could be viewed more than one time
Ads on Facebook can be viewed a number of times by a consumer, which increases the possibility of them having an effect and being remembered by customers. By many Facebook users visiting at various times of the day, this is an excellent way to boost the possibility of connecting with customers.

Facebook advertisements enable you to select between Click Based or Impression Based payment options

Having the capacity to select between click based payment or impression based payments offers a degree of versatility, allowing organizations to completely take control of exactly how they utilize the ad campaigns.

Superior reporting, budgeting, and management
Facebook’s previous campaign design demanded a higher degree of physical compilation and reporting across a wide range of campaigns to gain a thorough picture of performance for a specific campaign. The new campaign framework makes reporting and campaign management easier and more unified.

facebook ad campaigns, social media advertising, jhg media group

Facebook advertisements give exceptional value for money

Because of the highly focused quality of Facebook advertising, you really don’t have to pay a lot of money to reach out to individuals you intend to reach out to. This offers fantastic value for money and justification for all businesses.

And with anticipated functions that will certainly authorize advertisers to establish budgets at the initiative level too, advertisers are going to concurrently experience greater ease in spend allowance from the widest to most distinct levels of the new campaign framework.

Facebook ads link with smartphone users
There has been a substantial advancement of Facebook advertising and it allows you to connect to the increasing number of smartphone and tablet users. This is how an increasing number of users are gaining access the internet and advertising in this manner guarantees you get a maximum way to reach out to these particular individuals.

As seen above, there certainly are numerous advantages to using Facebook as a platform for ad campaigns. Connect with social media specialists to make sure a Facebook ad campaign will fit your unique business goals. These experts can likewise take care of the campaign for every size or kind of organization.

Creating Quality Content

Quality Content is Important

Content and Keywords

If you want to get your point across or push web traffic to your site and keep it there, it’s not enough to just write an article of a particular size. You have to focus on creating quality content and don’t worry about word count. If the reader doesn’t find what they are looking for in the first paragraph, they will leave and explore another source. This is referred to as your bounce rate. Eighty percent will not read a site if they find a wordy post that could easily be composed in just a couple of paragraphs.

Content and Keywords for SEOKey words are also crucial in writing a good post. Your website will not bring in web traffic without having the proper “street signs” for the search engines.  SEO, or search engine optimization, is a mix of experience, knowledge, word skills and being aware of the way the typical individual searches.  Correct keywords must be well crafted whilst considering the way most people conduct web searches. Think about what key words or phrases people will enter in search engines and then insert those into your content.

Creating Quality Content

Premium content is a piece of work that is informative, amusing, authentic, valid and grammatically accurate. The objective of writing is to deliver a point. You want to communicate to folks and share with them the knowledge you have gained through your learning and expertise. So it could be stated that the volume of content you can manage to produce is a direct measure of your expertise.

What Makes Content Appealing

  • Educational Content
    Material that means nothing to the visitors is best disposed of. Your material must possess a clear purpose of delivering some details to the readers. It should really help the viewers, even if in a small way.
  • Engaging Content
    Top quality web content has to be presented successfully. It could be created in simple, plain language, but it must appeal to the viewers. If you do not seize their interest initially it’s hard to retain their attention and they will likely leave.
  • Authentic Content
    This is where you can be creative. There are numerous sites around discussing the very same things in the same way and it gets dull. Whatever your topic is work on establishing a good voice inside the writing. Though you can’t really change the Factual Contentfacts about your topic, you can definitely narrate them in an unique, easy and engaging way.
  • Valid Content
    Individuals search for facts. Do not offer any information that is not factual. Do not publish what seems nice but may not be right. Do not write just to make the people happy, make sure it’s accurate.
  • Grammatically Accurate Content
    You ‘d be shocked the amount of people you will lose having just one grammatical error. Grammatically appropriate information refers to properly structured sentences with accurate grammatical uses. Flow of the content is also critical. The language should be based on the intended audience. Make an effort to refrain from nasty or casual language. The language and the style of presenting ought to correspond all throughout the body.

If you think that you have a content that is of top quality, matching all the above criteria, then you’re good to go. Serve that article up, you’ve got a viewers waiting to hear from you!

Online Branding is Important

Online branding, social media

What is online branding?

When it comes to branding the internet has empowered businesses to more effectively reach target audiences in less time and make a stronger impact.

Several professionals think that the goal of online branding is to have customers consistently distinguish a brand. Various others concentrate on combining online branding along with the overall brand experience of consumers in connection with a company, product, or additional branded entity.  Website growth is a key part of online branding as an internet site is used by companies and individuals to present products and services of a brand. Emphasizing a website’s look, features, and business message to supply a benefit experience to site visitors is all part of online branding. Website enhancement for online branding also features making use of a blog to generate content for readers interested in issues associated with the brand.

Online branding also includes social media communication and integration.  Branding through social media consists of distributing knowledge about the brand and steadily interacting with customers. Using sites like Twitter, Facebook, LinkedIn, and YouTube to share expertise about a brand is a common form of online branding through social media.

Act like a user

When writing website or blog content include topics that you would find relevant as a reader yourself. Consider exactly what material and pictures evoke your attention and consider using similar tactics in your own content.

Branding is one of the most vital aspects of any enterprise, big or small, retail or B2B. A successful branding method gives you a major advantage in progressively competitive markets. Your brand is your commitment to your customer. It tells them what they can anticipate from your services and products, and it separates your offering from your competitors’. Your brand is derived from who you are, who you would like to be and who people perceive you to be.

Utilizing the internet is a fantastic way of gaining the right interest, providing integrity on the web, and discovering the most ideal means to improve your online branding. No matter if your a small, medium or large business, online presence is critical and you can reach countless people world wide with the branding of your products/services.

An online presence is one of the best qualities of your brand.  The process of internet branding takes some time, but in most cases online it is achieved much faster than standard branding practices because of the viral nature of the internet. One of the ways to develop online branding is to attach a blog to your company website.

Why search engines love blogs

Search engines love blogs because the content is pertinent and constantly updated.  Blogging is an exceptional manner to share your know-how, build community, and position yourself as a niche professional. It is possibly the very best way to create integrity and will tremendously grow your SEO results and visibility.

In any blog posts you publish, offer effective info. Avoid glaring self-promotion and bad or off-color opinions. Don’t forget that anything you publish will definitely end up being part of the blogosphere. Don’t compose anything you could regret later.

Publish your brand everywhere

Here are a couple of straightforward, tried and true techniques to getting your brand out there:

  • Get a great logo design. Position it everywhere.
  • Jot down your brand messaging.  Know what your major brand message is. Every single staff member should be aware of this too.
  • Integrate your brand. Branding extends to every aspect of your business– how you answer your phones, what you or your salespeople wear on sales calls, your email signature, everything.
  • Design a “voice” for your organization that demonstrates your brand. This voice has to be applied to all written correspondence as well as combined in the graphic images of all materials, online and off.  You can be conversational. You can be snazzy.  You can be professional. But just be consistent.
  • Build a tagline. Write a memorable, purposeful and pithy statement that grabs the essence of your brand.
  • Create layouts and generate brand criteria for your promotion components. Use the same color scheme, logo design placement, feel and look all throughout. You do not have to be fancy, just dependable.
  • Be true to your brand. Customers won’t come back to you– or refer you to other people– if you don’t follow through on your brand pledge.
  • Be dependable. This point is last merely because it includes all of the above and is the most essential recommendation. If you cannot do this, your attempts at creating a brand will fizzle.

2015 SEO Trends

Optimize your local SEO ranking

SEO is a great marketing tool for every business, but especially for local businesses.  Mobile traffic is anticipated to leave behind regular web traffic by 2015. This shift signifies that cell phone searches should also replace desktop searches by then. Several businesses are still disregarding mobile, which offers you the opportunity to take advantage of the situation and make sure to optimize your mobile site and put together a sound mobile Search Engine Optimization plan.

Several pros have discovered that social media is presently monopolizing SEO. Social media will certainly be increasingly important in regards to your internet marketing technique as we move into 2015.  Social media is vital as a marketing channel by itself, but don’t miss out on ways to use it to raise your search result rankings too. Search engine formulas are currently integrating social networking cues into the algorithms they use to measure positioning.

If SEO is something you know you need for your business, but you don’t know where to start, don’t worry, it’s easier than you think.  There are a few things to make sure to include in your SEO campaign and a few things to make sure you leave out.

Let’s start with what to avoid– these common mistakes are all fundamental, but we nevertheless find far too many sites floundering on these:

1.  Zero Home Page Content. Your clients (and search engines) will need to identify just what you’re all about. In the case that your home page has a slider/banner and merely a couple of sentences, you have to incorporate additional useful content there quickly.
2.  Merely A Handful of Sentences On One Page. Your clients (and search engines) are checking out your website for valuable, relevant details. If you supply a service or product, do not simply say, “Our company sells X, contact us for more details!” Today’s customers need instant info, so you need to stuff every page with useful content.
3.  Spamming Keywords. Notably way too many websites count on this outdated tactic. You’re definitely not going to rank well every place in your state just because you listed out ONE HUNDRED cities split up by commas on your home page. Does that significant list of cities provide beneficial information for clients? No. Does it assist you rank in Google? Definitely not. 4.  Do away with the rubbish and populate your site using relevant, informative material instead.
5.  Terrible Title Tags. You’ve got about 500 pixels of width for your title tags; just about anything longer will be trimmed when it’s presented in search engine result. The title tag should recap the page– it should not be a significant chunk of keywords you’re striving to position for. Put your main keyword phrase at the start and your business name at the finish. If you’ve got a hundred keywords stuffed into your title tag, you just look desperate.

better local business searches

And now let’s focus on what you want to include in your website to assist in creating better SEO.

With on-site signals presently carrying a lot weight, it’s more crucial than ever before to get your local optimization ducks in a row. It won’t do you any type of good to write a lot of citations when your website doesn’t provide the local signals that Google expects it to have.

Again, these are old-school basics, but we rarely see any sites properly improving for local areas:

1.  Include City and State in your title tag. Always remember, the title tag is without a doubt exceptionally crucial for optimization, and adding your city and state is an essential indicator with regards to local relevance.
2.  Include City/ST in your H1 heading. This doesn’t need to be the entire heading in and of itself– what’s important here is to integrate your city and state in the page heading to further reveal local relevance.
3.  Include City/ST in your web content. Far too many internet sites neglect to incorporate City and State facts within the site material. Maximizing for local search won’t function unless you’re speaking about your local area in your content.
4.  Include City/ST in your alt text on photos. It is simply awesome how many times we discover sites that don’t contain alt text. Remember, Google cannot observe what’s inside your pictures, hence alt text helps provide a much better knowledge of your page content. Including City/ST details can genuinely assist to boost local relevancy.
5.  Include City/ST in your URL. If you have indeed got the power to modify your URL structure, try to include your city and state information in your URLs. Again, this can carry on a long way toward providing a stronger local signal to both consumers and Google. Important Note: if you’re going to update your URLs, do not forget to set up 301 redirects so that the old address is permanently aimed to the new one.

These are all just particular techniques to assist with the primary objective: to make your website a lot more outstanding. Quit contemplating ways to make your website rank, and start contemplating the best ways to make your site the most effective in your particular niche. That’s how you’re going to get your internet site to position better and switch over additional visitors.

Why should your local business be doing Google reviews?

google-localGenerally there are two fundamental reasons this will benefit your business, on and offline. 

  • Google uses reviews to evaluate your services. 
  • Consumers utilize reviews to evaluate your services. 

Google utilizes a variety of networks for signals to validate if your business is legitimate and secondly, to establish whether your company provides a top quality service or not. Google reviews is one of those integrity and trust channels that is presently being used by Google. It consequently makes perfect sense to be utilizing this channel. 

A harmful review feels like a nail in your businesses online marketing coffin. Manage to rack up enough damaging reviews and your online fate is sealed. Inversely, score a lengthy listing of 4-5 star reviews from customers and your position in the search engine results pages will rise consistently. 

It makes perfect sense to use reviews as one of the signals because the reviews are originating from people who have discovered your services probably through the search results. They dealt with you, ordered a product or service offered, have utilized the service or product and liked or loved it. 

It should become part of your sales blue-print to finish the sales cycle with a follow-up with the customer so as to determine if they are satisfied or not. One out of ten unhappy clients will actually make a fuss over what they thought was definitely bad service or poor quality products. They will however tell everyone else just how bad the service or product was. Why not optimize your return business by encouraging them to write a review? Or in the event that there is a challenge, you will have knowledge of the situation and will be able to deal with the issue.

Our team created this info-graphic for anyone to utilize as a tool to educate clients on how one can write a review on the Google Local Business network. It is actually extremely simple when you know how! Share this post to educate your customers.