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Monthly Archives: May 2015

Staying Ahead of the Curve With Social Media

Social media networks

Let’s face it, technology is continuously evolving and social media websites, and apps, are no strangers to fast adaptation. In a world where info shifts by the minute it’s critical to stay in front of the curve and not get left behind in yesterday’s bug fix.

It’s 2015 and social networks and platforms are are always changing and adapting to boost or streamline the end user’s experience. That’s fantastic from a user’s standpoint, but as a business what are the best methods to remain relevant, stay in front of your customer, and ensure you’re using the most current trends?

Get Mobile.
Everyone is going mobile and if the capability of a website or app isn’t mobile friendly over fifty percent of the site visitors will go somewhere else instantly. With the expanding number of smartphones and tablets, an expanding variety of people are utilizing these as their primary internet access device. Businesses both large and small are beginning to implement a sleek, responsive layout to accommodate mobile devices. This is not simply an accommodation, it’s a necessity because it’s the future style of the internet. Mobile has already become the default way the internet is viewed by most users online, and the look of the web is only going to do the same. Redesign not only your site for mobile functionality but additionally make your social media articles mobile friendly by keeping them short and to the point.

Get Specific.
Gone are the times in which visitors will accept a blanket response for their questions. They want facts and the want details and they don’t want to read a load of text to get the answers. We live in an age where no one has to ever wonder about anything, the truth is always at our fingertips. With the correct SEO and keywords in your social media posts you can drive the best type of identified traffic straight to your website.

google analytics, social media, SEO

Be a Star.
This year Google modified their formula yet again to focus more on sites with rating abilities. Heck, they also have their own rating system now as well! They understood that consumers are more likely to rely on their peers when it involves buying over the internet instead of someone, or some business, seeking to sell them products. The general public tends to trust the experiences other people who have already done what they are looking to do, such as buy a lamp on Amazon. In a matter of seconds a customer can tell if the provider is reliable based on their reviews.

Be More Analytic.
With so many new networks arising and escalating costs for advertising or subscriptions, you need to make sure what is working and what is not. Social marketing is becoming more quantifiable and a ton of social media platforms have integrated tracking functionalities. Google Analytics isn’t the only system on the web anymore, WordPress Stats and Facebook Insights supply excellent information for you to better know your target market demographic.

Staying ahead of the curve with social media is always a moving target, but using these tips you must be able to keep up quite well and make sure you are connecting with your viewers.

Creating Quality Content

Quality Content is Important

Content and Keywords

If you want to get your point across or push web traffic to your site and keep it there, it’s not enough to just write an article of a particular size. You have to focus on creating quality content and don’t worry about word count. If the reader doesn’t find what they are looking for in the first paragraph, they will leave and explore another source. This is referred to as your bounce rate. Eighty percent will not read a site if they find a wordy post that could easily be composed in just a couple of paragraphs.

Content and Keywords for SEOKey words are also crucial in writing a good post. Your website will not bring in web traffic without having the proper “street signs” for the search engines.  SEO, or search engine optimization, is a mix of experience, knowledge, word skills and being aware of the way the typical individual searches.  Correct keywords must be well crafted whilst considering the way most people conduct web searches. Think about what key words or phrases people will enter in search engines and then insert those into your content.

Creating Quality Content

Premium content is a piece of work that is informative, amusing, authentic, valid and grammatically accurate. The objective of writing is to deliver a point. You want to communicate to folks and share with them the knowledge you have gained through your learning and expertise. So it could be stated that the volume of content you can manage to produce is a direct measure of your expertise.

What Makes Content Appealing

  • Educational Content
    Material that means nothing to the visitors is best disposed of. Your material must possess a clear purpose of delivering some details to the readers. It should really help the viewers, even if in a small way.
  • Engaging Content
    Top quality web content has to be presented successfully. It could be created in simple, plain language, but it must appeal to the viewers. If you do not seize their interest initially it’s hard to retain their attention and they will likely leave.
  • Authentic Content
    This is where you can be creative. There are numerous sites around discussing the very same things in the same way and it gets dull. Whatever your topic is work on establishing a good voice inside the writing. Though you can’t really change the Factual Contentfacts about your topic, you can definitely narrate them in an unique, easy and engaging way.
  • Valid Content
    Individuals search for facts. Do not offer any information that is not factual. Do not publish what seems nice but may not be right. Do not write just to make the people happy, make sure it’s accurate.
  • Grammatically Accurate Content
    You ‘d be shocked the amount of people you will lose having just one grammatical error. Grammatically appropriate information refers to properly structured sentences with accurate grammatical uses. Flow of the content is also critical. The language should be based on the intended audience. Make an effort to refrain from nasty or casual language. The language and the style of presenting ought to correspond all throughout the body.

If you think that you have a content that is of top quality, matching all the above criteria, then you’re good to go. Serve that article up, you’ve got a viewers waiting to hear from you!

Staying Ahead of the Curve With Social Media

Social media networks

Let’s face it, technology is continuously evolving and social media websites, and apps, are no strangers to fast adaptation. In a world where info shifts by the minute it’s critical to stay in front of the curve and not get left behind in yesterday’s bug fix.

It’s 2015 and social networks and platforms are are always changing and adapting to boost or streamline the end user’s experience. That’s fantastic from a user’s standpoint, but as a business what are the best methods to remain relevant, stay in front of your customer, and ensure you’re using the most current trends?

Get Mobile.
Everyone is going mobile and if the capability of a website or app isn’t mobile friendly over fifty percent of the site visitors will go somewhere else instantly. With the expanding number of smartphones and tablets, an expanding variety of people are utilizing these as their primary internet access device. Businesses both large and small are beginning to implement a sleek, responsive layout to accommodate mobile devices. This is not simply an accommodation, it’s a necessity because it’s the future style of the internet. Mobile has already become the default way the internet is viewed by most users online, and the look of the web is only going to do the same. Redesign not only your site for mobile functionality but additionally make your social media articles mobile friendly by keeping them short and to the point.

Get Specific.
Gone are the times in which visitors will accept a blanket response for their questions. They want facts and the want details and they don’t want to read a load of text to get the answers. We live in an age where no one has to ever wonder about anything, the truth is always at our fingertips. With the correct SEO and keywords in your social media posts you can drive the best type of identified traffic straight to your website.

google analytics, social media, SEO

Be a Star.
This year Google modified their formula yet again to focus more on sites with rating abilities. Heck, they also have their own rating system now as well! They understood that consumers are more likely to rely on their peers when it involves buying over the internet instead of someone, or some business, seeking to sell them products. The general public tends to trust the experiences other people who have already done what they are looking to do, such as buy a lamp on Amazon. In a matter of seconds a customer can tell if the provider is reliable based on their reviews.

Be More Analytic.
With so many new networks arising and escalating costs for advertising or subscriptions, you need to make sure what is working and what is not. Social marketing is becoming more quantifiable and a ton of social media platforms have integrated tracking functionalities. Google Analytics isn’t the only system on the web anymore, WordPress Stats and Facebook Insights supply excellent information for you to better know your target market demographic.

Staying ahead of the curve with social media is always a moving target, but using these tips you must be able to keep up quite well and make sure you are connecting with your viewers.

Creating Quality Content

Quality Content is Important

Content and Keywords

If you want to get your point across or push web traffic to your site and keep it there, it’s not enough to just write an article of a particular size. You have to focus on creating quality content and don’t worry about word count. If the reader doesn’t find what they are looking for in the first paragraph, they will leave and explore another source. This is referred to as your bounce rate. Eighty percent will not read a site if they find a wordy post that could easily be composed in just a couple of paragraphs.

Content and Keywords for SEOKey words are also crucial in writing a good post. Your website will not bring in web traffic without having the proper “street signs” for the search engines.  SEO, or search engine optimization, is a mix of experience, knowledge, word skills and being aware of the way the typical individual searches.  Correct keywords must be well crafted whilst considering the way most people conduct web searches. Think about what key words or phrases people will enter in search engines and then insert those into your content.

Creating Quality Content

Premium content is a piece of work that is informative, amusing, authentic, valid and grammatically accurate. The objective of writing is to deliver a point. You want to communicate to folks and share with them the knowledge you have gained through your learning and expertise. So it could be stated that the volume of content you can manage to produce is a direct measure of your expertise.

What Makes Content Appealing

  • Educational Content
    Material that means nothing to the visitors is best disposed of. Your material must possess a clear purpose of delivering some details to the readers. It should really help the viewers, even if in a small way.
  • Engaging Content
    Top quality web content has to be presented successfully. It could be created in simple, plain language, but it must appeal to the viewers. If you do not seize their interest initially it’s hard to retain their attention and they will likely leave.
  • Authentic Content
    This is where you can be creative. There are numerous sites around discussing the very same things in the same way and it gets dull. Whatever your topic is work on establishing a good voice inside the writing. Though you can’t really change the Factual Contentfacts about your topic, you can definitely narrate them in an unique, easy and engaging way.
  • Valid Content
    Individuals search for facts. Do not offer any information that is not factual. Do not publish what seems nice but may not be right. Do not write just to make the people happy, make sure it’s accurate.
  • Grammatically Accurate Content
    You ‘d be shocked the amount of people you will lose having just one grammatical error. Grammatically appropriate information refers to properly structured sentences with accurate grammatical uses. Flow of the content is also critical. The language should be based on the intended audience. Make an effort to refrain from nasty or casual language. The language and the style of presenting ought to correspond all throughout the body.

If you think that you have a content that is of top quality, matching all the above criteria, then you’re good to go. Serve that article up, you’ve got a viewers waiting to hear from you!