Updates to search algorithms keep coming. Old SEO techniques constantly get replaced by new ones; however, a few things remain. At JHG Media, we focus on SEO from the ground up. With the proper SEO, you build boundaries of relevancy around your websiteâ€™s content, that defines to Google, in no uncertain terms, who you are and what you do. By building the proper keyword structure, you set the foundation for getting the rankings you need from the search engines.