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Category Archives: Social Media Marketing

Using New Twitter Features for Online Marketing

twitter features, jhg media group

Marketers love social media– and for good reason. Social networking has made it much easier than ever for marketing experts to tap straight into the mind of their viewers and purposefully connect with both existing and prospective clients by generating material that will ignite each of their unique interests.

With the use of social marketing, nevertheless, comes great responsibility. Responsibility to not simply keep up with what your customers– and the users you hope will become your followers– have an interest in but to additionally focus on the most up to date social updates and what they are able to add to your marketing arsenal.

So, what were the latest updates to hit the Twittersphere this year? And more notably, how can online marketers and entrepreneurs make sure to capitalize on them to captivate their target audience and bring in value to their social strategy?  Let’s take a look at the new Twitter features:

1. Video Tweets

Twitter has a new and more native way of incorporating rich media to tweets. The new element allows people to record, modify, and distribute their own video clips on Twitter with a video- friendly program. It’s safe to say that it could take your ordinary YouTube video to another level.

Just what it indicates to marketers

In the past, Twitter users could just share videos from third-party internet sites like YouTube, twitter features, jhg media groupVimeo, and Vine from the mobile app. The new video element enables marketers to create videos from anyplace, organically distribute these videos, and enjoy improved audience involvement that typically comes following this kind of rich media.

2. Personal Tweets

Twitter users are now able to share tweets privately within a DM (Direct Message) with the click of a button, making sharing public material in private chats easier than ever.

What it implies to marketers

This is a valuable way for other Twitter users to share brand messages with one another, making highly focused word-of-mouth advertising for brands with a committed follower base.

For instance, visualize a Twitter user finds a discount code or a special offer for a product or service that he or she loves. If the Twitter user knows a friend or relative that might just love it too, the new personal tweet feature will enable him or her to pass the message right to somebody who could be interested in making a purchase. And as the old saying goes, word-of-mouth is constantly the greatest type of promotion!

3. Timeline Algorithm

Twitter CFO Anthony Noto hinted earlier this year at coming changes to the reverse sequential order of the platform’s timeline.

The organization of Twitter’s timeline has not altered since the site was built eight years ago. Though users have become accustomed to it, it might not be the most helpful in terms of overall user experience, particularly as it applies to marketing professionals For example, very appropriate tweets can typically get hidden at the end of the feed if the individual doesn’t have the app open.

What it suggests to marketing professionals.

Marketing professionals need to get a little bit more strategic in the messaging they drive out via Twitter– as well as how they move it out– to keep ahead of the curve with the new timeline algorithm.

A couple of techniques marketing pros can potentially fight the change and remain at the top of the feed is to strategically respond, thoroughly pick the right hashtags, and constantly post share- and engagement-worthy content.twitter, jhg media group

Social media programs are continuously adapting to the desires and needs of users. It’s up to marketing professionals to determine how to roll with the punches and make use of the new elements to their advantage as they crop up.

So if you haven’t been taking advantage of these new functions in your business this year, you ought to be. But as the saying goes, there’s no time like the present … so get tweeting!  And if you need some help taking that off your plate, call JHG Media Group, we’ll get you tweeting!

Staying Ahead of Social Media Trends

social media trends

 

Our staff at JHG Media Group are constantly keeping in front of the curve with social media subjects as the appear around the internet. As we are coming to the end of 2015 we are seeing a few of the patterns for social media beginning to change as they progress into 2016. Recently Entrepreneur.com released an article about the top trends that are enhancing social media. We picked our top 3 to share with you here:

1. Facebook is going in the direction of a more mature demographic.

According to an infographic generated by Adweek making use of information from eMarketer detailing the demographic trends in social media for 2016, Facebook is still leading the marketplace with social networking, but it’s there’s a proposed 7.6 percent share boost among people 65 years old and more, the largest share rise with all demographics. The eMarketer information indicates that shares among the younger millennial group (18 – 24 year-olds) will decrease.

It’s forecasted that in 2016, marketers going to rev up their advertising campaigns to contain a lot more focused ads on Facebook making use of the info openly shared on their services. When it comes to different social networks, the 25-to-35 year-old generation nonetheless keeps a stronghold across the board, even though Instagram, Twitter and Tumblr are trending younger. There seems be minimal to absolutely no elderly involvement with Tumblr and Instagram.

This is good for smaller business owners as it permits them to compete with big brands. Now your business can go on the internet and definitely stand out. Most web consumers don’t mind if you’re a giant company but more care about your online presence. This is a win win for smaller companies.

2. The foreseeable future is handheld.

This previous March marked the 1st time the four leading messaging apps around the world amassed the exact same volume of users as the top 4 social networking platforms. These mobile apps not only permit users to text and call long distance connections without paying long-distance charges, but it allows them to make a world where their preferred brands, publications and solutions are merged into one personalized bundle that can be accessed just about anywhere.

New services have realized the impact of delivering their products immediately to their customers via messaging apps: Snapchat’s “Discover” feature debuted within 11 major international publications to excellent recognition and is planning for business expansion. In China, the favored free text message and phone application, WeChat, has integrated accounts of celebrities and primary brand names to its subscription list. This permits users to observe updates from their buddies and favorite stars, get unique mobile-only VIP “cards” to big department stores, organize reservations at popular eateries with a sms message or even donate to UNICEF on a single incorporated application.

social media trends 2016 JHG Media Group

3. Social networks are emerging as search engines.

Whilst Google isn’t going anywhere anytime soon, the manner in which folks search for services and products has grown outside simple SEO. Eighty-eight percent of people online are guided by reviews and internet posts by different people. These individuals are looking straight to internet sites like YouTube and Facebook (where every company has a presence), or in apps such as Yelp. Pinterest, in particular, has a favorable role in this change: its industry is mostly dominated by women in their 30s with younger families, a demographic known to carry out the majority of the purchasing. The service is also shopping centered, jumping people from their tiles instantly to business web pages at a significantly increasing rate.

Stay tuned as we come closer to the end of 2015 to keep on top of social media trends as we transition into 2016. As always, JHG Media is available to help your small to mid sized company remain on top of your social media requirements.

Send Money with Facebook?

Send money with facebook

Facebook has combined all of the tasks we do on a daily basis and incorporated them into their site. This makes life as a whole lot less complicated for users. Now we can discuss and share our lives, like always, message our friends in Messenger, make phone calls, make video calls, and the latest inclusion, send cash! Let’s take a look at this money situation …

Facebook just uncovered an all new service that helps you send money by means of its instant messaging app, Facebook Messenger. It’s kinda like existing services from SnapChat, Square, and Venmo, letting you immediately exchange cash with other individuals both far and wide. But there’s a substantial distinction: It works on Facebook.

Now that you can send money with Facebook instantaneously, all of a sudden, it’s way simpler for a big chunk of the population to send out and receive cash. But friend-to-friend payments can also feed the much greater objectives of Mark Zuckerberg and company.

The moment Facebook has your bank card, it can easily tempt you with other purchases too.
Facebook’s new payments tool encourages all those millions of Facebookers to keep their credit card details on the company’s machines. And this will most likely feed Facebook’s initiatives to turn itself into a sort of e-commerce engine that competes directly with the likes of Amazon.Facebook is currently trying out a “buy” button on its social network that lets you immediately buy stuff that shows up in your newsfeed. However such button is a whole lot more effective and easier to click if you’ve already typed in your card into Facebook.

Facebook is going in the same direction as Apple and Google. It wishes to be the spot where you spend not only your time but your cash.

Payments On Facebook Are No Surprise

The new Facebook service is not a surprise. Last summer, David Marcus, the Chief Executive How to send money from FacebookOfficer of payments giant PayPal, joined Facebook to manage Messenger. And subsequently, on a Facebook earnings call, CEO and creator Mark Zuckerberg suggested that Messenger would dovetail with some kind of peer-to-peer payments service.

Meanwhile, Snapchat incorporated a payments method to its favored messaging app, piggybacking on an existing tool from San Francisco start-up Square. But Snapchat isn’t nearly as well-known as Facebook. And its variety of other services is not even close to as big.

The Facebook social network is used by over 1.3 billion users globally, and Messenger now provides services to close to 500 million, according to the company’s most current public numbers. That’s probably about two and a half times the volume on SnapChat.

This indicates that many more users are likely to use Facebook’s payments solution in comparison to others. But more vital for Facebook, especially due to the fact that it claims it’s never going to charge for sending and receiving funds, is your data, in this particular situation, your credit card numbers. To send money, you will have to save your Visa or Mastercard details with Facebook. To receive money, the company revealed, you will have to do the very same. And once Facebook has that information, it is able to construct out services– revenue-generating services– that motivate you to spend.

So on one hand it makes it more convenient for users to send money to each other and the appealing aspect is that they don’t take a cut. However, alternatively, Facebook is gearing up to take on significant online retailers. What are your thoughts? Is it good to have the convenience or does this worry you that it would be far too easy to spend?

JHG Media Group offers social media management, SEO services, and content development to small and medium sized businesses around the globe.

Selling Products on Instagram and Pinterest

We’ve discussed how important the local market is for the new Google algorithm and exactly how significant it is to connect with your target audience on Facebook. Now you can easily contact your clients and make purchases making use of social media websites Instagram and Pinterest.  Today we’re talking about selling products on Instagram and Pinterest.  These 2 sites have included very easy buttons for visitors to buy the things they view right then and there. This quicker purchasing power means far more bucks for businesses.

Buy Button on Pinterest.

buy button on pinterest, selling with pinterest

What Pinterest is calling “buyable pins” was revealed back in June and is perhaps the very best option for small companies when it involves these two image-drive social media networks. The pin approach will be right next to the normal pins that users make use of to make their individualized boards. Click the blue “Buy It” button and you will be brought to checkout. If an individual hits that pin and would like to make a purchase, they will be taken to a web page to fill out their credit card details.
Pinterest brought it one-step more and is additionally permitting people to explore buyable pins specifically, so those who would like to shop solely for items which are for sale may do so through looking for their word, clicking on the blue “see more” button, and then scrolling through outcomes. Customers can also click a blue “$” to incorporate in cost limitations.

The Pinterest user-base regularly searches for things hoping they can reproduce them or discover them someplace on the web to buy, so this fresh component has been a long time in the making. It presents stores an incredibly pinpointed audience, and typically with a lot less competition than they ‘d have in the Google SERPs.
As senior director of Demandware Adam Forrest mentioned in the Search Engine Watch article, “Pinterest’s move is another step in the natural evolution of social commerce.” People are no more committing their time to only a single destination when browsing on the web, so it’s important that online companies keep up and benefit by using every single platform they can.

Shop Now Button on InstagramShop Now on Instagram, Instagram shopping

 

Instagram’s button is going to appear like “Shop Now” to users. Suppliers need to opt-in to provide a Shop Now button, but if they do customers will be able to install an app or buy a thing they see in their feed right then and there. Nonetheless, the catch with this is that so far this attribute will only be provided to suppliers and consumers with mobile.

Regardless, this new button will enable users to click to shop more and it will transfer folks to the e-commerce companies website, their app, or register for their subscriber list. In short, the authentic buying experience does not take place within the app like it does with Pinterest. This is probably because Instagram does not likely want to pound users with buying options because Instagram has to do with much more than shopping. What’s great and unique about Instagram is that because they are a Facebook owned business, vendors have the ability to target consumers utilizing Facebook’s details including demographics, interests, past search history, and much more.

 

Social Media Commerce Revolution

A growing number of individuals are starting to hop about from pc to smartphone and hop from social media network to social network, therefore optimizing for one search style and 1 search type only is coming to be a lot more obscure.social media commerce, buying via social media

Although Pinterest seems to have truly led the way for a straight technique for individuals to purchase, it is truly not difficult to make the presumption that many other networks are next. Social media concerns linking individuals with other people, absolutely, yet they are progressing the same as the web. Their objective is to make things easier for people, and fortunately for small businesses this means making shopping much more readily available.

Contact JHG Media Group for more details on selling your products through Pinterest and Instagram

Benefits of Facebook Advertisements

facebook ad campaign, social media advertising, jhg media group

Every kind of business ought to be aiming to justify their expenses, so if it pertains to creating and running a Facebook, or any kind of advertising campaign, there really should be justification for it. Fortunately, there are a lot of benefits of running a Facebook advertising campaign.

Facebook is the Second most prominent site around the world

Just 2nd to Google and with over 1 billion users a month Facebook is the place individuals mingle. You should not think that advertising on Facebook offers you a likelihood to connect with the whole planet, yet it supplies you with the method to identify people who pertain to your enterprise.

You can easily aim for specifically who you need to reach
Just one of the most essential factors in an advertising campaign is connecting to distinct people. With the capacity to aim for customers by a variety of interests and standards, Facebook advertising is highly targeted and focused.

Facebook offers more intuitive project organization
Although still effective, Facebook’s first campaign framework did not line up completely with the basic design of a marketing project. The three-level initiative framework generates a far more perceptive configuration that presents an enveloping initiative level, a division level and a performance level.

Utilizing Facebook upholds client commitment and connections
Whenever you find fans on Facebook, you can maintain the connection on Facebook, helping to supply commitment. You will likewise find that you could supply further promos straight to interested people on Facebook, so this is the system to work with to establish and preserve an audience.

Facebook advertisements provide an increased degree of adaptability

Using photos and the extra character length will make sure that you can get your message across more successfully when using Facebook advertising compared to AdWords.

Facebook ads could be viewed more than one time
Ads on Facebook can be viewed a number of times by a consumer, which increases the possibility of them having an effect and being remembered by customers. By many Facebook users visiting at various times of the day, this is an excellent way to boost the possibility of connecting with customers.

Facebook advertisements enable you to select between Click Based or Impression Based payment options

Having the capacity to select between click based payment or impression based payments offers a degree of versatility, allowing organizations to completely take control of exactly how they utilize the ad campaigns.

Superior reporting, budgeting, and management
Facebook’s previous campaign design demanded a higher degree of physical compilation and reporting across a wide range of campaigns to gain a thorough picture of performance for a specific campaign. The new campaign framework makes reporting and campaign management easier and more unified.

facebook ad campaigns, social media advertising, jhg media group

Facebook advertisements give exceptional value for money

Because of the highly focused quality of Facebook advertising, you really don’t have to pay a lot of money to reach out to individuals you intend to reach out to. This offers fantastic value for money and justification for all businesses.

And with anticipated functions that will certainly authorize advertisers to establish budgets at the initiative level too, advertisers are going to concurrently experience greater ease in spend allowance from the widest to most distinct levels of the new campaign framework.

Facebook ads link with smartphone users
There has been a substantial advancement of Facebook advertising and it allows you to connect to the increasing number of smartphone and tablet users. This is how an increasing number of users are gaining access the internet and advertising in this manner guarantees you get a maximum way to reach out to these particular individuals.

As seen above, there certainly are numerous advantages to using Facebook as a platform for ad campaigns. Connect with social media specialists to make sure a Facebook ad campaign will fit your unique business goals. These experts can likewise take care of the campaign for every size or kind of organization.

Pros and Cons to Social Media Marketing

social media marketing

In the last few years, Social Media has grown from being a simple digital channel for “socializing” with other media, into one of the most powerful digital marketing means for brands and businesses. It has shown an extremely affordable way for marketing and advertising in a fresh, subtle and really personal way. Companies are actually multiplying their Social Media Marketing budgets during the next five years.

Let’s take a look at the pros of social media advertising for business:

1. Social Media Marketing is Low Cost

Just one of the main advantages of SMM over conventional media advertising and various other virtual marketing channels is the significantly lower cost that makes it really appealing for businesses. One of the most popular social media organizations are practically cost-free to enroll and all instruments for connecting with other people are all offered free of charge.

Nevertheless, to get more marketing mileage for your Social Media Marketing efforts, companies are buying a full SMM program method. The market standard for SMM is anywhere between $4,000 and $7,000 a month but this is still relatively a lot lower cost that the standard advertising and marketing funds most companies have.

2. Social Media Marketing is Fast

If you have something to market or have some headlines or new info that you would like to publish or update to your target markets, you can rely on Social Media Marketing for speedy action and swift results. You can also integrate your website with your social network channels, so automatic or fresh updates are instantly distributed the minute you have something new to offer. It can be helpful for your company as two-thirds of mens and women on the internet that use social media networks like blogs can have their purchasing choices influenced by what they read in these blogs.

3. Social Media Advertising and marketing Creates Interaction

One of the problems many companies run into with conventional ways of sales and advertising is preserving a solid, long-term connection with their existing customers. The appeal of Social Media Marketing is that it is based and is powered by social interaction, which ultimately creates confidence you and your audience. The more you nurture a regular interaction and communication with your viewers, the more you’ll generate a better and lengthier term of relationship– that would lead to lucrative results for your business.

social media marketing, jhg group

And there’s always the opposite side of the coin. Below are the list of a few cons to social media marketing for your company:

1. Social Media Marketing is Time Intensive

Industry documents state that up to 64 % of digital marketers invest at least 6 hours on Social Media Marketing. A good 37 % on the other hand spends over 11 hours on SMM. This is relatively time consuming for many company owners who wish to get results from their SMM initiatives. The problem however is if not done properly, all your SMM initiatives and the time spent on such will provide completely useless outcomes or traffic that will not convert into leads or sales.

2. Social Media Marketing Produces Detrimental Users

One more problem with Social Media is that it attracts all kinds of individuals, even the unfavorable and destructive ones. These kinds of negative aspects consist of spammers, fraudsters, trolls and all other types of harmful individuals all out to do harm to your online reputation. These involves adverse comments which, while most are truly legitimate feedbacks, a few are just intended to proliferate negativities opposing your organization.

3. Social Media Marketing Makes You Lose Control

The things you post online, particularly via social media methods, can definitely go viral and circulate like wildfire in the online sphere. This can prove advantageous for you if it creates positive results. On the other hand, you really have no control over things you publish on the internet and everything is readily available for anyone– including negative and malicious elements on the internet. They can utilize your things to chastise you or disperse wrong info that will ruin your online reputation.

As always you can speak with experts who handle SMM for you on a regular basis, like the folks at JHG Media Group. Whenever you’re establishing your social media advertising and marketing initiative, you want to do it properly, the most beneficial way.

Staying Ahead of the Curve With Social Media

Social media networks

Let’s face it, technology is continuously evolving and social media websites, and apps, are no strangers to fast adaptation. In a world where info shifts by the minute it’s critical to stay in front of the curve and not get left behind in yesterday’s bug fix.

It’s 2015 and social networks and platforms are are always changing and adapting to boost or streamline the end user’s experience. That’s fantastic from a user’s standpoint, but as a business what are the best methods to remain relevant, stay in front of your customer, and ensure you’re using the most current trends?

Get Mobile.
Everyone is going mobile and if the capability of a website or app isn’t mobile friendly over fifty percent of the site visitors will go somewhere else instantly. With the expanding number of smartphones and tablets, an expanding variety of people are utilizing these as their primary internet access device. Businesses both large and small are beginning to implement a sleek, responsive layout to accommodate mobile devices. This is not simply an accommodation, it’s a necessity because it’s the future style of the internet. Mobile has already become the default way the internet is viewed by most users online, and the look of the web is only going to do the same. Redesign not only your site for mobile functionality but additionally make your social media articles mobile friendly by keeping them short and to the point.

Get Specific.
Gone are the times in which visitors will accept a blanket response for their questions. They want facts and the want details and they don’t want to read a load of text to get the answers. We live in an age where no one has to ever wonder about anything, the truth is always at our fingertips. With the correct SEO and keywords in your social media posts you can drive the best type of identified traffic straight to your website.

google analytics, social media, SEO

Be a Star.
This year Google modified their formula yet again to focus more on sites with rating abilities. Heck, they also have their own rating system now as well! They understood that consumers are more likely to rely on their peers when it involves buying over the internet instead of someone, or some business, seeking to sell them products. The general public tends to trust the experiences other people who have already done what they are looking to do, such as buy a lamp on Amazon. In a matter of seconds a customer can tell if the provider is reliable based on their reviews.

Be More Analytic.
With so many new networks arising and escalating costs for advertising or subscriptions, you need to make sure what is working and what is not. Social marketing is becoming more quantifiable and a ton of social media platforms have integrated tracking functionalities. Google Analytics isn’t the only system on the web anymore, WordPress Stats and Facebook Insights supply excellent information for you to better know your target market demographic.

Staying ahead of the curve with social media is always a moving target, but using these tips you must be able to keep up quite well and make sure you are connecting with your viewers.

Why Paid Advertising is Important, Easy, and Cost Effective!

Let’s face it, there are several ways to advertise to your intended audience online, however, often there are so many choices that we have no idea exactly where to start. In this post we will look into 3 different paid advertising platforms you can utilize to promote your business.

1. FACEBOOK

With Facebook Promoted Posts, companies pay to have their normal updates show up higher (and more often) in the news feed, so there’s a better chance their audience will see them.
Many small-business owners do not realize the impact of just spending a small amount of funds to promote posts. There is so much babble in the Facebook news feeds that the messages of a lot of small-business Facebook pages gets skipped. Facebook AdvertisingFor an incredibly modest amount of money, companies can easily achieve the lift that leads to the exposure they are seeking on Facebook.

To promote a post on your page, just create the post and click on “Promote” below the post. You’ll be asked to pick your audience– either individuals who like your page, or individuals who like your page and their friends– and to determine a budget according to how many people you intend to reach out to. Appealing graphics and titles are essential for driving maximum engagement with Promoted Posts, so even if you’re promoting someone else’s content (such as a story about your company in the local paper), consider including your own graphic and headline to make it pop.
One technique is to go narrow with the post promotion, making a post that would appeal to your local sports fans, for example, and then, more specifically, promoting it to individuals who have the local NFL team as one of their interests on Facebook.
One firm did this and they spent just below $100 and got 8,500 Likes and tens of thousands of visitors to the web page. They spent under $3 CPM (cost per thousand) and acquired about a 5 percent click-through rate– so for less than $100 these guys got their post in front of over 30,000 individuals. Because the information was interesting and in front of the right people, it sparked a ton of viral sharing.

2. LINKEDIN
To get your material before a professional audience, consider LinkedIn Ads, that run on prominent pages on the LinkedIn site. Ads include a title, a description (up to 75 characters of text), your name or company name, a small picture and a URL. You can indicate which LinkedIn Linkedin Advertising Onlinemembers look at your advertisements by selecting targeted criteria like job title, job function, industry, geography, age, gender, company name, business size or even by a specific LinkedIn Group (for example, “Corporate Real Estate”). You then set up a maximum spending plan and only pay for the clicks or impressions that you receive.
The best-performing advertisements are relevant to the intended viewers and composed with precise, powerful words. LinkedIn suggests that you emphasize special deals, unique benefits, free trials or demos to get people’s attention, and incorporate strong call-to-action phrases like Try, Download, Sign up or Request a Quote.
One business utilized a LinkedIn advert showcasing a company culture presentation to help generate interest in its job openings. The information included in the presentation was incredibly effective for attracting qualified candidates, and overall interest in their company improved substantially.

There can be a great deal of distraction on other social networks. Individuals are there for factors besides improving their businesses, or networking with additional professionals. B2B companies that need to get in touch with other professionals who are concentrated on lead generation means LinkedIn is the place for them. There’s no extra stuff on LinkedIn. Members are there to carry out business.

3. GOOGLE ADWORDS
While AdWords is not as fresh as we might think, numerous people are still unaware of the advantages that this system can bring to their business. The following bullet points will help break down the advantages of AdWords.

  • Measurement and Analysis
    Different from other advertising platforms, with Google AdWords you can track and identify precisely when your money is being spent and when it is coming in. By utilizing the perfect keywords it allows for consistent optimization of your campaigns in order to get more results (conversions) in time.
  • Pay Per ClickGoogle Adwords
    With AdWords you only pay when somebody clicks your advertisement. As opposed to other kinds of ads, typically individuals who click have an interest in what you have to offer. So long to the times when you paid for a load for advertising that your intended customers couldn’t see!
  • No Wins for the Highest Payers
    You may think that advertisers who pay Google the most are the ones who have the greatest locations, rankings, and are the ones who get more visibility, right? Well, not exactly. The advertiser who does an exceptional job of designing significance and quality for the user is generally the person who achieves the most effective positions and the most ideal results.
  • Maximum Relevance
    The fact that you can make your AdWord ads very relevant, and to only be displayed to individuals who are looking for what you’ve got gives you the upper hand. You can choose which keywords you want your ad copy to feature in order to captivate extremely pertinent, targeted web traffic.
    The more applicable your ad is, the greater the results you will attain with your campaign, as the click through rate is going to be high, and the conversions will follow.

Regardless if your business focuses on the individual user or if your clients are other companies these are some good platforms for your paid advertising campaigns. Even just a small budget can provide wonderful visibility to your target viewers. If you are not sure you want to handle an ad campaign on your own you can always consult with JHG Media Group to handle it for you.

Digital Marketing For Doctors

As the ancient Greek philosopher, Heraclitus, is well known for saying, change is a central part of the universe. This idea is familiar to practicing physicians, since changes in medicine is an ongoing concern. Recently, one change has occurred that doctors seem in no hurry to try, namely the use social media and the Internet. 

Consider the statistics: Facebook sees more than one billion users, Twitter has more than 120 million users, and as many as 80 percent of patients use the Internet to search for health related information. In fact, if you do a Google search for yourself, you can see what your online footprint looks like—whether you like the results or not.

Social Media For Doctors

Using New Twitter Features for Online Marketing

twitter features, jhg media group

Marketers love social media– and for good reason. Social networking has made it much easier than ever for marketing experts to tap straight into the mind of their viewers and purposefully connect with both existing and prospective clients by generating material that will ignite each of their unique interests.

With the use of social marketing, nevertheless, comes great responsibility. Responsibility to not simply keep up with what your customers– and the users you hope will become your followers– have an interest in but to additionally focus on the most up to date social updates and what they are able to add to your marketing arsenal.

So, what were the latest updates to hit the Twittersphere this year? And more notably, how can online marketers and entrepreneurs make sure to capitalize on them to captivate their target audience and bring in value to their social strategy?  Let’s take a look at the new Twitter features:

1. Video Tweets

Twitter has a new and more native way of incorporating rich media to tweets. The new element allows people to record, modify, and distribute their own video clips on Twitter with a video- friendly program. It’s safe to say that it could take your ordinary YouTube video to another level.

Just what it indicates to marketers

In the past, Twitter users could just share videos from third-party internet sites like YouTube, twitter features, jhg media groupVimeo, and Vine from the mobile app. The new video element enables marketers to create videos from anyplace, organically distribute these videos, and enjoy improved audience involvement that typically comes following this kind of rich media.

2. Personal Tweets

Twitter users are now able to share tweets privately within a DM (Direct Message) with the click of a button, making sharing public material in private chats easier than ever.

What it implies to marketers

This is a valuable way for other Twitter users to share brand messages with one another, making highly focused word-of-mouth advertising for brands with a committed follower base.

For instance, visualize a Twitter user finds a discount code or a special offer for a product or service that he or she loves. If the Twitter user knows a friend or relative that might just love it too, the new personal tweet feature will enable him or her to pass the message right to somebody who could be interested in making a purchase. And as the old saying goes, word-of-mouth is constantly the greatest type of promotion!

3. Timeline Algorithm

Twitter CFO Anthony Noto hinted earlier this year at coming changes to the reverse sequential order of the platform’s timeline.

The organization of Twitter’s timeline has not altered since the site was built eight years ago. Though users have become accustomed to it, it might not be the most helpful in terms of overall user experience, particularly as it applies to marketing professionals For example, very appropriate tweets can typically get hidden at the end of the feed if the individual doesn’t have the app open.

What it suggests to marketing professionals.

Marketing professionals need to get a little bit more strategic in the messaging they drive out via Twitter– as well as how they move it out– to keep ahead of the curve with the new timeline algorithm.

A couple of techniques marketing pros can potentially fight the change and remain at the top of the feed is to strategically respond, thoroughly pick the right hashtags, and constantly post share- and engagement-worthy content.twitter, jhg media group

Social media programs are continuously adapting to the desires and needs of users. It’s up to marketing professionals to determine how to roll with the punches and make use of the new elements to their advantage as they crop up.

So if you haven’t been taking advantage of these new functions in your business this year, you ought to be. But as the saying goes, there’s no time like the present … so get tweeting!  And if you need some help taking that off your plate, call JHG Media Group, we’ll get you tweeting!

Staying Ahead of Social Media Trends

social media trends

 

Our staff at JHG Media Group are constantly keeping in front of the curve with social media subjects as the appear around the internet. As we are coming to the end of 2015 we are seeing a few of the patterns for social media beginning to change as they progress into 2016. Recently Entrepreneur.com released an article about the top trends that are enhancing social media. We picked our top 3 to share with you here:

1. Facebook is going in the direction of a more mature demographic.

According to an infographic generated by Adweek making use of information from eMarketer detailing the demographic trends in social media for 2016, Facebook is still leading the marketplace with social networking, but it’s there’s a proposed 7.6 percent share boost among people 65 years old and more, the largest share rise with all demographics. The eMarketer information indicates that shares among the younger millennial group (18 – 24 year-olds) will decrease.

It’s forecasted that in 2016, marketers going to rev up their advertising campaigns to contain a lot more focused ads on Facebook making use of the info openly shared on their services. When it comes to different social networks, the 25-to-35 year-old generation nonetheless keeps a stronghold across the board, even though Instagram, Twitter and Tumblr are trending younger. There seems be minimal to absolutely no elderly involvement with Tumblr and Instagram.

This is good for smaller business owners as it permits them to compete with big brands. Now your business can go on the internet and definitely stand out. Most web consumers don’t mind if you’re a giant company but more care about your online presence. This is a win win for smaller companies.

2. The foreseeable future is handheld.

This previous March marked the 1st time the four leading messaging apps around the world amassed the exact same volume of users as the top 4 social networking platforms. These mobile apps not only permit users to text and call long distance connections without paying long-distance charges, but it allows them to make a world where their preferred brands, publications and solutions are merged into one personalized bundle that can be accessed just about anywhere.

New services have realized the impact of delivering their products immediately to their customers via messaging apps: Snapchat’s “Discover” feature debuted within 11 major international publications to excellent recognition and is planning for business expansion. In China, the favored free text message and phone application, WeChat, has integrated accounts of celebrities and primary brand names to its subscription list. This permits users to observe updates from their buddies and favorite stars, get unique mobile-only VIP “cards” to big department stores, organize reservations at popular eateries with a sms message or even donate to UNICEF on a single incorporated application.

social media trends 2016 JHG Media Group

3. Social networks are emerging as search engines.

Whilst Google isn’t going anywhere anytime soon, the manner in which folks search for services and products has grown outside simple SEO. Eighty-eight percent of people online are guided by reviews and internet posts by different people. These individuals are looking straight to internet sites like YouTube and Facebook (where every company has a presence), or in apps such as Yelp. Pinterest, in particular, has a favorable role in this change: its industry is mostly dominated by women in their 30s with younger families, a demographic known to carry out the majority of the purchasing. The service is also shopping centered, jumping people from their tiles instantly to business web pages at a significantly increasing rate.

Stay tuned as we come closer to the end of 2015 to keep on top of social media trends as we transition into 2016. As always, JHG Media is available to help your small to mid sized company remain on top of your social media requirements.

Send Money with Facebook?

Send money with facebook

Facebook has combined all of the tasks we do on a daily basis and incorporated them into their site. This makes life as a whole lot less complicated for users. Now we can discuss and share our lives, like always, message our friends in Messenger, make phone calls, make video calls, and the latest inclusion, send cash! Let’s take a look at this money situation …

Facebook just uncovered an all new service that helps you send money by means of its instant messaging app, Facebook Messenger. It’s kinda like existing services from SnapChat, Square, and Venmo, letting you immediately exchange cash with other individuals both far and wide. But there’s a substantial distinction: It works on Facebook.

Now that you can send money with Facebook instantaneously, all of a sudden, it’s way simpler for a big chunk of the population to send out and receive cash. But friend-to-friend payments can also feed the much greater objectives of Mark Zuckerberg and company.

The moment Facebook has your bank card, it can easily tempt you with other purchases too.
Facebook’s new payments tool encourages all those millions of Facebookers to keep their credit card details on the company’s machines. And this will most likely feed Facebook’s initiatives to turn itself into a sort of e-commerce engine that competes directly with the likes of Amazon.Facebook is currently trying out a “buy” button on its social network that lets you immediately buy stuff that shows up in your newsfeed. However such button is a whole lot more effective and easier to click if you’ve already typed in your card into Facebook.

Facebook is going in the same direction as Apple and Google. It wishes to be the spot where you spend not only your time but your cash.

Payments On Facebook Are No Surprise

The new Facebook service is not a surprise. Last summer, David Marcus, the Chief Executive How to send money from FacebookOfficer of payments giant PayPal, joined Facebook to manage Messenger. And subsequently, on a Facebook earnings call, CEO and creator Mark Zuckerberg suggested that Messenger would dovetail with some kind of peer-to-peer payments service.

Meanwhile, Snapchat incorporated a payments method to its favored messaging app, piggybacking on an existing tool from San Francisco start-up Square. But Snapchat isn’t nearly as well-known as Facebook. And its variety of other services is not even close to as big.

The Facebook social network is used by over 1.3 billion users globally, and Messenger now provides services to close to 500 million, according to the company’s most current public numbers. That’s probably about two and a half times the volume on SnapChat.

This indicates that many more users are likely to use Facebook’s payments solution in comparison to others. But more vital for Facebook, especially due to the fact that it claims it’s never going to charge for sending and receiving funds, is your data, in this particular situation, your credit card numbers. To send money, you will have to save your Visa or Mastercard details with Facebook. To receive money, the company revealed, you will have to do the very same. And once Facebook has that information, it is able to construct out services– revenue-generating services– that motivate you to spend.

So on one hand it makes it more convenient for users to send money to each other and the appealing aspect is that they don’t take a cut. However, alternatively, Facebook is gearing up to take on significant online retailers. What are your thoughts? Is it good to have the convenience or does this worry you that it would be far too easy to spend?

JHG Media Group offers social media management, SEO services, and content development to small and medium sized businesses around the globe.

Selling Products on Instagram and Pinterest

We’ve discussed how important the local market is for the new Google algorithm and exactly how significant it is to connect with your target audience on Facebook. Now you can easily contact your clients and make purchases making use of social media websites Instagram and Pinterest.  Today we’re talking about selling products on Instagram and Pinterest.  These 2 sites have included very easy buttons for visitors to buy the things they view right then and there. This quicker purchasing power means far more bucks for businesses.

Buy Button on Pinterest.

buy button on pinterest, selling with pinterest

What Pinterest is calling “buyable pins” was revealed back in June and is perhaps the very best option for small companies when it involves these two image-drive social media networks. The pin approach will be right next to the normal pins that users make use of to make their individualized boards. Click the blue “Buy It” button and you will be brought to checkout. If an individual hits that pin and would like to make a purchase, they will be taken to a web page to fill out their credit card details.
Pinterest brought it one-step more and is additionally permitting people to explore buyable pins specifically, so those who would like to shop solely for items which are for sale may do so through looking for their word, clicking on the blue “see more” button, and then scrolling through outcomes. Customers can also click a blue “$” to incorporate in cost limitations.

The Pinterest user-base regularly searches for things hoping they can reproduce them or discover them someplace on the web to buy, so this fresh component has been a long time in the making. It presents stores an incredibly pinpointed audience, and typically with a lot less competition than they ‘d have in the Google SERPs.
As senior director of Demandware Adam Forrest mentioned in the Search Engine Watch article, “Pinterest’s move is another step in the natural evolution of social commerce.” People are no more committing their time to only a single destination when browsing on the web, so it’s important that online companies keep up and benefit by using every single platform they can.

Shop Now Button on InstagramShop Now on Instagram, Instagram shopping

 

Instagram’s button is going to appear like “Shop Now” to users. Suppliers need to opt-in to provide a Shop Now button, but if they do customers will be able to install an app or buy a thing they see in their feed right then and there. Nonetheless, the catch with this is that so far this attribute will only be provided to suppliers and consumers with mobile.

Regardless, this new button will enable users to click to shop more and it will transfer folks to the e-commerce companies website, their app, or register for their subscriber list. In short, the authentic buying experience does not take place within the app like it does with Pinterest. This is probably because Instagram does not likely want to pound users with buying options because Instagram has to do with much more than shopping. What’s great and unique about Instagram is that because they are a Facebook owned business, vendors have the ability to target consumers utilizing Facebook’s details including demographics, interests, past search history, and much more.

 

Social Media Commerce Revolution

A growing number of individuals are starting to hop about from pc to smartphone and hop from social media network to social network, therefore optimizing for one search style and 1 search type only is coming to be a lot more obscure.social media commerce, buying via social media

Although Pinterest seems to have truly led the way for a straight technique for individuals to purchase, it is truly not difficult to make the presumption that many other networks are next. Social media concerns linking individuals with other people, absolutely, yet they are progressing the same as the web. Their objective is to make things easier for people, and fortunately for small businesses this means making shopping much more readily available.

Contact JHG Media Group for more details on selling your products through Pinterest and Instagram

10 Online Marketing Predictions You Should Prepare For

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Benefits of Facebook Advertisements

facebook ad campaign, social media advertising, jhg media group

Every kind of business ought to be aiming to justify their expenses, so if it pertains to creating and running a Facebook, or any kind of advertising campaign, there really should be justification for it. Fortunately, there are a lot of benefits of running a Facebook advertising campaign.

Facebook is the Second most prominent site around the world

Just 2nd to Google and with over 1 billion users a month Facebook is the place individuals mingle. You should not think that advertising on Facebook offers you a likelihood to connect with the whole planet, yet it supplies you with the method to identify people who pertain to your enterprise.

You can easily aim for specifically who you need to reach
Just one of the most essential factors in an advertising campaign is connecting to distinct people. With the capacity to aim for customers by a variety of interests and standards, Facebook advertising is highly targeted and focused.

Facebook offers more intuitive project organization
Although still effective, Facebook’s first campaign framework did not line up completely with the basic design of a marketing project. The three-level initiative framework generates a far more perceptive configuration that presents an enveloping initiative level, a division level and a performance level.

Utilizing Facebook upholds client commitment and connections
Whenever you find fans on Facebook, you can maintain the connection on Facebook, helping to supply commitment. You will likewise find that you could supply further promos straight to interested people on Facebook, so this is the system to work with to establish and preserve an audience.

Facebook advertisements provide an increased degree of adaptability

Using photos and the extra character length will make sure that you can get your message across more successfully when using Facebook advertising compared to AdWords.

Facebook ads could be viewed more than one time
Ads on Facebook can be viewed a number of times by a consumer, which increases the possibility of them having an effect and being remembered by customers. By many Facebook users visiting at various times of the day, this is an excellent way to boost the possibility of connecting with customers.

Facebook advertisements enable you to select between Click Based or Impression Based payment options

Having the capacity to select between click based payment or impression based payments offers a degree of versatility, allowing organizations to completely take control of exactly how they utilize the ad campaigns.

Superior reporting, budgeting, and management
Facebook’s previous campaign design demanded a higher degree of physical compilation and reporting across a wide range of campaigns to gain a thorough picture of performance for a specific campaign. The new campaign framework makes reporting and campaign management easier and more unified.

facebook ad campaigns, social media advertising, jhg media group

Facebook advertisements give exceptional value for money

Because of the highly focused quality of Facebook advertising, you really don’t have to pay a lot of money to reach out to individuals you intend to reach out to. This offers fantastic value for money and justification for all businesses.

And with anticipated functions that will certainly authorize advertisers to establish budgets at the initiative level too, advertisers are going to concurrently experience greater ease in spend allowance from the widest to most distinct levels of the new campaign framework.

Facebook ads link with smartphone users
There has been a substantial advancement of Facebook advertising and it allows you to connect to the increasing number of smartphone and tablet users. This is how an increasing number of users are gaining access the internet and advertising in this manner guarantees you get a maximum way to reach out to these particular individuals.

As seen above, there certainly are numerous advantages to using Facebook as a platform for ad campaigns. Connect with social media specialists to make sure a Facebook ad campaign will fit your unique business goals. These experts can likewise take care of the campaign for every size or kind of organization.

Pros and Cons to Social Media Marketing

social media marketing

In the last few years, Social Media has grown from being a simple digital channel for “socializing” with other media, into one of the most powerful digital marketing means for brands and businesses. It has shown an extremely affordable way for marketing and advertising in a fresh, subtle and really personal way. Companies are actually multiplying their Social Media Marketing budgets during the next five years.

Let’s take a look at the pros of social media advertising for business:

1. Social Media Marketing is Low Cost

Just one of the main advantages of SMM over conventional media advertising and various other virtual marketing channels is the significantly lower cost that makes it really appealing for businesses. One of the most popular social media organizations are practically cost-free to enroll and all instruments for connecting with other people are all offered free of charge.

Nevertheless, to get more marketing mileage for your Social Media Marketing efforts, companies are buying a full SMM program method. The market standard for SMM is anywhere between $4,000 and $7,000 a month but this is still relatively a lot lower cost that the standard advertising and marketing funds most companies have.

2. Social Media Marketing is Fast

If you have something to market or have some headlines or new info that you would like to publish or update to your target markets, you can rely on Social Media Marketing for speedy action and swift results. You can also integrate your website with your social network channels, so automatic or fresh updates are instantly distributed the minute you have something new to offer. It can be helpful for your company as two-thirds of mens and women on the internet that use social media networks like blogs can have their purchasing choices influenced by what they read in these blogs.

3. Social Media Advertising and marketing Creates Interaction

One of the problems many companies run into with conventional ways of sales and advertising is preserving a solid, long-term connection with their existing customers. The appeal of Social Media Marketing is that it is based and is powered by social interaction, which ultimately creates confidence you and your audience. The more you nurture a regular interaction and communication with your viewers, the more you’ll generate a better and lengthier term of relationship– that would lead to lucrative results for your business.

social media marketing, jhg group

And there’s always the opposite side of the coin. Below are the list of a few cons to social media marketing for your company:

1. Social Media Marketing is Time Intensive

Industry documents state that up to 64 % of digital marketers invest at least 6 hours on Social Media Marketing. A good 37 % on the other hand spends over 11 hours on SMM. This is relatively time consuming for many company owners who wish to get results from their SMM initiatives. The problem however is if not done properly, all your SMM initiatives and the time spent on such will provide completely useless outcomes or traffic that will not convert into leads or sales.

2. Social Media Marketing Produces Detrimental Users

One more problem with Social Media is that it attracts all kinds of individuals, even the unfavorable and destructive ones. These kinds of negative aspects consist of spammers, fraudsters, trolls and all other types of harmful individuals all out to do harm to your online reputation. These involves adverse comments which, while most are truly legitimate feedbacks, a few are just intended to proliferate negativities opposing your organization.

3. Social Media Marketing Makes You Lose Control

The things you post online, particularly via social media methods, can definitely go viral and circulate like wildfire in the online sphere. This can prove advantageous for you if it creates positive results. On the other hand, you really have no control over things you publish on the internet and everything is readily available for anyone– including negative and malicious elements on the internet. They can utilize your things to chastise you or disperse wrong info that will ruin your online reputation.

As always you can speak with experts who handle SMM for you on a regular basis, like the folks at JHG Media Group. Whenever you’re establishing your social media advertising and marketing initiative, you want to do it properly, the most beneficial way.

Staying Ahead of the Curve With Social Media

Social media networks

Let’s face it, technology is continuously evolving and social media websites, and apps, are no strangers to fast adaptation. In a world where info shifts by the minute it’s critical to stay in front of the curve and not get left behind in yesterday’s bug fix.

It’s 2015 and social networks and platforms are are always changing and adapting to boost or streamline the end user’s experience. That’s fantastic from a user’s standpoint, but as a business what are the best methods to remain relevant, stay in front of your customer, and ensure you’re using the most current trends?

Get Mobile.
Everyone is going mobile and if the capability of a website or app isn’t mobile friendly over fifty percent of the site visitors will go somewhere else instantly. With the expanding number of smartphones and tablets, an expanding variety of people are utilizing these as their primary internet access device. Businesses both large and small are beginning to implement a sleek, responsive layout to accommodate mobile devices. This is not simply an accommodation, it’s a necessity because it’s the future style of the internet. Mobile has already become the default way the internet is viewed by most users online, and the look of the web is only going to do the same. Redesign not only your site for mobile functionality but additionally make your social media articles mobile friendly by keeping them short and to the point.

Get Specific.
Gone are the times in which visitors will accept a blanket response for their questions. They want facts and the want details and they don’t want to read a load of text to get the answers. We live in an age where no one has to ever wonder about anything, the truth is always at our fingertips. With the correct SEO and keywords in your social media posts you can drive the best type of identified traffic straight to your website.

google analytics, social media, SEO

Be a Star.
This year Google modified their formula yet again to focus more on sites with rating abilities. Heck, they also have their own rating system now as well! They understood that consumers are more likely to rely on their peers when it involves buying over the internet instead of someone, or some business, seeking to sell them products. The general public tends to trust the experiences other people who have already done what they are looking to do, such as buy a lamp on Amazon. In a matter of seconds a customer can tell if the provider is reliable based on their reviews.

Be More Analytic.
With so many new networks arising and escalating costs for advertising or subscriptions, you need to make sure what is working and what is not. Social marketing is becoming more quantifiable and a ton of social media platforms have integrated tracking functionalities. Google Analytics isn’t the only system on the web anymore, WordPress Stats and Facebook Insights supply excellent information for you to better know your target market demographic.

Staying ahead of the curve with social media is always a moving target, but using these tips you must be able to keep up quite well and make sure you are connecting with your viewers.

Why Paid Advertising is Important, Easy, and Cost Effective!

Let’s face it, there are several ways to advertise to your intended audience online, however, often there are so many choices that we have no idea exactly where to start. In this post we will look into 3 different paid advertising platforms you can utilize to promote your business.

1. FACEBOOK

With Facebook Promoted Posts, companies pay to have their normal updates show up higher (and more often) in the news feed, so there’s a better chance their audience will see them.
Many small-business owners do not realize the impact of just spending a small amount of funds to promote posts. There is so much babble in the Facebook news feeds that the messages of a lot of small-business Facebook pages gets skipped. Facebook AdvertisingFor an incredibly modest amount of money, companies can easily achieve the lift that leads to the exposure they are seeking on Facebook.

To promote a post on your page, just create the post and click on “Promote” below the post. You’ll be asked to pick your audience– either individuals who like your page, or individuals who like your page and their friends– and to determine a budget according to how many people you intend to reach out to. Appealing graphics and titles are essential for driving maximum engagement with Promoted Posts, so even if you’re promoting someone else’s content (such as a story about your company in the local paper), consider including your own graphic and headline to make it pop.
One technique is to go narrow with the post promotion, making a post that would appeal to your local sports fans, for example, and then, more specifically, promoting it to individuals who have the local NFL team as one of their interests on Facebook.
One firm did this and they spent just below $100 and got 8,500 Likes and tens of thousands of visitors to the web page. They spent under $3 CPM (cost per thousand) and acquired about a 5 percent click-through rate– so for less than $100 these guys got their post in front of over 30,000 individuals. Because the information was interesting and in front of the right people, it sparked a ton of viral sharing.

2. LINKEDIN
To get your material before a professional audience, consider LinkedIn Ads, that run on prominent pages on the LinkedIn site. Ads include a title, a description (up to 75 characters of text), your name or company name, a small picture and a URL. You can indicate which LinkedIn Linkedin Advertising Onlinemembers look at your advertisements by selecting targeted criteria like job title, job function, industry, geography, age, gender, company name, business size or even by a specific LinkedIn Group (for example, “Corporate Real Estate”). You then set up a maximum spending plan and only pay for the clicks or impressions that you receive.
The best-performing advertisements are relevant to the intended viewers and composed with precise, powerful words. LinkedIn suggests that you emphasize special deals, unique benefits, free trials or demos to get people’s attention, and incorporate strong call-to-action phrases like Try, Download, Sign up or Request a Quote.
One business utilized a LinkedIn advert showcasing a company culture presentation to help generate interest in its job openings. The information included in the presentation was incredibly effective for attracting qualified candidates, and overall interest in their company improved substantially.

There can be a great deal of distraction on other social networks. Individuals are there for factors besides improving their businesses, or networking with additional professionals. B2B companies that need to get in touch with other professionals who are concentrated on lead generation means LinkedIn is the place for them. There’s no extra stuff on LinkedIn. Members are there to carry out business.

3. GOOGLE ADWORDS
While AdWords is not as fresh as we might think, numerous people are still unaware of the advantages that this system can bring to their business. The following bullet points will help break down the advantages of AdWords.

  • Measurement and Analysis
    Different from other advertising platforms, with Google AdWords you can track and identify precisely when your money is being spent and when it is coming in. By utilizing the perfect keywords it allows for consistent optimization of your campaigns in order to get more results (conversions) in time.
  • Pay Per ClickGoogle Adwords
    With AdWords you only pay when somebody clicks your advertisement. As opposed to other kinds of ads, typically individuals who click have an interest in what you have to offer. So long to the times when you paid for a load for advertising that your intended customers couldn’t see!
  • No Wins for the Highest Payers
    You may think that advertisers who pay Google the most are the ones who have the greatest locations, rankings, and are the ones who get more visibility, right? Well, not exactly. The advertiser who does an exceptional job of designing significance and quality for the user is generally the person who achieves the most effective positions and the most ideal results.
  • Maximum Relevance
    The fact that you can make your AdWord ads very relevant, and to only be displayed to individuals who are looking for what you’ve got gives you the upper hand. You can choose which keywords you want your ad copy to feature in order to captivate extremely pertinent, targeted web traffic.
    The more applicable your ad is, the greater the results you will attain with your campaign, as the click through rate is going to be high, and the conversions will follow.

Regardless if your business focuses on the individual user or if your clients are other companies these are some good platforms for your paid advertising campaigns. Even just a small budget can provide wonderful visibility to your target viewers. If you are not sure you want to handle an ad campaign on your own you can always consult with JHG Media Group to handle it for you.

Digital Marketing For Doctors

As the ancient Greek philosopher, Heraclitus, is well known for saying, change is a central part of the universe. This idea is familiar to practicing physicians, since changes in medicine is an ongoing concern. Recently, one change has occurred that doctors seem in no hurry to try, namely the use social media and the Internet. 

Consider the statistics: Facebook sees more than one billion users, Twitter has more than 120 million users, and as many as 80 percent of patients use the Internet to search for health related information. In fact, if you do a Google search for yourself, you can see what your online footprint looks like—whether you like the results or not.

Social Media For Doctors