11 Jul Content Marketing Combined With SEO Equals Success
Content marketing combined with Search Engine Optimization (SEO) has a huge impact on digital marketing. These two functions help to create brand awareness, lead generation, website traffic and PPC.
According to Moz, SEO is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. Where as content marketing is media that delivers a message to users with the intention of driving profitable action. Examples of content are landing pages, products descriptions, articles, tweets, videos, emails and images.
Lets look at some fundamental suggestions when imlpementing SEO and content marketing:
Keyword Selection and Strategy
The first step in properly executing SEO is to research what the most relevant keywords are in regards to your content. Finding the correct keywords helps in ranking higher on the search engine results. The best place to start is by using Google’s Keyword Planner. This tool will enable a user to see the competition and search volume of words.
After you select the proper keywords, the next step is to form a strategy. In the past, some websites would flood their pages with keywords in an effort to rank higher. Adopting this methodology today will only penalize a site. Therefore, it is crucial for a site to strategize its keyword usage in order to help its search engine marketing. The best approach is to be reasonable and place the keyword on a page in the title and within the body.
In addition to placing keywords in text on a website, it is also beneficial to embed the keywords into HTML pages under the Meta Description. Within a HTML page, keywords can be tagged in the head section. By doing this, search engines will be able to quickly identify what a website is about.
Quality Content Marketing
Whenever you introduce content on your website or elsewhere on the Internet, ensure that it is unique and delivered consistently. Unique content contributes to the quality of the content and in turn it will be indexed quicker and rank higher on search engines. Consistently releasing content will also help to demonstrate that a website is active and working to provide a user with a better experience. For example, blog posts should be composed and released at least once a month.
One of the benefits of quality content is that it will create more traffic for a site. Unique content can target visitors and indicates to search engines, such as Google, that the site is relevant. As a result of more traffic Google will rank the site higher.
User Experience (UX)
Aside from content and keywords, the user experience (UX) is another focus in SEO. This is considered technical optimization and focuses on what search engines look for in an effective website. For instance, a site with broken links does not offer an optimized UX. Areas that technical optimization addresses are:
- URL’s and Slugs
A websites URL enables users to access a website but can also announce to search engines what the website is about and categorize it. Therefore, structuring them appropriately is key. There are tools available online to aid in accomplishing this.
A well-structured sitemap helps users to navigate a website’s content. In addition, robots used for indexing websites will crawl sitemaps in order to identify and understand the site’s content.
- Title Tags and Header Tags
Making use of title tags and header tags can also have a huge impact on SEO. They help to index and further authenticate search results in search engines and promote an organized UX.
Traffic refers to the amount of users landing on a website. Links, inbound linking, and link-building all contribute to the amount of traffic a site experiences. The more traffic a website has, the more it is recognized as an authority by search engines. Connecting a website to high authority sites, such as domains ending in .edu or .org, will significantly help to boost a sites traffic. While there are services available to help boost a sites authority with link building, it is better to rely on unique, authentic content in order to receive a boost in authority.
Combining content marketing and SEO efforts together is the most effective way to rank a website. When done properly, a site can be indexed quicker and generate more traffic, becoming an authority. If you have questions about your online presence and how it can be improved, give us a call today.