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Category Archives: Blog

What Is Content Marketing?

content marketing, small to medium businesses, marketing strategy, jhg media group

Valuable content ought to be at the foundation of your marketing

Consumers have closed the conventional realm of marketing. They use a DVR to skim over tv advertising, usually brush off magazine advertising, and now have ended up being so skilled at online “surfing” that they can take in online info without a care for banners or buttons (making them pointless).

Practical marketers know that conventional marketing is coming to be less and less useful by the minute, and that there has to be a better method.
Enter content marketing.

But what exactly is content marketing?

Content marketing is a strategic marketing method emphasised on generating and circulating useful, relevant, and constant information to captivate and keep a clearly-defined audience– and, subsequently, to generate profitable client action.

Content marketing’s objective is to captivate and retain customers by consistently developing and curating applicable and valuable information with the intent of changing or enhancing consumer behavior. It is an ongoing method that is best integrated into your overall marketing strategy, and it emphasizes owning media, not leasing it.

Basically, content marketing is the art of keeping in touch with your consumers and prospects without selling. It is non-interruption marketing. Rather than pitching your products or services, you are delivering information that makes your customer a lot more educated. The importance of this content approach is the idea that if we, as companies, provide constant, ongoing valuable info to customers, they eventually reward us with their business and devotion.

And they do. Content marketing is being made use of by some of the best marketing associations in the world. It’s additionally established and executed by small companies and one-person stores across the globe. Why? Because it works.

Return and read the content marketing definition one more time, but this time around eliminate the relevant and valuable. That is actually the difference between content marketing and the additional informative rubbish you obtain from businesses attempting to sell you “stuff.” Organizations send us data all the time– it’s just that a lot of the time it’s not really relevant or valuable (can you say junk mail?). That’s what makes content marketing so appealing in today’s environment of thousands of marketing notifications per person per day. Excellent content marketing makes an individual stop … read … think … behave … in a different way.

Thought leaders and marketing specialists from all over the world have concluded that content marketing isn’t simply the future, it is actually the present.

content marketing strategy, JHG Media

Marketing is impossible without having exceptional content.

Regardless of what form of marketing techniques you use, content marketing must be part of your system, not something separate. High quality content is part of many forms of marketing:

Social media marketing: Content marketing strategy comes before your social media strategy.
SEO: Search engines compensate businesses that release top quality, constant content.
PR: Effective PR techniques tackle concerns viewers appreciate, not their business.
PPC: For Pay Per Click to function, you need excellent content behind it.
Inbound marketing: Content is crucial to generating inbound web traffic and leads.
Content strategy: Content strategy is part of most content marketing strategies.

To become successful at content marketing, it is necessary to have a documented content marketing technique.  The professionals at JHG Media can assist you in creating a personalized content marketing strategy for your small business.

Using New Twitter Features for Online Marketing

twitter features, jhg media group

Marketers love social media– and for good reason. Social networking has made it much easier than ever for marketing experts to tap straight into the mind of their viewers and purposefully connect with both existing and prospective clients by generating material that will ignite each of their unique interests.

With the use of social marketing, nevertheless, comes great responsibility. Responsibility to not simply keep up with what your customers– and the users you hope will become your followers– have an interest in but to additionally focus on the most up to date social updates and what they are able to add to your marketing arsenal.

So, what were the latest updates to hit the Twittersphere this year? And more notably, how can online marketers and entrepreneurs make sure to capitalize on them to captivate their target audience and bring in value to their social strategy?  Let’s take a look at the new Twitter features:

1. Video Tweets

Twitter has a new and more native way of incorporating rich media to tweets. The new element allows people to record, modify, and distribute their own video clips on Twitter with a video- friendly program. It’s safe to say that it could take your ordinary YouTube video to another level.

Just what it indicates to marketers

In the past, Twitter users could just share videos from third-party internet sites like YouTube, twitter features, jhg media groupVimeo, and Vine from the mobile app. The new video element enables marketers to create videos from anyplace, organically distribute these videos, and enjoy improved audience involvement that typically comes following this kind of rich media.

2. Personal Tweets

Twitter users are now able to share tweets privately within a DM (Direct Message) with the click of a button, making sharing public material in private chats easier than ever.

What it implies to marketers

This is a valuable way for other Twitter users to share brand messages with one another, making highly focused word-of-mouth advertising for brands with a committed follower base.

For instance, visualize a Twitter user finds a discount code or a special offer for a product or service that he or she loves. If the Twitter user knows a friend or relative that might just love it too, the new personal tweet feature will enable him or her to pass the message right to somebody who could be interested in making a purchase. And as the old saying goes, word-of-mouth is constantly the greatest type of promotion!

3. Timeline Algorithm

Twitter CFO Anthony Noto hinted earlier this year at coming changes to the reverse sequential order of the platform’s timeline.

The organization of Twitter’s timeline has not altered since the site was built eight years ago. Though users have become accustomed to it, it might not be the most helpful in terms of overall user experience, particularly as it applies to marketing professionals For example, very appropriate tweets can typically get hidden at the end of the feed if the individual doesn’t have the app open.

What it suggests to marketing professionals.

Marketing professionals need to get a little bit more strategic in the messaging they drive out via Twitter– as well as how they move it out– to keep ahead of the curve with the new timeline algorithm.

A couple of techniques marketing pros can potentially fight the change and remain at the top of the feed is to strategically respond, thoroughly pick the right hashtags, and constantly post share- and engagement-worthy content.twitter, jhg media group

Social media programs are continuously adapting to the desires and needs of users. It’s up to marketing professionals to determine how to roll with the punches and make use of the new elements to their advantage as they crop up.

So if you haven’t been taking advantage of these new functions in your business this year, you ought to be. But as the saying goes, there’s no time like the present … so get tweeting!  And if you need some help taking that off your plate, call JHG Media Group, we’ll get you tweeting!

Staying Ahead of Social Media Trends

social media trends

 

Our staff at JHG Media Group are constantly keeping in front of the curve with social media subjects as the appear around the internet. As we are coming to the end of 2015 we are seeing a few of the patterns for social media beginning to change as they progress into 2016. Recently Entrepreneur.com released an article about the top trends that are enhancing social media. We picked our top 3 to share with you here:

1. Facebook is going in the direction of a more mature demographic.

According to an infographic generated by Adweek making use of information from eMarketer detailing the demographic trends in social media for 2016, Facebook is still leading the marketplace with social networking, but it’s there’s a proposed 7.6 percent share boost among people 65 years old and more, the largest share rise with all demographics. The eMarketer information indicates that shares among the younger millennial group (18 – 24 year-olds) will decrease.

It’s forecasted that in 2016, marketers going to rev up their advertising campaigns to contain a lot more focused ads on Facebook making use of the info openly shared on their services. When it comes to different social networks, the 25-to-35 year-old generation nonetheless keeps a stronghold across the board, even though Instagram, Twitter and Tumblr are trending younger. There seems be minimal to absolutely no elderly involvement with Tumblr and Instagram.

This is good for smaller business owners as it permits them to compete with big brands. Now your business can go on the internet and definitely stand out. Most web consumers don’t mind if you’re a giant company but more care about your online presence. This is a win win for smaller companies.

2. The foreseeable future is handheld.

This previous March marked the 1st time the four leading messaging apps around the world amassed the exact same volume of users as the top 4 social networking platforms. These mobile apps not only permit users to text and call long distance connections without paying long-distance charges, but it allows them to make a world where their preferred brands, publications and solutions are merged into one personalized bundle that can be accessed just about anywhere.

New services have realized the impact of delivering their products immediately to their customers via messaging apps: Snapchat’s “Discover” feature debuted within 11 major international publications to excellent recognition and is planning for business expansion. In China, the favored free text message and phone application, WeChat, has integrated accounts of celebrities and primary brand names to its subscription list. This permits users to observe updates from their buddies and favorite stars, get unique mobile-only VIP “cards” to big department stores, organize reservations at popular eateries with a sms message or even donate to UNICEF on a single incorporated application.

social media trends 2016 JHG Media Group

3. Social networks are emerging as search engines.

Whilst Google isn’t going anywhere anytime soon, the manner in which folks search for services and products has grown outside simple SEO. Eighty-eight percent of people online are guided by reviews and internet posts by different people. These individuals are looking straight to internet sites like YouTube and Facebook (where every company has a presence), or in apps such as Yelp. Pinterest, in particular, has a favorable role in this change: its industry is mostly dominated by women in their 30s with younger families, a demographic known to carry out the majority of the purchasing. The service is also shopping centered, jumping people from their tiles instantly to business web pages at a significantly increasing rate.

Stay tuned as we come closer to the end of 2015 to keep on top of social media trends as we transition into 2016. As always, JHG Media is available to help your small to mid sized company remain on top of your social media requirements.

Quick Guide for Responding to Online Reviews

Online Reputation Management

If you believe web-based reputation management is just for large brands, please reconsider. With the rise in use of social media sites, and the popularity of user-generated review websites like Yelp, SiteJabber, Amazon reviews and even employer review websites such as Glassdoor, monitoring and managing your web-based credibility is more vital than ever before.

Responding to online reviews affects your online reputation

Essentially, reputation management is the process of influencing a business’ or individual’s reputation. In the last few years, reputation management has come to be synonymous with online reputation management; when the phrase is used now, it’s mainly utilized to refer to responding to online reviews, managing search results for brand inquiries and unfavorable critiques on social networks.

Reputation management and social networking sites

Power has indeed shifted away from companies and toward buyers when it involves voicing a company’s marketing message. Even though firms used to be able to very carefully craft their reputation management on social media sitesmessage and later sell it using conventional advertising tactics like billboards, radio and TV spots, nowadays social networking sites have greatly moved those controls to consumers.

This, of course, has made reputation management much more challenging for organizations. The large number of voices involved, and the scattered nature of posts, complaints and unfavorable responses make damage control a lot more difficult than it ever used to be.

How to handle your reputation on social media sites.

A vital first step in social networking site reputation management is recognizing what’s being said about your brand online and then responding to online reviews appropriately. To do this, you’ll have to identify and track keywords and hashtags connected to your brand, goods, employees and competitors to monitor conversations that are taking place on social networking websites.

There certainly are a number of resources you can utilize to monitor these keywords: Tagboard, Hashtagify.me, SocialMention and TweetBinder are some of our faves. These tools allow you to go through numerous social networks to look for keywords and hashtags connected to your company or brand; you can also establish alerts to make sure that you’re informed when your company is discussed. Google Alerts is another excellent, and complimentary, tool for receiving frequent alerts of new brand and keyword mentions directly in your inbox.

managing bad reviews on social mediaWhen you’re aware of exactly what’s being mentioned regarding your brand online, you’ll need to respond appropriately. That said, this is where you’ll want to tread very carefully.At times, simply learning exactly what people are saying will suffice to help guide and inform your customer service-based choices.

There will be occasions, however, when a response is a good idea and even required. For example, in the event that your business is being slammed or defamed, not taking immediate measures can have severe repercussions. Several really good general guidelines for answering unfavorable reviews on social networks include:

  • 1. Responding quickly: Bad reviews or comments– mainly when left unchecked– can spread like wildfire on social networking sites. For instance, a particularly outrageous review on your Facebook Page could be witnessed by countless people within the initial couple hours. Responding immediately is the most effective means to minimize the harm caused by these posts, as it helps to ensure that your perspective is also viewed by anybody reading the initial review.
  • 2. Never delete reviews unless absolutely necessary: Unless a post is racist, offensive, or otherwise in very bad taste, deleting an adverse piece of feedback or review is usually a bad idea. Deleting bad remarks could be viewed as concealing an issue or admitting guilt. There are also proven benefits to replying to reviews, rather than removing them. According to analysis by CRM software company Oracle, 1 out of every 3 users who get a retailer answer to their web-based complaint winds up reposting a good review. In addition, 34% wind up removing their bad review entirely.
  • 3. Reply as a professional, and take it offline if needed: Simply speaking, this will not indicate that you are defending yourself against attacks or criticisms. Your best course of action is to instead take the conversation offline as promptly as can be, contact the consumer directly via instant message, email, or a phone call if you have the number, and deal with the concern one-on-one.  The customer will appreciate this personal approach and the rest of the viewers won’t be witness to the discussion.

Hire a third party to manage your online reputation for you

The above are good ways to stay on top of your online reputation management, but it can still be overwhelming to manage while operating a business day to day.  One solution is to hire a third party company to stay on top of managing your online reputation for you so that you can focus on running your business.  Online reputation management is one of the many things that JHG Media Group can assist you with so that you don’t have to.

2015 SEO Trends

Optimize your local SEO ranking

SEO is a great marketing tool for every business, but especially for local businesses.  Mobile traffic is anticipated to leave behind regular web traffic by 2015. This shift signifies that cell phone searches should also replace desktop searches by then. Several businesses are still disregarding mobile, which offers you the opportunity to take advantage of the situation and make sure to optimize your mobile site and put together a sound mobile Search Engine Optimization plan.

Several pros have discovered that social media is presently monopolizing SEO. Social media will certainly be increasingly important in regards to your internet marketing technique as we move into 2015.  Social media is vital as a marketing channel by itself, but don’t miss out on ways to use it to raise your search result rankings too. Search engine formulas are currently integrating social networking cues into the algorithms they use to measure positioning.

If SEO is something you know you need for your business, but you don’t know where to start, don’t worry, it’s easier than you think.  There are a few things to make sure to include in your SEO campaign and a few things to make sure you leave out.

Let’s start with what to avoid– these common mistakes are all fundamental, but we nevertheless find far too many sites floundering on these:

1.  Zero Home Page Content. Your clients (and search engines) will need to identify just what you’re all about. In the case that your home page has a slider/banner and merely a couple of sentences, you have to incorporate additional useful content there quickly.
2.  Merely A Handful of Sentences On One Page. Your clients (and search engines) are checking out your website for valuable, relevant details. If you supply a service or product, do not simply say, “Our company sells X, contact us for more details!” Today’s customers need instant info, so you need to stuff every page with useful content.
3.  Spamming Keywords. Notably way too many websites count on this outdated tactic. You’re definitely not going to rank well every place in your state just because you listed out ONE HUNDRED cities split up by commas on your home page. Does that significant list of cities provide beneficial information for clients? No. Does it assist you rank in Google? Definitely not. 4.  Do away with the rubbish and populate your site using relevant, informative material instead.
5.  Terrible Title Tags. You’ve got about 500 pixels of width for your title tags; just about anything longer will be trimmed when it’s presented in search engine result. The title tag should recap the page– it should not be a significant chunk of keywords you’re striving to position for. Put your main keyword phrase at the start and your business name at the finish. If you’ve got a hundred keywords stuffed into your title tag, you just look desperate.

better local business searches

And now let’s focus on what you want to include in your website to assist in creating better SEO.

With on-site signals presently carrying a lot weight, it’s more crucial than ever before to get your local optimization ducks in a row. It won’t do you any type of good to write a lot of citations when your website doesn’t provide the local signals that Google expects it to have.

Again, these are old-school basics, but we rarely see any sites properly improving for local areas:

1.  Include City and State in your title tag. Always remember, the title tag is without a doubt exceptionally crucial for optimization, and adding your city and state is an essential indicator with regards to local relevance.
2.  Include City/ST in your H1 heading. This doesn’t need to be the entire heading in and of itself– what’s important here is to integrate your city and state in the page heading to further reveal local relevance.
3.  Include City/ST in your web content. Far too many internet sites neglect to incorporate City and State facts within the site material. Maximizing for local search won’t function unless you’re speaking about your local area in your content.
4.  Include City/ST in your alt text on photos. It is simply awesome how many times we discover sites that don’t contain alt text. Remember, Google cannot observe what’s inside your pictures, hence alt text helps provide a much better knowledge of your page content. Including City/ST details can genuinely assist to boost local relevancy.
5.  Include City/ST in your URL. If you have indeed got the power to modify your URL structure, try to include your city and state information in your URLs. Again, this can carry on a long way toward providing a stronger local signal to both consumers and Google. Important Note: if you’re going to update your URLs, do not forget to set up 301 redirects so that the old address is permanently aimed to the new one.

These are all just particular techniques to assist with the primary objective: to make your website a lot more outstanding. Quit contemplating ways to make your website rank, and start contemplating the best ways to make your site the most effective in your particular niche. That’s how you’re going to get your internet site to position better and switch over additional visitors.

What Is Content Marketing?

content marketing, small to medium businesses, marketing strategy, jhg media group

Valuable content ought to be at the foundation of your marketing

Consumers have closed the conventional realm of marketing. They use a DVR to skim over tv advertising, usually brush off magazine advertising, and now have ended up being so skilled at online “surfing” that they can take in online info without a care for banners or buttons (making them pointless).

Practical marketers know that conventional marketing is coming to be less and less useful by the minute, and that there has to be a better method.
Enter content marketing.

But what exactly is content marketing?

Content marketing is a strategic marketing method emphasised on generating and circulating useful, relevant, and constant information to captivate and keep a clearly-defined audience– and, subsequently, to generate profitable client action.

Content marketing’s objective is to captivate and retain customers by consistently developing and curating applicable and valuable information with the intent of changing or enhancing consumer behavior. It is an ongoing method that is best integrated into your overall marketing strategy, and it emphasizes owning media, not leasing it.

Basically, content marketing is the art of keeping in touch with your consumers and prospects without selling. It is non-interruption marketing. Rather than pitching your products or services, you are delivering information that makes your customer a lot more educated. The importance of this content approach is the idea that if we, as companies, provide constant, ongoing valuable info to customers, they eventually reward us with their business and devotion.

And they do. Content marketing is being made use of by some of the best marketing associations in the world. It’s additionally established and executed by small companies and one-person stores across the globe. Why? Because it works.

Return and read the content marketing definition one more time, but this time around eliminate the relevant and valuable. That is actually the difference between content marketing and the additional informative rubbish you obtain from businesses attempting to sell you “stuff.” Organizations send us data all the time– it’s just that a lot of the time it’s not really relevant or valuable (can you say junk mail?). That’s what makes content marketing so appealing in today’s environment of thousands of marketing notifications per person per day. Excellent content marketing makes an individual stop … read … think … behave … in a different way.

Thought leaders and marketing specialists from all over the world have concluded that content marketing isn’t simply the future, it is actually the present.

content marketing strategy, JHG Media

Marketing is impossible without having exceptional content.

Regardless of what form of marketing techniques you use, content marketing must be part of your system, not something separate. High quality content is part of many forms of marketing:

Social media marketing: Content marketing strategy comes before your social media strategy.
SEO: Search engines compensate businesses that release top quality, constant content.
PR: Effective PR techniques tackle concerns viewers appreciate, not their business.
PPC: For Pay Per Click to function, you need excellent content behind it.
Inbound marketing: Content is crucial to generating inbound web traffic and leads.
Content strategy: Content strategy is part of most content marketing strategies.

To become successful at content marketing, it is necessary to have a documented content marketing technique.  The professionals at JHG Media can assist you in creating a personalized content marketing strategy for your small business.

Using New Twitter Features for Online Marketing

twitter features, jhg media group

Marketers love social media– and for good reason. Social networking has made it much easier than ever for marketing experts to tap straight into the mind of their viewers and purposefully connect with both existing and prospective clients by generating material that will ignite each of their unique interests.

With the use of social marketing, nevertheless, comes great responsibility. Responsibility to not simply keep up with what your customers– and the users you hope will become your followers– have an interest in but to additionally focus on the most up to date social updates and what they are able to add to your marketing arsenal.

So, what were the latest updates to hit the Twittersphere this year? And more notably, how can online marketers and entrepreneurs make sure to capitalize on them to captivate their target audience and bring in value to their social strategy?  Let’s take a look at the new Twitter features:

1. Video Tweets

Twitter has a new and more native way of incorporating rich media to tweets. The new element allows people to record, modify, and distribute their own video clips on Twitter with a video- friendly program. It’s safe to say that it could take your ordinary YouTube video to another level.

Just what it indicates to marketers

In the past, Twitter users could just share videos from third-party internet sites like YouTube, twitter features, jhg media groupVimeo, and Vine from the mobile app. The new video element enables marketers to create videos from anyplace, organically distribute these videos, and enjoy improved audience involvement that typically comes following this kind of rich media.

2. Personal Tweets

Twitter users are now able to share tweets privately within a DM (Direct Message) with the click of a button, making sharing public material in private chats easier than ever.

What it implies to marketers

This is a valuable way for other Twitter users to share brand messages with one another, making highly focused word-of-mouth advertising for brands with a committed follower base.

For instance, visualize a Twitter user finds a discount code or a special offer for a product or service that he or she loves. If the Twitter user knows a friend or relative that might just love it too, the new personal tweet feature will enable him or her to pass the message right to somebody who could be interested in making a purchase. And as the old saying goes, word-of-mouth is constantly the greatest type of promotion!

3. Timeline Algorithm

Twitter CFO Anthony Noto hinted earlier this year at coming changes to the reverse sequential order of the platform’s timeline.

The organization of Twitter’s timeline has not altered since the site was built eight years ago. Though users have become accustomed to it, it might not be the most helpful in terms of overall user experience, particularly as it applies to marketing professionals For example, very appropriate tweets can typically get hidden at the end of the feed if the individual doesn’t have the app open.

What it suggests to marketing professionals.

Marketing professionals need to get a little bit more strategic in the messaging they drive out via Twitter– as well as how they move it out– to keep ahead of the curve with the new timeline algorithm.

A couple of techniques marketing pros can potentially fight the change and remain at the top of the feed is to strategically respond, thoroughly pick the right hashtags, and constantly post share- and engagement-worthy content.twitter, jhg media group

Social media programs are continuously adapting to the desires and needs of users. It’s up to marketing professionals to determine how to roll with the punches and make use of the new elements to their advantage as they crop up.

So if you haven’t been taking advantage of these new functions in your business this year, you ought to be. But as the saying goes, there’s no time like the present … so get tweeting!  And if you need some help taking that off your plate, call JHG Media Group, we’ll get you tweeting!

Staying Ahead of Social Media Trends

social media trends

 

Our staff at JHG Media Group are constantly keeping in front of the curve with social media subjects as the appear around the internet. As we are coming to the end of 2015 we are seeing a few of the patterns for social media beginning to change as they progress into 2016. Recently Entrepreneur.com released an article about the top trends that are enhancing social media. We picked our top 3 to share with you here:

1. Facebook is going in the direction of a more mature demographic.

According to an infographic generated by Adweek making use of information from eMarketer detailing the demographic trends in social media for 2016, Facebook is still leading the marketplace with social networking, but it’s there’s a proposed 7.6 percent share boost among people 65 years old and more, the largest share rise with all demographics. The eMarketer information indicates that shares among the younger millennial group (18 – 24 year-olds) will decrease.

It’s forecasted that in 2016, marketers going to rev up their advertising campaigns to contain a lot more focused ads on Facebook making use of the info openly shared on their services. When it comes to different social networks, the 25-to-35 year-old generation nonetheless keeps a stronghold across the board, even though Instagram, Twitter and Tumblr are trending younger. There seems be minimal to absolutely no elderly involvement with Tumblr and Instagram.

This is good for smaller business owners as it permits them to compete with big brands. Now your business can go on the internet and definitely stand out. Most web consumers don’t mind if you’re a giant company but more care about your online presence. This is a win win for smaller companies.

2. The foreseeable future is handheld.

This previous March marked the 1st time the four leading messaging apps around the world amassed the exact same volume of users as the top 4 social networking platforms. These mobile apps not only permit users to text and call long distance connections without paying long-distance charges, but it allows them to make a world where their preferred brands, publications and solutions are merged into one personalized bundle that can be accessed just about anywhere.

New services have realized the impact of delivering their products immediately to their customers via messaging apps: Snapchat’s “Discover” feature debuted within 11 major international publications to excellent recognition and is planning for business expansion. In China, the favored free text message and phone application, WeChat, has integrated accounts of celebrities and primary brand names to its subscription list. This permits users to observe updates from their buddies and favorite stars, get unique mobile-only VIP “cards” to big department stores, organize reservations at popular eateries with a sms message or even donate to UNICEF on a single incorporated application.

social media trends 2016 JHG Media Group

3. Social networks are emerging as search engines.

Whilst Google isn’t going anywhere anytime soon, the manner in which folks search for services and products has grown outside simple SEO. Eighty-eight percent of people online are guided by reviews and internet posts by different people. These individuals are looking straight to internet sites like YouTube and Facebook (where every company has a presence), or in apps such as Yelp. Pinterest, in particular, has a favorable role in this change: its industry is mostly dominated by women in their 30s with younger families, a demographic known to carry out the majority of the purchasing. The service is also shopping centered, jumping people from their tiles instantly to business web pages at a significantly increasing rate.

Stay tuned as we come closer to the end of 2015 to keep on top of social media trends as we transition into 2016. As always, JHG Media is available to help your small to mid sized company remain on top of your social media requirements.

Quick Guide for Responding to Online Reviews

Online Reputation Management

If you believe web-based reputation management is just for large brands, please reconsider. With the rise in use of social media sites, and the popularity of user-generated review websites like Yelp, SiteJabber, Amazon reviews and even employer review websites such as Glassdoor, monitoring and managing your web-based credibility is more vital than ever before.

Responding to online reviews affects your online reputation

Essentially, reputation management is the process of influencing a business’ or individual’s reputation. In the last few years, reputation management has come to be synonymous with online reputation management; when the phrase is used now, it’s mainly utilized to refer to responding to online reviews, managing search results for brand inquiries and unfavorable critiques on social networks.

Reputation management and social networking sites

Power has indeed shifted away from companies and toward buyers when it involves voicing a company’s marketing message. Even though firms used to be able to very carefully craft their reputation management on social media sitesmessage and later sell it using conventional advertising tactics like billboards, radio and TV spots, nowadays social networking sites have greatly moved those controls to consumers.

This, of course, has made reputation management much more challenging for organizations. The large number of voices involved, and the scattered nature of posts, complaints and unfavorable responses make damage control a lot more difficult than it ever used to be.

How to handle your reputation on social media sites.

A vital first step in social networking site reputation management is recognizing what’s being said about your brand online and then responding to online reviews appropriately. To do this, you’ll have to identify and track keywords and hashtags connected to your brand, goods, employees and competitors to monitor conversations that are taking place on social networking websites.

There certainly are a number of resources you can utilize to monitor these keywords: Tagboard, Hashtagify.me, SocialMention and TweetBinder are some of our faves. These tools allow you to go through numerous social networks to look for keywords and hashtags connected to your company or brand; you can also establish alerts to make sure that you’re informed when your company is discussed. Google Alerts is another excellent, and complimentary, tool for receiving frequent alerts of new brand and keyword mentions directly in your inbox.

managing bad reviews on social mediaWhen you’re aware of exactly what’s being mentioned regarding your brand online, you’ll need to respond appropriately. That said, this is where you’ll want to tread very carefully.At times, simply learning exactly what people are saying will suffice to help guide and inform your customer service-based choices.

There will be occasions, however, when a response is a good idea and even required. For example, in the event that your business is being slammed or defamed, not taking immediate measures can have severe repercussions. Several really good general guidelines for answering unfavorable reviews on social networks include:

  • 1. Responding quickly: Bad reviews or comments– mainly when left unchecked– can spread like wildfire on social networking sites. For instance, a particularly outrageous review on your Facebook Page could be witnessed by countless people within the initial couple hours. Responding immediately is the most effective means to minimize the harm caused by these posts, as it helps to ensure that your perspective is also viewed by anybody reading the initial review.
  • 2. Never delete reviews unless absolutely necessary: Unless a post is racist, offensive, or otherwise in very bad taste, deleting an adverse piece of feedback or review is usually a bad idea. Deleting bad remarks could be viewed as concealing an issue or admitting guilt. There are also proven benefits to replying to reviews, rather than removing them. According to analysis by CRM software company Oracle, 1 out of every 3 users who get a retailer answer to their web-based complaint winds up reposting a good review. In addition, 34% wind up removing their bad review entirely.
  • 3. Reply as a professional, and take it offline if needed: Simply speaking, this will not indicate that you are defending yourself against attacks or criticisms. Your best course of action is to instead take the conversation offline as promptly as can be, contact the consumer directly via instant message, email, or a phone call if you have the number, and deal with the concern one-on-one.  The customer will appreciate this personal approach and the rest of the viewers won’t be witness to the discussion.

Hire a third party to manage your online reputation for you

The above are good ways to stay on top of your online reputation management, but it can still be overwhelming to manage while operating a business day to day.  One solution is to hire a third party company to stay on top of managing your online reputation for you so that you can focus on running your business.  Online reputation management is one of the many things that JHG Media Group can assist you with so that you don’t have to.

2015 SEO Trends

Optimize your local SEO ranking

SEO is a great marketing tool for every business, but especially for local businesses.  Mobile traffic is anticipated to leave behind regular web traffic by 2015. This shift signifies that cell phone searches should also replace desktop searches by then. Several businesses are still disregarding mobile, which offers you the opportunity to take advantage of the situation and make sure to optimize your mobile site and put together a sound mobile Search Engine Optimization plan.

Several pros have discovered that social media is presently monopolizing SEO. Social media will certainly be increasingly important in regards to your internet marketing technique as we move into 2015.  Social media is vital as a marketing channel by itself, but don’t miss out on ways to use it to raise your search result rankings too. Search engine formulas are currently integrating social networking cues into the algorithms they use to measure positioning.

If SEO is something you know you need for your business, but you don’t know where to start, don’t worry, it’s easier than you think.  There are a few things to make sure to include in your SEO campaign and a few things to make sure you leave out.

Let’s start with what to avoid– these common mistakes are all fundamental, but we nevertheless find far too many sites floundering on these:

1.  Zero Home Page Content. Your clients (and search engines) will need to identify just what you’re all about. In the case that your home page has a slider/banner and merely a couple of sentences, you have to incorporate additional useful content there quickly.
2.  Merely A Handful of Sentences On One Page. Your clients (and search engines) are checking out your website for valuable, relevant details. If you supply a service or product, do not simply say, “Our company sells X, contact us for more details!” Today’s customers need instant info, so you need to stuff every page with useful content.
3.  Spamming Keywords. Notably way too many websites count on this outdated tactic. You’re definitely not going to rank well every place in your state just because you listed out ONE HUNDRED cities split up by commas on your home page. Does that significant list of cities provide beneficial information for clients? No. Does it assist you rank in Google? Definitely not. 4.  Do away with the rubbish and populate your site using relevant, informative material instead.
5.  Terrible Title Tags. You’ve got about 500 pixels of width for your title tags; just about anything longer will be trimmed when it’s presented in search engine result. The title tag should recap the page– it should not be a significant chunk of keywords you’re striving to position for. Put your main keyword phrase at the start and your business name at the finish. If you’ve got a hundred keywords stuffed into your title tag, you just look desperate.

better local business searches

And now let’s focus on what you want to include in your website to assist in creating better SEO.

With on-site signals presently carrying a lot weight, it’s more crucial than ever before to get your local optimization ducks in a row. It won’t do you any type of good to write a lot of citations when your website doesn’t provide the local signals that Google expects it to have.

Again, these are old-school basics, but we rarely see any sites properly improving for local areas:

1.  Include City and State in your title tag. Always remember, the title tag is without a doubt exceptionally crucial for optimization, and adding your city and state is an essential indicator with regards to local relevance.
2.  Include City/ST in your H1 heading. This doesn’t need to be the entire heading in and of itself– what’s important here is to integrate your city and state in the page heading to further reveal local relevance.
3.  Include City/ST in your web content. Far too many internet sites neglect to incorporate City and State facts within the site material. Maximizing for local search won’t function unless you’re speaking about your local area in your content.
4.  Include City/ST in your alt text on photos. It is simply awesome how many times we discover sites that don’t contain alt text. Remember, Google cannot observe what’s inside your pictures, hence alt text helps provide a much better knowledge of your page content. Including City/ST details can genuinely assist to boost local relevancy.
5.  Include City/ST in your URL. If you have indeed got the power to modify your URL structure, try to include your city and state information in your URLs. Again, this can carry on a long way toward providing a stronger local signal to both consumers and Google. Important Note: if you’re going to update your URLs, do not forget to set up 301 redirects so that the old address is permanently aimed to the new one.

These are all just particular techniques to assist with the primary objective: to make your website a lot more outstanding. Quit contemplating ways to make your website rank, and start contemplating the best ways to make your site the most effective in your particular niche. That’s how you’re going to get your internet site to position better and switch over additional visitors.