Social media’s influence on business marketing continues to grow in a big way. Numbers vary depending on who you talk to, but the end result is always the same. A May 24, 2011 Harvard Business Review report states that 58 percent of companies that they surveyed use social media and another 21 percent are planning to use it. A May 2013 survey by a Massachusetts marketing firm found that 87 percent of small businesses are marketing through social media, compared to just 10 percent five years ago. Social media marketing (SMM) is a simple fact of today’s business climate.
If you’re new to SMM or haven’t started marketing through social networks, we can help. We can lead the way, enabling you to enter the social media world of conversations that build a devoted following of non-paid promoters who develop sales leads for you. JHG Media can develop plans and give you tools that turn your marketing dollars into additional revenue for your business.
The following is what JHG Media offers you:
Manage Your Brand Social Media Presence
You can’t do this all by yourself. An effective social network appearance is a constant job requiring a team of experts. At JHG Media, we’ve got the managing, analytical, marketing, writing, photographic and videography skills to give your company a professional image through several social media communities. Plus, JHG Media can give you statistics on the social media activity of your competitors, how the public views your business and how you can change your social network presence for positive results.
Some of our pursuits on your behalf may include social media content creation and distribution, scheduling, analyzing its effect, altering content based upon our investigations and crafting actionable results. A daily emphasis will go into social media interaction, resulting in a better understanding of your customers and an enhanced following of your business. This is not a job for one person. But, our team at JHG Media can put a driving social media force behind the growth of your business.
Create Fuel for your Social Media Engine with Content
Businesses that succeed in the online branding and social media arena motivate their audience with material that elicits a positive response. JGH Media can develop such content. Your business will see the reactions that you want with the blog posts or press releases, which we deliver on a regular basis.
Mediocrity won’t cut it for actionable results in social networks. JHG Media wraps itself around the service or product sold by your business to project the brand you wish to develop through social media marketing. Furthermore, the content we create is fashioned to fit the audience you’re seeking, so as to draw responses that you want from specific communities in Facebook, YouTube or Twitter, to name just a few.
Regularity is important for your business’ social media voice, so JHG Media establishes a calendar to give your company a consistent brand. Your social media calendar also gives us a reliable structure for analysis, from which we can make an informed decision on directional changes in content themes. This schedule can also plant your content in front of the eyes of your intended audience at the right time of the day or week to get the best reception.
Develop Customized Social Media Drives
Your business requires more of a social media presence than just written content. Videos should be added. Colorful photographs and graphics are essential. You need coupons, surveys and polls that produce participation by an ever-growing following. Social media breathes change and you must lead that tide of change. By putting out the best cutting edge technology, your business comes across as innovative, exciting and worth a Facebook “Like” or a Twitter retweet.
Another advantage to your audience’s sense of the technological aptitude of your business is that through games, surveys and polls, you can get a better read of the passions of your audience, enabling your business to strike out in directions that further enhance your following in the social media environment.
Analyze Your Social Media Presence for Further Suggestions
The specialized marketing software designed to analyze social media efforts used by JHG Media gives you numbers to prove the effectiveness of your presence in social networks. You’ll see reports that track your efforts with the ultimate goal to drive additional income to your business.
This social media analysis is important for another reason. It tells us if change is required to avert a future and foreseeable bump in the social media highway. Detailed social media intelligence reveals the makeup of your audience and helps guide us in approaches to touch their feelings for actions that help your business’ bottom line.
We run a business, too, so we realize that money doesn’t grow on trees and our services need to be affordable. We strive for pricing of our services so that they’re affordable to the average business wishing to expand a social media presence. Check out JHG’s plans and pricing and we’re sure you’ll agree.