Homework is the single social media marketing strategy that can put you on top of the Internet stack. In other words, before you write one blog and before you open up accounts across the variety of social media websites, you need to do your homework to understand the audiences that you want to target and what touches their souls. It’s really the bottom line of marketing. You need to know what motivates buyers to purchase your product.
How Research Leads to Good Social Media Marketing Ideas
The key to developing social media marketing strategies is two-fold. First, you must identify the desires of the people who purchase your company’s product and understand how your product or service answers those needs. Secondly, an in-depth analysis should be made of the rivals to your business’s product, so that you can pinpoint their limitations in how they solve answering the aspect of how their product or service meets the needs of the purchasing public.
Once these two key elements are thoroughly analyzed, you’re on your way to establishing social media topics that can be used to amass content which elicits positive response in a participatory way throughout the online social media. You become a leader in concepts and knowledge about your product in a way that competitors haven’t breached, which makes your business the go to company in the minds of the purchasing public and equals additional sales in the long run.
Invest in Quality Content to Develop Social Media Marketing Tactics
Just as a person invests money into a stock market mutual fund in order to gain a rate of return, which grows into a greater investment, you must invest time and energy into developing content that goes into social media locations, which reflects the brand of your company and motivates sales. To get the most out of your best social media marketing effort, you must create content that presents an all-inclusive picture of your product, or services. It should result in positive action on the part of your future potential customer who reads this content. And, it shouldn’t be dated. In other words, your content should look fresh, whether it’s read tomorrow, or next year.
When you know your customers’ needs and discover your opponent’s shortcomings, developing razor-sharp content in the social media arena is easier. And, creating stellar content is a cinch when you really know your product and understand its benefit to your target audience.
The ultimate factor involved with using social media in marketing your company is that you must do a lot more listening than talking. You need to know what motivates your customers and you can’t discover that motivation if you aren’t paying attention to what they’re saying. Another aspect to using content in social media is that often it must be of an informative nature, before it can be used to make a sale. Also, you can develop trust and enduring associations with your future customers through social media content that results in not only a one-time sale, but repeat business for your company.
Be a “Specialist” as a Form of Social Media Advertising
Once you create content which touches on a new idea that wasn’t discussed by your competitors, you develop yourself as the “go to” person in your type of business. You’re bolstering you, your company and your product in the niche of your specific industry. A characteristic significant to social media is its transparency. It’s not one-way communication. There are several voices speaking at once on social websites. And, the great aspect about this is you can build links to and from your static website through the social media network that builds your company as the top of the niche of business that you represent.
These links can be in the form of invitations to write guest blogs, or being mentioned and linked to by the online news media. Your content, if it’s good enough, can be included in reviews examining the particular niche your business is involved in. You might be invited into group interviews or individual interviews dealing with your niche. All of these can be online sources for links. And, building links online gives you and your website a higher ranking in the search engine world. Subsequently, when someone “googles” a question related to your product, that person sees your website and maybe she or he buys your product.
The key is directing your attention to a precise and identifiable niche in your activity that places you and your product as a leader within that niche. When you’re seen constantly online within that niche, others writing about it mention you. Consequently, others do the work for you.
Again, it all starts with a great deal of homework. In order to end up as the “expert” in social media circles, it’s best if someone with social media marketing training helps you develop that specialist status. So, your number one type of social media marketing strategy is a discovery stage. Great things can develop from intense homework.
Posted by: Joel Canter