90% of consumers read online reviews before visiting a business.
Online reviews have been shown to impact 67.7% of purchasing decisions.
84% of people trust online reviews as much as a personal recommendation.
74% of consumers say that positive reviews make them trust a local business more.
Every one star increase in a Yelp rating means a 5 to 9% increase in revenue.
82% of Yelp users said they typically visit Yelp because they intend to buy a product or service.