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Monthly Archives: January 2015

Your Reputation Management is Critical!

Reputation Management

There are several companies online that supply reputation management solutions for all business sizes. With the level of transparency that we encounter on the web in these times it is more crucial than ever to control your brand reputation.

Below you will find 5 tips and 5 tools that are incredibly helpful to think about when watching after and cultivating your online reputation. Stick with these and you’ll be off to a great start!

  • 1) Checking your online reputation frequently is going to help you to safeguard against negative web content that is out there by adding more of the positive web content you wish to be seen. The search engines are going to gravitate toward the information that is more robust and frequent.  So keep adding positive brand content!
  • 2) Google your business name and see what appears. If there are any internet sites that are adverse or that you do not control, make an effort to push them down in the search results with your very own pages on social media sites.  When you have multiple social media accounts for your company this creates a lot of content for the search engines to gather. You can also utilize third party business websites like Wikipedia, BBB.org, or various other applicable and reputable sites.
  • 3) Several professionals recommended using Google Chrome’s Incognito mode to search for your company or brand names. Incognito strips out some, although not all, of the personalized search results Google produces for recognized visitors and provides a more generic look that’s closer to what others would see.
  • 4) Check out the first three web pages of your search engine result, not just the first page, because an adverse bit of material on page 3 can ultimately make its way up to page 1. Go back to step 1 and include even more positive web content to push the harmful content down the list.
  • 5) Design a spreadsheet that incorporates all of the search results from the first three pages of your search. Point out which results are positive, bad or neutral, in addition to which ones you regulate or influence and the ones you do not. This develops a baseline when it comes to your online reputation that you can later track to assess your reputation enhancement efforts. Take screen shots of each Google search results page at the beginning and periodically repeat this activity.

 

Online Reputation Management

What good are the tips if you don’t have the tools to implement them?  Here are some great tools to start managing your online reputation:

  • 1) The no. 1 tool for online reputation management is Google Alerts. The cost-free service lets you put together automated email alerts for your business name, product name and high-level executives’ names, so you’ll find out quickly when a fresh mention is published on the internet.
  • 2) JHG Media Group is a really good site for helping you manage your online reputation if you do not have much background with Search Engine Optimization (SEO). They provide recommendations for things you can do to optimize your website so it appears higher in the search results for your brand terms.
  • 3) Online reviews are essential these days. You must use platforms that help you check your online reviews, for example, ReviewPush, Sendible and Trackur, in addition to other internet sites specific to your industry.
  • 4) The Google My Business toolset is really exceptional and it provides wonderful visualizations of your reviews. Getting good reviews on your Google My Business page will definitely enhance your chances of making it into the local search results.  See our article on establishing good local SEO rankings.
  • 5) Social Mention is practical for keeping an eye on your reputation on social media. It’s a complimentary service that lets you see who’s talking about your brand on social media and even more significantly, what exactly they’re saying. It also provides an analysis of brand sentiment, that can easily help businesses identify and address negative brand mentions.

There really are countless tips and tools available to oversee your online reputation and it can get really overwhelming. There are a number of internet sites that are free and give you exceptional platforms to accomplish reputation management by yourself, yet if this isn’t something that you prefer to undertake then you can easily contact expert reputation management companies like JHG Media Group to simply maintain all of it for you!

Online Branding is Important

Online branding, social media

What is online branding?

When it comes to branding the internet has empowered businesses to more effectively reach target audiences in less time and make a stronger impact.

Several professionals think that the goal of online branding is to have customers consistently distinguish a brand. Various others concentrate on combining online branding along with the overall brand experience of consumers in connection with a company, product, or additional branded entity.  Website growth is a key part of online branding as an internet site is used by companies and individuals to present products and services of a brand. Emphasizing a website’s look, features, and business message to supply a benefit experience to site visitors is all part of online branding. Website enhancement for online branding also features making use of a blog to generate content for readers interested in issues associated with the brand.

Online branding also includes social media communication and integration.  Branding through social media consists of distributing knowledge about the brand and steadily interacting with customers. Using sites like Twitter, Facebook, LinkedIn, and YouTube to share expertise about a brand is a common form of online branding through social media.

Act like a user

When writing website or blog content include topics that you would find relevant as a reader yourself. Consider exactly what material and pictures evoke your attention and consider using similar tactics in your own content.

Branding is one of the most vital aspects of any enterprise, big or small, retail or B2B. A successful branding method gives you a major advantage in progressively competitive markets. Your brand is your commitment to your customer. It tells them what they can anticipate from your services and products, and it separates your offering from your competitors’. Your brand is derived from who you are, who you would like to be and who people perceive you to be.

Utilizing the internet is a fantastic way of gaining the right interest, providing integrity on the web, and discovering the most ideal means to improve your online branding. No matter if your a small, medium or large business, online presence is critical and you can reach countless people world wide with the branding of your products/services.

An online presence is one of the best qualities of your brand.  The process of internet branding takes some time, but in most cases online it is achieved much faster than standard branding practices because of the viral nature of the internet. One of the ways to develop online branding is to attach a blog to your company website.

Why search engines love blogs

Search engines love blogs because the content is pertinent and constantly updated.  Blogging is an exceptional manner to share your know-how, build community, and position yourself as a niche professional. It is possibly the very best way to create integrity and will tremendously grow your SEO results and visibility.

In any blog posts you publish, offer effective info. Avoid glaring self-promotion and bad or off-color opinions. Don’t forget that anything you publish will definitely end up being part of the blogosphere. Don’t compose anything you could regret later.

Publish your brand everywhere

Here are a couple of straightforward, tried and true techniques to getting your brand out there:

  • Get a great logo design. Position it everywhere.
  • Jot down your brand messaging.  Know what your major brand message is. Every single staff member should be aware of this too.
  • Integrate your brand. Branding extends to every aspect of your business– how you answer your phones, what you or your salespeople wear on sales calls, your email signature, everything.
  • Design a “voice” for your organization that demonstrates your brand. This voice has to be applied to all written correspondence as well as combined in the graphic images of all materials, online and off.  You can be conversational. You can be snazzy.  You can be professional. But just be consistent.
  • Build a tagline. Write a memorable, purposeful and pithy statement that grabs the essence of your brand.
  • Create layouts and generate brand criteria for your promotion components. Use the same color scheme, logo design placement, feel and look all throughout. You do not have to be fancy, just dependable.
  • Be true to your brand. Customers won’t come back to you– or refer you to other people– if you don’t follow through on your brand pledge.
  • Be dependable. This point is last merely because it includes all of the above and is the most essential recommendation. If you cannot do this, your attempts at creating a brand will fizzle.

Your Reputation Management is Critical!

Reputation Management

There are several companies online that supply reputation management solutions for all business sizes. With the level of transparency that we encounter on the web in these times it is more crucial than ever to control your brand reputation.

Below you will find 5 tips and 5 tools that are incredibly helpful to think about when watching after and cultivating your online reputation. Stick with these and you’ll be off to a great start!

  • 1) Checking your online reputation frequently is going to help you to safeguard against negative web content that is out there by adding more of the positive web content you wish to be seen. The search engines are going to gravitate toward the information that is more robust and frequent.  So keep adding positive brand content!
  • 2) Google your business name and see what appears. If there are any internet sites that are adverse or that you do not control, make an effort to push them down in the search results with your very own pages on social media sites.  When you have multiple social media accounts for your company this creates a lot of content for the search engines to gather. You can also utilize third party business websites like Wikipedia, BBB.org, or various other applicable and reputable sites.
  • 3) Several professionals recommended using Google Chrome’s Incognito mode to search for your company or brand names. Incognito strips out some, although not all, of the personalized search results Google produces for recognized visitors and provides a more generic look that’s closer to what others would see.
  • 4) Check out the first three web pages of your search engine result, not just the first page, because an adverse bit of material on page 3 can ultimately make its way up to page 1. Go back to step 1 and include even more positive web content to push the harmful content down the list.
  • 5) Design a spreadsheet that incorporates all of the search results from the first three pages of your search. Point out which results are positive, bad or neutral, in addition to which ones you regulate or influence and the ones you do not. This develops a baseline when it comes to your online reputation that you can later track to assess your reputation enhancement efforts. Take screen shots of each Google search results page at the beginning and periodically repeat this activity.

 

Online Reputation Management

What good are the tips if you don’t have the tools to implement them?  Here are some great tools to start managing your online reputation:

  • 1) The no. 1 tool for online reputation management is Google Alerts. The cost-free service lets you put together automated email alerts for your business name, product name and high-level executives’ names, so you’ll find out quickly when a fresh mention is published on the internet.
  • 2) JHG Media Group is a really good site for helping you manage your online reputation if you do not have much background with Search Engine Optimization (SEO). They provide recommendations for things you can do to optimize your website so it appears higher in the search results for your brand terms.
  • 3) Online reviews are essential these days. You must use platforms that help you check your online reviews, for example, ReviewPush, Sendible and Trackur, in addition to other internet sites specific to your industry.
  • 4) The Google My Business toolset is really exceptional and it provides wonderful visualizations of your reviews. Getting good reviews on your Google My Business page will definitely enhance your chances of making it into the local search results.  See our article on establishing good local SEO rankings.
  • 5) Social Mention is practical for keeping an eye on your reputation on social media. It’s a complimentary service that lets you see who’s talking about your brand on social media and even more significantly, what exactly they’re saying. It also provides an analysis of brand sentiment, that can easily help businesses identify and address negative brand mentions.

There really are countless tips and tools available to oversee your online reputation and it can get really overwhelming. There are a number of internet sites that are free and give you exceptional platforms to accomplish reputation management by yourself, yet if this isn’t something that you prefer to undertake then you can easily contact expert reputation management companies like JHG Media Group to simply maintain all of it for you!

Online Branding is Important

Online branding, social media

What is online branding?

When it comes to branding the internet has empowered businesses to more effectively reach target audiences in less time and make a stronger impact.

Several professionals think that the goal of online branding is to have customers consistently distinguish a brand. Various others concentrate on combining online branding along with the overall brand experience of consumers in connection with a company, product, or additional branded entity.  Website growth is a key part of online branding as an internet site is used by companies and individuals to present products and services of a brand. Emphasizing a website’s look, features, and business message to supply a benefit experience to site visitors is all part of online branding. Website enhancement for online branding also features making use of a blog to generate content for readers interested in issues associated with the brand.

Online branding also includes social media communication and integration.  Branding through social media consists of distributing knowledge about the brand and steadily interacting with customers. Using sites like Twitter, Facebook, LinkedIn, and YouTube to share expertise about a brand is a common form of online branding through social media.

Act like a user

When writing website or blog content include topics that you would find relevant as a reader yourself. Consider exactly what material and pictures evoke your attention and consider using similar tactics in your own content.

Branding is one of the most vital aspects of any enterprise, big or small, retail or B2B. A successful branding method gives you a major advantage in progressively competitive markets. Your brand is your commitment to your customer. It tells them what they can anticipate from your services and products, and it separates your offering from your competitors’. Your brand is derived from who you are, who you would like to be and who people perceive you to be.

Utilizing the internet is a fantastic way of gaining the right interest, providing integrity on the web, and discovering the most ideal means to improve your online branding. No matter if your a small, medium or large business, online presence is critical and you can reach countless people world wide with the branding of your products/services.

An online presence is one of the best qualities of your brand.  The process of internet branding takes some time, but in most cases online it is achieved much faster than standard branding practices because of the viral nature of the internet. One of the ways to develop online branding is to attach a blog to your company website.

Why search engines love blogs

Search engines love blogs because the content is pertinent and constantly updated.  Blogging is an exceptional manner to share your know-how, build community, and position yourself as a niche professional. It is possibly the very best way to create integrity and will tremendously grow your SEO results and visibility.

In any blog posts you publish, offer effective info. Avoid glaring self-promotion and bad or off-color opinions. Don’t forget that anything you publish will definitely end up being part of the blogosphere. Don’t compose anything you could regret later.

Publish your brand everywhere

Here are a couple of straightforward, tried and true techniques to getting your brand out there:

  • Get a great logo design. Position it everywhere.
  • Jot down your brand messaging.  Know what your major brand message is. Every single staff member should be aware of this too.
  • Integrate your brand. Branding extends to every aspect of your business– how you answer your phones, what you or your salespeople wear on sales calls, your email signature, everything.
  • Design a “voice” for your organization that demonstrates your brand. This voice has to be applied to all written correspondence as well as combined in the graphic images of all materials, online and off.  You can be conversational. You can be snazzy.  You can be professional. But just be consistent.
  • Build a tagline. Write a memorable, purposeful and pithy statement that grabs the essence of your brand.
  • Create layouts and generate brand criteria for your promotion components. Use the same color scheme, logo design placement, feel and look all throughout. You do not have to be fancy, just dependable.
  • Be true to your brand. Customers won’t come back to you– or refer you to other people– if you don’t follow through on your brand pledge.
  • Be dependable. This point is last merely because it includes all of the above and is the most essential recommendation. If you cannot do this, your attempts at creating a brand will fizzle.