JHG Media started as a partnership of three friends who first met while attending kindergarten in Silver Spring, Maryland. Through years of work in various business ventures and promotional efforts, in a frustrating succession of hiring and firing search engine optimization (SEO) experts, online marketers, and other so-called experts, the three partners took it upon themselves to optimize and market their own websites. Over time, they developed techniques that work. The procedures used by JHG Media are not “smoke and mirrors.” These are tried and true ways of controlling your online reputation and brand.
The problem with most search engine marketers and optimizers is that they don’t possess a good foundation in their methodology. There was once a time when SEO experts advocated filling your website with a bunch of specific keywords. Then, the tide turned to adding links to your website. Then to exact match domains to “local” marketing… always looking for ways to game the system to stay ahead of the algorithm changes. As search engines continue to make changes to their methodology for ranking websites, search engine optimizers need to continuously come up with new strategies for ranking websites.
“The days of those SEO games are over,” explains Howard Green, one of the JHG Group partners.
Of course, the fundamentals of SEO, involving the use of keywords and proper link structure, along with a mix of social media are important. All of this helps tell Google and other search engines what your business is about. But, there’s more.
Solid fundamentals in precise online brand management also involve ensuring that a company website is sharp, modern-looking and up-to-date. It correspondingly entails basic steps that helps to control the reputation and brand of the company. Essentially, JHG Media puts you in control of your online business message, or your brand.
“We’re about helping you take charge of selling your online message,” says Joel Canter, another JHG Group partner. “You’re controlling your brand, because your brand is everything about you.”
Another venture operated by JHG Group is an online travel company called Tourplicity. When the three partners of JHG took over the SEO and online branding work for www.tourplicity.com, they developed their own procedures and logical steps that worked. Through word of mouth, JHG backed into online brand management and online reputation management for others seeking these services. JHG Media sees their online brand and reputation methodology as the new way to address the old business plan of a store front, print advertisements, business cards and getting out there and shaking hands with the public.
Proactive and Reactive Online Management
JHG Media helps businesses with two types of online brand management. One is called proactive brand management, which involves a consistent effort to pump out your business image and message through the nurturing of a convincing foundation of admirers who, through online interactions, enhance your company’s brand. Elements in proactive brand management include, online monitoring, making a customer aware of potential online hazards, and developing a robust conversation in the social media that boosts your company’s brand. A business with an active social media presence, involving multiple social media websites, builds allies who proactively enhance a company’s reputation.
Even though proactive brand management is extremely effective, often companies don’t get involved until a crisis forces them to take a reactive reputation management role. With over 2.4 billion Internet users around the world, and with social media sites such as YouTube, Google+, Twitter and Facebook expanding at amazing rates, it’s easier than ever for a nasty comment from a peeved customer or a former employee to go viral and trample the reputation of you and your business. JHG Media has developed highly effective techniques to push negative postings way down in the search results.. Essentially, undesirable information is buried under a wealth of positive information about your company, putting you and your business reputation back in the driver’s seat.
For Positive Results, Take JHG Media for a Test Drive
Some of the best products in the world were developed by people who saw a need to improve something that they did in their work and invented an improvement. That is precisely what happened with partners of JHG Media. When you want strong online results, don’t put the reputation of your business in the hands of amateurs. Take online brand management and online reputation management to a higher plateau of excellence. You’ll be glad you did.