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Using New Twitter Features for Online Marketing

twitter features, jhg media group

Marketers love social media– and for good reason. Social networking has made it much easier than ever for marketing experts to tap straight into the mind of their viewers and purposefully connect with both existing and prospective clients by generating material that will ignite each of their unique interests.

With the use of social marketing, nevertheless, comes great responsibility. Responsibility to not simply keep up with what your customers– and the users you hope will become your followers– have an interest in but to additionally focus on the most up to date social updates and what they are able to add to your marketing arsenal.

So, what were the latest updates to hit the Twittersphere this year? And more notably, how can online marketers and entrepreneurs make sure to capitalize on them to captivate their target audience and bring in value to their social strategy?  Let’s take a look at the new Twitter features:

1. Video Tweets

Twitter has a new and more native way of incorporating rich media to tweets. The new element allows people to record, modify, and distribute their own video clips on Twitter with a video- friendly program. It’s safe to say that it could take your ordinary YouTube video to another level.

Just what it indicates to marketers

In the past, Twitter users could just share videos from third-party internet sites like YouTube, twitter features, jhg media groupVimeo, and Vine from the mobile app. The new video element enables marketers to create videos from anyplace, organically distribute these videos, and enjoy improved audience involvement that typically comes following this kind of rich media.

2. Personal Tweets

Twitter users are now able to share tweets privately within a DM (Direct Message) with the click of a button, making sharing public material in private chats easier than ever.

What it implies to marketers

This is a valuable way for other Twitter users to share brand messages with one another, making highly focused word-of-mouth advertising for brands with a committed follower base.

For instance, visualize a Twitter user finds a discount code or a special offer for a product or service that he or she loves. If the Twitter user knows a friend or relative that might just love it too, the new personal tweet feature will enable him or her to pass the message right to somebody who could be interested in making a purchase. And as the old saying goes, word-of-mouth is constantly the greatest type of promotion!

3. Timeline Algorithm

Twitter CFO Anthony Noto hinted earlier this year at coming changes to the reverse sequential order of the platform’s timeline.

The organization of Twitter’s timeline has not altered since the site was built eight years ago. Though users have become accustomed to it, it might not be the most helpful in terms of overall user experience, particularly as it applies to marketing professionals For example, very appropriate tweets can typically get hidden at the end of the feed if the individual doesn’t have the app open.

What it suggests to marketing professionals.

Marketing professionals need to get a little bit more strategic in the messaging they drive out via Twitter– as well as how they move it out– to keep ahead of the curve with the new timeline algorithm.

A couple of techniques marketing pros can potentially fight the change and remain at the top of the feed is to strategically respond, thoroughly pick the right hashtags, and constantly post share- and engagement-worthy content.twitter, jhg media group

Social media programs are continuously adapting to the desires and needs of users. It’s up to marketing professionals to determine how to roll with the punches and make use of the new elements to their advantage as they crop up.

So if you haven’t been taking advantage of these new functions in your business this year, you ought to be. But as the saying goes, there’s no time like the present … so get tweeting!  And if you need some help taking that off your plate, call JHG Media Group, we’ll get you tweeting!

Top 5 Tips For Good Online Brand Management

online brand management

In marketing, brand management is the analysis and preparation on just how that brand is perceived in the market. Forming a good relationship with the target audience is crucial for brand management. Concrete elements of brand management consist of the product itself; look, price, the packaging, etc

Whenever it comes to online brand management there are a lot more elements because you have to present yourself with only images and the written word so it can be more tough. But using this list of the top 5 tips for good online brand management you should be off to a good start!

1. Search Yourself

chances are that you currently have some online exposure. Whether it’s a Facebook Page, a Google listing, or your own company site you probably have something in the information super highway. Search the name of your company and your personal name as well. After that search Google Images the same. There are a lot of pictures within the web world and they will boost (or reduce from) your online brand image.

2. Get Your Domain Name and Start a Website

You can effortlessly go to sites like Godaddy.com to purchase your domain name for your company … hopefully yours is still available now. If it is not available in a.com there are plenty of other domain extensions now that are turning up left and right. For example if your company is called Bliss Yoga and you notice that blissyoga.com is currently taken you can use for bliss.yoga. The very best way to deal with your online brand is to take charge of the information yourself and an internet site is an excellent spot to fill up content.

managing your online brand3. Ramp Up Your Content

The more content you have on the net that is within your authority the better. Have a blog on your website where you can include material at least every other week, otherwise weekly or multiple times a week. This will depend on the characteristic of your business. A news website will have numerous posts and bunches of new material everyday where as a DO-IT-YOURSELF blog site may be better suited for weekly content. Every way you look at it, when you have unique web content with key words that relate to your business you’re gonna be in good shape for the Google bots and your brand will form.

4. Get All Over Social Media

It’s true! Love it or hate it, social media is the strategy to get tons of web content in the world on multiple web platforms. When the Google crawlers discover your web content, key words and backlinks to your site in numerous places throughout the interwebs they will grant you a good reputation. This may be a load of work and lots of small to medium sized companies usually don’t possess the time or the workforce to accomplish this. Don’t stress, there are service providers available like JHG Media Group whose business is designed totally around helping other companies have a better web presence with social media management, web content production, and search engine optimization.

5. Give Your Viewers a Voice

This is the place it gets real. If you find your business on Yelp.com or Tripadvisor.com, or even now Google, your target market already has a voice through having the ability to leave a rank and testimonial of their experience with your business or blog. In your blog you should also allow for a remarks part where you can deal with the voice of your customer first hand. You are going to get raving fans of your product and then you will get the Reputation management with social mediahaters, that’s just life. But when you respond to your customers, visitors, users, etc. that’s from where your integrity shines. It doesn’t matter so much that an individual had a bad experience (it does matter to the degree that you need to look at it and make adjustments where appropriate), but it matters more how you tackle the scenario of their unhappiness. If an owner makes the situation better and turns the dismayed customer into a delighted one they’ve won. Always be that guy. Regardless of how distressed they are it’s always better to take care of it than leave it alone. Negative reviews can spread like wild fire and swiftly get out of hand if you do not manage them.

So there’s your top 5 fundamental tips for good brand management! You’re off to a good start with these points and know that good brand management is an ongoing process. Once again, there certainly are firms you can hire to oversee your brand and reputation for you. It can be a daunting task, but you’re not on your own! If you do want assistance in the brand and reputation management, content creation, or SEO realm get in touch with JHG Media Group.

Send Money with Facebook?

Send money with facebook

Facebook has combined all of the tasks we do on a daily basis and incorporated them into their site. This makes life as a whole lot less complicated for users. Now we can discuss and share our lives, like always, message our friends in Messenger, make phone calls, make video calls, and the latest inclusion, send cash! Let’s take a look at this money situation …

Facebook just uncovered an all new service that helps you send money by means of its instant messaging app, Facebook Messenger. It’s kinda like existing services from SnapChat, Square, and Venmo, letting you immediately exchange cash with other individuals both far and wide. But there’s a substantial distinction: It works on Facebook.

Now that you can send money with Facebook instantaneously, all of a sudden, it’s way simpler for a big chunk of the population to send out and receive cash. But friend-to-friend payments can also feed the much greater objectives of Mark Zuckerberg and company.

The moment Facebook has your bank card, it can easily tempt you with other purchases too.
Facebook’s new payments tool encourages all those millions of Facebookers to keep their credit card details on the company’s machines. And this will most likely feed Facebook’s initiatives to turn itself into a sort of e-commerce engine that competes directly with the likes of Amazon.Facebook is currently trying out a “buy” button on its social network that lets you immediately buy stuff that shows up in your newsfeed. However such button is a whole lot more effective and easier to click if you’ve already typed in your card into Facebook.

Facebook is going in the same direction as Apple and Google. It wishes to be the spot where you spend not only your time but your cash.

Payments On Facebook Are No Surprise

The new Facebook service is not a surprise. Last summer, David Marcus, the Chief Executive How to send money from FacebookOfficer of payments giant PayPal, joined Facebook to manage Messenger. And subsequently, on a Facebook earnings call, CEO and creator Mark Zuckerberg suggested that Messenger would dovetail with some kind of peer-to-peer payments service.

Meanwhile, Snapchat incorporated a payments method to its favored messaging app, piggybacking on an existing tool from San Francisco start-up Square. But Snapchat isn’t nearly as well-known as Facebook. And its variety of other services is not even close to as big.

The Facebook social network is used by over 1.3 billion users globally, and Messenger now provides services to close to 500 million, according to the company’s most current public numbers. That’s probably about two and a half times the volume on SnapChat.

This indicates that many more users are likely to use Facebook’s payments solution in comparison to others. But more vital for Facebook, especially due to the fact that it claims it’s never going to charge for sending and receiving funds, is your data, in this particular situation, your credit card numbers. To send money, you will have to save your Visa or Mastercard details with Facebook. To receive money, the company revealed, you will have to do the very same. And once Facebook has that information, it is able to construct out services– revenue-generating services– that motivate you to spend.

So on one hand it makes it more convenient for users to send money to each other and the appealing aspect is that they don’t take a cut. However, alternatively, Facebook is gearing up to take on significant online retailers. What are your thoughts? Is it good to have the convenience or does this worry you that it would be far too easy to spend?

JHG Media Group offers social media management, SEO services, and content development to small and medium sized businesses around the globe.

What You Need to Know About the Most Recent Google Update

Recent Google Update, Google Update, Mobile-friendly google update

Back in April 2015 Google carried out one more algorithm upgrade and geared this one towards the mobile platform and small businesses. Google actually supplied the small businesses the upper hand over their bigger counterparts in big business. Here in this blog post we will explain the recent improvements that Google made to their algorithm and just what you have to know to remain on top of maximizing your site and mobile site so you can reap the most benefits.

The Mobile-Friendly Google Update

Modifications to the Google algorithm consist of enhancing the position of mobile-friendly web pages on mobile search results. Currently searchers can most readily discover top notch and pertinent results where text is legible without tapping or zooming, touch targets are spaced appropriately, and the page avoids unplayable material or horizontal scrolling.

The Update Specifics:

  • Affects only search positions on mobile devices
  • Impacts search results in all languages globally
  • Applies to individual pages, not full websites

Although the mobile-friendly improvement is important, Google still utilizes a range of cues to rank search results. The objective of the search query is still a very solid signal– so even if a webpage with premium material is not mobile-friendly, it would still rank high if it has fabulous material for the query.

If your website’s pages typically aren’t mobile-friendly, there really may be a notable decline in mobile traffic from a Google Search. But have no fear, once your web site becomes mobile-friendly, they are going to quickly re-process (i.e., crawl and index) your webpages.

mobile friendly websites, mobile internet searches

In the United States and a variety of various other countries around the world, the volume of mobile searches now surpasses desktop search. Google recently verified this shift and in April of this year, Google introduced the mobile-friendly update.

In a post on Forbes.com one of the organizers of UnGagged London, Matthew Tulett, weighed in:

“I would urge businesses large and small to use the mobile friendly update to take stock and asses their mobile strategy. Stats show just how much business is done via smartphones these days so rather than a headache, this particular algo change should be seen as helping businesses focus on ways to achieve growth in areas that, until now, might otherwise have been ignored.”.

The Google update impacts enterprise of all size and sometime it is generally much easier for the small companies to align faster to these sort of adjustments. This is due to their smaller and less complicated framework enabling their programmers to immediately make alterations. But regardless, it has an effect on businesses of all sizes so the following are a handful of pointers about the update and the things you should do to maximize your mobile platforms:.

1. The update will permit mobile end users to far more quickly discover and access relevant results.

2. The update will honor those with mobile-optimized material.

3. Modifications will only influence a site’s search position on mobile devices– and it only involves individual pages, not full websites.

4. Google has a complimentary Mobile-Friendly Test google mobile friendly websitesresource to help you assess the mobile-friendliness of your website.

5. The update is specific to search results for smartphones– not tablet devices or personal computer search results.

6. In the event that you may not be mobile optimized, certainly there is still time. Whilst Google cautions that website pages that do not improve may notice a notable decline in mobile traffic from Google Search, once the updates are made they will automatically re-process the site’s webpages.

7. Mobile-optimized sites are already observing a favorable impact on Google search results.

Why Local SEO is Becoming More Important Than Ever

local seo, search engine optimization, local listings, google local, JHG Media Group

In case you’ve been keeping an eye on the adjustments that Google regularly makes then you’re probably interested in why local SEO is becoming more important than ever. If this is something new to you don’t despair, our team’ll get you up to speed, but you’ll want to begin listening quickly because local SEO is only becoming more robust and more vital. Do not be daunted by it however, use a few crucial measures and you’ll be on your way to a more powerful web presence in your local market.

Getting started with a local SEO strategy.

If you’re frightened by the concept of beginning a local SEO campaign, don’t be. It’s actually a fairly uncomplicated method, however it will take you some time and energy.

google local, local seo, local seo for business, jhg media groupYour very first job is to make sure your business is specified correctly and appropriately all throughout the internet. Claim your local business profile on local web directory and review websites such as Yelp and TripAdvisor, as well as any other listings that are relevant for your business.

Make sure that your essential business details– mainly your name, address and contact number– are accurate and formatted consistently across all of these platforms. If Google notices just a mini disparity among 2 different sources, your local authority could possibly drop.

Local content and partnership building.

As soon as all your local data is in place and verified for accuracy, you can easily start off the process of boosting your content and external links for local relevance. For articles, this is fairly easy– just make sure to provide the name of your city, region or community in your blog titles and ensure the content is relevant to your location.

Local events and local information articles are ideal opportunities for this. Make sure to guest write on local external blogs, and attempt to get published on local news channels with your latest press releases.

Local reviews and continuous management.

Local SEO, Google Local, JHG Media GroupLastly, attempt to promote your clients to publish reviews about your company on Yelp and some other review websites. You can’t purchase these reviews, nor should you get them from your buyers in any way, but you should let your clients find out that you’re on these sites and in a roundabout way persuade them to give their reviews. Do anything you can to boost the volume of positive reviews you receive, and don’t forget to log in so you can look at and reply to these customer reviews consistently.

There you have it. Unless you already have a prevailing, nationally developed ranking on primary search engines that beginners cannot touch, or perhaps you do not have a solitary physical location, local S.E.O is going to be a requirement if you wish to attain search engine exposure over the course of the next couple of years.

Take steps now to carry out a regular ongoing tactic, and stay dedicated to persevering. If you’d rather not want the burden of maintaining your own local SEO you can always hire a professional media group to do it for you.  Along with the results of your efforts compounding, you’ll start seeing results in weeks to months, and as further modifications favor locally optimized companies, you’ll simply stand to benefit even more.

Creating Quality Content

Quality Content is Important

Content and Keywords

If you want to get your point across or push web traffic to your site and keep it there, it’s not enough to just write an article of a particular size. You have to focus on creating quality content and don’t worry about word count. If the reader doesn’t find what they are looking for in the first paragraph, they will leave and explore another source. This is referred to as your bounce rate. Eighty percent will not read a site if they find a wordy post that could easily be composed in just a couple of paragraphs.

Content and Keywords for SEOKey words are also crucial in writing a good post. Your website will not bring in web traffic without having the proper “street signs” for the search engines.  SEO, or search engine optimization, is a mix of experience, knowledge, word skills and being aware of the way the typical individual searches.  Correct keywords must be well crafted whilst considering the way most people conduct web searches. Think about what key words or phrases people will enter in search engines and then insert those into your content.

Creating Quality Content

Premium content is a piece of work that is informative, amusing, authentic, valid and grammatically accurate. The objective of writing is to deliver a point. You want to communicate to folks and share with them the knowledge you have gained through your learning and expertise. So it could be stated that the volume of content you can manage to produce is a direct measure of your expertise.

What Makes Content Appealing

  • Educational Content
    Material that means nothing to the visitors is best disposed of. Your material must possess a clear purpose of delivering some details to the readers. It should really help the viewers, even if in a small way.
  • Engaging Content
    Top quality web content has to be presented successfully. It could be created in simple, plain language, but it must appeal to the viewers. If you do not seize their interest initially it’s hard to retain their attention and they will likely leave.
  • Authentic Content
    This is where you can be creative. There are numerous sites around discussing the very same things in the same way and it gets dull. Whatever your topic is work on establishing a good voice inside the writing. Though you can’t really change the Factual Contentfacts about your topic, you can definitely narrate them in an unique, easy and engaging way.
  • Valid Content
    Individuals search for facts. Do not offer any information that is not factual. Do not publish what seems nice but may not be right. Do not write just to make the people happy, make sure it’s accurate.
  • Grammatically Accurate Content
    You ‘d be shocked the amount of people you will lose having just one grammatical error. Grammatically appropriate information refers to properly structured sentences with accurate grammatical uses. Flow of the content is also critical. The language should be based on the intended audience. Make an effort to refrain from nasty or casual language. The language and the style of presenting ought to correspond all throughout the body.

If you think that you have a content that is of top quality, matching all the above criteria, then you’re good to go. Serve that article up, you’ve got a viewers waiting to hear from you!

Quick Guide for Responding to Online Reviews

Online Reputation Management

If you believe web-based reputation management is just for large brands, please reconsider. With the rise in use of social media sites, and the popularity of user-generated review websites like Yelp, SiteJabber, Amazon reviews and even employer review websites such as Glassdoor, monitoring and managing your web-based credibility is more vital than ever before.

Responding to online reviews affects your online reputation

Essentially, reputation management is the process of influencing a business’ or individual’s reputation. In the last few years, reputation management has come to be synonymous with online reputation management; when the phrase is used now, it’s mainly utilized to refer to responding to online reviews, managing search results for brand inquiries and unfavorable critiques on social networks.

Reputation management and social networking sites

Power has indeed shifted away from companies and toward buyers when it involves voicing a company’s marketing message. Even though firms used to be able to very carefully craft their reputation management on social media sitesmessage and later sell it using conventional advertising tactics like billboards, radio and TV spots, nowadays social networking sites have greatly moved those controls to consumers.

This, of course, has made reputation management much more challenging for organizations. The large number of voices involved, and the scattered nature of posts, complaints and unfavorable responses make damage control a lot more difficult than it ever used to be.

How to handle your reputation on social media sites.

A vital first step in social networking site reputation management is recognizing what’s being said about your brand online and then responding to online reviews appropriately. To do this, you’ll have to identify and track keywords and hashtags connected to your brand, goods, employees and competitors to monitor conversations that are taking place on social networking websites.

There certainly are a number of resources you can utilize to monitor these keywords: Tagboard, Hashtagify.me, SocialMention and TweetBinder are some of our faves. These tools allow you to go through numerous social networks to look for keywords and hashtags connected to your company or brand; you can also establish alerts to make sure that you’re informed when your company is discussed. Google Alerts is another excellent, and complimentary, tool for receiving frequent alerts of new brand and keyword mentions directly in your inbox.

managing bad reviews on social mediaWhen you’re aware of exactly what’s being mentioned regarding your brand online, you’ll need to respond appropriately. That said, this is where you’ll want to tread very carefully.At times, simply learning exactly what people are saying will suffice to help guide and inform your customer service-based choices.

There will be occasions, however, when a response is a good idea and even required. For example, in the event that your business is being slammed or defamed, not taking immediate measures can have severe repercussions. Several really good general guidelines for answering unfavorable reviews on social networks include:

  • 1. Responding quickly: Bad reviews or comments– mainly when left unchecked– can spread like wildfire on social networking sites. For instance, a particularly outrageous review on your Facebook Page could be witnessed by countless people within the initial couple hours. Responding immediately is the most effective means to minimize the harm caused by these posts, as it helps to ensure that your perspective is also viewed by anybody reading the initial review.
  • 2. Never delete reviews unless absolutely necessary: Unless a post is racist, offensive, or otherwise in very bad taste, deleting an adverse piece of feedback or review is usually a bad idea. Deleting bad remarks could be viewed as concealing an issue or admitting guilt. There are also proven benefits to replying to reviews, rather than removing them. According to analysis by CRM software company Oracle, 1 out of every 3 users who get a retailer answer to their web-based complaint winds up reposting a good review. In addition, 34% wind up removing their bad review entirely.
  • 3. Reply as a professional, and take it offline if needed: Simply speaking, this will not indicate that you are defending yourself against attacks or criticisms. Your best course of action is to instead take the conversation offline as promptly as can be, contact the consumer directly via instant message, email, or a phone call if you have the number, and deal with the concern one-on-one.  The customer will appreciate this personal approach and the rest of the viewers won’t be witness to the discussion.

Hire a third party to manage your online reputation for you

The above are good ways to stay on top of your online reputation management, but it can still be overwhelming to manage while operating a business day to day.  One solution is to hire a third party company to stay on top of managing your online reputation for you so that you can focus on running your business.  Online reputation management is one of the many things that JHG Media Group can assist you with so that you don’t have to.

Brand Trust and Social Buzz is the Second Step to a Successful Online Presence

online brand managementOnce you establish a fresh, clean and modern-looking website for your business, you can then continue building trust and a good reputation for your company. The key to this endeavor is to ensure that you control this trust building real estate in the online world. When a potential customer keys in your company name or brand in a search engine like Google, you want to control  all the web properties that relate to your brand in the search results. You will want the message to be positive, presenting your business as a trustworthy entity. Here’s how it’s done.

First, Create Several Social Accounts in Your Business Name

The first step to building online trust in your company is to open accounts in the name of your business. For instance, open a YouTube account. Do the same with Facebook, Twitter, Google+, LinkedIn, Flickr, Bebo, and Pinterest. Your social media list may include several other sites, depending on the nature of your business. The key is to make a presence with the social media big boys, and Facebook is the largest giant in the online social media world.

With every social media account that you open, make sure that it includes your business logo and contact information related to your company. Each account and everything posted in that account must have a link back to your website. It’s in these social media locations that you build the brand for your company and trust in the online community for your company’s reputation.

Build Trust Through Repetitive Company Copy

Quill-PenOnce social media accounts are established, you develop copy which specifically keys into characteristics that make your business look good. If there’s a technique unique to the business you do, that’s what you write about. The product that you sell which saves people time and money is what you key in on with your blogs. An idea showing your business to be an entity concerned with the world’s environment makes perfect copy for these purposes.

This written material is created in such a way as to encapsulate key words necessary to be grabbed by the major search engines, such as Google. It is also uniquely rewritten, so that it retains the same meaning, but utilizes varying words and phrases, to create multiple copies of your original article. This is performed a dozen, a couple of dozen, hundreds, or even thousands of times. Then, multiple copies of your written article are placed into all of your social media accounts and each copy links back to your website. In each blog, or article, you’re establishing yourself as the author of this information, distinctively tying you and your business to a specific idea, topic or product.

This creative copy isn’t published just once, but written material is distributed at least once every week. Over time, you build your business as an authority, as a trustworthy and knowledgeable entity about a specific topic, so when your future customer “Googles” your company, your business’ website and social sites dominate the search results.

Developing your online company brand takes energy, time and creative talents. Here at JHG, we can put that trustworthy vitality into the online presence of your business.

Posted By: Joel Canter

Using New Twitter Features for Online Marketing

twitter features, jhg media group

Marketers love social media– and for good reason. Social networking has made it much easier than ever for marketing experts to tap straight into the mind of their viewers and purposefully connect with both existing and prospective clients by generating material that will ignite each of their unique interests.

With the use of social marketing, nevertheless, comes great responsibility. Responsibility to not simply keep up with what your customers– and the users you hope will become your followers– have an interest in but to additionally focus on the most up to date social updates and what they are able to add to your marketing arsenal.

So, what were the latest updates to hit the Twittersphere this year? And more notably, how can online marketers and entrepreneurs make sure to capitalize on them to captivate their target audience and bring in value to their social strategy?  Let’s take a look at the new Twitter features:

1. Video Tweets

Twitter has a new and more native way of incorporating rich media to tweets. The new element allows people to record, modify, and distribute their own video clips on Twitter with a video- friendly program. It’s safe to say that it could take your ordinary YouTube video to another level.

Just what it indicates to marketers

In the past, Twitter users could just share videos from third-party internet sites like YouTube, twitter features, jhg media groupVimeo, and Vine from the mobile app. The new video element enables marketers to create videos from anyplace, organically distribute these videos, and enjoy improved audience involvement that typically comes following this kind of rich media.

2. Personal Tweets

Twitter users are now able to share tweets privately within a DM (Direct Message) with the click of a button, making sharing public material in private chats easier than ever.

What it implies to marketers

This is a valuable way for other Twitter users to share brand messages with one another, making highly focused word-of-mouth advertising for brands with a committed follower base.

For instance, visualize a Twitter user finds a discount code or a special offer for a product or service that he or she loves. If the Twitter user knows a friend or relative that might just love it too, the new personal tweet feature will enable him or her to pass the message right to somebody who could be interested in making a purchase. And as the old saying goes, word-of-mouth is constantly the greatest type of promotion!

3. Timeline Algorithm

Twitter CFO Anthony Noto hinted earlier this year at coming changes to the reverse sequential order of the platform’s timeline.

The organization of Twitter’s timeline has not altered since the site was built eight years ago. Though users have become accustomed to it, it might not be the most helpful in terms of overall user experience, particularly as it applies to marketing professionals For example, very appropriate tweets can typically get hidden at the end of the feed if the individual doesn’t have the app open.

What it suggests to marketing professionals.

Marketing professionals need to get a little bit more strategic in the messaging they drive out via Twitter– as well as how they move it out– to keep ahead of the curve with the new timeline algorithm.

A couple of techniques marketing pros can potentially fight the change and remain at the top of the feed is to strategically respond, thoroughly pick the right hashtags, and constantly post share- and engagement-worthy content.twitter, jhg media group

Social media programs are continuously adapting to the desires and needs of users. It’s up to marketing professionals to determine how to roll with the punches and make use of the new elements to their advantage as they crop up.

So if you haven’t been taking advantage of these new functions in your business this year, you ought to be. But as the saying goes, there’s no time like the present … so get tweeting!  And if you need some help taking that off your plate, call JHG Media Group, we’ll get you tweeting!

Top 5 Tips For Good Online Brand Management

online brand management

In marketing, brand management is the analysis and preparation on just how that brand is perceived in the market. Forming a good relationship with the target audience is crucial for brand management. Concrete elements of brand management consist of the product itself; look, price, the packaging, etc

Whenever it comes to online brand management there are a lot more elements because you have to present yourself with only images and the written word so it can be more tough. But using this list of the top 5 tips for good online brand management you should be off to a good start!

1. Search Yourself

chances are that you currently have some online exposure. Whether it’s a Facebook Page, a Google listing, or your own company site you probably have something in the information super highway. Search the name of your company and your personal name as well. After that search Google Images the same. There are a lot of pictures within the web world and they will boost (or reduce from) your online brand image.

2. Get Your Domain Name and Start a Website

You can effortlessly go to sites like Godaddy.com to purchase your domain name for your company … hopefully yours is still available now. If it is not available in a.com there are plenty of other domain extensions now that are turning up left and right. For example if your company is called Bliss Yoga and you notice that blissyoga.com is currently taken you can use for bliss.yoga. The very best way to deal with your online brand is to take charge of the information yourself and an internet site is an excellent spot to fill up content.

managing your online brand3. Ramp Up Your Content

The more content you have on the net that is within your authority the better. Have a blog on your website where you can include material at least every other week, otherwise weekly or multiple times a week. This will depend on the characteristic of your business. A news website will have numerous posts and bunches of new material everyday where as a DO-IT-YOURSELF blog site may be better suited for weekly content. Every way you look at it, when you have unique web content with key words that relate to your business you’re gonna be in good shape for the Google bots and your brand will form.

4. Get All Over Social Media

It’s true! Love it or hate it, social media is the strategy to get tons of web content in the world on multiple web platforms. When the Google crawlers discover your web content, key words and backlinks to your site in numerous places throughout the interwebs they will grant you a good reputation. This may be a load of work and lots of small to medium sized companies usually don’t possess the time or the workforce to accomplish this. Don’t stress, there are service providers available like JHG Media Group whose business is designed totally around helping other companies have a better web presence with social media management, web content production, and search engine optimization.

5. Give Your Viewers a Voice

This is the place it gets real. If you find your business on Yelp.com or Tripadvisor.com, or even now Google, your target market already has a voice through having the ability to leave a rank and testimonial of their experience with your business or blog. In your blog you should also allow for a remarks part where you can deal with the voice of your customer first hand. You are going to get raving fans of your product and then you will get the Reputation management with social mediahaters, that’s just life. But when you respond to your customers, visitors, users, etc. that’s from where your integrity shines. It doesn’t matter so much that an individual had a bad experience (it does matter to the degree that you need to look at it and make adjustments where appropriate), but it matters more how you tackle the scenario of their unhappiness. If an owner makes the situation better and turns the dismayed customer into a delighted one they’ve won. Always be that guy. Regardless of how distressed they are it’s always better to take care of it than leave it alone. Negative reviews can spread like wild fire and swiftly get out of hand if you do not manage them.

So there’s your top 5 fundamental tips for good brand management! You’re off to a good start with these points and know that good brand management is an ongoing process. Once again, there certainly are firms you can hire to oversee your brand and reputation for you. It can be a daunting task, but you’re not on your own! If you do want assistance in the brand and reputation management, content creation, or SEO realm get in touch with JHG Media Group.

Send Money with Facebook?

Send money with facebook

Facebook has combined all of the tasks we do on a daily basis and incorporated them into their site. This makes life as a whole lot less complicated for users. Now we can discuss and share our lives, like always, message our friends in Messenger, make phone calls, make video calls, and the latest inclusion, send cash! Let’s take a look at this money situation …

Facebook just uncovered an all new service that helps you send money by means of its instant messaging app, Facebook Messenger. It’s kinda like existing services from SnapChat, Square, and Venmo, letting you immediately exchange cash with other individuals both far and wide. But there’s a substantial distinction: It works on Facebook.

Now that you can send money with Facebook instantaneously, all of a sudden, it’s way simpler for a big chunk of the population to send out and receive cash. But friend-to-friend payments can also feed the much greater objectives of Mark Zuckerberg and company.

The moment Facebook has your bank card, it can easily tempt you with other purchases too.
Facebook’s new payments tool encourages all those millions of Facebookers to keep their credit card details on the company’s machines. And this will most likely feed Facebook’s initiatives to turn itself into a sort of e-commerce engine that competes directly with the likes of Amazon.Facebook is currently trying out a “buy” button on its social network that lets you immediately buy stuff that shows up in your newsfeed. However such button is a whole lot more effective and easier to click if you’ve already typed in your card into Facebook.

Facebook is going in the same direction as Apple and Google. It wishes to be the spot where you spend not only your time but your cash.

Payments On Facebook Are No Surprise

The new Facebook service is not a surprise. Last summer, David Marcus, the Chief Executive How to send money from FacebookOfficer of payments giant PayPal, joined Facebook to manage Messenger. And subsequently, on a Facebook earnings call, CEO and creator Mark Zuckerberg suggested that Messenger would dovetail with some kind of peer-to-peer payments service.

Meanwhile, Snapchat incorporated a payments method to its favored messaging app, piggybacking on an existing tool from San Francisco start-up Square. But Snapchat isn’t nearly as well-known as Facebook. And its variety of other services is not even close to as big.

The Facebook social network is used by over 1.3 billion users globally, and Messenger now provides services to close to 500 million, according to the company’s most current public numbers. That’s probably about two and a half times the volume on SnapChat.

This indicates that many more users are likely to use Facebook’s payments solution in comparison to others. But more vital for Facebook, especially due to the fact that it claims it’s never going to charge for sending and receiving funds, is your data, in this particular situation, your credit card numbers. To send money, you will have to save your Visa or Mastercard details with Facebook. To receive money, the company revealed, you will have to do the very same. And once Facebook has that information, it is able to construct out services– revenue-generating services– that motivate you to spend.

So on one hand it makes it more convenient for users to send money to each other and the appealing aspect is that they don’t take a cut. However, alternatively, Facebook is gearing up to take on significant online retailers. What are your thoughts? Is it good to have the convenience or does this worry you that it would be far too easy to spend?

JHG Media Group offers social media management, SEO services, and content development to small and medium sized businesses around the globe.

What You Need to Know About the Most Recent Google Update

Recent Google Update, Google Update, Mobile-friendly google update

Back in April 2015 Google carried out one more algorithm upgrade and geared this one towards the mobile platform and small businesses. Google actually supplied the small businesses the upper hand over their bigger counterparts in big business. Here in this blog post we will explain the recent improvements that Google made to their algorithm and just what you have to know to remain on top of maximizing your site and mobile site so you can reap the most benefits.

The Mobile-Friendly Google Update

Modifications to the Google algorithm consist of enhancing the position of mobile-friendly web pages on mobile search results. Currently searchers can most readily discover top notch and pertinent results where text is legible without tapping or zooming, touch targets are spaced appropriately, and the page avoids unplayable material or horizontal scrolling.

The Update Specifics:

  • Affects only search positions on mobile devices
  • Impacts search results in all languages globally
  • Applies to individual pages, not full websites

Although the mobile-friendly improvement is important, Google still utilizes a range of cues to rank search results. The objective of the search query is still a very solid signal– so even if a webpage with premium material is not mobile-friendly, it would still rank high if it has fabulous material for the query.

If your website’s pages typically aren’t mobile-friendly, there really may be a notable decline in mobile traffic from a Google Search. But have no fear, once your web site becomes mobile-friendly, they are going to quickly re-process (i.e., crawl and index) your webpages.

mobile friendly websites, mobile internet searches

In the United States and a variety of various other countries around the world, the volume of mobile searches now surpasses desktop search. Google recently verified this shift and in April of this year, Google introduced the mobile-friendly update.

In a post on Forbes.com one of the organizers of UnGagged London, Matthew Tulett, weighed in:

“I would urge businesses large and small to use the mobile friendly update to take stock and asses their mobile strategy. Stats show just how much business is done via smartphones these days so rather than a headache, this particular algo change should be seen as helping businesses focus on ways to achieve growth in areas that, until now, might otherwise have been ignored.”.

The Google update impacts enterprise of all size and sometime it is generally much easier for the small companies to align faster to these sort of adjustments. This is due to their smaller and less complicated framework enabling their programmers to immediately make alterations. But regardless, it has an effect on businesses of all sizes so the following are a handful of pointers about the update and the things you should do to maximize your mobile platforms:.

1. The update will permit mobile end users to far more quickly discover and access relevant results.

2. The update will honor those with mobile-optimized material.

3. Modifications will only influence a site’s search position on mobile devices– and it only involves individual pages, not full websites.

4. Google has a complimentary Mobile-Friendly Test google mobile friendly websitesresource to help you assess the mobile-friendliness of your website.

5. The update is specific to search results for smartphones– not tablet devices or personal computer search results.

6. In the event that you may not be mobile optimized, certainly there is still time. Whilst Google cautions that website pages that do not improve may notice a notable decline in mobile traffic from Google Search, once the updates are made they will automatically re-process the site’s webpages.

7. Mobile-optimized sites are already observing a favorable impact on Google search results.

Why Local SEO is Becoming More Important Than Ever

local seo, search engine optimization, local listings, google local, JHG Media Group

In case you’ve been keeping an eye on the adjustments that Google regularly makes then you’re probably interested in why local SEO is becoming more important than ever. If this is something new to you don’t despair, our team’ll get you up to speed, but you’ll want to begin listening quickly because local SEO is only becoming more robust and more vital. Do not be daunted by it however, use a few crucial measures and you’ll be on your way to a more powerful web presence in your local market.

Getting started with a local SEO strategy.

If you’re frightened by the concept of beginning a local SEO campaign, don’t be. It’s actually a fairly uncomplicated method, however it will take you some time and energy.

google local, local seo, local seo for business, jhg media groupYour very first job is to make sure your business is specified correctly and appropriately all throughout the internet. Claim your local business profile on local web directory and review websites such as Yelp and TripAdvisor, as well as any other listings that are relevant for your business.

Make sure that your essential business details– mainly your name, address and contact number– are accurate and formatted consistently across all of these platforms. If Google notices just a mini disparity among 2 different sources, your local authority could possibly drop.

Local content and partnership building.

As soon as all your local data is in place and verified for accuracy, you can easily start off the process of boosting your content and external links for local relevance. For articles, this is fairly easy– just make sure to provide the name of your city, region or community in your blog titles and ensure the content is relevant to your location.

Local events and local information articles are ideal opportunities for this. Make sure to guest write on local external blogs, and attempt to get published on local news channels with your latest press releases.

Local reviews and continuous management.

Local SEO, Google Local, JHG Media GroupLastly, attempt to promote your clients to publish reviews about your company on Yelp and some other review websites. You can’t purchase these reviews, nor should you get them from your buyers in any way, but you should let your clients find out that you’re on these sites and in a roundabout way persuade them to give their reviews. Do anything you can to boost the volume of positive reviews you receive, and don’t forget to log in so you can look at and reply to these customer reviews consistently.

There you have it. Unless you already have a prevailing, nationally developed ranking on primary search engines that beginners cannot touch, or perhaps you do not have a solitary physical location, local S.E.O is going to be a requirement if you wish to attain search engine exposure over the course of the next couple of years.

Take steps now to carry out a regular ongoing tactic, and stay dedicated to persevering. If you’d rather not want the burden of maintaining your own local SEO you can always hire a professional media group to do it for you.  Along with the results of your efforts compounding, you’ll start seeing results in weeks to months, and as further modifications favor locally optimized companies, you’ll simply stand to benefit even more.

Creating Quality Content

Quality Content is Important

Content and Keywords

If you want to get your point across or push web traffic to your site and keep it there, it’s not enough to just write an article of a particular size. You have to focus on creating quality content and don’t worry about word count. If the reader doesn’t find what they are looking for in the first paragraph, they will leave and explore another source. This is referred to as your bounce rate. Eighty percent will not read a site if they find a wordy post that could easily be composed in just a couple of paragraphs.

Content and Keywords for SEOKey words are also crucial in writing a good post. Your website will not bring in web traffic without having the proper “street signs” for the search engines.  SEO, or search engine optimization, is a mix of experience, knowledge, word skills and being aware of the way the typical individual searches.  Correct keywords must be well crafted whilst considering the way most people conduct web searches. Think about what key words or phrases people will enter in search engines and then insert those into your content.

Creating Quality Content

Premium content is a piece of work that is informative, amusing, authentic, valid and grammatically accurate. The objective of writing is to deliver a point. You want to communicate to folks and share with them the knowledge you have gained through your learning and expertise. So it could be stated that the volume of content you can manage to produce is a direct measure of your expertise.

What Makes Content Appealing

  • Educational Content
    Material that means nothing to the visitors is best disposed of. Your material must possess a clear purpose of delivering some details to the readers. It should really help the viewers, even if in a small way.
  • Engaging Content
    Top quality web content has to be presented successfully. It could be created in simple, plain language, but it must appeal to the viewers. If you do not seize their interest initially it’s hard to retain their attention and they will likely leave.
  • Authentic Content
    This is where you can be creative. There are numerous sites around discussing the very same things in the same way and it gets dull. Whatever your topic is work on establishing a good voice inside the writing. Though you can’t really change the Factual Contentfacts about your topic, you can definitely narrate them in an unique, easy and engaging way.
  • Valid Content
    Individuals search for facts. Do not offer any information that is not factual. Do not publish what seems nice but may not be right. Do not write just to make the people happy, make sure it’s accurate.
  • Grammatically Accurate Content
    You ‘d be shocked the amount of people you will lose having just one grammatical error. Grammatically appropriate information refers to properly structured sentences with accurate grammatical uses. Flow of the content is also critical. The language should be based on the intended audience. Make an effort to refrain from nasty or casual language. The language and the style of presenting ought to correspond all throughout the body.

If you think that you have a content that is of top quality, matching all the above criteria, then you’re good to go. Serve that article up, you’ve got a viewers waiting to hear from you!

Quick Guide for Responding to Online Reviews

Online Reputation Management

If you believe web-based reputation management is just for large brands, please reconsider. With the rise in use of social media sites, and the popularity of user-generated review websites like Yelp, SiteJabber, Amazon reviews and even employer review websites such as Glassdoor, monitoring and managing your web-based credibility is more vital than ever before.

Responding to online reviews affects your online reputation

Essentially, reputation management is the process of influencing a business’ or individual’s reputation. In the last few years, reputation management has come to be synonymous with online reputation management; when the phrase is used now, it’s mainly utilized to refer to responding to online reviews, managing search results for brand inquiries and unfavorable critiques on social networks.

Reputation management and social networking sites

Power has indeed shifted away from companies and toward buyers when it involves voicing a company’s marketing message. Even though firms used to be able to very carefully craft their reputation management on social media sitesmessage and later sell it using conventional advertising tactics like billboards, radio and TV spots, nowadays social networking sites have greatly moved those controls to consumers.

This, of course, has made reputation management much more challenging for organizations. The large number of voices involved, and the scattered nature of posts, complaints and unfavorable responses make damage control a lot more difficult than it ever used to be.

How to handle your reputation on social media sites.

A vital first step in social networking site reputation management is recognizing what’s being said about your brand online and then responding to online reviews appropriately. To do this, you’ll have to identify and track keywords and hashtags connected to your brand, goods, employees and competitors to monitor conversations that are taking place on social networking websites.

There certainly are a number of resources you can utilize to monitor these keywords: Tagboard, Hashtagify.me, SocialMention and TweetBinder are some of our faves. These tools allow you to go through numerous social networks to look for keywords and hashtags connected to your company or brand; you can also establish alerts to make sure that you’re informed when your company is discussed. Google Alerts is another excellent, and complimentary, tool for receiving frequent alerts of new brand and keyword mentions directly in your inbox.

managing bad reviews on social mediaWhen you’re aware of exactly what’s being mentioned regarding your brand online, you’ll need to respond appropriately. That said, this is where you’ll want to tread very carefully.At times, simply learning exactly what people are saying will suffice to help guide and inform your customer service-based choices.

There will be occasions, however, when a response is a good idea and even required. For example, in the event that your business is being slammed or defamed, not taking immediate measures can have severe repercussions. Several really good general guidelines for answering unfavorable reviews on social networks include:

  • 1. Responding quickly: Bad reviews or comments– mainly when left unchecked– can spread like wildfire on social networking sites. For instance, a particularly outrageous review on your Facebook Page could be witnessed by countless people within the initial couple hours. Responding immediately is the most effective means to minimize the harm caused by these posts, as it helps to ensure that your perspective is also viewed by anybody reading the initial review.
  • 2. Never delete reviews unless absolutely necessary: Unless a post is racist, offensive, or otherwise in very bad taste, deleting an adverse piece of feedback or review is usually a bad idea. Deleting bad remarks could be viewed as concealing an issue or admitting guilt. There are also proven benefits to replying to reviews, rather than removing them. According to analysis by CRM software company Oracle, 1 out of every 3 users who get a retailer answer to their web-based complaint winds up reposting a good review. In addition, 34% wind up removing their bad review entirely.
  • 3. Reply as a professional, and take it offline if needed: Simply speaking, this will not indicate that you are defending yourself against attacks or criticisms. Your best course of action is to instead take the conversation offline as promptly as can be, contact the consumer directly via instant message, email, or a phone call if you have the number, and deal with the concern one-on-one.  The customer will appreciate this personal approach and the rest of the viewers won’t be witness to the discussion.

Hire a third party to manage your online reputation for you

The above are good ways to stay on top of your online reputation management, but it can still be overwhelming to manage while operating a business day to day.  One solution is to hire a third party company to stay on top of managing your online reputation for you so that you can focus on running your business.  Online reputation management is one of the many things that JHG Media Group can assist you with so that you don’t have to.

Brand Trust and Social Buzz is the Second Step to a Successful Online Presence

online brand managementOnce you establish a fresh, clean and modern-looking website for your business, you can then continue building trust and a good reputation for your company. The key to this endeavor is to ensure that you control this trust building real estate in the online world. When a potential customer keys in your company name or brand in a search engine like Google, you want to control  all the web properties that relate to your brand in the search results. You will want the message to be positive, presenting your business as a trustworthy entity. Here’s how it’s done.

First, Create Several Social Accounts in Your Business Name

The first step to building online trust in your company is to open accounts in the name of your business. For instance, open a YouTube account. Do the same with Facebook, Twitter, Google+, LinkedIn, Flickr, Bebo, and Pinterest. Your social media list may include several other sites, depending on the nature of your business. The key is to make a presence with the social media big boys, and Facebook is the largest giant in the online social media world.

With every social media account that you open, make sure that it includes your business logo and contact information related to your company. Each account and everything posted in that account must have a link back to your website. It’s in these social media locations that you build the brand for your company and trust in the online community for your company’s reputation.

Build Trust Through Repetitive Company Copy

Quill-PenOnce social media accounts are established, you develop copy which specifically keys into characteristics that make your business look good. If there’s a technique unique to the business you do, that’s what you write about. The product that you sell which saves people time and money is what you key in on with your blogs. An idea showing your business to be an entity concerned with the world’s environment makes perfect copy for these purposes.

This written material is created in such a way as to encapsulate key words necessary to be grabbed by the major search engines, such as Google. It is also uniquely rewritten, so that it retains the same meaning, but utilizes varying words and phrases, to create multiple copies of your original article. This is performed a dozen, a couple of dozen, hundreds, or even thousands of times. Then, multiple copies of your written article are placed into all of your social media accounts and each copy links back to your website. In each blog, or article, you’re establishing yourself as the author of this information, distinctively tying you and your business to a specific idea, topic or product.

This creative copy isn’t published just once, but written material is distributed at least once every week. Over time, you build your business as an authority, as a trustworthy and knowledgeable entity about a specific topic, so when your future customer “Googles” your company, your business’ website and social sites dominate the search results.

Developing your online company brand takes energy, time and creative talents. Here at JHG, we can put that trustworthy vitality into the online presence of your business.

Posted By: Joel Canter