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What is Reputation Management?

You already know what a reputation is; its how people view you. It is how you are perceived. In a sense, it is the summary of how you are viewed by others in the market. When your reputation is damaged, either intentionally or by accident, many of us go to great lengths to take all necessary actions to ensure that our good reputation is preserved. Personal reputations can be modified and enhanced through activities such as relationship management, job performance, and how we typically conduct ourselves. But, what happens when your reputation is affected by something on the web?  

This is where Reputation Management comes into play. When a reputation is damaged online, it can have profound consequences to businesses and to individuals. Why is this so? Simply because online world doesn’t forget.  

A negative review, while not technically permanent, can nevertheless stay online for a very long time via major search engines such as Google. The good news is that there are methods to manage one’s reputation; either personally, or for a business or organization. 

Why content lives forever online

If it were not for a multi-billion dollar company named Google, Reputation Management wouldn’t be a business. In the past, a reputation could be controlled with articles and by the simple fact that time moves on. If something happened long ago, it would most likely be forgotten. Business relied on word of mouth and old school advertising like television, local and newspapers. If you lost a customer because of bad service, it was more than likely that you would lose only one customer and maybe a couple of their friends. 

However, in the last ten years, sites like Google, Yelp and Angie’s List have made it possible for people who don’t even know each other to affect each other purchasing decisions. Today, millions of people start their purchase decision process by searching for online reviews. Google is the linchpin in how they search. 

However, in the last ten years, sites like Google, Yelp and Angie’s List have made it possible for people who don’t even know each other to affect each other purchasing decisions. Today, millions of people start their purchase decision process by searching for online reviews. Google is the linchpin in how they search. 

Review Sites

Every moment of every day, Google indexes the Internet looking for the latest information across the web. Not only does it index the Internet, but it saves past copies of what it found so it can see changes. This means that as Google’s indexing travels across the Internet, it log individuals’ names, business names and all of the positive and negative content associated with both. That information is saved on Google’s servers. Therefore, when someone Googles “your brand” they get a list of all the content Google believes is relevant to the search. This may include customer complaints, arrest records, defaced pictures, customer testimonials, your own website, LinkedIn profile, Facebook profile, Twitter account and any other online profile. 

All this data is available to anyone with Internet access 24 hours a day, 7 days a week and 365 days a year in just about every language. Everything you or your business has ever done can be found via Google! And if you don’t know about it, then you can’t take steps to manage it. Ignorance is not bliss when it comes to Google. 

Why is Reputation Management so important today?

Reputation Management is an emerging, yet fast growing market for a simple reason—there is a tremendous amount of content posted each day that is both true and false. Whether you are a small business owner or a high profile CEO, reputation management is becoming increasingly important as people use Google and review sites like Yelp and Angie’s List to research brands and products. 

What the stats tell us is that consumers and business are increasingly using the Internet to research individuals and business before they even consider hiring people or purchasing products and services. 

Some of you reading this might think, “Oh, I’ll be alright, my business will be fine, because the rest of my customers love me”. Unfortunately, if you don’t manage your reputation online, someone else will manage it for you. For businesses this may mean that someone wrote a negative review about you and it went unanswered. For a high profile person (e.g., politicians, celebrities), it may mean that something they did in the past is preventing them from succeeding in the future. 

Utilizing a Reputation Management Service will help you identify what is being said about you or your brand. It will provide a series of solutions that will minimize the impact of the negative and maximize the impact of the positive, thus enabling your reputation to be positive and—more importantly—to stay positive.

What is Reputation Management?

You already know what a reputation is; its how people view you. It is how you are perceived. In a sense, it is the summary of how you are viewed by others in the market. When your reputation is damaged, either intentionally or by accident, many of us go to great lengths to take all necessary actions to ensure that our good reputation is preserved. Personal reputations can be modified and enhanced through activities such as relationship management, job performance, and how we typically conduct ourselves. But, what happens when your reputation is affected by something on the web?  

This is where Reputation Management comes into play. When a reputation is damaged online, it can have profound consequences to businesses and to individuals. Why is this so? Simply because online world doesn’t forget.  

A negative review, while not technically permanent, can nevertheless stay online for a very long time via major search engines such as Google. The good news is that there are methods to manage one’s reputation; either personally, or for a business or organization. 

Why content lives forever online

If it were not for a multi-billion dollar company named Google, Reputation Management wouldn’t be a business. In the past, a reputation could be controlled with articles and by the simple fact that time moves on. If something happened long ago, it would most likely be forgotten. Business relied on word of mouth and old school advertising like television, local and newspapers. If you lost a customer because of bad service, it was more than likely that you would lose only one customer and maybe a couple of their friends. 

However, in the last ten years, sites like Google, Yelp and Angie’s List have made it possible for people who don’t even know each other to affect each other purchasing decisions. Today, millions of people start their purchase decision process by searching for online reviews. Google is the linchpin in how they search. 

However, in the last ten years, sites like Google, Yelp and Angie’s List have made it possible for people who don’t even know each other to affect each other purchasing decisions. Today, millions of people start their purchase decision process by searching for online reviews. Google is the linchpin in how they search. 

Review Sites

Every moment of every day, Google indexes the Internet looking for the latest information across the web. Not only does it index the Internet, but it saves past copies of what it found so it can see changes. This means that as Google’s indexing travels across the Internet, it log individuals’ names, business names and all of the positive and negative content associated with both. That information is saved on Google’s servers. Therefore, when someone Googles “your brand” they get a list of all the content Google believes is relevant to the search. This may include customer complaints, arrest records, defaced pictures, customer testimonials, your own website, LinkedIn profile, Facebook profile, Twitter account and any other online profile. 

All this data is available to anyone with Internet access 24 hours a day, 7 days a week and 365 days a year in just about every language. Everything you or your business has ever done can be found via Google! And if you don’t know about it, then you can’t take steps to manage it. Ignorance is not bliss when it comes to Google. 

Why is Reputation Management so important today?

Reputation Management is an emerging, yet fast growing market for a simple reason—there is a tremendous amount of content posted each day that is both true and false. Whether you are a small business owner or a high profile CEO, reputation management is becoming increasingly important as people use Google and review sites like Yelp and Angie’s List to research brands and products. 

What the stats tell us is that consumers and business are increasingly using the Internet to research individuals and business before they even consider hiring people or purchasing products and services. 

Some of you reading this might think, “Oh, I’ll be alright, my business will be fine, because the rest of my customers love me”. Unfortunately, if you don’t manage your reputation online, someone else will manage it for you. For businesses this may mean that someone wrote a negative review about you and it went unanswered. For a high profile person (e.g., politicians, celebrities), it may mean that something they did in the past is preventing them from succeeding in the future. 

Utilizing a Reputation Management Service will help you identify what is being said about you or your brand. It will provide a series of solutions that will minimize the impact of the negative and maximize the impact of the positive, thus enabling your reputation to be positive and—more importantly—to stay positive.