In the last few years, Social Media has grown from being a simple digital channel for “socializing” with other media, into one of the most powerful digital marketing means for brands and businesses. It has shown an extremely affordable way for marketing and advertising in a fresh, subtle and really personal way. Companies are actually multiplying their Social Media Marketing budgets during the next five years.
Let’s take a look at the pros of social media advertising for business:
1. Social Media Marketing is Low Cost
Just one of the main advantages of SMM over conventional media advertising and various other virtual marketing channels is the significantly lower cost that makes it really appealing for businesses. One of the most popular social media organizations are practically cost-free to enroll and all instruments for connecting with other people are all offered free of charge.
Nevertheless, to get more marketing mileage for your Social Media Marketing efforts, companies are buying a full SMM program method. The market standard for SMM is anywhere between $4,000 and $7,000 a month but this is still relatively a lot lower cost that the standard advertising and marketing funds most companies have.
2. Social Media Marketing is Fast
If you have something to market or have some headlines or new info that you would like to publish or update to your target markets, you can rely on Social Media Marketing for speedy action and swift results. You can also integrate your website with your social network channels, so automatic or fresh updates are instantly distributed the minute you have something new to offer. It can be helpful for your company as two-thirds of mens and women on the internet that use social media networks like blogs can have their purchasing choices influenced by what they read in these blogs.
3. Social Media Advertising and marketing Creates Interaction
One of the problems many companies run into with conventional ways of sales and advertising is preserving a solid, long-term connection with their existing customers. The appeal of Social Media Marketing is that it is based and is powered by social interaction, which ultimately creates confidence you and your audience. The more you nurture a regular interaction and communication with your viewers, the more you’ll generate a better and lengthier term of relationship– that would lead to lucrative results for your business.
And there’s always the opposite side of the coin. Below are the list of a few cons to social media marketing for your company:
1. Social Media Marketing is Time Intensive
Industry documents state that up to 64 % of digital marketers invest at least 6 hours on Social Media Marketing. A good 37 % on the other hand spends over 11 hours on SMM. This is relatively time consuming for many company owners who wish to get results from their SMM initiatives. The problem however is if not done properly, all your SMM initiatives and the time spent on such will provide completely useless outcomes or traffic that will not convert into leads or sales.
2. Social Media Marketing Produces Detrimental Users
One more problem with Social Media is that it attracts all kinds of individuals, even the unfavorable and destructive ones. These kinds of negative aspects consist of spammers, fraudsters, trolls and all other types of harmful individuals all out to do harm to your online reputation. These involves adverse comments which, while most are truly legitimate feedbacks, a few are just intended to proliferate negativities opposing your organization.
3. Social Media Marketing Makes You Lose Control
The things you post online, particularly via social media methods, can definitely go viral and circulate like wildfire in the online sphere. This can prove advantageous for you if it creates positive results. On the other hand, you really have no control over things you publish on the internet and everything is readily available for anyone– including negative and malicious elements on the internet. They can utilize your things to chastise you or disperse wrong info that will ruin your online reputation.
As always you can speak with experts who handle SMM for you on a regular basis, like the folks at JHG Media Group. Whenever you’re establishing your social media advertising and marketing initiative, you want to do it properly, the most beneficial way.