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Category Archives: Search Engine Optimization

The 6 Major SEO Trends That Will Lead 2016

2016 SEO trends, JHG Media

2015 has been an amazing year for the Search Engine Optimization industry. We witnessed the long-awaited Mobilegeddon update, which penalized sites falling behind in the mobile compliance area, a massive overhaul to local rankings with the new local three-pack, a new quality protocol for content, and a dozen or so additional small updates from Google.

Now everyone is looking to 2016 for just what’s new! Let’s have a glance at the major 6 SEO trends expected to soar in the year to come.

SEO Trends 2016, JHG Group1. Video Content Will Surpass Written Material in ROI for B2C Industries and Brands.

Right now, written material is thought of the “standard,” even by the considerable bulk of us who continually insist that including various formats of content is a good idea. In 2016, a handful of new technologies and the continuance of years-long patterns will shift, and video will outmatch written content in relations to reach, engagement, effectiveness, and overall ROI. Vine, Periscope, Snapchat, and various other video apps are somewhat behind this, setting users’ expectations toward more graphic content, but the real herald could emerge from Google, which is currently experimenting with video adverts in search results. B2C brands without regular feeds of video will soon be regarded as behind the times. B2B companies will do the same, but it won’t happen in 2016.

2. Mobile-Optimization Will Be Even more Vital than Desktop Optimization.

For the last few years, desktop has been a traditional type of search, with mobile users increasing in numbers. Earlier this year, mobile searches went beyond desktop searches for the very first time, and together with Mobilegeddon, Google declared to the world that mobile and desktop web traffic were on fairly identical footing. Beginning today, and continuing into 2016, this transformation will carry on, eventually making mobile web traffic by far the more vital, with desktop fading into obscurity during the next 5 years. Presently, Google is claiming that a desktop-specific site is not required, and their switch to a local three-pack demonstrates their commitment to a “mobile” experience across all sorts of devices.

3. Aggregated Information Will Decrease the Power of News and Event Coverage.

Twitter is trying out a new function referred to as Moments, which will combine posts, pictures, and video clips from real-time events and unfolding news stories into a single channel for folks to see. In a sense, individuals become the content creators, and other individuals can view events unfolding firsthand. Obviously, Twitter isn’t the only system to be trying out such a live feed, and advanced algorithms are presently able to assemble news stories from numerous pieces of pre-existing information. As a result, in 2016, the strength of a news article that isn’t immediately sourced will start to decrease, narrowing the field of content marketing for everybody.

4. Social Content Will be More Conveniently Indexed.

Google has offers in place with Facebook and Twitter already– search for a news item, and you’ll probably see a tweet or 2 appear in your mobile search results page. In 2016, even more platforms will come to be more heavily indexed in the vaults available to Google and various other search engines. Social articles will carry a value and a consideration similar to any independent website, and the separation of “web” and “social media” will begin to blur even further from an SEO standpoint.

Mobile SEO trends, JHG Media Group

5. Deep Links in Apps Will Become More Important.

Google has been indexing apps for a long time now. As part of the shift to focusing on mobile users, Google is preparing for a future where apps might eclipse traditional websites in appeal and performance. Search marketers can benefit from anticipating this change as well. Starting in 2016, “deep links” to apps (meaning web links which aim towards a specified web page or section of a specified app) will start to bring more significance, akin to deep links on the web. App optimization in general, for that matter, will also grow in significance. If your medium-sized or larger business doesn’t yet possess an app, today’s the moment to develop one. If you still do not believe it works for your business, at the very least get your business listed on as many other apps as possible.

6. Local Search Will Get Even More Local.

This is actually something we’ve watched flourish a little bit this year, but we believe the trend is definitely primed to take off in 2016. The onset of wearable devices, like the Apple Watch, and the improved elegance of Google’s local indexes are going to result in even more unique sorts of local search. Instead of identifying companies in relations to a city or a state region, rankings could rapidly produce accordinged to your street corner or neighborhood.

2016 may watch these trends develop in such a way that transforms the landscape of Search Engine Optimization, or it may only witness their introduction. Search Engine Optimization sometimes progresses counterintuitively, moving rapidly where you least expect it and dragging its feet where you ‘d anticipate it striking. Regardless, 2016 will definitely be a fascinating year for search marketers, and we are certainly looking forward to it at JHG Media Group!!

What You Need to Know About the Most Recent Google Update

Recent Google Update, Google Update, Mobile-friendly google update

Back in April 2015 Google carried out one more algorithm upgrade and geared this one towards the mobile platform and small businesses. Google actually supplied the small businesses the upper hand over their bigger counterparts in big business. Here in this blog post we will explain the recent improvements that Google made to their algorithm and just what you have to know to remain on top of maximizing your site and mobile site so you can reap the most benefits.

The Mobile-Friendly Google Update

Modifications to the Google algorithm consist of enhancing the position of mobile-friendly web pages on mobile search results. Currently searchers can most readily discover top notch and pertinent results where text is legible without tapping or zooming, touch targets are spaced appropriately, and the page avoids unplayable material or horizontal scrolling.

The Update Specifics:

  • Affects only search positions on mobile devices
  • Impacts search results in all languages globally
  • Applies to individual pages, not full websites

Although the mobile-friendly improvement is important, Google still utilizes a range of cues to rank search results. The objective of the search query is still a very solid signal– so even if a webpage with premium material is not mobile-friendly, it would still rank high if it has fabulous material for the query.

If your website’s pages typically aren’t mobile-friendly, there really may be a notable decline in mobile traffic from a Google Search. But have no fear, once your web site becomes mobile-friendly, they are going to quickly re-process (i.e., crawl and index) your webpages.

mobile friendly websites, mobile internet searches

In the United States and a variety of various other countries around the world, the volume of mobile searches now surpasses desktop search. Google recently verified this shift and in April of this year, Google introduced the mobile-friendly update.

In a post on Forbes.com one of the organizers of UnGagged London, Matthew Tulett, weighed in:

“I would urge businesses large and small to use the mobile friendly update to take stock and asses their mobile strategy. Stats show just how much business is done via smartphones these days so rather than a headache, this particular algo change should be seen as helping businesses focus on ways to achieve growth in areas that, until now, might otherwise have been ignored.”.

The Google update impacts enterprise of all size and sometime it is generally much easier for the small companies to align faster to these sort of adjustments. This is due to their smaller and less complicated framework enabling their programmers to immediately make alterations. But regardless, it has an effect on businesses of all sizes so the following are a handful of pointers about the update and the things you should do to maximize your mobile platforms:.

1. The update will permit mobile end users to far more quickly discover and access relevant results.

2. The update will honor those with mobile-optimized material.

3. Modifications will only influence a site’s search position on mobile devices– and it only involves individual pages, not full websites.

4. Google has a complimentary Mobile-Friendly Test google mobile friendly websitesresource to help you assess the mobile-friendliness of your website.

5. The update is specific to search results for smartphones– not tablet devices or personal computer search results.

6. In the event that you may not be mobile optimized, certainly there is still time. Whilst Google cautions that website pages that do not improve may notice a notable decline in mobile traffic from Google Search, once the updates are made they will automatically re-process the site’s webpages.

7. Mobile-optimized sites are already observing a favorable impact on Google search results.

Why Local SEO is Becoming More Important Than Ever

local seo, search engine optimization, local listings, google local, JHG Media Group

In case you’ve been keeping an eye on the adjustments that Google regularly makes then you’re probably interested in why local SEO is becoming more important than ever. If this is something new to you don’t despair, our team’ll get you up to speed, but you’ll want to begin listening quickly because local SEO is only becoming more robust and more vital. Do not be daunted by it however, use a few crucial measures and you’ll be on your way to a more powerful web presence in your local market.

Getting started with a local SEO strategy.

If you’re frightened by the concept of beginning a local SEO campaign, don’t be. It’s actually a fairly uncomplicated method, however it will take you some time and energy.

google local, local seo, local seo for business, jhg media groupYour very first job is to make sure your business is specified correctly and appropriately all throughout the internet. Claim your local business profile on local web directory and review websites such as Yelp and TripAdvisor, as well as any other listings that are relevant for your business.

Make sure that your essential business details– mainly your name, address and contact number– are accurate and formatted consistently across all of these platforms. If Google notices just a mini disparity among 2 different sources, your local authority could possibly drop.

Local content and partnership building.

As soon as all your local data is in place and verified for accuracy, you can easily start off the process of boosting your content and external links for local relevance. For articles, this is fairly easy– just make sure to provide the name of your city, region or community in your blog titles and ensure the content is relevant to your location.

Local events and local information articles are ideal opportunities for this. Make sure to guest write on local external blogs, and attempt to get published on local news channels with your latest press releases.

Local reviews and continuous management.

Local SEO, Google Local, JHG Media GroupLastly, attempt to promote your clients to publish reviews about your company on Yelp and some other review websites. You can’t purchase these reviews, nor should you get them from your buyers in any way, but you should let your clients find out that you’re on these sites and in a roundabout way persuade them to give their reviews. Do anything you can to boost the volume of positive reviews you receive, and don’t forget to log in so you can look at and reply to these customer reviews consistently.

There you have it. Unless you already have a prevailing, nationally developed ranking on primary search engines that beginners cannot touch, or perhaps you do not have a solitary physical location, local S.E.O is going to be a requirement if you wish to attain search engine exposure over the course of the next couple of years.

Take steps now to carry out a regular ongoing tactic, and stay dedicated to persevering. If you’d rather not want the burden of maintaining your own local SEO you can always hire a professional media group to do it for you.  Along with the results of your efforts compounding, you’ll start seeing results in weeks to months, and as further modifications favor locally optimized companies, you’ll simply stand to benefit even more.

Creating Quality Content

Quality Content is Important

Content and Keywords

If you want to get your point across or push web traffic to your site and keep it there, it’s not enough to just write an article of a particular size. You have to focus on creating quality content and don’t worry about word count. If the reader doesn’t find what they are looking for in the first paragraph, they will leave and explore another source. This is referred to as your bounce rate. Eighty percent will not read a site if they find a wordy post that could easily be composed in just a couple of paragraphs.

Content and Keywords for SEOKey words are also crucial in writing a good post. Your website will not bring in web traffic without having the proper “street signs” for the search engines.  SEO, or search engine optimization, is a mix of experience, knowledge, word skills and being aware of the way the typical individual searches.  Correct keywords must be well crafted whilst considering the way most people conduct web searches. Think about what key words or phrases people will enter in search engines and then insert those into your content.

Creating Quality Content

Premium content is a piece of work that is informative, amusing, authentic, valid and grammatically accurate. The objective of writing is to deliver a point. You want to communicate to folks and share with them the knowledge you have gained through your learning and expertise. So it could be stated that the volume of content you can manage to produce is a direct measure of your expertise.

What Makes Content Appealing

  • Educational Content
    Material that means nothing to the visitors is best disposed of. Your material must possess a clear purpose of delivering some details to the readers. It should really help the viewers, even if in a small way.
  • Engaging Content
    Top quality web content has to be presented successfully. It could be created in simple, plain language, but it must appeal to the viewers. If you do not seize their interest initially it’s hard to retain their attention and they will likely leave.
  • Authentic Content
    This is where you can be creative. There are numerous sites around discussing the very same things in the same way and it gets dull. Whatever your topic is work on establishing a good voice inside the writing. Though you can’t really change the Factual Contentfacts about your topic, you can definitely narrate them in an unique, easy and engaging way.
  • Valid Content
    Individuals search for facts. Do not offer any information that is not factual. Do not publish what seems nice but may not be right. Do not write just to make the people happy, make sure it’s accurate.
  • Grammatically Accurate Content
    You ‘d be shocked the amount of people you will lose having just one grammatical error. Grammatically appropriate information refers to properly structured sentences with accurate grammatical uses. Flow of the content is also critical. The language should be based on the intended audience. Make an effort to refrain from nasty or casual language. The language and the style of presenting ought to correspond all throughout the body.

If you think that you have a content that is of top quality, matching all the above criteria, then you’re good to go. Serve that article up, you’ve got a viewers waiting to hear from you!

Online Branding is Important

Online branding, social media

What is online branding?

When it comes to branding the internet has empowered businesses to more effectively reach target audiences in less time and make a stronger impact.

Several professionals think that the goal of online branding is to have customers consistently distinguish a brand. Various others concentrate on combining online branding along with the overall brand experience of consumers in connection with a company, product, or additional branded entity.  Website growth is a key part of online branding as an internet site is used by companies and individuals to present products and services of a brand. Emphasizing a website’s look, features, and business message to supply a benefit experience to site visitors is all part of online branding. Website enhancement for online branding also features making use of a blog to generate content for readers interested in issues associated with the brand.

Online branding also includes social media communication and integration.  Branding through social media consists of distributing knowledge about the brand and steadily interacting with customers. Using sites like Twitter, Facebook, LinkedIn, and YouTube to share expertise about a brand is a common form of online branding through social media.

Act like a user

When writing website or blog content include topics that you would find relevant as a reader yourself. Consider exactly what material and pictures evoke your attention and consider using similar tactics in your own content.

Branding is one of the most vital aspects of any enterprise, big or small, retail or B2B. A successful branding method gives you a major advantage in progressively competitive markets. Your brand is your commitment to your customer. It tells them what they can anticipate from your services and products, and it separates your offering from your competitors’. Your brand is derived from who you are, who you would like to be and who people perceive you to be.

Utilizing the internet is a fantastic way of gaining the right interest, providing integrity on the web, and discovering the most ideal means to improve your online branding. No matter if your a small, medium or large business, online presence is critical and you can reach countless people world wide with the branding of your products/services.

An online presence is one of the best qualities of your brand.  The process of internet branding takes some time, but in most cases online it is achieved much faster than standard branding practices because of the viral nature of the internet. One of the ways to develop online branding is to attach a blog to your company website.

Why search engines love blogs

Search engines love blogs because the content is pertinent and constantly updated.  Blogging is an exceptional manner to share your know-how, build community, and position yourself as a niche professional. It is possibly the very best way to create integrity and will tremendously grow your SEO results and visibility.

In any blog posts you publish, offer effective info. Avoid glaring self-promotion and bad or off-color opinions. Don’t forget that anything you publish will definitely end up being part of the blogosphere. Don’t compose anything you could regret later.

Publish your brand everywhere

Here are a couple of straightforward, tried and true techniques to getting your brand out there:

  • Get a great logo design. Position it everywhere.
  • Jot down your brand messaging.  Know what your major brand message is. Every single staff member should be aware of this too.
  • Integrate your brand. Branding extends to every aspect of your business– how you answer your phones, what you or your salespeople wear on sales calls, your email signature, everything.
  • Design a “voice” for your organization that demonstrates your brand. This voice has to be applied to all written correspondence as well as combined in the graphic images of all materials, online and off.  You can be conversational. You can be snazzy.  You can be professional. But just be consistent.
  • Build a tagline. Write a memorable, purposeful and pithy statement that grabs the essence of your brand.
  • Create layouts and generate brand criteria for your promotion components. Use the same color scheme, logo design placement, feel and look all throughout. You do not have to be fancy, just dependable.
  • Be true to your brand. Customers won’t come back to you– or refer you to other people– if you don’t follow through on your brand pledge.
  • Be dependable. This point is last merely because it includes all of the above and is the most essential recommendation. If you cannot do this, your attempts at creating a brand will fizzle.

2015 SEO Trends

Optimize your local SEO ranking

SEO is a great marketing tool for every business, but especially for local businesses.  Mobile traffic is anticipated to leave behind regular web traffic by 2015. This shift signifies that cell phone searches should also replace desktop searches by then. Several businesses are still disregarding mobile, which offers you the opportunity to take advantage of the situation and make sure to optimize your mobile site and put together a sound mobile Search Engine Optimization plan.

Several pros have discovered that social media is presently monopolizing SEO. Social media will certainly be increasingly important in regards to your internet marketing technique as we move into 2015.  Social media is vital as a marketing channel by itself, but don’t miss out on ways to use it to raise your search result rankings too. Search engine formulas are currently integrating social networking cues into the algorithms they use to measure positioning.

If SEO is something you know you need for your business, but you don’t know where to start, don’t worry, it’s easier than you think.  There are a few things to make sure to include in your SEO campaign and a few things to make sure you leave out.

Let’s start with what to avoid– these common mistakes are all fundamental, but we nevertheless find far too many sites floundering on these:

1.  Zero Home Page Content. Your clients (and search engines) will need to identify just what you’re all about. In the case that your home page has a slider/banner and merely a couple of sentences, you have to incorporate additional useful content there quickly.
2.  Merely A Handful of Sentences On One Page. Your clients (and search engines) are checking out your website for valuable, relevant details. If you supply a service or product, do not simply say, “Our company sells X, contact us for more details!” Today’s customers need instant info, so you need to stuff every page with useful content.
3.  Spamming Keywords. Notably way too many websites count on this outdated tactic. You’re definitely not going to rank well every place in your state just because you listed out ONE HUNDRED cities split up by commas on your home page. Does that significant list of cities provide beneficial information for clients? No. Does it assist you rank in Google? Definitely not. 4.  Do away with the rubbish and populate your site using relevant, informative material instead.
5.  Terrible Title Tags. You’ve got about 500 pixels of width for your title tags; just about anything longer will be trimmed when it’s presented in search engine result. The title tag should recap the page– it should not be a significant chunk of keywords you’re striving to position for. Put your main keyword phrase at the start and your business name at the finish. If you’ve got a hundred keywords stuffed into your title tag, you just look desperate.

better local business searches

And now let’s focus on what you want to include in your website to assist in creating better SEO.

With on-site signals presently carrying a lot weight, it’s more crucial than ever before to get your local optimization ducks in a row. It won’t do you any type of good to write a lot of citations when your website doesn’t provide the local signals that Google expects it to have.

Again, these are old-school basics, but we rarely see any sites properly improving for local areas:

1.  Include City and State in your title tag. Always remember, the title tag is without a doubt exceptionally crucial for optimization, and adding your city and state is an essential indicator with regards to local relevance.
2.  Include City/ST in your H1 heading. This doesn’t need to be the entire heading in and of itself– what’s important here is to integrate your city and state in the page heading to further reveal local relevance.
3.  Include City/ST in your web content. Far too many internet sites neglect to incorporate City and State facts within the site material. Maximizing for local search won’t function unless you’re speaking about your local area in your content.
4.  Include City/ST in your alt text on photos. It is simply awesome how many times we discover sites that don’t contain alt text. Remember, Google cannot observe what’s inside your pictures, hence alt text helps provide a much better knowledge of your page content. Including City/ST details can genuinely assist to boost local relevancy.
5.  Include City/ST in your URL. If you have indeed got the power to modify your URL structure, try to include your city and state information in your URLs. Again, this can carry on a long way toward providing a stronger local signal to both consumers and Google. Important Note: if you’re going to update your URLs, do not forget to set up 301 redirects so that the old address is permanently aimed to the new one.

These are all just particular techniques to assist with the primary objective: to make your website a lot more outstanding. Quit contemplating ways to make your website rank, and start contemplating the best ways to make your site the most effective in your particular niche. That’s how you’re going to get your internet site to position better and switch over additional visitors.

SEO Essentials That Every Website Should have

Last year saw some vast Google changes that altered how search engine optimization (SEO) work was performed. But, through it all, Google continues to insist on the same set of criteria for gaining top search engine results. They are to build your brand, don’t try to fool the system, don’t purchase links to your website and don’t link from other websites that aren’t relevant to your own site. The bottom line is that if you go against these recommendations, Google lowers how well your website shows up on searches.

SEO work was once an easy accomplishment. All you did was pack your web page with keywords and ensure that the links going to that page were also filled with keywords. Later, Google updates said some practices weren’t liked by the search engine. Links were bought and sold like popcorn at a movie theater. But, Google didn’t have the algorithms to back up their policies.

SEOAll that changed last year when the Google Sheriff came to town. There’s a new law in the Internet world. The Penguin and Panda changes altered everything. Now, you need engagement that includes sharing and social interaction. There needs to be educational content related to your links.

The days of blog and forum creation for easy link creation are over. Forget buying links. That isn’t going to work today. Directory links are out the window and lethargic article marketing won’t cut the mustard, either. What’s interesting is that the general public doesn’t even know anything has changed. As a result, seedy SEO entities still convince business owners that they can gain huge returns on strategies that are far outdated.

If you’re being approached by an SEO scam artist from yesteryear, here are some pointers to realize:

  • A website with no content is going nowhere on an engine search.
  • A noxious link profile is deadly for search engine ranking.
  • Reproduce the content from another website and Google will sink you.
  • Website creation requires hard work to create original copy.
  • If you’re not doing SEO, realize that your competitors have been performing SEO for years.
  • SEO success takes time. It doesn’t happen in one day.
  • The old SEO ways are over. It’s a new SEO world today.
  • Google now makes changes every week.
  • Therefore, SEO is always on the change.

No Content Equals a Tanked Website

You’re just not going to get looked at by today’s search engines if your website is lacking in content. If you have web pages which are lacking in content, consider getting rid of them or filling them up with content. And, it’s not the time for meaningless filler. It should be genuine and original.

A Toxic Link Profile is Deadly

This might be the most important aspect about your website with the most recent Google updates. You can do all the SEO work you want, but if your website is full of toxic links identified by Google, all of your work is a waste of time. A toxic link profile includes links to your website from poor quality sites, a large amount of anchor text links, links coming in from blog networks, links from paid posts, links from dead directories and links from irrelevant sites.

Eliminating links that Google views as bad can take some very serious time. Moreover, get a penalty from Google, eliminate the toxic link profile and you’re probably looking at up to seven reconsideration requests before Google will take off your penalty. Once that’s done, you’re in for several weeks of waiting before you notice a positive change.

google-links-featured

Matching Content Will Kill Your Website

If you know of material on your website that was copied from somewhere else on the Internet, handle it now. Certainly, it’s no fun creating your own copy to replace writing that imitates another website, but it’s imperative that it’s removed. Hire a marketing agency or a copywriter and you can reduce some of the work, but ultimately someone needs to create genuine original writing for your website. If you keep duplicate material on your website, you’re not going to get search engine results, and that’s a genuine guarantee.

Website Creation Takes Hard Work

Even if you hire someone else to create your original copy, you still have a great deal of work to accomplish. When the copywriters you hire are finished, move that copy into place, pronto. This is a serious matter that requires the utmost diligence. Wait too long and your website is history as a reliable place of commerce.

Your Competition Already Knows SEO

If you don’t know the first thing about SEO, you’re already late for the train, because your competition not only knows it, but they’ve probably been riding the SEO train for quite some time. That means you may be several years behind your competition on SEO tactics. The point is, if you’re just at the SEO starting line, realize that you’re in for a long uphill climb before your website is on par with those who have been optimizing their search engine possibilities for years.

Success With SEO Takes Time

So, you want to kick-start your SEO efforts to get to the top in a couple months. Sorry, quality SEO work takes more time than that. Optimization techniques have changed. There is a chance that your website is in for a great deal of work before success can be found. If the link profile on your website stinks, time will be required to figure out the problems and then even more time will be needed to get the entire job accomplished. Additional time will pass before you see results.

SEO

Yesterday’s Methods are Today’s Trash

When someone tells you that they can boost your search engine capability with additional keywords or by selling you links, realize that sales person is in the SEO Dark Ages. What used to work in the past isn’t working now and won’t work in the future.

Google is on a Constant Change

The last major change with Google wasn’t their last one. Instead of waiting a couple of years for another update, Google has implemented a course of action whereby little changes take place on more of a weekly or biweekly basis. How do you keep up with this? You hire an SEO professional who has his or her hand on the pulse of these changes. Also, it helps to stay agile in keeping an ever-changing website.

SEO is Changing, Too

It goes without saying that if Google is always changing, so, too, is the business of optimizing your website for search engines. 

The above concepts are extremely important essentials for all website owners to know. The future of SEO will become more complex as time rushes on. It requires patience, time and professionals who know what they’re doing.

Top 10 SEO Tactics for 2014

Search Engine OptimizationAs we experience the beginning of 2014, it’s wise to view our search engine optimization (SEO) strategies and pinpoint areas of improvement. The following are 10 ideas for tweaking your SEO approach.

 

1. Test Drive that SEO Car, First

Sometimes we get caught up in the sales pitch from the SEO authorities without giving their ideas a trial run. Before you buy into any SEO idea touted online, take a test drive in that SEO car and see how it handles, first.

One of the simplest mistakes to make is to buy the SEO pitch and apply it to someone else’s website before you give it a try.

 

2. Keep Content Original

According to Google’s man in charge of their Webspam team, Matt Cutts, anywhere from 25 to 30 percent of all content online is copied from other websites. Replicating someone else’s work is not only wrong, it’s plagiarism and illegal. Plus, it puts your work in the search engine sandbox.

Let your copy machine duplicate writing. Instead, work harder on generating links to your website, fueling content written by your readers, adding useful copy full of knowledgeable ideas, including multimedia approaches to displaying your material in such a way as to induce social media sharing.

 

3. Be Like Abe Lincoln and Teach Yourself SEO

We all know the story of how “Honest Abe” Lincoln studied law books by the light of the fireplace prior to becoming a lawyer. Use the 16th President of the United States as inspiration. Vast SEO knowledge is available from Google, Moz, Search Engine Land and Search Engine Watch. The SEO specialty is a fast-moving field, so it’s important to keep up by establishing some Rich Site Summary (RSS) feeds and reviewing them on a daily basis.

 

4. Write Like Hemmingway

Author Ernest Hemmingway used a minimalist writing style. He once confided with fellow writer, F. Scott Fitzgerald, that for every page of great writing, he threw out 91 pages of garbage. Throw out the excess verbiage on your website and use short sentences, write short first paragraphs and use vigorous words that show passion and focus. Also, seek the positive voice and toss anything that features what something isn’t. Your readers want to know what it is.

This kind of simple writing fits right into the responsive web design needed for mobile electronic consumers who might read your website, because trim tactics also adhere to slashing extra code and optimizing images so that your content loads fast.

 

5. Keep on Testing

JHG MediaAs any SEO specialist knows, there’s always another search engine change to turn your fine work into garbage. What’s a quality SEO expert to do? Before an SEO idea is implemented, test it, test it again, and test it one more time. In order to get the finest online encounter, servers should be tested, the website must prove user friendly, and website user engagement needs to be tested.

 

6. Always Think of the User

Developing a website isn’t about you. It’s about providing the user with an optimal experience. So, when you diminish the user’s online experience, by using link ploys, or finding cheap overseas sources for your content, the user visiting your website loses out. Before you implement an Internet shortcut, make sure it’s to the benefit of those people who use your website and not just a benefit to you.  

 

7. Remember That Content is King

Look at every piece of content on your website and ask the following questions:

  • Is this content worthy enough that someone might share it?
  • Does this content provide the user with useful information?
  • Does this content focus into what a user is searching for?

If the result of any of these three questions is a “no,” it’s time to get rid of that content. Strive for unique material that supports the key aspects of each of these questions.  

 

8. Enjoy an SEO Bonanza

If SEO is performed correctly, you can use analysis, metrics and data to better budget your Internet dollars and get the best bang for your buck. By investing in proper SEO techniques, you enjoy a long term gain, whether it’s with future customers who are satisfied, better perceptions about your online customers, or a boost in the bottom line of your business.  

 

9.  Take in an SEO Seminar

Sometimes, reading SEO information isn’t as informative as taking in an SEO conference in person. The concentrated sessions of a seminar often impart firsthand knowledge at a faster rate than anything you read online. Seeing is believing when you get to watch SEO ideas unfold before your very eyes.  

 

10. Share with the SEO World

As you strive to share your website’s material with the social media world, also work at revealing your SEO knowledge to others who are taking their first SEO steps. Quality online experiences enhance everyone’s environment online. As more people seek and find material that helps them, the Internet becomes a better place for everyone. Users who realize all they’re finding is copies of other work get turned off. By creating original, unique copy, everyone’s online experience becomes better.

By adhering to some or all of the preceding approaches to your SEO work, you can create a website that not only is seen by more people, but is also a positive experience for those who enjoy it this year.

Relevant Links: http://moz.com/beginners-guide-to-seo‎, http://www.searchenginewatch.com/seo

Posted by: Joel Canter

Optimize Your Keywords – Let the Search Engines Know Exactly What You’re About

keyword-researchWords are king in the online universe and how a search engine views the relevancy of your website. Keywords help determine whether or not your site is viewed by the public. The “key” to getting people to see your company’s website is to create boundaries that optimize certain “keywords” as a higher priority when someone is using a search engine to find an aspect or product related to your particular field of business.

What are keywords? They are the words keyed into a search engine by someone when they’re trying to find something online. After these words that describe what the person is looking for are handed off to a search engine, it, in turn, shows links to webpages associated to those keywords. What you want to do is to make sure your company website shows at the top of the list when keywords related to your business are keyed in. That’s named search engine optimization (SEO).

What Does Your Business Do?

The first step in SEO involves soul searching. You must ask yourself, what is the one word which best describes exactly what my business does? Yes, there might be several words, or even paragraphs needed to analyze the output of your company. But, Google doesn’t care. It wants one keyword, not a book of words.

google-keyword-toolOnce you have that word, we use tools that are presented by Google to scrutinize that keyword. Kick your keyword into this tool and we’re given hundreds of words that are also tied to that keyword. With your help, we select four other words from that large list supplied by Google, which best describe the activity of your business.

All right, now we are armed with a primary keyword and four secondary keywords. With this arsenal of keywords, we create copy that delicately includes the keywords, but in such a sense that it’s not obviously overwhelming, and without any excessiveness, which would give the search engine a reason to disregard your material.

We might select four more keywords from one of the secondary keywords and write more copy. There might even be a need to pick keywords from the third selection of keywords. Additional material can be produced. Some keyword selections may occur as subtopics within the blog or article that is posted in social media websites and linked to your business website.

What does all of this do? It makes sure that Google knows exactly what your business website is all about. But, there’s more. We ensure that an analytic account is set up on your website. From this, you receive information, such as where people were before they visited your website, how many people are viewing your site and how many clicks are made within your site, among other website statistics. From this information, we can set benchmarks on how to improve our SEO efforts.

Optimizing your online presence is an important function for driving traffic and potential customers to your business. Here at JHG, we have the skill and expertise to give you the results you require for a successful online business endeavor.

Posted By: Joel Canter

The 6 Major SEO Trends That Will Lead 2016

2016 SEO trends, JHG Media

2015 has been an amazing year for the Search Engine Optimization industry. We witnessed the long-awaited Mobilegeddon update, which penalized sites falling behind in the mobile compliance area, a massive overhaul to local rankings with the new local three-pack, a new quality protocol for content, and a dozen or so additional small updates from Google.

Now everyone is looking to 2016 for just what’s new! Let’s have a glance at the major 6 SEO trends expected to soar in the year to come.

SEO Trends 2016, JHG Group1. Video Content Will Surpass Written Material in ROI for B2C Industries and Brands.

Right now, written material is thought of the “standard,” even by the considerable bulk of us who continually insist that including various formats of content is a good idea. In 2016, a handful of new technologies and the continuance of years-long patterns will shift, and video will outmatch written content in relations to reach, engagement, effectiveness, and overall ROI. Vine, Periscope, Snapchat, and various other video apps are somewhat behind this, setting users’ expectations toward more graphic content, but the real herald could emerge from Google, which is currently experimenting with video adverts in search results. B2C brands without regular feeds of video will soon be regarded as behind the times. B2B companies will do the same, but it won’t happen in 2016.

2. Mobile-Optimization Will Be Even more Vital than Desktop Optimization.

For the last few years, desktop has been a traditional type of search, with mobile users increasing in numbers. Earlier this year, mobile searches went beyond desktop searches for the very first time, and together with Mobilegeddon, Google declared to the world that mobile and desktop web traffic were on fairly identical footing. Beginning today, and continuing into 2016, this transformation will carry on, eventually making mobile web traffic by far the more vital, with desktop fading into obscurity during the next 5 years. Presently, Google is claiming that a desktop-specific site is not required, and their switch to a local three-pack demonstrates their commitment to a “mobile” experience across all sorts of devices.

3. Aggregated Information Will Decrease the Power of News and Event Coverage.

Twitter is trying out a new function referred to as Moments, which will combine posts, pictures, and video clips from real-time events and unfolding news stories into a single channel for folks to see. In a sense, individuals become the content creators, and other individuals can view events unfolding firsthand. Obviously, Twitter isn’t the only system to be trying out such a live feed, and advanced algorithms are presently able to assemble news stories from numerous pieces of pre-existing information. As a result, in 2016, the strength of a news article that isn’t immediately sourced will start to decrease, narrowing the field of content marketing for everybody.

4. Social Content Will be More Conveniently Indexed.

Google has offers in place with Facebook and Twitter already– search for a news item, and you’ll probably see a tweet or 2 appear in your mobile search results page. In 2016, even more platforms will come to be more heavily indexed in the vaults available to Google and various other search engines. Social articles will carry a value and a consideration similar to any independent website, and the separation of “web” and “social media” will begin to blur even further from an SEO standpoint.

Mobile SEO trends, JHG Media Group

5. Deep Links in Apps Will Become More Important.

Google has been indexing apps for a long time now. As part of the shift to focusing on mobile users, Google is preparing for a future where apps might eclipse traditional websites in appeal and performance. Search marketers can benefit from anticipating this change as well. Starting in 2016, “deep links” to apps (meaning web links which aim towards a specified web page or section of a specified app) will start to bring more significance, akin to deep links on the web. App optimization in general, for that matter, will also grow in significance. If your medium-sized or larger business doesn’t yet possess an app, today’s the moment to develop one. If you still do not believe it works for your business, at the very least get your business listed on as many other apps as possible.

6. Local Search Will Get Even More Local.

This is actually something we’ve watched flourish a little bit this year, but we believe the trend is definitely primed to take off in 2016. The onset of wearable devices, like the Apple Watch, and the improved elegance of Google’s local indexes are going to result in even more unique sorts of local search. Instead of identifying companies in relations to a city or a state region, rankings could rapidly produce accordinged to your street corner or neighborhood.

2016 may watch these trends develop in such a way that transforms the landscape of Search Engine Optimization, or it may only witness their introduction. Search Engine Optimization sometimes progresses counterintuitively, moving rapidly where you least expect it and dragging its feet where you ‘d anticipate it striking. Regardless, 2016 will definitely be a fascinating year for search marketers, and we are certainly looking forward to it at JHG Media Group!!

What You Need to Know About the Most Recent Google Update

Recent Google Update, Google Update, Mobile-friendly google update

Back in April 2015 Google carried out one more algorithm upgrade and geared this one towards the mobile platform and small businesses. Google actually supplied the small businesses the upper hand over their bigger counterparts in big business. Here in this blog post we will explain the recent improvements that Google made to their algorithm and just what you have to know to remain on top of maximizing your site and mobile site so you can reap the most benefits.

The Mobile-Friendly Google Update

Modifications to the Google algorithm consist of enhancing the position of mobile-friendly web pages on mobile search results. Currently searchers can most readily discover top notch and pertinent results where text is legible without tapping or zooming, touch targets are spaced appropriately, and the page avoids unplayable material or horizontal scrolling.

The Update Specifics:

  • Affects only search positions on mobile devices
  • Impacts search results in all languages globally
  • Applies to individual pages, not full websites

Although the mobile-friendly improvement is important, Google still utilizes a range of cues to rank search results. The objective of the search query is still a very solid signal– so even if a webpage with premium material is not mobile-friendly, it would still rank high if it has fabulous material for the query.

If your website’s pages typically aren’t mobile-friendly, there really may be a notable decline in mobile traffic from a Google Search. But have no fear, once your web site becomes mobile-friendly, they are going to quickly re-process (i.e., crawl and index) your webpages.

mobile friendly websites, mobile internet searches

In the United States and a variety of various other countries around the world, the volume of mobile searches now surpasses desktop search. Google recently verified this shift and in April of this year, Google introduced the mobile-friendly update.

In a post on Forbes.com one of the organizers of UnGagged London, Matthew Tulett, weighed in:

“I would urge businesses large and small to use the mobile friendly update to take stock and asses their mobile strategy. Stats show just how much business is done via smartphones these days so rather than a headache, this particular algo change should be seen as helping businesses focus on ways to achieve growth in areas that, until now, might otherwise have been ignored.”.

The Google update impacts enterprise of all size and sometime it is generally much easier for the small companies to align faster to these sort of adjustments. This is due to their smaller and less complicated framework enabling their programmers to immediately make alterations. But regardless, it has an effect on businesses of all sizes so the following are a handful of pointers about the update and the things you should do to maximize your mobile platforms:.

1. The update will permit mobile end users to far more quickly discover and access relevant results.

2. The update will honor those with mobile-optimized material.

3. Modifications will only influence a site’s search position on mobile devices– and it only involves individual pages, not full websites.

4. Google has a complimentary Mobile-Friendly Test google mobile friendly websitesresource to help you assess the mobile-friendliness of your website.

5. The update is specific to search results for smartphones– not tablet devices or personal computer search results.

6. In the event that you may not be mobile optimized, certainly there is still time. Whilst Google cautions that website pages that do not improve may notice a notable decline in mobile traffic from Google Search, once the updates are made they will automatically re-process the site’s webpages.

7. Mobile-optimized sites are already observing a favorable impact on Google search results.

Why Local SEO is Becoming More Important Than Ever

local seo, search engine optimization, local listings, google local, JHG Media Group

In case you’ve been keeping an eye on the adjustments that Google regularly makes then you’re probably interested in why local SEO is becoming more important than ever. If this is something new to you don’t despair, our team’ll get you up to speed, but you’ll want to begin listening quickly because local SEO is only becoming more robust and more vital. Do not be daunted by it however, use a few crucial measures and you’ll be on your way to a more powerful web presence in your local market.

Getting started with a local SEO strategy.

If you’re frightened by the concept of beginning a local SEO campaign, don’t be. It’s actually a fairly uncomplicated method, however it will take you some time and energy.

google local, local seo, local seo for business, jhg media groupYour very first job is to make sure your business is specified correctly and appropriately all throughout the internet. Claim your local business profile on local web directory and review websites such as Yelp and TripAdvisor, as well as any other listings that are relevant for your business.

Make sure that your essential business details– mainly your name, address and contact number– are accurate and formatted consistently across all of these platforms. If Google notices just a mini disparity among 2 different sources, your local authority could possibly drop.

Local content and partnership building.

As soon as all your local data is in place and verified for accuracy, you can easily start off the process of boosting your content and external links for local relevance. For articles, this is fairly easy– just make sure to provide the name of your city, region or community in your blog titles and ensure the content is relevant to your location.

Local events and local information articles are ideal opportunities for this. Make sure to guest write on local external blogs, and attempt to get published on local news channels with your latest press releases.

Local reviews and continuous management.

Local SEO, Google Local, JHG Media GroupLastly, attempt to promote your clients to publish reviews about your company on Yelp and some other review websites. You can’t purchase these reviews, nor should you get them from your buyers in any way, but you should let your clients find out that you’re on these sites and in a roundabout way persuade them to give their reviews. Do anything you can to boost the volume of positive reviews you receive, and don’t forget to log in so you can look at and reply to these customer reviews consistently.

There you have it. Unless you already have a prevailing, nationally developed ranking on primary search engines that beginners cannot touch, or perhaps you do not have a solitary physical location, local S.E.O is going to be a requirement if you wish to attain search engine exposure over the course of the next couple of years.

Take steps now to carry out a regular ongoing tactic, and stay dedicated to persevering. If you’d rather not want the burden of maintaining your own local SEO you can always hire a professional media group to do it for you.  Along with the results of your efforts compounding, you’ll start seeing results in weeks to months, and as further modifications favor locally optimized companies, you’ll simply stand to benefit even more.

Creating Quality Content

Quality Content is Important

Content and Keywords

If you want to get your point across or push web traffic to your site and keep it there, it’s not enough to just write an article of a particular size. You have to focus on creating quality content and don’t worry about word count. If the reader doesn’t find what they are looking for in the first paragraph, they will leave and explore another source. This is referred to as your bounce rate. Eighty percent will not read a site if they find a wordy post that could easily be composed in just a couple of paragraphs.

Content and Keywords for SEOKey words are also crucial in writing a good post. Your website will not bring in web traffic without having the proper “street signs” for the search engines.  SEO, or search engine optimization, is a mix of experience, knowledge, word skills and being aware of the way the typical individual searches.  Correct keywords must be well crafted whilst considering the way most people conduct web searches. Think about what key words or phrases people will enter in search engines and then insert those into your content.

Creating Quality Content

Premium content is a piece of work that is informative, amusing, authentic, valid and grammatically accurate. The objective of writing is to deliver a point. You want to communicate to folks and share with them the knowledge you have gained through your learning and expertise. So it could be stated that the volume of content you can manage to produce is a direct measure of your expertise.

What Makes Content Appealing

  • Educational Content
    Material that means nothing to the visitors is best disposed of. Your material must possess a clear purpose of delivering some details to the readers. It should really help the viewers, even if in a small way.
  • Engaging Content
    Top quality web content has to be presented successfully. It could be created in simple, plain language, but it must appeal to the viewers. If you do not seize their interest initially it’s hard to retain their attention and they will likely leave.
  • Authentic Content
    This is where you can be creative. There are numerous sites around discussing the very same things in the same way and it gets dull. Whatever your topic is work on establishing a good voice inside the writing. Though you can’t really change the Factual Contentfacts about your topic, you can definitely narrate them in an unique, easy and engaging way.
  • Valid Content
    Individuals search for facts. Do not offer any information that is not factual. Do not publish what seems nice but may not be right. Do not write just to make the people happy, make sure it’s accurate.
  • Grammatically Accurate Content
    You ‘d be shocked the amount of people you will lose having just one grammatical error. Grammatically appropriate information refers to properly structured sentences with accurate grammatical uses. Flow of the content is also critical. The language should be based on the intended audience. Make an effort to refrain from nasty or casual language. The language and the style of presenting ought to correspond all throughout the body.

If you think that you have a content that is of top quality, matching all the above criteria, then you’re good to go. Serve that article up, you’ve got a viewers waiting to hear from you!

Online Branding is Important

Online branding, social media

What is online branding?

When it comes to branding the internet has empowered businesses to more effectively reach target audiences in less time and make a stronger impact.

Several professionals think that the goal of online branding is to have customers consistently distinguish a brand. Various others concentrate on combining online branding along with the overall brand experience of consumers in connection with a company, product, or additional branded entity.  Website growth is a key part of online branding as an internet site is used by companies and individuals to present products and services of a brand. Emphasizing a website’s look, features, and business message to supply a benefit experience to site visitors is all part of online branding. Website enhancement for online branding also features making use of a blog to generate content for readers interested in issues associated with the brand.

Online branding also includes social media communication and integration.  Branding through social media consists of distributing knowledge about the brand and steadily interacting with customers. Using sites like Twitter, Facebook, LinkedIn, and YouTube to share expertise about a brand is a common form of online branding through social media.

Act like a user

When writing website or blog content include topics that you would find relevant as a reader yourself. Consider exactly what material and pictures evoke your attention and consider using similar tactics in your own content.

Branding is one of the most vital aspects of any enterprise, big or small, retail or B2B. A successful branding method gives you a major advantage in progressively competitive markets. Your brand is your commitment to your customer. It tells them what they can anticipate from your services and products, and it separates your offering from your competitors’. Your brand is derived from who you are, who you would like to be and who people perceive you to be.

Utilizing the internet is a fantastic way of gaining the right interest, providing integrity on the web, and discovering the most ideal means to improve your online branding. No matter if your a small, medium or large business, online presence is critical and you can reach countless people world wide with the branding of your products/services.

An online presence is one of the best qualities of your brand.  The process of internet branding takes some time, but in most cases online it is achieved much faster than standard branding practices because of the viral nature of the internet. One of the ways to develop online branding is to attach a blog to your company website.

Why search engines love blogs

Search engines love blogs because the content is pertinent and constantly updated.  Blogging is an exceptional manner to share your know-how, build community, and position yourself as a niche professional. It is possibly the very best way to create integrity and will tremendously grow your SEO results and visibility.

In any blog posts you publish, offer effective info. Avoid glaring self-promotion and bad or off-color opinions. Don’t forget that anything you publish will definitely end up being part of the blogosphere. Don’t compose anything you could regret later.

Publish your brand everywhere

Here are a couple of straightforward, tried and true techniques to getting your brand out there:

  • Get a great logo design. Position it everywhere.
  • Jot down your brand messaging.  Know what your major brand message is. Every single staff member should be aware of this too.
  • Integrate your brand. Branding extends to every aspect of your business– how you answer your phones, what you or your salespeople wear on sales calls, your email signature, everything.
  • Design a “voice” for your organization that demonstrates your brand. This voice has to be applied to all written correspondence as well as combined in the graphic images of all materials, online and off.  You can be conversational. You can be snazzy.  You can be professional. But just be consistent.
  • Build a tagline. Write a memorable, purposeful and pithy statement that grabs the essence of your brand.
  • Create layouts and generate brand criteria for your promotion components. Use the same color scheme, logo design placement, feel and look all throughout. You do not have to be fancy, just dependable.
  • Be true to your brand. Customers won’t come back to you– or refer you to other people– if you don’t follow through on your brand pledge.
  • Be dependable. This point is last merely because it includes all of the above and is the most essential recommendation. If you cannot do this, your attempts at creating a brand will fizzle.

2015 SEO Trends

Optimize your local SEO ranking

SEO is a great marketing tool for every business, but especially for local businesses.  Mobile traffic is anticipated to leave behind regular web traffic by 2015. This shift signifies that cell phone searches should also replace desktop searches by then. Several businesses are still disregarding mobile, which offers you the opportunity to take advantage of the situation and make sure to optimize your mobile site and put together a sound mobile Search Engine Optimization plan.

Several pros have discovered that social media is presently monopolizing SEO. Social media will certainly be increasingly important in regards to your internet marketing technique as we move into 2015.  Social media is vital as a marketing channel by itself, but don’t miss out on ways to use it to raise your search result rankings too. Search engine formulas are currently integrating social networking cues into the algorithms they use to measure positioning.

If SEO is something you know you need for your business, but you don’t know where to start, don’t worry, it’s easier than you think.  There are a few things to make sure to include in your SEO campaign and a few things to make sure you leave out.

Let’s start with what to avoid– these common mistakes are all fundamental, but we nevertheless find far too many sites floundering on these:

1.  Zero Home Page Content. Your clients (and search engines) will need to identify just what you’re all about. In the case that your home page has a slider/banner and merely a couple of sentences, you have to incorporate additional useful content there quickly.
2.  Merely A Handful of Sentences On One Page. Your clients (and search engines) are checking out your website for valuable, relevant details. If you supply a service or product, do not simply say, “Our company sells X, contact us for more details!” Today’s customers need instant info, so you need to stuff every page with useful content.
3.  Spamming Keywords. Notably way too many websites count on this outdated tactic. You’re definitely not going to rank well every place in your state just because you listed out ONE HUNDRED cities split up by commas on your home page. Does that significant list of cities provide beneficial information for clients? No. Does it assist you rank in Google? Definitely not. 4.  Do away with the rubbish and populate your site using relevant, informative material instead.
5.  Terrible Title Tags. You’ve got about 500 pixels of width for your title tags; just about anything longer will be trimmed when it’s presented in search engine result. The title tag should recap the page– it should not be a significant chunk of keywords you’re striving to position for. Put your main keyword phrase at the start and your business name at the finish. If you’ve got a hundred keywords stuffed into your title tag, you just look desperate.

better local business searches

And now let’s focus on what you want to include in your website to assist in creating better SEO.

With on-site signals presently carrying a lot weight, it’s more crucial than ever before to get your local optimization ducks in a row. It won’t do you any type of good to write a lot of citations when your website doesn’t provide the local signals that Google expects it to have.

Again, these are old-school basics, but we rarely see any sites properly improving for local areas:

1.  Include City and State in your title tag. Always remember, the title tag is without a doubt exceptionally crucial for optimization, and adding your city and state is an essential indicator with regards to local relevance.
2.  Include City/ST in your H1 heading. This doesn’t need to be the entire heading in and of itself– what’s important here is to integrate your city and state in the page heading to further reveal local relevance.
3.  Include City/ST in your web content. Far too many internet sites neglect to incorporate City and State facts within the site material. Maximizing for local search won’t function unless you’re speaking about your local area in your content.
4.  Include City/ST in your alt text on photos. It is simply awesome how many times we discover sites that don’t contain alt text. Remember, Google cannot observe what’s inside your pictures, hence alt text helps provide a much better knowledge of your page content. Including City/ST details can genuinely assist to boost local relevancy.
5.  Include City/ST in your URL. If you have indeed got the power to modify your URL structure, try to include your city and state information in your URLs. Again, this can carry on a long way toward providing a stronger local signal to both consumers and Google. Important Note: if you’re going to update your URLs, do not forget to set up 301 redirects so that the old address is permanently aimed to the new one.

These are all just particular techniques to assist with the primary objective: to make your website a lot more outstanding. Quit contemplating ways to make your website rank, and start contemplating the best ways to make your site the most effective in your particular niche. That’s how you’re going to get your internet site to position better and switch over additional visitors.

SEO Essentials That Every Website Should have

Last year saw some vast Google changes that altered how search engine optimization (SEO) work was performed. But, through it all, Google continues to insist on the same set of criteria for gaining top search engine results. They are to build your brand, don’t try to fool the system, don’t purchase links to your website and don’t link from other websites that aren’t relevant to your own site. The bottom line is that if you go against these recommendations, Google lowers how well your website shows up on searches.

SEO work was once an easy accomplishment. All you did was pack your web page with keywords and ensure that the links going to that page were also filled with keywords. Later, Google updates said some practices weren’t liked by the search engine. Links were bought and sold like popcorn at a movie theater. But, Google didn’t have the algorithms to back up their policies.

SEOAll that changed last year when the Google Sheriff came to town. There’s a new law in the Internet world. The Penguin and Panda changes altered everything. Now, you need engagement that includes sharing and social interaction. There needs to be educational content related to your links.

The days of blog and forum creation for easy link creation are over. Forget buying links. That isn’t going to work today. Directory links are out the window and lethargic article marketing won’t cut the mustard, either. What’s interesting is that the general public doesn’t even know anything has changed. As a result, seedy SEO entities still convince business owners that they can gain huge returns on strategies that are far outdated.

If you’re being approached by an SEO scam artist from yesteryear, here are some pointers to realize:

  • A website with no content is going nowhere on an engine search.
  • A noxious link profile is deadly for search engine ranking.
  • Reproduce the content from another website and Google will sink you.
  • Website creation requires hard work to create original copy.
  • If you’re not doing SEO, realize that your competitors have been performing SEO for years.
  • SEO success takes time. It doesn’t happen in one day.
  • The old SEO ways are over. It’s a new SEO world today.
  • Google now makes changes every week.
  • Therefore, SEO is always on the change.

No Content Equals a Tanked Website

You’re just not going to get looked at by today’s search engines if your website is lacking in content. If you have web pages which are lacking in content, consider getting rid of them or filling them up with content. And, it’s not the time for meaningless filler. It should be genuine and original.

A Toxic Link Profile is Deadly

This might be the most important aspect about your website with the most recent Google updates. You can do all the SEO work you want, but if your website is full of toxic links identified by Google, all of your work is a waste of time. A toxic link profile includes links to your website from poor quality sites, a large amount of anchor text links, links coming in from blog networks, links from paid posts, links from dead directories and links from irrelevant sites.

Eliminating links that Google views as bad can take some very serious time. Moreover, get a penalty from Google, eliminate the toxic link profile and you’re probably looking at up to seven reconsideration requests before Google will take off your penalty. Once that’s done, you’re in for several weeks of waiting before you notice a positive change.

google-links-featured

Matching Content Will Kill Your Website

If you know of material on your website that was copied from somewhere else on the Internet, handle it now. Certainly, it’s no fun creating your own copy to replace writing that imitates another website, but it’s imperative that it’s removed. Hire a marketing agency or a copywriter and you can reduce some of the work, but ultimately someone needs to create genuine original writing for your website. If you keep duplicate material on your website, you’re not going to get search engine results, and that’s a genuine guarantee.

Website Creation Takes Hard Work

Even if you hire someone else to create your original copy, you still have a great deal of work to accomplish. When the copywriters you hire are finished, move that copy into place, pronto. This is a serious matter that requires the utmost diligence. Wait too long and your website is history as a reliable place of commerce.

Your Competition Already Knows SEO

If you don’t know the first thing about SEO, you’re already late for the train, because your competition not only knows it, but they’ve probably been riding the SEO train for quite some time. That means you may be several years behind your competition on SEO tactics. The point is, if you’re just at the SEO starting line, realize that you’re in for a long uphill climb before your website is on par with those who have been optimizing their search engine possibilities for years.

Success With SEO Takes Time

So, you want to kick-start your SEO efforts to get to the top in a couple months. Sorry, quality SEO work takes more time than that. Optimization techniques have changed. There is a chance that your website is in for a great deal of work before success can be found. If the link profile on your website stinks, time will be required to figure out the problems and then even more time will be needed to get the entire job accomplished. Additional time will pass before you see results.

SEO

Yesterday’s Methods are Today’s Trash

When someone tells you that they can boost your search engine capability with additional keywords or by selling you links, realize that sales person is in the SEO Dark Ages. What used to work in the past isn’t working now and won’t work in the future.

Google is on a Constant Change

The last major change with Google wasn’t their last one. Instead of waiting a couple of years for another update, Google has implemented a course of action whereby little changes take place on more of a weekly or biweekly basis. How do you keep up with this? You hire an SEO professional who has his or her hand on the pulse of these changes. Also, it helps to stay agile in keeping an ever-changing website.

SEO is Changing, Too

It goes without saying that if Google is always changing, so, too, is the business of optimizing your website for search engines. 

The above concepts are extremely important essentials for all website owners to know. The future of SEO will become more complex as time rushes on. It requires patience, time and professionals who know what they’re doing.

Top 10 SEO Tactics for 2014

Search Engine OptimizationAs we experience the beginning of 2014, it’s wise to view our search engine optimization (SEO) strategies and pinpoint areas of improvement. The following are 10 ideas for tweaking your SEO approach.

 

1. Test Drive that SEO Car, First

Sometimes we get caught up in the sales pitch from the SEO authorities without giving their ideas a trial run. Before you buy into any SEO idea touted online, take a test drive in that SEO car and see how it handles, first.

One of the simplest mistakes to make is to buy the SEO pitch and apply it to someone else’s website before you give it a try.

 

2. Keep Content Original

According to Google’s man in charge of their Webspam team, Matt Cutts, anywhere from 25 to 30 percent of all content online is copied from other websites. Replicating someone else’s work is not only wrong, it’s plagiarism and illegal. Plus, it puts your work in the search engine sandbox.

Let your copy machine duplicate writing. Instead, work harder on generating links to your website, fueling content written by your readers, adding useful copy full of knowledgeable ideas, including multimedia approaches to displaying your material in such a way as to induce social media sharing.

 

3. Be Like Abe Lincoln and Teach Yourself SEO

We all know the story of how “Honest Abe” Lincoln studied law books by the light of the fireplace prior to becoming a lawyer. Use the 16th President of the United States as inspiration. Vast SEO knowledge is available from Google, Moz, Search Engine Land and Search Engine Watch. The SEO specialty is a fast-moving field, so it’s important to keep up by establishing some Rich Site Summary (RSS) feeds and reviewing them on a daily basis.

 

4. Write Like Hemmingway

Author Ernest Hemmingway used a minimalist writing style. He once confided with fellow writer, F. Scott Fitzgerald, that for every page of great writing, he threw out 91 pages of garbage. Throw out the excess verbiage on your website and use short sentences, write short first paragraphs and use vigorous words that show passion and focus. Also, seek the positive voice and toss anything that features what something isn’t. Your readers want to know what it is.

This kind of simple writing fits right into the responsive web design needed for mobile electronic consumers who might read your website, because trim tactics also adhere to slashing extra code and optimizing images so that your content loads fast.

 

5. Keep on Testing

JHG MediaAs any SEO specialist knows, there’s always another search engine change to turn your fine work into garbage. What’s a quality SEO expert to do? Before an SEO idea is implemented, test it, test it again, and test it one more time. In order to get the finest online encounter, servers should be tested, the website must prove user friendly, and website user engagement needs to be tested.

 

6. Always Think of the User

Developing a website isn’t about you. It’s about providing the user with an optimal experience. So, when you diminish the user’s online experience, by using link ploys, or finding cheap overseas sources for your content, the user visiting your website loses out. Before you implement an Internet shortcut, make sure it’s to the benefit of those people who use your website and not just a benefit to you.  

 

7. Remember That Content is King

Look at every piece of content on your website and ask the following questions:

  • Is this content worthy enough that someone might share it?
  • Does this content provide the user with useful information?
  • Does this content focus into what a user is searching for?

If the result of any of these three questions is a “no,” it’s time to get rid of that content. Strive for unique material that supports the key aspects of each of these questions.  

 

8. Enjoy an SEO Bonanza

If SEO is performed correctly, you can use analysis, metrics and data to better budget your Internet dollars and get the best bang for your buck. By investing in proper SEO techniques, you enjoy a long term gain, whether it’s with future customers who are satisfied, better perceptions about your online customers, or a boost in the bottom line of your business.  

 

9.  Take in an SEO Seminar

Sometimes, reading SEO information isn’t as informative as taking in an SEO conference in person. The concentrated sessions of a seminar often impart firsthand knowledge at a faster rate than anything you read online. Seeing is believing when you get to watch SEO ideas unfold before your very eyes.  

 

10. Share with the SEO World

As you strive to share your website’s material with the social media world, also work at revealing your SEO knowledge to others who are taking their first SEO steps. Quality online experiences enhance everyone’s environment online. As more people seek and find material that helps them, the Internet becomes a better place for everyone. Users who realize all they’re finding is copies of other work get turned off. By creating original, unique copy, everyone’s online experience becomes better.

By adhering to some or all of the preceding approaches to your SEO work, you can create a website that not only is seen by more people, but is also a positive experience for those who enjoy it this year.

Relevant Links: http://moz.com/beginners-guide-to-seo‎, http://www.searchenginewatch.com/seo

Posted by: Joel Canter

Optimize Your Keywords – Let the Search Engines Know Exactly What You’re About

keyword-researchWords are king in the online universe and how a search engine views the relevancy of your website. Keywords help determine whether or not your site is viewed by the public. The “key” to getting people to see your company’s website is to create boundaries that optimize certain “keywords” as a higher priority when someone is using a search engine to find an aspect or product related to your particular field of business.

What are keywords? They are the words keyed into a search engine by someone when they’re trying to find something online. After these words that describe what the person is looking for are handed off to a search engine, it, in turn, shows links to webpages associated to those keywords. What you want to do is to make sure your company website shows at the top of the list when keywords related to your business are keyed in. That’s named search engine optimization (SEO).

What Does Your Business Do?

The first step in SEO involves soul searching. You must ask yourself, what is the one word which best describes exactly what my business does? Yes, there might be several words, or even paragraphs needed to analyze the output of your company. But, Google doesn’t care. It wants one keyword, not a book of words.

google-keyword-toolOnce you have that word, we use tools that are presented by Google to scrutinize that keyword. Kick your keyword into this tool and we’re given hundreds of words that are also tied to that keyword. With your help, we select four other words from that large list supplied by Google, which best describe the activity of your business.

All right, now we are armed with a primary keyword and four secondary keywords. With this arsenal of keywords, we create copy that delicately includes the keywords, but in such a sense that it’s not obviously overwhelming, and without any excessiveness, which would give the search engine a reason to disregard your material.

We might select four more keywords from one of the secondary keywords and write more copy. There might even be a need to pick keywords from the third selection of keywords. Additional material can be produced. Some keyword selections may occur as subtopics within the blog or article that is posted in social media websites and linked to your business website.

What does all of this do? It makes sure that Google knows exactly what your business website is all about. But, there’s more. We ensure that an analytic account is set up on your website. From this, you receive information, such as where people were before they visited your website, how many people are viewing your site and how many clicks are made within your site, among other website statistics. From this information, we can set benchmarks on how to improve our SEO efforts.

Optimizing your online presence is an important function for driving traffic and potential customers to your business. Here at JHG, we have the skill and expertise to give you the results you require for a successful online business endeavor.

Posted By: Joel Canter