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Author Archives: Joel Canter

About Joel Canter

Talk to Joel Canter about his participation in JHG Social Media Marketing involving help to entrepreneurs with control of their online branding efforts, and you immediately notice a man who is passionate about his craft. “In my past, I built store fronts,” explained Canter. “In the 21st Century, I’m building virtual store fronts for people.” Canter says most business owners are uncomfortable with handling their online business image. He says it’s his job to make them comfortable with their web presence. “If you’re not here,” says Canter, “then you have to retool.” Here is how Joel Canter retooled his experiences to morph into an expert at developing a business brand in today’s online social media world. It Starts As a Childhood Friendship In the Washington, D.C. suburb of Silver Spring, Maryland, three kindergarten-age boys became friends. Joel Canter, Howard Green and Geoff Feldesman learned how to ride bicycles together and became friends for life. After high school, Canter and Green traveled to Israel and lived in a kibbutz, which is a collective community. After working together and traveling, Canter studied 17th Century English literature in England. He received a B.A. in English from New England College in Henniker, New Hampshire. “I’m one of those guys who thinks that they don’t make it like they used to,” said Canter. “I believe in the ability of workers and skilled craftsmen. I’d rather go to a ‘mom-and-pop’ store than to a large brand-name store, even though the prices might be higher.” From England and the eastern United States, Canter traveled to California and became a manager for a Bed, Bath & Beyond store in San Francisco. From that position, he became an operations manager of a property management and real estate firm. Canter then moved back to the eastern seaboard of the U.S. and worked for U.S. Congressman Frank Lobiondo, who represents New Jersey’s Second District in Washington, D.C. After redeveloping some property in Atlantic City, New Jersey, Canter became a regional project manager for Tower Resource Management, assisting telecommunications companies in their search, acquisition and construction of wireless towers. From there, he became a retail development company program manager in the development and construction of commercial property and asset management. At the same time, he became involved with his childhood friend, Geoff Feldesman, in the healthcare field specializing in helping pharmacies work with government contracts. Together, Canter, Feldesman and Green decided to pool monetary resources and work with each other in what they named JHG Group LLC. The business name originated from their first names of Joel, Howard and Goeff. Travel Company to Social Media Marketing One offshoot of the JHG Group LLC is the online travel company, Tourplicity. The three partners and longtime friends knew that in order to build www.tourplicity.com into a viable online tourism website, they needed to optimize search engine capabilities to their website. They hired and fired one Search Engine Optimization (SEO) expert after another. Out of frustration, they decided to take control of the SEO development process themselves. “Through every job that I’ve ever done, I’ve never been stuck to a desk,” said Canter. “It’s always been a case of this is the job to be done, now let’s figure out how to do it.” So, that’s exactly what the JHG Group did. They developed techniques and logical steps in developing search engine optimization for their www.tourplicity.com website. Another entity asked them for SEO help and JHG Social Marketing Media was born. Canter says what he does today replaces the old business plan of a store front, print media advertising, business cards and shaking hands with the public. He says that in today’s world, your store front is your website and your business card is your social media presence. “We’re about helping you take charge of selling your online message, because your message sells you,” said Canter. “You’re controlling your brand, because your brand is everything about you.” And, just what is a brand? Canter says that it’s a part of your name or your specific product. And, when a brand is thoroughly sold to the public, it identifies a product. He equates a brand to the “Old West,” when cattle were branded with a symbol, or brand, of a rancher who owned them. “It’s branded into the minds of the people,” said Canter. “It’s like people calling tissue, Kleenex. So, we take your brand. We look at your website. We fix it. We look at social media websites. And, we curate material and put it on those sites in your name so that you’re the curator of relevant information…you become an authority on the product you sell. You’re in charge.” Ignoring your online social media image can result in detrimental consequences in today’s instant world of smart phones and tablets. The 500 satisfied customers of your business don’t matter when one dissatisfied patron leaves a devastating write-up on Yelp. “Why not control that message?” asks Canter. “The problem is, who has the time to do it? You’re running a business. That’s when you hire us and we’ll take care of it for you.”

The 6 Major SEO Trends That Will Lead 2016

2016 SEO trends, JHG Media

2015 has been an amazing year for the Search Engine Optimization industry. We witnessed the long-awaited Mobilegeddon update, which penalized sites falling behind in the mobile compliance area, a massive overhaul to local rankings with the new local three-pack, a new quality protocol for content, and a dozen or so additional small updates from Google.

Now everyone is looking to 2016 for just what’s new! Let’s have a glance at the major 6 SEO trends expected to soar in the year to come.

SEO Trends 2016, JHG Group1. Video Content Will Surpass Written Material in ROI for B2C Industries and Brands.

Right now, written material is thought of the “standard,” even by the considerable bulk of us who continually insist that including various formats of content is a good idea. In 2016, a handful of new technologies and the continuance of years-long patterns will shift, and video will outmatch written content in relations to reach, engagement, effectiveness, and overall ROI. Vine, Periscope, Snapchat, and various other video apps are somewhat behind this, setting users’ expectations toward more graphic content, but the real herald could emerge from Google, which is currently experimenting with video adverts in search results. B2C brands without regular feeds of video will soon be regarded as behind the times. B2B companies will do the same, but it won’t happen in 2016.

2. Mobile-Optimization Will Be Even more Vital than Desktop Optimization.

For the last few years, desktop has been a traditional type of search, with mobile users increasing in numbers. Earlier this year, mobile searches went beyond desktop searches for the very first time, and together with Mobilegeddon, Google declared to the world that mobile and desktop web traffic were on fairly identical footing. Beginning today, and continuing into 2016, this transformation will carry on, eventually making mobile web traffic by far the more vital, with desktop fading into obscurity during the next 5 years. Presently, Google is claiming that a desktop-specific site is not required, and their switch to a local three-pack demonstrates their commitment to a “mobile” experience across all sorts of devices.

3. Aggregated Information Will Decrease the Power of News and Event Coverage.

Twitter is trying out a new function referred to as Moments, which will combine posts, pictures, and video clips from real-time events and unfolding news stories into a single channel for folks to see. In a sense, individuals become the content creators, and other individuals can view events unfolding firsthand. Obviously, Twitter isn’t the only system to be trying out such a live feed, and advanced algorithms are presently able to assemble news stories from numerous pieces of pre-existing information. As a result, in 2016, the strength of a news article that isn’t immediately sourced will start to decrease, narrowing the field of content marketing for everybody.

4. Social Content Will be More Conveniently Indexed.

Google has offers in place with Facebook and Twitter already– search for a news item, and you’ll probably see a tweet or 2 appear in your mobile search results page. In 2016, even more platforms will come to be more heavily indexed in the vaults available to Google and various other search engines. Social articles will carry a value and a consideration similar to any independent website, and the separation of “web” and “social media” will begin to blur even further from an SEO standpoint.

Mobile SEO trends, JHG Media Group

5. Deep Links in Apps Will Become More Important.

Google has been indexing apps for a long time now. As part of the shift to focusing on mobile users, Google is preparing for a future where apps might eclipse traditional websites in appeal and performance. Search marketers can benefit from anticipating this change as well. Starting in 2016, “deep links” to apps (meaning web links which aim towards a specified web page or section of a specified app) will start to bring more significance, akin to deep links on the web. App optimization in general, for that matter, will also grow in significance. If your medium-sized or larger business doesn’t yet possess an app, today’s the moment to develop one. If you still do not believe it works for your business, at the very least get your business listed on as many other apps as possible.

6. Local Search Will Get Even More Local.

This is actually something we’ve watched flourish a little bit this year, but we believe the trend is definitely primed to take off in 2016. The onset of wearable devices, like the Apple Watch, and the improved elegance of Google’s local indexes are going to result in even more unique sorts of local search. Instead of identifying companies in relations to a city or a state region, rankings could rapidly produce accordinged to your street corner or neighborhood.

2016 may watch these trends develop in such a way that transforms the landscape of Search Engine Optimization, or it may only witness their introduction. Search Engine Optimization sometimes progresses counterintuitively, moving rapidly where you least expect it and dragging its feet where you ‘d anticipate it striking. Regardless, 2016 will definitely be a fascinating year for search marketers, and we are certainly looking forward to it at JHG Media Group!!

What Is Content Marketing?

content marketing, small to medium businesses, marketing strategy, jhg media group

Valuable content ought to be at the foundation of your marketing

Consumers have closed the conventional realm of marketing. They use a DVR to skim over tv advertising, usually brush off magazine advertising, and now have ended up being so skilled at online “surfing” that they can take in online info without a care for banners or buttons (making them pointless).

Practical marketers know that conventional marketing is coming to be less and less useful by the minute, and that there has to be a better method.
Enter content marketing.

But what exactly is content marketing?

Content marketing is a strategic marketing method emphasised on generating and circulating useful, relevant, and constant information to captivate and keep a clearly-defined audience– and, subsequently, to generate profitable client action.

Content marketing’s objective is to captivate and retain customers by consistently developing and curating applicable and valuable information with the intent of changing or enhancing consumer behavior. It is an ongoing method that is best integrated into your overall marketing strategy, and it emphasizes owning media, not leasing it.

Basically, content marketing is the art of keeping in touch with your consumers and prospects without selling. It is non-interruption marketing. Rather than pitching your products or services, you are delivering information that makes your customer a lot more educated. The importance of this content approach is the idea that if we, as companies, provide constant, ongoing valuable info to customers, they eventually reward us with their business and devotion.

And they do. Content marketing is being made use of by some of the best marketing associations in the world. It’s additionally established and executed by small companies and one-person stores across the globe. Why? Because it works.

Return and read the content marketing definition one more time, but this time around eliminate the relevant and valuable. That is actually the difference between content marketing and the additional informative rubbish you obtain from businesses attempting to sell you “stuff.” Organizations send us data all the time– it’s just that a lot of the time it’s not really relevant or valuable (can you say junk mail?). That’s what makes content marketing so appealing in today’s environment of thousands of marketing notifications per person per day. Excellent content marketing makes an individual stop … read … think … behave … in a different way.

Thought leaders and marketing specialists from all over the world have concluded that content marketing isn’t simply the future, it is actually the present.

content marketing strategy, JHG Media

Marketing is impossible without having exceptional content.

Regardless of what form of marketing techniques you use, content marketing must be part of your system, not something separate. High quality content is part of many forms of marketing:

Social media marketing: Content marketing strategy comes before your social media strategy.
SEO: Search engines compensate businesses that release top quality, constant content.
PR: Effective PR techniques tackle concerns viewers appreciate, not their business.
PPC: For Pay Per Click to function, you need excellent content behind it.
Inbound marketing: Content is crucial to generating inbound web traffic and leads.
Content strategy: Content strategy is part of most content marketing strategies.

To become successful at content marketing, it is necessary to have a documented content marketing technique.  The professionals at JHG Media can assist you in creating a personalized content marketing strategy for your small business.

Using New Twitter Features for Online Marketing

twitter features, jhg media group

Marketers love social media– and for good reason. Social networking has made it much easier than ever for marketing experts to tap straight into the mind of their viewers and purposefully connect with both existing and prospective clients by generating material that will ignite each of their unique interests.

With the use of social marketing, nevertheless, comes great responsibility. Responsibility to not simply keep up with what your customers– and the users you hope will become your followers– have an interest in but to additionally focus on the most up to date social updates and what they are able to add to your marketing arsenal.

So, what were the latest updates to hit the Twittersphere this year? And more notably, how can online marketers and entrepreneurs make sure to capitalize on them to captivate their target audience and bring in value to their social strategy?  Let’s take a look at the new Twitter features:

1. Video Tweets

Twitter has a new and more native way of incorporating rich media to tweets. The new element allows people to record, modify, and distribute their own video clips on Twitter with a video- friendly program. It’s safe to say that it could take your ordinary YouTube video to another level.

Just what it indicates to marketers

In the past, Twitter users could just share videos from third-party internet sites like YouTube, twitter features, jhg media groupVimeo, and Vine from the mobile app. The new video element enables marketers to create videos from anyplace, organically distribute these videos, and enjoy improved audience involvement that typically comes following this kind of rich media.

2. Personal Tweets

Twitter users are now able to share tweets privately within a DM (Direct Message) with the click of a button, making sharing public material in private chats easier than ever.

What it implies to marketers

This is a valuable way for other Twitter users to share brand messages with one another, making highly focused word-of-mouth advertising for brands with a committed follower base.

For instance, visualize a Twitter user finds a discount code or a special offer for a product or service that he or she loves. If the Twitter user knows a friend or relative that might just love it too, the new personal tweet feature will enable him or her to pass the message right to somebody who could be interested in making a purchase. And as the old saying goes, word-of-mouth is constantly the greatest type of promotion!

3. Timeline Algorithm

Twitter CFO Anthony Noto hinted earlier this year at coming changes to the reverse sequential order of the platform’s timeline.

The organization of Twitter’s timeline has not altered since the site was built eight years ago. Though users have become accustomed to it, it might not be the most helpful in terms of overall user experience, particularly as it applies to marketing professionals For example, very appropriate tweets can typically get hidden at the end of the feed if the individual doesn’t have the app open.

What it suggests to marketing professionals.

Marketing professionals need to get a little bit more strategic in the messaging they drive out via Twitter– as well as how they move it out– to keep ahead of the curve with the new timeline algorithm.

A couple of techniques marketing pros can potentially fight the change and remain at the top of the feed is to strategically respond, thoroughly pick the right hashtags, and constantly post share- and engagement-worthy content.twitter, jhg media group

Social media programs are continuously adapting to the desires and needs of users. It’s up to marketing professionals to determine how to roll with the punches and make use of the new elements to their advantage as they crop up.

So if you haven’t been taking advantage of these new functions in your business this year, you ought to be. But as the saying goes, there’s no time like the present … so get tweeting!  And if you need some help taking that off your plate, call JHG Media Group, we’ll get you tweeting!

Staying Ahead of Social Media Trends

social media trends

 

Our staff at JHG Media Group are constantly keeping in front of the curve with social media subjects as the appear around the internet. As we are coming to the end of 2015 we are seeing a few of the patterns for social media beginning to change as they progress into 2016. Recently Entrepreneur.com released an article about the top trends that are enhancing social media. We picked our top 3 to share with you here:

1. Facebook is going in the direction of a more mature demographic.

According to an infographic generated by Adweek making use of information from eMarketer detailing the demographic trends in social media for 2016, Facebook is still leading the marketplace with social networking, but it’s there’s a proposed 7.6 percent share boost among people 65 years old and more, the largest share rise with all demographics. The eMarketer information indicates that shares among the younger millennial group (18 – 24 year-olds) will decrease.

It’s forecasted that in 2016, marketers going to rev up their advertising campaigns to contain a lot more focused ads on Facebook making use of the info openly shared on their services. When it comes to different social networks, the 25-to-35 year-old generation nonetheless keeps a stronghold across the board, even though Instagram, Twitter and Tumblr are trending younger. There seems be minimal to absolutely no elderly involvement with Tumblr and Instagram.

This is good for smaller business owners as it permits them to compete with big brands. Now your business can go on the internet and definitely stand out. Most web consumers don’t mind if you’re a giant company but more care about your online presence. This is a win win for smaller companies.

2. The foreseeable future is handheld.

This previous March marked the 1st time the four leading messaging apps around the world amassed the exact same volume of users as the top 4 social networking platforms. These mobile apps not only permit users to text and call long distance connections without paying long-distance charges, but it allows them to make a world where their preferred brands, publications and solutions are merged into one personalized bundle that can be accessed just about anywhere.

New services have realized the impact of delivering their products immediately to their customers via messaging apps: Snapchat’s “Discover” feature debuted within 11 major international publications to excellent recognition and is planning for business expansion. In China, the favored free text message and phone application, WeChat, has integrated accounts of celebrities and primary brand names to its subscription list. This permits users to observe updates from their buddies and favorite stars, get unique mobile-only VIP “cards” to big department stores, organize reservations at popular eateries with a sms message or even donate to UNICEF on a single incorporated application.

social media trends 2016 JHG Media Group

3. Social networks are emerging as search engines.

Whilst Google isn’t going anywhere anytime soon, the manner in which folks search for services and products has grown outside simple SEO. Eighty-eight percent of people online are guided by reviews and internet posts by different people. These individuals are looking straight to internet sites like YouTube and Facebook (where every company has a presence), or in apps such as Yelp. Pinterest, in particular, has a favorable role in this change: its industry is mostly dominated by women in their 30s with younger families, a demographic known to carry out the majority of the purchasing. The service is also shopping centered, jumping people from their tiles instantly to business web pages at a significantly increasing rate.

Stay tuned as we come closer to the end of 2015 to keep on top of social media trends as we transition into 2016. As always, JHG Media is available to help your small to mid sized company remain on top of your social media requirements.

Top 5 Tips For Good Online Brand Management

online brand management

In marketing, brand management is the analysis and preparation on just how that brand is perceived in the market. Forming a good relationship with the target audience is crucial for brand management. Concrete elements of brand management consist of the product itself; look, price, the packaging, etc

Whenever it comes to online brand management there are a lot more elements because you have to present yourself with only images and the written word so it can be more tough. But using this list of the top 5 tips for good online brand management you should be off to a good start!

1. Search Yourself

chances are that you currently have some online exposure. Whether it’s a Facebook Page, a Google listing, or your own company site you probably have something in the information super highway. Search the name of your company and your personal name as well. After that search Google Images the same. There are a lot of pictures within the web world and they will boost (or reduce from) your online brand image.

2. Get Your Domain Name and Start a Website

You can effortlessly go to sites like Godaddy.com to purchase your domain name for your company … hopefully yours is still available now. If it is not available in a.com there are plenty of other domain extensions now that are turning up left and right. For example if your company is called Bliss Yoga and you notice that blissyoga.com is currently taken you can use for bliss.yoga. The very best way to deal with your online brand is to take charge of the information yourself and an internet site is an excellent spot to fill up content.

managing your online brand3. Ramp Up Your Content

The more content you have on the net that is within your authority the better. Have a blog on your website where you can include material at least every other week, otherwise weekly or multiple times a week. This will depend on the characteristic of your business. A news website will have numerous posts and bunches of new material everyday where as a DO-IT-YOURSELF blog site may be better suited for weekly content. Every way you look at it, when you have unique web content with key words that relate to your business you’re gonna be in good shape for the Google bots and your brand will form.

4. Get All Over Social Media

It’s true! Love it or hate it, social media is the strategy to get tons of web content in the world on multiple web platforms. When the Google crawlers discover your web content, key words and backlinks to your site in numerous places throughout the interwebs they will grant you a good reputation. This may be a load of work and lots of small to medium sized companies usually don’t possess the time or the workforce to accomplish this. Don’t stress, there are service providers available like JHG Media Group whose business is designed totally around helping other companies have a better web presence with social media management, web content production, and search engine optimization.

5. Give Your Viewers a Voice

This is the place it gets real. If you find your business on Yelp.com or Tripadvisor.com, or even now Google, your target market already has a voice through having the ability to leave a rank and testimonial of their experience with your business or blog. In your blog you should also allow for a remarks part where you can deal with the voice of your customer first hand. You are going to get raving fans of your product and then you will get the Reputation management with social mediahaters, that’s just life. But when you respond to your customers, visitors, users, etc. that’s from where your integrity shines. It doesn’t matter so much that an individual had a bad experience (it does matter to the degree that you need to look at it and make adjustments where appropriate), but it matters more how you tackle the scenario of their unhappiness. If an owner makes the situation better and turns the dismayed customer into a delighted one they’ve won. Always be that guy. Regardless of how distressed they are it’s always better to take care of it than leave it alone. Negative reviews can spread like wild fire and swiftly get out of hand if you do not manage them.

So there’s your top 5 fundamental tips for good brand management! You’re off to a good start with these points and know that good brand management is an ongoing process. Once again, there certainly are firms you can hire to oversee your brand and reputation for you. It can be a daunting task, but you’re not on your own! If you do want assistance in the brand and reputation management, content creation, or SEO realm get in touch with JHG Media Group.

Send Money with Facebook?

Send money with facebook

Facebook has combined all of the tasks we do on a daily basis and incorporated them into their site. This makes life as a whole lot less complicated for users. Now we can discuss and share our lives, like always, message our friends in Messenger, make phone calls, make video calls, and the latest inclusion, send cash! Let’s take a look at this money situation …

Facebook just uncovered an all new service that helps you send money by means of its instant messaging app, Facebook Messenger. It’s kinda like existing services from SnapChat, Square, and Venmo, letting you immediately exchange cash with other individuals both far and wide. But there’s a substantial distinction: It works on Facebook.

Now that you can send money with Facebook instantaneously, all of a sudden, it’s way simpler for a big chunk of the population to send out and receive cash. But friend-to-friend payments can also feed the much greater objectives of Mark Zuckerberg and company.

The moment Facebook has your bank card, it can easily tempt you with other purchases too.
Facebook’s new payments tool encourages all those millions of Facebookers to keep their credit card details on the company’s machines. And this will most likely feed Facebook’s initiatives to turn itself into a sort of e-commerce engine that competes directly with the likes of Amazon.Facebook is currently trying out a “buy” button on its social network that lets you immediately buy stuff that shows up in your newsfeed. However such button is a whole lot more effective and easier to click if you’ve already typed in your card into Facebook.

Facebook is going in the same direction as Apple and Google. It wishes to be the spot where you spend not only your time but your cash.

Payments On Facebook Are No Surprise

The new Facebook service is not a surprise. Last summer, David Marcus, the Chief Executive How to send money from FacebookOfficer of payments giant PayPal, joined Facebook to manage Messenger. And subsequently, on a Facebook earnings call, CEO and creator Mark Zuckerberg suggested that Messenger would dovetail with some kind of peer-to-peer payments service.

Meanwhile, Snapchat incorporated a payments method to its favored messaging app, piggybacking on an existing tool from San Francisco start-up Square. But Snapchat isn’t nearly as well-known as Facebook. And its variety of other services is not even close to as big.

The Facebook social network is used by over 1.3 billion users globally, and Messenger now provides services to close to 500 million, according to the company’s most current public numbers. That’s probably about two and a half times the volume on SnapChat.

This indicates that many more users are likely to use Facebook’s payments solution in comparison to others. But more vital for Facebook, especially due to the fact that it claims it’s never going to charge for sending and receiving funds, is your data, in this particular situation, your credit card numbers. To send money, you will have to save your Visa or Mastercard details with Facebook. To receive money, the company revealed, you will have to do the very same. And once Facebook has that information, it is able to construct out services– revenue-generating services– that motivate you to spend.

So on one hand it makes it more convenient for users to send money to each other and the appealing aspect is that they don’t take a cut. However, alternatively, Facebook is gearing up to take on significant online retailers. What are your thoughts? Is it good to have the convenience or does this worry you that it would be far too easy to spend?

JHG Media Group offers social media management, SEO services, and content development to small and medium sized businesses around the globe.

Selling Products on Instagram and Pinterest

We’ve discussed how important the local market is for the new Google algorithm and exactly how significant it is to connect with your target audience on Facebook. Now you can easily contact your clients and make purchases making use of social media websites Instagram and Pinterest.  Today we’re talking about selling products on Instagram and Pinterest.  These 2 sites have included very easy buttons for visitors to buy the things they view right then and there. This quicker purchasing power means far more bucks for businesses.

Buy Button on Pinterest.

buy button on pinterest, selling with pinterest

What Pinterest is calling “buyable pins” was revealed back in June and is perhaps the very best option for small companies when it involves these two image-drive social media networks. The pin approach will be right next to the normal pins that users make use of to make their individualized boards. Click the blue “Buy It” button and you will be brought to checkout. If an individual hits that pin and would like to make a purchase, they will be taken to a web page to fill out their credit card details.
Pinterest brought it one-step more and is additionally permitting people to explore buyable pins specifically, so those who would like to shop solely for items which are for sale may do so through looking for their word, clicking on the blue “see more” button, and then scrolling through outcomes. Customers can also click a blue “$” to incorporate in cost limitations.

The Pinterest user-base regularly searches for things hoping they can reproduce them or discover them someplace on the web to buy, so this fresh component has been a long time in the making. It presents stores an incredibly pinpointed audience, and typically with a lot less competition than they ‘d have in the Google SERPs.
As senior director of Demandware Adam Forrest mentioned in the Search Engine Watch article, “Pinterest’s move is another step in the natural evolution of social commerce.” People are no more committing their time to only a single destination when browsing on the web, so it’s important that online companies keep up and benefit by using every single platform they can.

Shop Now Button on InstagramShop Now on Instagram, Instagram shopping

 

Instagram’s button is going to appear like “Shop Now” to users. Suppliers need to opt-in to provide a Shop Now button, but if they do customers will be able to install an app or buy a thing they see in their feed right then and there. Nonetheless, the catch with this is that so far this attribute will only be provided to suppliers and consumers with mobile.

Regardless, this new button will enable users to click to shop more and it will transfer folks to the e-commerce companies website, their app, or register for their subscriber list. In short, the authentic buying experience does not take place within the app like it does with Pinterest. This is probably because Instagram does not likely want to pound users with buying options because Instagram has to do with much more than shopping. What’s great and unique about Instagram is that because they are a Facebook owned business, vendors have the ability to target consumers utilizing Facebook’s details including demographics, interests, past search history, and much more.

 

Social Media Commerce Revolution

A growing number of individuals are starting to hop about from pc to smartphone and hop from social media network to social network, therefore optimizing for one search style and 1 search type only is coming to be a lot more obscure.social media commerce, buying via social media

Although Pinterest seems to have truly led the way for a straight technique for individuals to purchase, it is truly not difficult to make the presumption that many other networks are next. Social media concerns linking individuals with other people, absolutely, yet they are progressing the same as the web. Their objective is to make things easier for people, and fortunately for small businesses this means making shopping much more readily available.

Contact JHG Media Group for more details on selling your products through Pinterest and Instagram

What You Need to Know About the Most Recent Google Update

Recent Google Update, Google Update, Mobile-friendly google update

Back in April 2015 Google carried out one more algorithm upgrade and geared this one towards the mobile platform and small businesses. Google actually supplied the small businesses the upper hand over their bigger counterparts in big business. Here in this blog post we will explain the recent improvements that Google made to their algorithm and just what you have to know to remain on top of maximizing your site and mobile site so you can reap the most benefits.

The Mobile-Friendly Google Update

Modifications to the Google algorithm consist of enhancing the position of mobile-friendly web pages on mobile search results. Currently searchers can most readily discover top notch and pertinent results where text is legible without tapping or zooming, touch targets are spaced appropriately, and the page avoids unplayable material or horizontal scrolling.

The Update Specifics:

  • Affects only search positions on mobile devices
  • Impacts search results in all languages globally
  • Applies to individual pages, not full websites

Although the mobile-friendly improvement is important, Google still utilizes a range of cues to rank search results. The objective of the search query is still a very solid signal– so even if a webpage with premium material is not mobile-friendly, it would still rank high if it has fabulous material for the query.

If your website’s pages typically aren’t mobile-friendly, there really may be a notable decline in mobile traffic from a Google Search. But have no fear, once your web site becomes mobile-friendly, they are going to quickly re-process (i.e., crawl and index) your webpages.

mobile friendly websites, mobile internet searches

In the United States and a variety of various other countries around the world, the volume of mobile searches now surpasses desktop search. Google recently verified this shift and in April of this year, Google introduced the mobile-friendly update.

In a post on Forbes.com one of the organizers of UnGagged London, Matthew Tulett, weighed in:

“I would urge businesses large and small to use the mobile friendly update to take stock and asses their mobile strategy. Stats show just how much business is done via smartphones these days so rather than a headache, this particular algo change should be seen as helping businesses focus on ways to achieve growth in areas that, until now, might otherwise have been ignored.”.

The Google update impacts enterprise of all size and sometime it is generally much easier for the small companies to align faster to these sort of adjustments. This is due to their smaller and less complicated framework enabling their programmers to immediately make alterations. But regardless, it has an effect on businesses of all sizes so the following are a handful of pointers about the update and the things you should do to maximize your mobile platforms:.

1. The update will permit mobile end users to far more quickly discover and access relevant results.

2. The update will honor those with mobile-optimized material.

3. Modifications will only influence a site’s search position on mobile devices– and it only involves individual pages, not full websites.

4. Google has a complimentary Mobile-Friendly Test google mobile friendly websitesresource to help you assess the mobile-friendliness of your website.

5. The update is specific to search results for smartphones– not tablet devices or personal computer search results.

6. In the event that you may not be mobile optimized, certainly there is still time. Whilst Google cautions that website pages that do not improve may notice a notable decline in mobile traffic from Google Search, once the updates are made they will automatically re-process the site’s webpages.

7. Mobile-optimized sites are already observing a favorable impact on Google search results.

Why Local SEO is Becoming More Important Than Ever

local seo, search engine optimization, local listings, google local, JHG Media Group

In case you’ve been keeping an eye on the adjustments that Google regularly makes then you’re probably interested in why local SEO is becoming more important than ever. If this is something new to you don’t despair, our team’ll get you up to speed, but you’ll want to begin listening quickly because local SEO is only becoming more robust and more vital. Do not be daunted by it however, use a few crucial measures and you’ll be on your way to a more powerful web presence in your local market.

Getting started with a local SEO strategy.

If you’re frightened by the concept of beginning a local SEO campaign, don’t be. It’s actually a fairly uncomplicated method, however it will take you some time and energy.

google local, local seo, local seo for business, jhg media groupYour very first job is to make sure your business is specified correctly and appropriately all throughout the internet. Claim your local business profile on local web directory and review websites such as Yelp and TripAdvisor, as well as any other listings that are relevant for your business.

Make sure that your essential business details– mainly your name, address and contact number– are accurate and formatted consistently across all of these platforms. If Google notices just a mini disparity among 2 different sources, your local authority could possibly drop.

Local content and partnership building.

As soon as all your local data is in place and verified for accuracy, you can easily start off the process of boosting your content and external links for local relevance. For articles, this is fairly easy– just make sure to provide the name of your city, region or community in your blog titles and ensure the content is relevant to your location.

Local events and local information articles are ideal opportunities for this. Make sure to guest write on local external blogs, and attempt to get published on local news channels with your latest press releases.

Local reviews and continuous management.

Local SEO, Google Local, JHG Media GroupLastly, attempt to promote your clients to publish reviews about your company on Yelp and some other review websites. You can’t purchase these reviews, nor should you get them from your buyers in any way, but you should let your clients find out that you’re on these sites and in a roundabout way persuade them to give their reviews. Do anything you can to boost the volume of positive reviews you receive, and don’t forget to log in so you can look at and reply to these customer reviews consistently.

There you have it. Unless you already have a prevailing, nationally developed ranking on primary search engines that beginners cannot touch, or perhaps you do not have a solitary physical location, local S.E.O is going to be a requirement if you wish to attain search engine exposure over the course of the next couple of years.

Take steps now to carry out a regular ongoing tactic, and stay dedicated to persevering. If you’d rather not want the burden of maintaining your own local SEO you can always hire a professional media group to do it for you.  Along with the results of your efforts compounding, you’ll start seeing results in weeks to months, and as further modifications favor locally optimized companies, you’ll simply stand to benefit even more.

The 6 Major SEO Trends That Will Lead 2016

2016 SEO trends, JHG Media

2015 has been an amazing year for the Search Engine Optimization industry. We witnessed the long-awaited Mobilegeddon update, which penalized sites falling behind in the mobile compliance area, a massive overhaul to local rankings with the new local three-pack, a new quality protocol for content, and a dozen or so additional small updates from Google.

Now everyone is looking to 2016 for just what’s new! Let’s have a glance at the major 6 SEO trends expected to soar in the year to come.

SEO Trends 2016, JHG Group1. Video Content Will Surpass Written Material in ROI for B2C Industries and Brands.

Right now, written material is thought of the “standard,” even by the considerable bulk of us who continually insist that including various formats of content is a good idea. In 2016, a handful of new technologies and the continuance of years-long patterns will shift, and video will outmatch written content in relations to reach, engagement, effectiveness, and overall ROI. Vine, Periscope, Snapchat, and various other video apps are somewhat behind this, setting users’ expectations toward more graphic content, but the real herald could emerge from Google, which is currently experimenting with video adverts in search results. B2C brands without regular feeds of video will soon be regarded as behind the times. B2B companies will do the same, but it won’t happen in 2016.

2. Mobile-Optimization Will Be Even more Vital than Desktop Optimization.

For the last few years, desktop has been a traditional type of search, with mobile users increasing in numbers. Earlier this year, mobile searches went beyond desktop searches for the very first time, and together with Mobilegeddon, Google declared to the world that mobile and desktop web traffic were on fairly identical footing. Beginning today, and continuing into 2016, this transformation will carry on, eventually making mobile web traffic by far the more vital, with desktop fading into obscurity during the next 5 years. Presently, Google is claiming that a desktop-specific site is not required, and their switch to a local three-pack demonstrates their commitment to a “mobile” experience across all sorts of devices.

3. Aggregated Information Will Decrease the Power of News and Event Coverage.

Twitter is trying out a new function referred to as Moments, which will combine posts, pictures, and video clips from real-time events and unfolding news stories into a single channel for folks to see. In a sense, individuals become the content creators, and other individuals can view events unfolding firsthand. Obviously, Twitter isn’t the only system to be trying out such a live feed, and advanced algorithms are presently able to assemble news stories from numerous pieces of pre-existing information. As a result, in 2016, the strength of a news article that isn’t immediately sourced will start to decrease, narrowing the field of content marketing for everybody.

4. Social Content Will be More Conveniently Indexed.

Google has offers in place with Facebook and Twitter already– search for a news item, and you’ll probably see a tweet or 2 appear in your mobile search results page. In 2016, even more platforms will come to be more heavily indexed in the vaults available to Google and various other search engines. Social articles will carry a value and a consideration similar to any independent website, and the separation of “web” and “social media” will begin to blur even further from an SEO standpoint.

Mobile SEO trends, JHG Media Group

5. Deep Links in Apps Will Become More Important.

Google has been indexing apps for a long time now. As part of the shift to focusing on mobile users, Google is preparing for a future where apps might eclipse traditional websites in appeal and performance. Search marketers can benefit from anticipating this change as well. Starting in 2016, “deep links” to apps (meaning web links which aim towards a specified web page or section of a specified app) will start to bring more significance, akin to deep links on the web. App optimization in general, for that matter, will also grow in significance. If your medium-sized or larger business doesn’t yet possess an app, today’s the moment to develop one. If you still do not believe it works for your business, at the very least get your business listed on as many other apps as possible.

6. Local Search Will Get Even More Local.

This is actually something we’ve watched flourish a little bit this year, but we believe the trend is definitely primed to take off in 2016. The onset of wearable devices, like the Apple Watch, and the improved elegance of Google’s local indexes are going to result in even more unique sorts of local search. Instead of identifying companies in relations to a city or a state region, rankings could rapidly produce accordinged to your street corner or neighborhood.

2016 may watch these trends develop in such a way that transforms the landscape of Search Engine Optimization, or it may only witness their introduction. Search Engine Optimization sometimes progresses counterintuitively, moving rapidly where you least expect it and dragging its feet where you ‘d anticipate it striking. Regardless, 2016 will definitely be a fascinating year for search marketers, and we are certainly looking forward to it at JHG Media Group!!

What Is Content Marketing?

content marketing, small to medium businesses, marketing strategy, jhg media group

Valuable content ought to be at the foundation of your marketing

Consumers have closed the conventional realm of marketing. They use a DVR to skim over tv advertising, usually brush off magazine advertising, and now have ended up being so skilled at online “surfing” that they can take in online info without a care for banners or buttons (making them pointless).

Practical marketers know that conventional marketing is coming to be less and less useful by the minute, and that there has to be a better method.
Enter content marketing.

But what exactly is content marketing?

Content marketing is a strategic marketing method emphasised on generating and circulating useful, relevant, and constant information to captivate and keep a clearly-defined audience– and, subsequently, to generate profitable client action.

Content marketing’s objective is to captivate and retain customers by consistently developing and curating applicable and valuable information with the intent of changing or enhancing consumer behavior. It is an ongoing method that is best integrated into your overall marketing strategy, and it emphasizes owning media, not leasing it.

Basically, content marketing is the art of keeping in touch with your consumers and prospects without selling. It is non-interruption marketing. Rather than pitching your products or services, you are delivering information that makes your customer a lot more educated. The importance of this content approach is the idea that if we, as companies, provide constant, ongoing valuable info to customers, they eventually reward us with their business and devotion.

And they do. Content marketing is being made use of by some of the best marketing associations in the world. It’s additionally established and executed by small companies and one-person stores across the globe. Why? Because it works.

Return and read the content marketing definition one more time, but this time around eliminate the relevant and valuable. That is actually the difference between content marketing and the additional informative rubbish you obtain from businesses attempting to sell you “stuff.” Organizations send us data all the time– it’s just that a lot of the time it’s not really relevant or valuable (can you say junk mail?). That’s what makes content marketing so appealing in today’s environment of thousands of marketing notifications per person per day. Excellent content marketing makes an individual stop … read … think … behave … in a different way.

Thought leaders and marketing specialists from all over the world have concluded that content marketing isn’t simply the future, it is actually the present.

content marketing strategy, JHG Media

Marketing is impossible without having exceptional content.

Regardless of what form of marketing techniques you use, content marketing must be part of your system, not something separate. High quality content is part of many forms of marketing:

Social media marketing: Content marketing strategy comes before your social media strategy.
SEO: Search engines compensate businesses that release top quality, constant content.
PR: Effective PR techniques tackle concerns viewers appreciate, not their business.
PPC: For Pay Per Click to function, you need excellent content behind it.
Inbound marketing: Content is crucial to generating inbound web traffic and leads.
Content strategy: Content strategy is part of most content marketing strategies.

To become successful at content marketing, it is necessary to have a documented content marketing technique.  The professionals at JHG Media can assist you in creating a personalized content marketing strategy for your small business.

Using New Twitter Features for Online Marketing

twitter features, jhg media group

Marketers love social media– and for good reason. Social networking has made it much easier than ever for marketing experts to tap straight into the mind of their viewers and purposefully connect with both existing and prospective clients by generating material that will ignite each of their unique interests.

With the use of social marketing, nevertheless, comes great responsibility. Responsibility to not simply keep up with what your customers– and the users you hope will become your followers– have an interest in but to additionally focus on the most up to date social updates and what they are able to add to your marketing arsenal.

So, what were the latest updates to hit the Twittersphere this year? And more notably, how can online marketers and entrepreneurs make sure to capitalize on them to captivate their target audience and bring in value to their social strategy?  Let’s take a look at the new Twitter features:

1. Video Tweets

Twitter has a new and more native way of incorporating rich media to tweets. The new element allows people to record, modify, and distribute their own video clips on Twitter with a video- friendly program. It’s safe to say that it could take your ordinary YouTube video to another level.

Just what it indicates to marketers

In the past, Twitter users could just share videos from third-party internet sites like YouTube, twitter features, jhg media groupVimeo, and Vine from the mobile app. The new video element enables marketers to create videos from anyplace, organically distribute these videos, and enjoy improved audience involvement that typically comes following this kind of rich media.

2. Personal Tweets

Twitter users are now able to share tweets privately within a DM (Direct Message) with the click of a button, making sharing public material in private chats easier than ever.

What it implies to marketers

This is a valuable way for other Twitter users to share brand messages with one another, making highly focused word-of-mouth advertising for brands with a committed follower base.

For instance, visualize a Twitter user finds a discount code or a special offer for a product or service that he or she loves. If the Twitter user knows a friend or relative that might just love it too, the new personal tweet feature will enable him or her to pass the message right to somebody who could be interested in making a purchase. And as the old saying goes, word-of-mouth is constantly the greatest type of promotion!

3. Timeline Algorithm

Twitter CFO Anthony Noto hinted earlier this year at coming changes to the reverse sequential order of the platform’s timeline.

The organization of Twitter’s timeline has not altered since the site was built eight years ago. Though users have become accustomed to it, it might not be the most helpful in terms of overall user experience, particularly as it applies to marketing professionals For example, very appropriate tweets can typically get hidden at the end of the feed if the individual doesn’t have the app open.

What it suggests to marketing professionals.

Marketing professionals need to get a little bit more strategic in the messaging they drive out via Twitter– as well as how they move it out– to keep ahead of the curve with the new timeline algorithm.

A couple of techniques marketing pros can potentially fight the change and remain at the top of the feed is to strategically respond, thoroughly pick the right hashtags, and constantly post share- and engagement-worthy content.twitter, jhg media group

Social media programs are continuously adapting to the desires and needs of users. It’s up to marketing professionals to determine how to roll with the punches and make use of the new elements to their advantage as they crop up.

So if you haven’t been taking advantage of these new functions in your business this year, you ought to be. But as the saying goes, there’s no time like the present … so get tweeting!  And if you need some help taking that off your plate, call JHG Media Group, we’ll get you tweeting!

Staying Ahead of Social Media Trends

social media trends

 

Our staff at JHG Media Group are constantly keeping in front of the curve with social media subjects as the appear around the internet. As we are coming to the end of 2015 we are seeing a few of the patterns for social media beginning to change as they progress into 2016. Recently Entrepreneur.com released an article about the top trends that are enhancing social media. We picked our top 3 to share with you here:

1. Facebook is going in the direction of a more mature demographic.

According to an infographic generated by Adweek making use of information from eMarketer detailing the demographic trends in social media for 2016, Facebook is still leading the marketplace with social networking, but it’s there’s a proposed 7.6 percent share boost among people 65 years old and more, the largest share rise with all demographics. The eMarketer information indicates that shares among the younger millennial group (18 – 24 year-olds) will decrease.

It’s forecasted that in 2016, marketers going to rev up their advertising campaigns to contain a lot more focused ads on Facebook making use of the info openly shared on their services. When it comes to different social networks, the 25-to-35 year-old generation nonetheless keeps a stronghold across the board, even though Instagram, Twitter and Tumblr are trending younger. There seems be minimal to absolutely no elderly involvement with Tumblr and Instagram.

This is good for smaller business owners as it permits them to compete with big brands. Now your business can go on the internet and definitely stand out. Most web consumers don’t mind if you’re a giant company but more care about your online presence. This is a win win for smaller companies.

2. The foreseeable future is handheld.

This previous March marked the 1st time the four leading messaging apps around the world amassed the exact same volume of users as the top 4 social networking platforms. These mobile apps not only permit users to text and call long distance connections without paying long-distance charges, but it allows them to make a world where their preferred brands, publications and solutions are merged into one personalized bundle that can be accessed just about anywhere.

New services have realized the impact of delivering their products immediately to their customers via messaging apps: Snapchat’s “Discover” feature debuted within 11 major international publications to excellent recognition and is planning for business expansion. In China, the favored free text message and phone application, WeChat, has integrated accounts of celebrities and primary brand names to its subscription list. This permits users to observe updates from their buddies and favorite stars, get unique mobile-only VIP “cards” to big department stores, organize reservations at popular eateries with a sms message or even donate to UNICEF on a single incorporated application.

social media trends 2016 JHG Media Group

3. Social networks are emerging as search engines.

Whilst Google isn’t going anywhere anytime soon, the manner in which folks search for services and products has grown outside simple SEO. Eighty-eight percent of people online are guided by reviews and internet posts by different people. These individuals are looking straight to internet sites like YouTube and Facebook (where every company has a presence), or in apps such as Yelp. Pinterest, in particular, has a favorable role in this change: its industry is mostly dominated by women in their 30s with younger families, a demographic known to carry out the majority of the purchasing. The service is also shopping centered, jumping people from their tiles instantly to business web pages at a significantly increasing rate.

Stay tuned as we come closer to the end of 2015 to keep on top of social media trends as we transition into 2016. As always, JHG Media is available to help your small to mid sized company remain on top of your social media requirements.

Top 5 Tips For Good Online Brand Management

online brand management

In marketing, brand management is the analysis and preparation on just how that brand is perceived in the market. Forming a good relationship with the target audience is crucial for brand management. Concrete elements of brand management consist of the product itself; look, price, the packaging, etc

Whenever it comes to online brand management there are a lot more elements because you have to present yourself with only images and the written word so it can be more tough. But using this list of the top 5 tips for good online brand management you should be off to a good start!

1. Search Yourself

chances are that you currently have some online exposure. Whether it’s a Facebook Page, a Google listing, or your own company site you probably have something in the information super highway. Search the name of your company and your personal name as well. After that search Google Images the same. There are a lot of pictures within the web world and they will boost (or reduce from) your online brand image.

2. Get Your Domain Name and Start a Website

You can effortlessly go to sites like Godaddy.com to purchase your domain name for your company … hopefully yours is still available now. If it is not available in a.com there are plenty of other domain extensions now that are turning up left and right. For example if your company is called Bliss Yoga and you notice that blissyoga.com is currently taken you can use for bliss.yoga. The very best way to deal with your online brand is to take charge of the information yourself and an internet site is an excellent spot to fill up content.

managing your online brand3. Ramp Up Your Content

The more content you have on the net that is within your authority the better. Have a blog on your website where you can include material at least every other week, otherwise weekly or multiple times a week. This will depend on the characteristic of your business. A news website will have numerous posts and bunches of new material everyday where as a DO-IT-YOURSELF blog site may be better suited for weekly content. Every way you look at it, when you have unique web content with key words that relate to your business you’re gonna be in good shape for the Google bots and your brand will form.

4. Get All Over Social Media

It’s true! Love it or hate it, social media is the strategy to get tons of web content in the world on multiple web platforms. When the Google crawlers discover your web content, key words and backlinks to your site in numerous places throughout the interwebs they will grant you a good reputation. This may be a load of work and lots of small to medium sized companies usually don’t possess the time or the workforce to accomplish this. Don’t stress, there are service providers available like JHG Media Group whose business is designed totally around helping other companies have a better web presence with social media management, web content production, and search engine optimization.

5. Give Your Viewers a Voice

This is the place it gets real. If you find your business on Yelp.com or Tripadvisor.com, or even now Google, your target market already has a voice through having the ability to leave a rank and testimonial of their experience with your business or blog. In your blog you should also allow for a remarks part where you can deal with the voice of your customer first hand. You are going to get raving fans of your product and then you will get the Reputation management with social mediahaters, that’s just life. But when you respond to your customers, visitors, users, etc. that’s from where your integrity shines. It doesn’t matter so much that an individual had a bad experience (it does matter to the degree that you need to look at it and make adjustments where appropriate), but it matters more how you tackle the scenario of their unhappiness. If an owner makes the situation better and turns the dismayed customer into a delighted one they’ve won. Always be that guy. Regardless of how distressed they are it’s always better to take care of it than leave it alone. Negative reviews can spread like wild fire and swiftly get out of hand if you do not manage them.

So there’s your top 5 fundamental tips for good brand management! You’re off to a good start with these points and know that good brand management is an ongoing process. Once again, there certainly are firms you can hire to oversee your brand and reputation for you. It can be a daunting task, but you’re not on your own! If you do want assistance in the brand and reputation management, content creation, or SEO realm get in touch with JHG Media Group.

Send Money with Facebook?

Send money with facebook

Facebook has combined all of the tasks we do on a daily basis and incorporated them into their site. This makes life as a whole lot less complicated for users. Now we can discuss and share our lives, like always, message our friends in Messenger, make phone calls, make video calls, and the latest inclusion, send cash! Let’s take a look at this money situation …

Facebook just uncovered an all new service that helps you send money by means of its instant messaging app, Facebook Messenger. It’s kinda like existing services from SnapChat, Square, and Venmo, letting you immediately exchange cash with other individuals both far and wide. But there’s a substantial distinction: It works on Facebook.

Now that you can send money with Facebook instantaneously, all of a sudden, it’s way simpler for a big chunk of the population to send out and receive cash. But friend-to-friend payments can also feed the much greater objectives of Mark Zuckerberg and company.

The moment Facebook has your bank card, it can easily tempt you with other purchases too.
Facebook’s new payments tool encourages all those millions of Facebookers to keep their credit card details on the company’s machines. And this will most likely feed Facebook’s initiatives to turn itself into a sort of e-commerce engine that competes directly with the likes of Amazon.Facebook is currently trying out a “buy” button on its social network that lets you immediately buy stuff that shows up in your newsfeed. However such button is a whole lot more effective and easier to click if you’ve already typed in your card into Facebook.

Facebook is going in the same direction as Apple and Google. It wishes to be the spot where you spend not only your time but your cash.

Payments On Facebook Are No Surprise

The new Facebook service is not a surprise. Last summer, David Marcus, the Chief Executive How to send money from FacebookOfficer of payments giant PayPal, joined Facebook to manage Messenger. And subsequently, on a Facebook earnings call, CEO and creator Mark Zuckerberg suggested that Messenger would dovetail with some kind of peer-to-peer payments service.

Meanwhile, Snapchat incorporated a payments method to its favored messaging app, piggybacking on an existing tool from San Francisco start-up Square. But Snapchat isn’t nearly as well-known as Facebook. And its variety of other services is not even close to as big.

The Facebook social network is used by over 1.3 billion users globally, and Messenger now provides services to close to 500 million, according to the company’s most current public numbers. That’s probably about two and a half times the volume on SnapChat.

This indicates that many more users are likely to use Facebook’s payments solution in comparison to others. But more vital for Facebook, especially due to the fact that it claims it’s never going to charge for sending and receiving funds, is your data, in this particular situation, your credit card numbers. To send money, you will have to save your Visa or Mastercard details with Facebook. To receive money, the company revealed, you will have to do the very same. And once Facebook has that information, it is able to construct out services– revenue-generating services– that motivate you to spend.

So on one hand it makes it more convenient for users to send money to each other and the appealing aspect is that they don’t take a cut. However, alternatively, Facebook is gearing up to take on significant online retailers. What are your thoughts? Is it good to have the convenience or does this worry you that it would be far too easy to spend?

JHG Media Group offers social media management, SEO services, and content development to small and medium sized businesses around the globe.

Selling Products on Instagram and Pinterest

We’ve discussed how important the local market is for the new Google algorithm and exactly how significant it is to connect with your target audience on Facebook. Now you can easily contact your clients and make purchases making use of social media websites Instagram and Pinterest.  Today we’re talking about selling products on Instagram and Pinterest.  These 2 sites have included very easy buttons for visitors to buy the things they view right then and there. This quicker purchasing power means far more bucks for businesses.

Buy Button on Pinterest.

buy button on pinterest, selling with pinterest

What Pinterest is calling “buyable pins” was revealed back in June and is perhaps the very best option for small companies when it involves these two image-drive social media networks. The pin approach will be right next to the normal pins that users make use of to make their individualized boards. Click the blue “Buy It” button and you will be brought to checkout. If an individual hits that pin and would like to make a purchase, they will be taken to a web page to fill out their credit card details.
Pinterest brought it one-step more and is additionally permitting people to explore buyable pins specifically, so those who would like to shop solely for items which are for sale may do so through looking for their word, clicking on the blue “see more” button, and then scrolling through outcomes. Customers can also click a blue “$” to incorporate in cost limitations.

The Pinterest user-base regularly searches for things hoping they can reproduce them or discover them someplace on the web to buy, so this fresh component has been a long time in the making. It presents stores an incredibly pinpointed audience, and typically with a lot less competition than they ‘d have in the Google SERPs.
As senior director of Demandware Adam Forrest mentioned in the Search Engine Watch article, “Pinterest’s move is another step in the natural evolution of social commerce.” People are no more committing their time to only a single destination when browsing on the web, so it’s important that online companies keep up and benefit by using every single platform they can.

Shop Now Button on InstagramShop Now on Instagram, Instagram shopping

 

Instagram’s button is going to appear like “Shop Now” to users. Suppliers need to opt-in to provide a Shop Now button, but if they do customers will be able to install an app or buy a thing they see in their feed right then and there. Nonetheless, the catch with this is that so far this attribute will only be provided to suppliers and consumers with mobile.

Regardless, this new button will enable users to click to shop more and it will transfer folks to the e-commerce companies website, their app, or register for their subscriber list. In short, the authentic buying experience does not take place within the app like it does with Pinterest. This is probably because Instagram does not likely want to pound users with buying options because Instagram has to do with much more than shopping. What’s great and unique about Instagram is that because they are a Facebook owned business, vendors have the ability to target consumers utilizing Facebook’s details including demographics, interests, past search history, and much more.

 

Social Media Commerce Revolution

A growing number of individuals are starting to hop about from pc to smartphone and hop from social media network to social network, therefore optimizing for one search style and 1 search type only is coming to be a lot more obscure.social media commerce, buying via social media

Although Pinterest seems to have truly led the way for a straight technique for individuals to purchase, it is truly not difficult to make the presumption that many other networks are next. Social media concerns linking individuals with other people, absolutely, yet they are progressing the same as the web. Their objective is to make things easier for people, and fortunately for small businesses this means making shopping much more readily available.

Contact JHG Media Group for more details on selling your products through Pinterest and Instagram

10 Online Marketing Predictions You Should Prepare For

JHG 44(1)

What You Need to Know About the Most Recent Google Update

Recent Google Update, Google Update, Mobile-friendly google update

Back in April 2015 Google carried out one more algorithm upgrade and geared this one towards the mobile platform and small businesses. Google actually supplied the small businesses the upper hand over their bigger counterparts in big business. Here in this blog post we will explain the recent improvements that Google made to their algorithm and just what you have to know to remain on top of maximizing your site and mobile site so you can reap the most benefits.

The Mobile-Friendly Google Update

Modifications to the Google algorithm consist of enhancing the position of mobile-friendly web pages on mobile search results. Currently searchers can most readily discover top notch and pertinent results where text is legible without tapping or zooming, touch targets are spaced appropriately, and the page avoids unplayable material or horizontal scrolling.

The Update Specifics:

  • Affects only search positions on mobile devices
  • Impacts search results in all languages globally
  • Applies to individual pages, not full websites

Although the mobile-friendly improvement is important, Google still utilizes a range of cues to rank search results. The objective of the search query is still a very solid signal– so even if a webpage with premium material is not mobile-friendly, it would still rank high if it has fabulous material for the query.

If your website’s pages typically aren’t mobile-friendly, there really may be a notable decline in mobile traffic from a Google Search. But have no fear, once your web site becomes mobile-friendly, they are going to quickly re-process (i.e., crawl and index) your webpages.

mobile friendly websites, mobile internet searches

In the United States and a variety of various other countries around the world, the volume of mobile searches now surpasses desktop search. Google recently verified this shift and in April of this year, Google introduced the mobile-friendly update.

In a post on Forbes.com one of the organizers of UnGagged London, Matthew Tulett, weighed in:

“I would urge businesses large and small to use the mobile friendly update to take stock and asses their mobile strategy. Stats show just how much business is done via smartphones these days so rather than a headache, this particular algo change should be seen as helping businesses focus on ways to achieve growth in areas that, until now, might otherwise have been ignored.”.

The Google update impacts enterprise of all size and sometime it is generally much easier for the small companies to align faster to these sort of adjustments. This is due to their smaller and less complicated framework enabling their programmers to immediately make alterations. But regardless, it has an effect on businesses of all sizes so the following are a handful of pointers about the update and the things you should do to maximize your mobile platforms:.

1. The update will permit mobile end users to far more quickly discover and access relevant results.

2. The update will honor those with mobile-optimized material.

3. Modifications will only influence a site’s search position on mobile devices– and it only involves individual pages, not full websites.

4. Google has a complimentary Mobile-Friendly Test google mobile friendly websitesresource to help you assess the mobile-friendliness of your website.

5. The update is specific to search results for smartphones– not tablet devices or personal computer search results.

6. In the event that you may not be mobile optimized, certainly there is still time. Whilst Google cautions that website pages that do not improve may notice a notable decline in mobile traffic from Google Search, once the updates are made they will automatically re-process the site’s webpages.

7. Mobile-optimized sites are already observing a favorable impact on Google search results.

Why Local SEO is Becoming More Important Than Ever

local seo, search engine optimization, local listings, google local, JHG Media Group

In case you’ve been keeping an eye on the adjustments that Google regularly makes then you’re probably interested in why local SEO is becoming more important than ever. If this is something new to you don’t despair, our team’ll get you up to speed, but you’ll want to begin listening quickly because local SEO is only becoming more robust and more vital. Do not be daunted by it however, use a few crucial measures and you’ll be on your way to a more powerful web presence in your local market.

Getting started with a local SEO strategy.

If you’re frightened by the concept of beginning a local SEO campaign, don’t be. It’s actually a fairly uncomplicated method, however it will take you some time and energy.

google local, local seo, local seo for business, jhg media groupYour very first job is to make sure your business is specified correctly and appropriately all throughout the internet. Claim your local business profile on local web directory and review websites such as Yelp and TripAdvisor, as well as any other listings that are relevant for your business.

Make sure that your essential business details– mainly your name, address and contact number– are accurate and formatted consistently across all of these platforms. If Google notices just a mini disparity among 2 different sources, your local authority could possibly drop.

Local content and partnership building.

As soon as all your local data is in place and verified for accuracy, you can easily start off the process of boosting your content and external links for local relevance. For articles, this is fairly easy– just make sure to provide the name of your city, region or community in your blog titles and ensure the content is relevant to your location.

Local events and local information articles are ideal opportunities for this. Make sure to guest write on local external blogs, and attempt to get published on local news channels with your latest press releases.

Local reviews and continuous management.

Local SEO, Google Local, JHG Media GroupLastly, attempt to promote your clients to publish reviews about your company on Yelp and some other review websites. You can’t purchase these reviews, nor should you get them from your buyers in any way, but you should let your clients find out that you’re on these sites and in a roundabout way persuade them to give their reviews. Do anything you can to boost the volume of positive reviews you receive, and don’t forget to log in so you can look at and reply to these customer reviews consistently.

There you have it. Unless you already have a prevailing, nationally developed ranking on primary search engines that beginners cannot touch, or perhaps you do not have a solitary physical location, local S.E.O is going to be a requirement if you wish to attain search engine exposure over the course of the next couple of years.

Take steps now to carry out a regular ongoing tactic, and stay dedicated to persevering. If you’d rather not want the burden of maintaining your own local SEO you can always hire a professional media group to do it for you.  Along with the results of your efforts compounding, you’ll start seeing results in weeks to months, and as further modifications favor locally optimized companies, you’ll simply stand to benefit even more.