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Category Archives: Website Design

What You Need to Know About the Most Recent Google Update

Recent Google Update, Google Update, Mobile-friendly google update

Back in April 2015 Google carried out one more algorithm upgrade and geared this one towards the mobile platform and small businesses. Google actually supplied the small businesses the upper hand over their bigger counterparts in big business. Here in this blog post we will explain the recent improvements that Google made to their algorithm and just what you have to know to remain on top of maximizing your site and mobile site so you can reap the most benefits.

The Mobile-Friendly Google Update

Modifications to the Google algorithm consist of enhancing the position of mobile-friendly web pages on mobile search results. Currently searchers can most readily discover top notch and pertinent results where text is legible without tapping or zooming, touch targets are spaced appropriately, and the page avoids unplayable material or horizontal scrolling.

The Update Specifics:

  • Affects only search positions on mobile devices
  • Impacts search results in all languages globally
  • Applies to individual pages, not full websites

Although the mobile-friendly improvement is important, Google still utilizes a range of cues to rank search results. The objective of the search query is still a very solid signal– so even if a webpage with premium material is not mobile-friendly, it would still rank high if it has fabulous material for the query.

If your website’s pages typically aren’t mobile-friendly, there really may be a notable decline in mobile traffic from a Google Search. But have no fear, once your web site becomes mobile-friendly, they are going to quickly re-process (i.e., crawl and index) your webpages.

mobile friendly websites, mobile internet searches

In the United States and a variety of various other countries around the world, the volume of mobile searches now surpasses desktop search. Google recently verified this shift and in April of this year, Google introduced the mobile-friendly update.

In a post on Forbes.com one of the organizers of UnGagged London, Matthew Tulett, weighed in:

“I would urge businesses large and small to use the mobile friendly update to take stock and asses their mobile strategy. Stats show just how much business is done via smartphones these days so rather than a headache, this particular algo change should be seen as helping businesses focus on ways to achieve growth in areas that, until now, might otherwise have been ignored.”.

The Google update impacts enterprise of all size and sometime it is generally much easier for the small companies to align faster to these sort of adjustments. This is due to their smaller and less complicated framework enabling their programmers to immediately make alterations. But regardless, it has an effect on businesses of all sizes so the following are a handful of pointers about the update and the things you should do to maximize your mobile platforms:.

1. The update will permit mobile end users to far more quickly discover and access relevant results.

2. The update will honor those with mobile-optimized material.

3. Modifications will only influence a site’s search position on mobile devices– and it only involves individual pages, not full websites.

4. Google has a complimentary Mobile-Friendly Test google mobile friendly websitesresource to help you assess the mobile-friendliness of your website.

5. The update is specific to search results for smartphones– not tablet devices or personal computer search results.

6. In the event that you may not be mobile optimized, certainly there is still time. Whilst Google cautions that website pages that do not improve may notice a notable decline in mobile traffic from Google Search, once the updates are made they will automatically re-process the site’s webpages.

7. Mobile-optimized sites are already observing a favorable impact on Google search results.

Keep Your Website Design Simple and Current

website designRunning a business is tough. There are so many aspects to entrepreneurship that there is usually not enough time in any given day to accomplish all of the goals that you set for yourself. You know that a viable and dynamic website is important for your business, but quite frankly, the company website design suffers due to time constraints.

Whether you’re building a new website, or tweaking the current site, here are some simple ideas essential for good website design. The following thoughts help keep your company website connected to the right audience to draw in new customers and to keep your current clientele.

 

Make Your Life Easier with One Business Website

Customers prefer just one Internet location when seeking your website. When you view your website as your online store, it’s easy to see that keeping life simple with one website makes the most sense to you and your customers. Confusion reigns for customers when businesses employ more than one website, because they don’t know which website to view. Equally important is to eliminate old websites.

 

Take Control by Purchasing Your Domain Name

Your website’s domain name involves the words others key into their web browser to get to your website, such as www.yourbusiness.com. The last portion of the domain name, or the “.com” part, is known as the “top level domain name,” or TLD. Besides “.com,” other TLD names include .net, .org, .biz, .info and .coop. There are also TLD names designating countries, such as .ca for Canada and .uk for the United Kingdom. It’s inexpensive to buy domains. There’s an advantage to owning domains with several TLD, such as www.yourbusiness.net and www.yourbusiness.org.

domain nameWhen you own all domain names with different TLDs, you have greater control of your business Internet future and don’t have someone trying to dislodge you from your domain name. You also gain a strong search engine capability when potential customers look for your online business location, since all domain names lead to you and not to some other type of business.

 

Remember, Your Website is For Your Customers

Of course, it’s appropriate to add personal tastes into your website, because the personal touch attracts customers to your business. But, always remember that the ultimate goal of a business website is to maintain and attract more customers. It’s more about your customers than about you when considering website design.

That means navigation through your company’s website needs to be easy. Adding glitz to your site that eats up the customer’s time, such as flash animations and music that automatically loads, can turn potential customers off so that their answer is to exit your site before viewing it. Keep your website simple. Navigation should be intuitive, not something the customer must think about.

 

Originality is Important

Refrain from borrowing from others. Keep all wording on your website original and don’t repeat phrases to another location on your site. The reason is simple. Copying exact words from another website is plagiarism. Not only is it morally wrong, but search engines, such as Google, drop your ranking when they find content on your website that is duplicate to other sites online. So, when you craft your words, make them your own.

 

Don’t Make Your Prices a Mystery

dollar signOK, maybe the item or service that you sell is expensive. That’s just fine. Put that price front and center. The reason for displaying the cost to do business with you is that making customers search excessively for prices just makes them mad. Remember, your website is not for you, but it’s for your customers.

Along with this same philosophy, ensure that contact information, such as your company name, physical address, telephone number, e-mail address, social media addresses and website, are all displayed in a logical place on every page in your website. A great location is in the header of each website page. Another good idea is to link to a simple contact form on every page. Customers should never be required to search for this information. Plus, you give customers easy access to sources that answer their questions about your company.

Your company website represents your business online. Equal consideration should go into your website as you give to the effort of arranging your place of business to make sure customers view a logical and seamless website, which is easy to navigate and understand. Make your website easy to use and customers will pump money through it to your business.

Posted by: Joel Canter

Improve Your Company’s Credibility with Online Brand Management

JHG MediaIf you’ve never heard of the word “captology,” you might check it out and learn how online brand management can have a major effect on how others perceive you and your product. B.J. Fogg, a scientist at Stanford University, not only created this word as an acronym for “Computers As Persuasive Technologies,” but he also wrote a book called Persuasive Technology: Using Computers to Change What We Think and Do in which he explains in chapter seven of his book, the characteristics of a credible website.

Fogg started the Stanford Persuasive Technology Lab. He uses methods known as experimental psychology to show that computers can change the opinions and actions of people in an anticipated manner. His lab received a grant from the National Science Foundation to fund investigations into what he coins “mobile persuasion,” or how mobile phones change minds. 

 

Write Useful Content to Boost Your Website and Your Online Brand Management

jhg mediaYou institute trustworthiness by creating useful content. Users trust you more when they find useful information on your website. And, the next time a person who found useful information associated to your brand views your website, they possess a recognized trust that any new information is also helpful. In the same trustworthy vein, when links are made to your website from other quality websites, more trust follows. How do you cultivate such links? You do it by writing useful information.

By listing your credentials, you also build trust by allowing a visitor to see your experience, education and training. Another boost to your brand’s credibility is citing references and your sources of quality information. This gives your visitors selections to other websites of value to them and enhances your integrity in their eyes. You also verify the accuracy of the information that you present by providing third-party support.

 

 

 

Don’t Tarnish Your Brand with Inaction and Poor Web Design 

When others visit your website and see no change since they last visited, the credibility you might have built in the first step is lost. Also, search engine spiders need website activity to work in boosting your website higher in their search ratings. When it’s visible that a website is reviewed and updates on a regular basis, credibility ratings move upward. 

User ExperienceA website needs to have a professional appearance. Trustworthiness blows out the window if your website looks like it was created in 1996. Fogg says that most website visitors make a quick assumption of professionalism by evaluating the visual design of a website. Considerations should include consistency, images, typography and layout. Refrain from getting too carried away with razzle-dazzle. When website owners cater too much to their company’s ego, or show off their web technology expertise, they forget about the users of their website.

The website also needs to be arranged so visitors can move through it with ease. Research indicates that when a website features a search component, credibility levels instantly go up in the eyes of the visitors to the website. Why? The reason goes back to website navigation. A search allows visitors to easily find what they’re looking for.

Indicate there are real people behind your brand and your website by listing a physical address, complete with a phone number and an e-mail address. Adding photos of the people of your organization or listing membership to trade organizations, such as a chamber of commerce, also adds credibility. List bios of people involved with the organization on your website. By “showing” yourself, you indicate honesty and trustworthiness, making it easier for people to stand behind your brand.

 

Enhance Your Brand with Fast Response and a Lack of Errors

Replying quickly to questions pertaining to customer service concerns is like pouring gas onto the credibility fire. Your rating soars not only in the eyes of the person receiving your response, but with those who view such quickness at a later date. Refrain from pouring water on that fire of integrity by creating content filled with errors, such as dead links, grammar mistakes and spelling errors. Fogg suggests that a website’s credibility suffers more than most people imagine with typographical errors and broken links. 

Online brand management starts with your website. Build a credible website and you’ve taken the first step to putting your best foot forward and improving your brand. It’s simple, really. Be honest, put out quality material and create useful content that people like. The accolades come after you put in some hard work.

Sources for this blog:

  1. http://onlinebrandmanager.org/
  2. http://credibility.stanford.edu/guidelines/index.html 
  3. http://en.wikipedia.org/wiki/B._J._Fogg

Posted by: Joel Canter 

Why a Clean and Modern Website Design is the First Step to a Successful Online Branding Campaign

mobile-devicesA successful business in today’s electronic-dominated world utilizes social media marketing and search engine optimization to create trust and drive customers to its website, which puts website design as the most important aspect of any online presence in modern commerce. If your company’s website hasn’t changed since 1996, or it looks old with tombstone link buttons and scrolling words moving in a jerky fashion across the top of the page, it needs to change. And, guess what? You’re not alone. There are millions of antiquated websites online requiring changes. Plus, you probably don’t have time to become a nerdy computer geek in order to build a new website. You’ve got a business to run. But, here’s why your website is so important.

A Website is Your Identity to Online Customers

From the Oscars to the Emmys, you won’t see too many scruffy T-shirts and baggy sweatpants on the people who are strutting their stuff down the red carpet. Just like Hollywood movie stars, you need to put your best foot forward with your online business presence. Your company website is the image portrayed to the online public. It’s important that your business looks sharp and up-to-date, because it’s your identity.

There once was a time when business emphasis went into an advertisement in the yellow pages of the phone book. Or, maybe you took out ads in the local newspaper or on radio and TV. But, today, everyone is online. Smart phones in the hands of millions of people make owning and operating a dynamic website even more important than ever before. A business website in today’s world needs to include constantly changing information to make it appear new and vibrant.

Some Common Trends of Modern Website Design

You can’t design a website today that just fits on a desktop computer. You need a responsive web design, which adapts to screens on laptops, smartphones, tablets and any future digital media type. It should be simple and look clean. To look dramatic on the retina screens of Apple iPads and MacBooks, which have images twice as dense as an average liquid crystal display (LCD) screen, images need to be created with double the resolution and shrunk to half the size.

Other modern website design ideas include fixed header bars, large photograph backgrounds, using CSS3 (the third edition of Cascading Style Sheets) to create transparency in the website’s appearance, social media badges to link your website to social media sites, and infinite scrolling, like you see on Facebook and Twitter, which adds more content the further down your scroll. Animation and/or videos are a definite for today’s web designs.

A good website doesn’t need to be expensive. But, a good website is essential to any business owner wishing to implement an online marketing strategy. It’s your planet earth in the online universe. All of your online marketing efforts return to the home plate of your business website. So, before you initiate business online marketing, you must create a complete and modern-looking website, or have someone do it for you, which is where JHG comes into your picture. 

Posted By: Joel Canter

What You Need to Know About the Most Recent Google Update

Recent Google Update, Google Update, Mobile-friendly google update

Back in April 2015 Google carried out one more algorithm upgrade and geared this one towards the mobile platform and small businesses. Google actually supplied the small businesses the upper hand over their bigger counterparts in big business. Here in this blog post we will explain the recent improvements that Google made to their algorithm and just what you have to know to remain on top of maximizing your site and mobile site so you can reap the most benefits.

The Mobile-Friendly Google Update

Modifications to the Google algorithm consist of enhancing the position of mobile-friendly web pages on mobile search results. Currently searchers can most readily discover top notch and pertinent results where text is legible without tapping or zooming, touch targets are spaced appropriately, and the page avoids unplayable material or horizontal scrolling.

The Update Specifics:

  • Affects only search positions on mobile devices
  • Impacts search results in all languages globally
  • Applies to individual pages, not full websites

Although the mobile-friendly improvement is important, Google still utilizes a range of cues to rank search results. The objective of the search query is still a very solid signal– so even if a webpage with premium material is not mobile-friendly, it would still rank high if it has fabulous material for the query.

If your website’s pages typically aren’t mobile-friendly, there really may be a notable decline in mobile traffic from a Google Search. But have no fear, once your web site becomes mobile-friendly, they are going to quickly re-process (i.e., crawl and index) your webpages.

mobile friendly websites, mobile internet searches

In the United States and a variety of various other countries around the world, the volume of mobile searches now surpasses desktop search. Google recently verified this shift and in April of this year, Google introduced the mobile-friendly update.

In a post on Forbes.com one of the organizers of UnGagged London, Matthew Tulett, weighed in:

“I would urge businesses large and small to use the mobile friendly update to take stock and asses their mobile strategy. Stats show just how much business is done via smartphones these days so rather than a headache, this particular algo change should be seen as helping businesses focus on ways to achieve growth in areas that, until now, might otherwise have been ignored.”.

The Google update impacts enterprise of all size and sometime it is generally much easier for the small companies to align faster to these sort of adjustments. This is due to their smaller and less complicated framework enabling their programmers to immediately make alterations. But regardless, it has an effect on businesses of all sizes so the following are a handful of pointers about the update and the things you should do to maximize your mobile platforms:.

1. The update will permit mobile end users to far more quickly discover and access relevant results.

2. The update will honor those with mobile-optimized material.

3. Modifications will only influence a site’s search position on mobile devices– and it only involves individual pages, not full websites.

4. Google has a complimentary Mobile-Friendly Test google mobile friendly websitesresource to help you assess the mobile-friendliness of your website.

5. The update is specific to search results for smartphones– not tablet devices or personal computer search results.

6. In the event that you may not be mobile optimized, certainly there is still time. Whilst Google cautions that website pages that do not improve may notice a notable decline in mobile traffic from Google Search, once the updates are made they will automatically re-process the site’s webpages.

7. Mobile-optimized sites are already observing a favorable impact on Google search results.

Keep Your Website Design Simple and Current

website designRunning a business is tough. There are so many aspects to entrepreneurship that there is usually not enough time in any given day to accomplish all of the goals that you set for yourself. You know that a viable and dynamic website is important for your business, but quite frankly, the company website design suffers due to time constraints.

Whether you’re building a new website, or tweaking the current site, here are some simple ideas essential for good website design. The following thoughts help keep your company website connected to the right audience to draw in new customers and to keep your current clientele.

 

Make Your Life Easier with One Business Website

Customers prefer just one Internet location when seeking your website. When you view your website as your online store, it’s easy to see that keeping life simple with one website makes the most sense to you and your customers. Confusion reigns for customers when businesses employ more than one website, because they don’t know which website to view. Equally important is to eliminate old websites.

 

Take Control by Purchasing Your Domain Name

Your website’s domain name involves the words others key into their web browser to get to your website, such as www.yourbusiness.com. The last portion of the domain name, or the “.com” part, is known as the “top level domain name,” or TLD. Besides “.com,” other TLD names include .net, .org, .biz, .info and .coop. There are also TLD names designating countries, such as .ca for Canada and .uk for the United Kingdom. It’s inexpensive to buy domains. There’s an advantage to owning domains with several TLD, such as www.yourbusiness.net and www.yourbusiness.org.

domain nameWhen you own all domain names with different TLDs, you have greater control of your business Internet future and don’t have someone trying to dislodge you from your domain name. You also gain a strong search engine capability when potential customers look for your online business location, since all domain names lead to you and not to some other type of business.

 

Remember, Your Website is For Your Customers

Of course, it’s appropriate to add personal tastes into your website, because the personal touch attracts customers to your business. But, always remember that the ultimate goal of a business website is to maintain and attract more customers. It’s more about your customers than about you when considering website design.

That means navigation through your company’s website needs to be easy. Adding glitz to your site that eats up the customer’s time, such as flash animations and music that automatically loads, can turn potential customers off so that their answer is to exit your site before viewing it. Keep your website simple. Navigation should be intuitive, not something the customer must think about.

 

Originality is Important

Refrain from borrowing from others. Keep all wording on your website original and don’t repeat phrases to another location on your site. The reason is simple. Copying exact words from another website is plagiarism. Not only is it morally wrong, but search engines, such as Google, drop your ranking when they find content on your website that is duplicate to other sites online. So, when you craft your words, make them your own.

 

Don’t Make Your Prices a Mystery

dollar signOK, maybe the item or service that you sell is expensive. That’s just fine. Put that price front and center. The reason for displaying the cost to do business with you is that making customers search excessively for prices just makes them mad. Remember, your website is not for you, but it’s for your customers.

Along with this same philosophy, ensure that contact information, such as your company name, physical address, telephone number, e-mail address, social media addresses and website, are all displayed in a logical place on every page in your website. A great location is in the header of each website page. Another good idea is to link to a simple contact form on every page. Customers should never be required to search for this information. Plus, you give customers easy access to sources that answer their questions about your company.

Your company website represents your business online. Equal consideration should go into your website as you give to the effort of arranging your place of business to make sure customers view a logical and seamless website, which is easy to navigate and understand. Make your website easy to use and customers will pump money through it to your business.

Posted by: Joel Canter

Improve Your Company’s Credibility with Online Brand Management

JHG MediaIf you’ve never heard of the word “captology,” you might check it out and learn how online brand management can have a major effect on how others perceive you and your product. B.J. Fogg, a scientist at Stanford University, not only created this word as an acronym for “Computers As Persuasive Technologies,” but he also wrote a book called Persuasive Technology: Using Computers to Change What We Think and Do in which he explains in chapter seven of his book, the characteristics of a credible website.

Fogg started the Stanford Persuasive Technology Lab. He uses methods known as experimental psychology to show that computers can change the opinions and actions of people in an anticipated manner. His lab received a grant from the National Science Foundation to fund investigations into what he coins “mobile persuasion,” or how mobile phones change minds. 

 

Write Useful Content to Boost Your Website and Your Online Brand Management

jhg mediaYou institute trustworthiness by creating useful content. Users trust you more when they find useful information on your website. And, the next time a person who found useful information associated to your brand views your website, they possess a recognized trust that any new information is also helpful. In the same trustworthy vein, when links are made to your website from other quality websites, more trust follows. How do you cultivate such links? You do it by writing useful information.

By listing your credentials, you also build trust by allowing a visitor to see your experience, education and training. Another boost to your brand’s credibility is citing references and your sources of quality information. This gives your visitors selections to other websites of value to them and enhances your integrity in their eyes. You also verify the accuracy of the information that you present by providing third-party support.

 

 

 

Don’t Tarnish Your Brand with Inaction and Poor Web Design 

When others visit your website and see no change since they last visited, the credibility you might have built in the first step is lost. Also, search engine spiders need website activity to work in boosting your website higher in their search ratings. When it’s visible that a website is reviewed and updates on a regular basis, credibility ratings move upward. 

User ExperienceA website needs to have a professional appearance. Trustworthiness blows out the window if your website looks like it was created in 1996. Fogg says that most website visitors make a quick assumption of professionalism by evaluating the visual design of a website. Considerations should include consistency, images, typography and layout. Refrain from getting too carried away with razzle-dazzle. When website owners cater too much to their company’s ego, or show off their web technology expertise, they forget about the users of their website.

The website also needs to be arranged so visitors can move through it with ease. Research indicates that when a website features a search component, credibility levels instantly go up in the eyes of the visitors to the website. Why? The reason goes back to website navigation. A search allows visitors to easily find what they’re looking for.

Indicate there are real people behind your brand and your website by listing a physical address, complete with a phone number and an e-mail address. Adding photos of the people of your organization or listing membership to trade organizations, such as a chamber of commerce, also adds credibility. List bios of people involved with the organization on your website. By “showing” yourself, you indicate honesty and trustworthiness, making it easier for people to stand behind your brand.

 

Enhance Your Brand with Fast Response and a Lack of Errors

Replying quickly to questions pertaining to customer service concerns is like pouring gas onto the credibility fire. Your rating soars not only in the eyes of the person receiving your response, but with those who view such quickness at a later date. Refrain from pouring water on that fire of integrity by creating content filled with errors, such as dead links, grammar mistakes and spelling errors. Fogg suggests that a website’s credibility suffers more than most people imagine with typographical errors and broken links. 

Online brand management starts with your website. Build a credible website and you’ve taken the first step to putting your best foot forward and improving your brand. It’s simple, really. Be honest, put out quality material and create useful content that people like. The accolades come after you put in some hard work.

Sources for this blog:

  1. http://onlinebrandmanager.org/
  2. http://credibility.stanford.edu/guidelines/index.html 
  3. http://en.wikipedia.org/wiki/B._J._Fogg

Posted by: Joel Canter 

Why a Clean and Modern Website Design is the First Step to a Successful Online Branding Campaign

mobile-devicesA successful business in today’s electronic-dominated world utilizes social media marketing and search engine optimization to create trust and drive customers to its website, which puts website design as the most important aspect of any online presence in modern commerce. If your company’s website hasn’t changed since 1996, or it looks old with tombstone link buttons and scrolling words moving in a jerky fashion across the top of the page, it needs to change. And, guess what? You’re not alone. There are millions of antiquated websites online requiring changes. Plus, you probably don’t have time to become a nerdy computer geek in order to build a new website. You’ve got a business to run. But, here’s why your website is so important.

A Website is Your Identity to Online Customers

From the Oscars to the Emmys, you won’t see too many scruffy T-shirts and baggy sweatpants on the people who are strutting their stuff down the red carpet. Just like Hollywood movie stars, you need to put your best foot forward with your online business presence. Your company website is the image portrayed to the online public. It’s important that your business looks sharp and up-to-date, because it’s your identity.

There once was a time when business emphasis went into an advertisement in the yellow pages of the phone book. Or, maybe you took out ads in the local newspaper or on radio and TV. But, today, everyone is online. Smart phones in the hands of millions of people make owning and operating a dynamic website even more important than ever before. A business website in today’s world needs to include constantly changing information to make it appear new and vibrant.

Some Common Trends of Modern Website Design

You can’t design a website today that just fits on a desktop computer. You need a responsive web design, which adapts to screens on laptops, smartphones, tablets and any future digital media type. It should be simple and look clean. To look dramatic on the retina screens of Apple iPads and MacBooks, which have images twice as dense as an average liquid crystal display (LCD) screen, images need to be created with double the resolution and shrunk to half the size.

Other modern website design ideas include fixed header bars, large photograph backgrounds, using CSS3 (the third edition of Cascading Style Sheets) to create transparency in the website’s appearance, social media badges to link your website to social media sites, and infinite scrolling, like you see on Facebook and Twitter, which adds more content the further down your scroll. Animation and/or videos are a definite for today’s web designs.

A good website doesn’t need to be expensive. But, a good website is essential to any business owner wishing to implement an online marketing strategy. It’s your planet earth in the online universe. All of your online marketing efforts return to the home plate of your business website. So, before you initiate business online marketing, you must create a complete and modern-looking website, or have someone do it for you, which is where JHG comes into your picture. 

Posted By: Joel Canter