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Monthly Archives: January 2014

Top 10 Social Media Services

Selecting Social media services for your business depends a great deal on the variety of content that you plan on producing, the audience that you plan on attracting, the strategy you want your business to implement through the social media world, plus the values you want displayed to your potential customers. That said, there are some websites in the social media world that all businesses should put their brand into based upon their huge user base. There are others that may be very beneficial to promoting your product or service, based on what you sell and who you sell it to. Here are the details.

 

Social Network Services Used by Everyone

At a membership of over one billion users, no business should discard the chance of using their social media optimization services in Facebook. Originally started in February 2004 for college students, it’s the number one social network website in the world. Business pages are easy to start on Facebook and with an average user possessing 130 friends, your message can multiply quickly.

Twitter, Facebook, YoutubeTwitter is an easy social site for putting a human touch on your company’s brand. Small blogs, or tweets, can be produced to give your business a comfortable and friendly relationship with future customers. Created in 2004, there are half a billion users on Twitter that have the potential of “following” your business’s Twitter message. If your business participates in an event, the “hashtag” portion of Twitter can be used to generate an intense following.

YouTube, owned by Google, shares videos to its 300 million users. As many as 100 hours of new videos are uploaded to YouTube every minute. Video is one of the most powerful social media tools in your arsenal and shouldn’t be ignored. Another social media website owned by Google is Google+ (pronounced google, plus). From its start in 2011, this social service already has 500 million users and definitely needs to be included on any business’s social media radar.

With over 50 million users, Tumblr, a micro-blogging site started in 2006 and purchased by Yahoo! in 2013, is great if you have products for customers under the age of 44. Visual content works well on Tumblr, since 50 percent of its posts are photos.

 

You Need to Use These Social Media Services for Small Business

LinkedInLinkedIn sports up to 200 million business and professional users and adds two members every second. This is an ideal business networking website when you want to apply your social media management services to attract the attention of other businesses in a B2B format. Business leads have great potential through this business social media location.

If you deal in products that look fabulous in the visual world and women buy your product, Pinterest is worth considering. Photos are shared in a bulletin board style on this social media website started in 2009. About 75 percent of its users are female, its users usually have higher incomes than users on other social media sites and there are 25 million people who use Pinterest. Since users can follow a brand, photos from your company website can easily result in a large fan club at this social media website.

Quora is a social media site where questions and answers are organized and edited by its users. The great aspect about this social media location is that users can connect it with their Facebook or Twitter pages. That means extra followers come to your business through this combined social media effort. Engage in conversations related to the product that your business sells and you gain a voice to bring in even more fans, which can equal paying customers in the future.

Ryze is a business social networking website that is especially crafted for entrepreneurs. With half a million users, there are 1,000 organizations with networks at this location. Talkbiznow is another social media site keying into business users. It provides file sharing, voice conferencing and web conferencing services to its users.

 

FREE is the Best Feature of Social Media Services Pricing

One great aspect that you can build into your social media marketing template is that in most cases, there is no fee to establish an account on a social network website. Paid memberships are possible with LinkedIn and Ryze, but it’s free to become a member on these two social media sites, too. Paid advertisements are displayed throughout the social media world, but membership is usually kept free in order to gain large followings.

There are several more social media offerings with new start-ups around the corner on almost a daily basis. For a larger list of over 100 possibilities, visit Wikipedia’s list of social networking websites. With a good strategy in hand, some quality content and a target audience to seek, there’s a great possibility for good marketing value with these social media services.

Posted by: Joel Canter

Learn How To Protect Your Brand With Online Reputation Management

Online Brand ManagementJust what is online reputation management? It’s a service that gives you the ability to check and administer your brand’s online reputation. Not only do you cultivate positive Internet reviews and bury negative ones with online reputation management, but you also boost your search results and traffic to your website by adding thoughtful content about your niche and brand to multiple online channels and media.

 

Online Reputation Management Companies Boost Search Engine Results

Google is the king of search engines, with over 80 percent of all online searches handled by them. Google performs regular updates to its algorithms, which are used to determine how high a website’s ranking is for a specific Internet search.

GoogleInstead of making massive waves, Google is now slowly rolling out changes over a 10-day period each month. Google is also putting a higher priority on what they call “authority sites,” such as Wikipedia and about.com. Website owners who use Google+ are seeing better search engine ratings through Google as well.

What is a surety in changes related to Google’s search rankings is that they’re always fluctuating and it takes highly-trained professionals to better keep track of the changes in Google algorithms in order to establish approaches to take advantage of new changes. Through the services of an online reputation manager, such as JHG Media, your website is in a better position to be in the first page of Google search engine results.

 

Boost Your Online Presence With These Online Reputation Management Tips

The comments that customers say about your company help to boost your ranking with search engines, such as Google. The more comments are made, even negative comments, the higher a search engine puts your business on the possibility of getting listed for a given online search. With active online reputation management, you can handle adverse online posts. Here are some tips:

  • Always work to resolve a complaint. Even when a complaint seems frivolous, it’s better to avoid a damaging appraisal of your business.
  • Take the positive approach. Never talk down to your customers online. The Internet isn’t the place for you to be the nasty teacher or the arrogant bully. Remember, everyone is watching and listening online.
  • Respond quickly to your customers. One full day is too late for your responses.
  • Actively solicit reviews from your customers. Every business can benefit from feedback to improve their business.
  • Make yourself and your business available. Often, complaints are made by customers who cannot find ways to communicate with a business. Not only should there be several means for customers to communicate, but you should show easy access to such communication methods. 

Reviews

The simplest way to get reviews of praise is to just ask for them. By promoting communication, positive responses will arrive. With cultivation of reviews derived from active online reputation management, you can provide links to websites, such as Yelp, that feature commentary about companies. So, not only are you handling negative commentary about your business, you’re boosting positive comments in such a way as to improve the great reviews that show up online related to your business, its name and its online marketing brand.

 

Details About Personal Online Reputation Management

The bottom line about using online reputation management methodology is that you gain control of how others see you or your business online. This includes positive messages about you, along with negative ones. Since Internet authors can be anonymous, damaging, yet true information can surface about your past that can have a detrimental effect on your reputation.

So, why should you hire a professional reputation manager? Probably a good analogy would be to take a look at your antivirus software. Do you have the time to monitor all of the hazards put online by online hackers? Of course you don’t, nor do you have time to do an effective job in managing your online reputation. That’s where the professionals, such as JHG Media, come into view.

 

 

Now, if you think you don’t need reputation managers, because you aren’t the kind of person who posts nude photos of yourself online, then you’re only looking at one side of the coin. Positive online reputation makes the Internet work for you and your company. If you’re not looking at the positive side of this approach, your company is losing out on potential customers.

Most customers perform online searches before buying products. If an online search on you or your business brings up nothing, you’re not utilizing an important tool that can equal future income for you and your company. Likewise, if an online search for your business brings up material that doesn’t match its brand, the Internet is not helping you in any manner.

To perfect an online reputation, first a professional bio detailing your brand needs to be the initial item seen by anyone searching your company’s name. Also, five to ten highlights written about you and your business that sets it apart from the rest in the industry are placed online and accentuated in such a way as to give them high priority when a search engine is used to query your business name or brand. By consistently working on this kind of an effort, you become a hands-on manager of your reputation and beat any effort made by anonymous sources to give your company an online sore.

Actions, such as setting up a Google alert, where you’re notified with an e-mail when certain keywords, phrases, or your company’s name is searched on Google, can help in monitoring online activity pertinent to you and your company. There are a number of other monitoring techniques that can be used to help you in this regard.

The fact is that from boosting your company’s search engine rankings to putting your best foot forward, online reputation management gives you and your company a fantastic advantage over the competition for gaining customers via the Internet. As tablets and smart phones become a common tool in everyday life and potential customers look for answers to their purchasing questions through these electronic devices, it’s important that your online reputation is second-to-none. By sharpening your online reputation, your company stays on top of the 21st Century online pyramid.

Posted by: Joel Canter

Top 10 SEO Tactics for 2014

Search Engine OptimizationAs we experience the beginning of 2014, it’s wise to view our search engine optimization (SEO) strategies and pinpoint areas of improvement. The following are 10 ideas for tweaking your SEO approach.

 

1. Test Drive that SEO Car, First

Sometimes we get caught up in the sales pitch from the SEO authorities without giving their ideas a trial run. Before you buy into any SEO idea touted online, take a test drive in that SEO car and see how it handles, first.

One of the simplest mistakes to make is to buy the SEO pitch and apply it to someone else’s website before you give it a try.

 

2. Keep Content Original

According to Google’s man in charge of their Webspam team, Matt Cutts, anywhere from 25 to 30 percent of all content online is copied from other websites. Replicating someone else’s work is not only wrong, it’s plagiarism and illegal. Plus, it puts your work in the search engine sandbox.

Let your copy machine duplicate writing. Instead, work harder on generating links to your website, fueling content written by your readers, adding useful copy full of knowledgeable ideas, including multimedia approaches to displaying your material in such a way as to induce social media sharing.

 

3. Be Like Abe Lincoln and Teach Yourself SEO

We all know the story of how “Honest Abe” Lincoln studied law books by the light of the fireplace prior to becoming a lawyer. Use the 16th President of the United States as inspiration. Vast SEO knowledge is available from Google, Moz, Search Engine Land and Search Engine Watch. The SEO specialty is a fast-moving field, so it’s important to keep up by establishing some Rich Site Summary (RSS) feeds and reviewing them on a daily basis.

 

4. Write Like Hemmingway

Author Ernest Hemmingway used a minimalist writing style. He once confided with fellow writer, F. Scott Fitzgerald, that for every page of great writing, he threw out 91 pages of garbage. Throw out the excess verbiage on your website and use short sentences, write short first paragraphs and use vigorous words that show passion and focus. Also, seek the positive voice and toss anything that features what something isn’t. Your readers want to know what it is.

This kind of simple writing fits right into the responsive web design needed for mobile electronic consumers who might read your website, because trim tactics also adhere to slashing extra code and optimizing images so that your content loads fast.

 

5. Keep on Testing

JHG MediaAs any SEO specialist knows, there’s always another search engine change to turn your fine work into garbage. What’s a quality SEO expert to do? Before an SEO idea is implemented, test it, test it again, and test it one more time. In order to get the finest online encounter, servers should be tested, the website must prove user friendly, and website user engagement needs to be tested.

 

6. Always Think of the User

Developing a website isn’t about you. It’s about providing the user with an optimal experience. So, when you diminish the user’s online experience, by using link ploys, or finding cheap overseas sources for your content, the user visiting your website loses out. Before you implement an Internet shortcut, make sure it’s to the benefit of those people who use your website and not just a benefit to you.  

 

7. Remember That Content is King

Look at every piece of content on your website and ask the following questions:

  • Is this content worthy enough that someone might share it?
  • Does this content provide the user with useful information?
  • Does this content focus into what a user is searching for?

If the result of any of these three questions is a “no,” it’s time to get rid of that content. Strive for unique material that supports the key aspects of each of these questions.  

 

8. Enjoy an SEO Bonanza

If SEO is performed correctly, you can use analysis, metrics and data to better budget your Internet dollars and get the best bang for your buck. By investing in proper SEO techniques, you enjoy a long term gain, whether it’s with future customers who are satisfied, better perceptions about your online customers, or a boost in the bottom line of your business.  

 

9.  Take in an SEO Seminar

Sometimes, reading SEO information isn’t as informative as taking in an SEO conference in person. The concentrated sessions of a seminar often impart firsthand knowledge at a faster rate than anything you read online. Seeing is believing when you get to watch SEO ideas unfold before your very eyes.  

 

10. Share with the SEO World

As you strive to share your website’s material with the social media world, also work at revealing your SEO knowledge to others who are taking their first SEO steps. Quality online experiences enhance everyone’s environment online. As more people seek and find material that helps them, the Internet becomes a better place for everyone. Users who realize all they’re finding is copies of other work get turned off. By creating original, unique copy, everyone’s online experience becomes better.

By adhering to some or all of the preceding approaches to your SEO work, you can create a website that not only is seen by more people, but is also a positive experience for those who enjoy it this year.

Relevant Links: http://moz.com/beginners-guide-to-seo‎, http://www.searchenginewatch.com/seo

Posted by: Joel Canter

Online Brand Management – Importance of Understanding Generic Top-Level Domains

Online Brand ProtectionThe Internet Corporation for Assigned Names and Numbers (ICANN) presented the first generic Top-Level Domains (gTLDs) last fall, which means that the 22 present domains of .com, .org and .net are expanding to as many as 1,400 new domains. This explosive expansion of domains is happening right now, giving brands new potential for use and another area for protecting your brand from exploitation. Online brand management is more important now than ever before.

An unprecedented enlargement of gTLDs means a new strategy needs to be in place to defend your brand. Decisions include whether to register in the new gTLDs, block your brand in the new domains, or to ramp up operations for surveillance of your brand in the upcoming domains. Risk management and legal experts can help develop strategies for this new Internet arena.

Brand Managers Report Over 600 gTLDs Expected in Three Years

An expected expansion of 22 to over 600 gTLDs in the next three years amounts to 27 times today’s number, which means it’s now unaffordable for a company to register all brand names in this many extensions. It means that the traditional method of defensive domain registrations must switch to a system of monitoring this growing Internet nomenclature to protect brands. Gather your brand protection forces and foster strategies for sensing and alleviating new domains which encroach on your brands and embezzle customers from your business.

Beware of the Copycat Brand Stealers

With the ever-present smart phone, customers expect unified brands through all media. It means that corrupt entities out to steal brands are wise to inventing duplicate websites, with matching phone apps, which pull web customers into their waiting hands. Twenty percent of all online shoppers are conned into looking at a phony website selling product not made by the company they seek.

By constructing a thorough online brand management protection plan, your company can enhance your brand and grow trust in your customers by ensuring that they aren’t lured into the hands of mischievous imitators of your brand.

 

 

Online Brand Management Requires Fast Movement

Whether you’re involving your brand on social media or for mobile applications, these marketplaces are constantly changing with the addition of newer social networks and the daily inclusion of apps for mobile phones. As these electronic formats evolve, you must be just as fluid with your brand management, so that you can keep your brand one step ahead of those who might want to duplicate it. With the constant uptick of overseas social websites, an ever-increasing birth of brand hijackers is possible, thereby requiring a worldwide scrutinizing technique.

Move Domain Defense into Your Top Priority

As more domains enter the Internet world, those who want to commandeer your brand and even hack and pull down your website are an even more growing threat. Since a domain is your online business castle, a full-time emphasis must go into protecting it. Ultramodern security and several tiers of domain protection should be used to make sure this is a top priority for your business.

There are Advantages to Brand Protection

Besides defending your brand, a vigilant brand protection strategy builds confidence in your consumer base and protects your brand from a variance in distribution, service, pricing and the marketing of your precise products and services. By teaming up with legal entities to safeguard your brand, you can witness significant income gains, while at the same time you take a bite out of the fraudsters who might do harm to your company.

 Posted by: Joel Canter

Strategic Brand Management For Your Business

brand managementStrategy is a natural phenomenon associated with brand management, so strategic brand management is a pure statement of fact. In order to understand this term, you first must answer the question, “What is brand management?” Brand management is communicating to the public in a way that launches, publicizes and maintains the reliability of a specific product or service. Initial brand management includes investigations into setting the brand into the market, determining a target audience for the brand and strategies for maintaining the brand’s reputation.

 

A Strategic Brand Management Process Starts With a Purpose

Before marching down the lane of brand management strategies, one must first establish a clear purpose for a brand. Effective brands involve a strategy defined by its purpose, which detail management steps for putting the brand into place. Money isn’t in this initial consideration. It’s more of a deliberation on how different the service or product is from others in the industry. True loyalty to a product or service happens when something sets it apart from the rest and makes its uniqueness a message that is trumpeted.

Narrowing down customers is essential when deciding how to aim your brand. Decisions should be based on:

  • What type of customers will respond favorably to the brand.
  • What message in the brand piques the interest of which type of customer.
  • Which customers are the most important to helping gain the highest share of the market with the brand.

 

 

By going through this scrutiny, you can determine where the best profit potential originates from, and often the uniqueness of your service or product can touch a chord in your brand, which is missed by the competition in your industry.

JHG Media can collect data and manipulate it to help you establish accurate customer profiles for determining appropriate target audience groups for your brand. Other proper statistics include how often and how much certain buyers make purchases from your business. An effective strategy includes considering whether your focus involves maintaining loyalty with existing customers, targeting a better group to enhance loyalty, or gathering a brand new customer base through your brand.

The purpose of your brand might be to reward a key customer type. By building your customer base, your company’s brand can enjoy a long-term phenomenon that helps to recruit business and income for your company.

Perceived value is an important aspect of any brand strategy. By establishing value in your brand, you set your company’s product or service apart from the competition. So, by listing the benefits of your product, and including those benefits into your brand, you establish a core reason why customers want to put down their money to continue buying the product that your business sells to them.

When you add in pricing, your customer’s understanding of your brand, your company’s support of the product and how available that product is in the market, you’re able to position your brand in such a way as to draw in customer traffic and give your business a profitable solution.

Get on Board the New Strategic Brand Management

Technological trends for 2014 through 2016 point toward a higher effort to bring about an increase in corporate brand management methods. Here are some ideas that the experts are forecasting for the next few years:

  • As more and more customers become technologically connected, the electronic world ties together with a closer affinity to the physical world to such an extent that customers want service, whether they’re talking to you in your store or communicating with your website.
  • If a business isn’t producing an electronic store front, it probably equals the death of that company. Furthermore, if the business cannot keep up with the demand from electronic-mobile customers, it may no longer exist.
  • Since more and more information is going online, there is a greater need for complex security measures.
  • Electronic processes lend toward a more automated self-service feature from business websites. With this automation comes an ever more electronic brand presence for all businesses online.
  • Yesterday’s data limitations evaporate as analysis methods become more collaborative. Expanded data means strategies are easier to assimilate with regard to future brand management exercises.
  • Sensors and devices connected to the Internet means wearable computing, or the once fantasy notion of Dick Tracy using his “walkie-talkie” watch, will become common place. This equals an even higher Internet usage by customers looking for your brand information.
  • With greater Internet connectivity, trust in a company receives severe injury if it’s not “out there” with a strong online brand.
  • Software and electronic technology advances equal even faster Internet connectivity or super-fast performance on a variety of business workloads. As speed increases, so does the demand by the public for even faster answers to their questions from your business. Strategically, this needs to be considered when managing your brand.

As we consider the technological side of human life in the future, we also must realize that we’re still dealing with the yin and yang of human nature. There is a duality in everyone that we must somehow consider when aligning a brand to a specific consumer target group. Not only do we long to be part of a group, but we also wish to be left alone. We want peace on earth, yet when we feel threatened as a nation, we are ready to wage war.

So, brands must simultaneously be constant and reliable, while being exciting. The consistency element equates to a brand making sense without a second thought. When you grab for a Coca-Cola, it always tastes the same and it’s always in a red can or a bottle with a red label. On the other hand, we want a brand that saves us money, solves our problems and gives other people something to talk about. We seek excitement in our lives.

What does this mean for you? It means that while you’re using strategic brand management to bring on a consistent online message, it’s equally imperative that every distinction of your brand is teased out to the public in a continuous reiteration of your message.

Related links: http://www.slideshare.net/rishistd/strategic-brand-management-1-presentation, http://smallbusiness.foxbusiness.com/marketing-sales/2013/12/12/why-online-brand-management-matters-even-offline/, http://www.entrepreneur.com/article/230187

 Posted by: Joel Canter

Top 10 Social Media Services

Selecting Social media services for your business depends a great deal on the variety of content that you plan on producing, the audience that you plan on attracting, the strategy you want your business to implement through the social media world, plus the values you want displayed to your potential customers. That said, there are some websites in the social media world that all businesses should put their brand into based upon their huge user base. There are others that may be very beneficial to promoting your product or service, based on what you sell and who you sell it to. Here are the details.

 

Social Network Services Used by Everyone

At a membership of over one billion users, no business should discard the chance of using their social media optimization services in Facebook. Originally started in February 2004 for college students, it’s the number one social network website in the world. Business pages are easy to start on Facebook and with an average user possessing 130 friends, your message can multiply quickly.

Twitter, Facebook, YoutubeTwitter is an easy social site for putting a human touch on your company’s brand. Small blogs, or tweets, can be produced to give your business a comfortable and friendly relationship with future customers. Created in 2004, there are half a billion users on Twitter that have the potential of “following” your business’s Twitter message. If your business participates in an event, the “hashtag” portion of Twitter can be used to generate an intense following.

YouTube, owned by Google, shares videos to its 300 million users. As many as 100 hours of new videos are uploaded to YouTube every minute. Video is one of the most powerful social media tools in your arsenal and shouldn’t be ignored. Another social media website owned by Google is Google+ (pronounced google, plus). From its start in 2011, this social service already has 500 million users and definitely needs to be included on any business’s social media radar.

With over 50 million users, Tumblr, a micro-blogging site started in 2006 and purchased by Yahoo! in 2013, is great if you have products for customers under the age of 44. Visual content works well on Tumblr, since 50 percent of its posts are photos.

 

You Need to Use These Social Media Services for Small Business

LinkedInLinkedIn sports up to 200 million business and professional users and adds two members every second. This is an ideal business networking website when you want to apply your social media management services to attract the attention of other businesses in a B2B format. Business leads have great potential through this business social media location.

If you deal in products that look fabulous in the visual world and women buy your product, Pinterest is worth considering. Photos are shared in a bulletin board style on this social media website started in 2009. About 75 percent of its users are female, its users usually have higher incomes than users on other social media sites and there are 25 million people who use Pinterest. Since users can follow a brand, photos from your company website can easily result in a large fan club at this social media website.

Quora is a social media site where questions and answers are organized and edited by its users. The great aspect about this social media location is that users can connect it with their Facebook or Twitter pages. That means extra followers come to your business through this combined social media effort. Engage in conversations related to the product that your business sells and you gain a voice to bring in even more fans, which can equal paying customers in the future.

Ryze is a business social networking website that is especially crafted for entrepreneurs. With half a million users, there are 1,000 organizations with networks at this location. Talkbiznow is another social media site keying into business users. It provides file sharing, voice conferencing and web conferencing services to its users.

 

FREE is the Best Feature of Social Media Services Pricing

One great aspect that you can build into your social media marketing template is that in most cases, there is no fee to establish an account on a social network website. Paid memberships are possible with LinkedIn and Ryze, but it’s free to become a member on these two social media sites, too. Paid advertisements are displayed throughout the social media world, but membership is usually kept free in order to gain large followings.

There are several more social media offerings with new start-ups around the corner on almost a daily basis. For a larger list of over 100 possibilities, visit Wikipedia’s list of social networking websites. With a good strategy in hand, some quality content and a target audience to seek, there’s a great possibility for good marketing value with these social media services.

Posted by: Joel Canter

Learn How To Protect Your Brand With Online Reputation Management

Online Brand ManagementJust what is online reputation management? It’s a service that gives you the ability to check and administer your brand’s online reputation. Not only do you cultivate positive Internet reviews and bury negative ones with online reputation management, but you also boost your search results and traffic to your website by adding thoughtful content about your niche and brand to multiple online channels and media.

 

Online Reputation Management Companies Boost Search Engine Results

Google is the king of search engines, with over 80 percent of all online searches handled by them. Google performs regular updates to its algorithms, which are used to determine how high a website’s ranking is for a specific Internet search.

GoogleInstead of making massive waves, Google is now slowly rolling out changes over a 10-day period each month. Google is also putting a higher priority on what they call “authority sites,” such as Wikipedia and about.com. Website owners who use Google+ are seeing better search engine ratings through Google as well.

What is a surety in changes related to Google’s search rankings is that they’re always fluctuating and it takes highly-trained professionals to better keep track of the changes in Google algorithms in order to establish approaches to take advantage of new changes. Through the services of an online reputation manager, such as JHG Media, your website is in a better position to be in the first page of Google search engine results.

 

Boost Your Online Presence With These Online Reputation Management Tips

The comments that customers say about your company help to boost your ranking with search engines, such as Google. The more comments are made, even negative comments, the higher a search engine puts your business on the possibility of getting listed for a given online search. With active online reputation management, you can handle adverse online posts. Here are some tips:

  • Always work to resolve a complaint. Even when a complaint seems frivolous, it’s better to avoid a damaging appraisal of your business.
  • Take the positive approach. Never talk down to your customers online. The Internet isn’t the place for you to be the nasty teacher or the arrogant bully. Remember, everyone is watching and listening online.
  • Respond quickly to your customers. One full day is too late for your responses.
  • Actively solicit reviews from your customers. Every business can benefit from feedback to improve their business.
  • Make yourself and your business available. Often, complaints are made by customers who cannot find ways to communicate with a business. Not only should there be several means for customers to communicate, but you should show easy access to such communication methods. 

Reviews

The simplest way to get reviews of praise is to just ask for them. By promoting communication, positive responses will arrive. With cultivation of reviews derived from active online reputation management, you can provide links to websites, such as Yelp, that feature commentary about companies. So, not only are you handling negative commentary about your business, you’re boosting positive comments in such a way as to improve the great reviews that show up online related to your business, its name and its online marketing brand.

 

Details About Personal Online Reputation Management

The bottom line about using online reputation management methodology is that you gain control of how others see you or your business online. This includes positive messages about you, along with negative ones. Since Internet authors can be anonymous, damaging, yet true information can surface about your past that can have a detrimental effect on your reputation.

So, why should you hire a professional reputation manager? Probably a good analogy would be to take a look at your antivirus software. Do you have the time to monitor all of the hazards put online by online hackers? Of course you don’t, nor do you have time to do an effective job in managing your online reputation. That’s where the professionals, such as JHG Media, come into view.

 

 

Now, if you think you don’t need reputation managers, because you aren’t the kind of person who posts nude photos of yourself online, then you’re only looking at one side of the coin. Positive online reputation makes the Internet work for you and your company. If you’re not looking at the positive side of this approach, your company is losing out on potential customers.

Most customers perform online searches before buying products. If an online search on you or your business brings up nothing, you’re not utilizing an important tool that can equal future income for you and your company. Likewise, if an online search for your business brings up material that doesn’t match its brand, the Internet is not helping you in any manner.

To perfect an online reputation, first a professional bio detailing your brand needs to be the initial item seen by anyone searching your company’s name. Also, five to ten highlights written about you and your business that sets it apart from the rest in the industry are placed online and accentuated in such a way as to give them high priority when a search engine is used to query your business name or brand. By consistently working on this kind of an effort, you become a hands-on manager of your reputation and beat any effort made by anonymous sources to give your company an online sore.

Actions, such as setting up a Google alert, where you’re notified with an e-mail when certain keywords, phrases, or your company’s name is searched on Google, can help in monitoring online activity pertinent to you and your company. There are a number of other monitoring techniques that can be used to help you in this regard.

The fact is that from boosting your company’s search engine rankings to putting your best foot forward, online reputation management gives you and your company a fantastic advantage over the competition for gaining customers via the Internet. As tablets and smart phones become a common tool in everyday life and potential customers look for answers to their purchasing questions through these electronic devices, it’s important that your online reputation is second-to-none. By sharpening your online reputation, your company stays on top of the 21st Century online pyramid.

Posted by: Joel Canter

Top 10 SEO Tactics for 2014

Search Engine OptimizationAs we experience the beginning of 2014, it’s wise to view our search engine optimization (SEO) strategies and pinpoint areas of improvement. The following are 10 ideas for tweaking your SEO approach.

 

1. Test Drive that SEO Car, First

Sometimes we get caught up in the sales pitch from the SEO authorities without giving their ideas a trial run. Before you buy into any SEO idea touted online, take a test drive in that SEO car and see how it handles, first.

One of the simplest mistakes to make is to buy the SEO pitch and apply it to someone else’s website before you give it a try.

 

2. Keep Content Original

According to Google’s man in charge of their Webspam team, Matt Cutts, anywhere from 25 to 30 percent of all content online is copied from other websites. Replicating someone else’s work is not only wrong, it’s plagiarism and illegal. Plus, it puts your work in the search engine sandbox.

Let your copy machine duplicate writing. Instead, work harder on generating links to your website, fueling content written by your readers, adding useful copy full of knowledgeable ideas, including multimedia approaches to displaying your material in such a way as to induce social media sharing.

 

3. Be Like Abe Lincoln and Teach Yourself SEO

We all know the story of how “Honest Abe” Lincoln studied law books by the light of the fireplace prior to becoming a lawyer. Use the 16th President of the United States as inspiration. Vast SEO knowledge is available from Google, Moz, Search Engine Land and Search Engine Watch. The SEO specialty is a fast-moving field, so it’s important to keep up by establishing some Rich Site Summary (RSS) feeds and reviewing them on a daily basis.

 

4. Write Like Hemmingway

Author Ernest Hemmingway used a minimalist writing style. He once confided with fellow writer, F. Scott Fitzgerald, that for every page of great writing, he threw out 91 pages of garbage. Throw out the excess verbiage on your website and use short sentences, write short first paragraphs and use vigorous words that show passion and focus. Also, seek the positive voice and toss anything that features what something isn’t. Your readers want to know what it is.

This kind of simple writing fits right into the responsive web design needed for mobile electronic consumers who might read your website, because trim tactics also adhere to slashing extra code and optimizing images so that your content loads fast.

 

5. Keep on Testing

JHG MediaAs any SEO specialist knows, there’s always another search engine change to turn your fine work into garbage. What’s a quality SEO expert to do? Before an SEO idea is implemented, test it, test it again, and test it one more time. In order to get the finest online encounter, servers should be tested, the website must prove user friendly, and website user engagement needs to be tested.

 

6. Always Think of the User

Developing a website isn’t about you. It’s about providing the user with an optimal experience. So, when you diminish the user’s online experience, by using link ploys, or finding cheap overseas sources for your content, the user visiting your website loses out. Before you implement an Internet shortcut, make sure it’s to the benefit of those people who use your website and not just a benefit to you.  

 

7. Remember That Content is King

Look at every piece of content on your website and ask the following questions:

  • Is this content worthy enough that someone might share it?
  • Does this content provide the user with useful information?
  • Does this content focus into what a user is searching for?

If the result of any of these three questions is a “no,” it’s time to get rid of that content. Strive for unique material that supports the key aspects of each of these questions.  

 

8. Enjoy an SEO Bonanza

If SEO is performed correctly, you can use analysis, metrics and data to better budget your Internet dollars and get the best bang for your buck. By investing in proper SEO techniques, you enjoy a long term gain, whether it’s with future customers who are satisfied, better perceptions about your online customers, or a boost in the bottom line of your business.  

 

9.  Take in an SEO Seminar

Sometimes, reading SEO information isn’t as informative as taking in an SEO conference in person. The concentrated sessions of a seminar often impart firsthand knowledge at a faster rate than anything you read online. Seeing is believing when you get to watch SEO ideas unfold before your very eyes.  

 

10. Share with the SEO World

As you strive to share your website’s material with the social media world, also work at revealing your SEO knowledge to others who are taking their first SEO steps. Quality online experiences enhance everyone’s environment online. As more people seek and find material that helps them, the Internet becomes a better place for everyone. Users who realize all they’re finding is copies of other work get turned off. By creating original, unique copy, everyone’s online experience becomes better.

By adhering to some or all of the preceding approaches to your SEO work, you can create a website that not only is seen by more people, but is also a positive experience for those who enjoy it this year.

Relevant Links: http://moz.com/beginners-guide-to-seo‎, http://www.searchenginewatch.com/seo

Posted by: Joel Canter

Online Brand Management – Importance of Understanding Generic Top-Level Domains

Online Brand ProtectionThe Internet Corporation for Assigned Names and Numbers (ICANN) presented the first generic Top-Level Domains (gTLDs) last fall, which means that the 22 present domains of .com, .org and .net are expanding to as many as 1,400 new domains. This explosive expansion of domains is happening right now, giving brands new potential for use and another area for protecting your brand from exploitation. Online brand management is more important now than ever before.

An unprecedented enlargement of gTLDs means a new strategy needs to be in place to defend your brand. Decisions include whether to register in the new gTLDs, block your brand in the new domains, or to ramp up operations for surveillance of your brand in the upcoming domains. Risk management and legal experts can help develop strategies for this new Internet arena.

Brand Managers Report Over 600 gTLDs Expected in Three Years

An expected expansion of 22 to over 600 gTLDs in the next three years amounts to 27 times today’s number, which means it’s now unaffordable for a company to register all brand names in this many extensions. It means that the traditional method of defensive domain registrations must switch to a system of monitoring this growing Internet nomenclature to protect brands. Gather your brand protection forces and foster strategies for sensing and alleviating new domains which encroach on your brands and embezzle customers from your business.

Beware of the Copycat Brand Stealers

With the ever-present smart phone, customers expect unified brands through all media. It means that corrupt entities out to steal brands are wise to inventing duplicate websites, with matching phone apps, which pull web customers into their waiting hands. Twenty percent of all online shoppers are conned into looking at a phony website selling product not made by the company they seek.

By constructing a thorough online brand management protection plan, your company can enhance your brand and grow trust in your customers by ensuring that they aren’t lured into the hands of mischievous imitators of your brand.

 

 

Online Brand Management Requires Fast Movement

Whether you’re involving your brand on social media or for mobile applications, these marketplaces are constantly changing with the addition of newer social networks and the daily inclusion of apps for mobile phones. As these electronic formats evolve, you must be just as fluid with your brand management, so that you can keep your brand one step ahead of those who might want to duplicate it. With the constant uptick of overseas social websites, an ever-increasing birth of brand hijackers is possible, thereby requiring a worldwide scrutinizing technique.

Move Domain Defense into Your Top Priority

As more domains enter the Internet world, those who want to commandeer your brand and even hack and pull down your website are an even more growing threat. Since a domain is your online business castle, a full-time emphasis must go into protecting it. Ultramodern security and several tiers of domain protection should be used to make sure this is a top priority for your business.

There are Advantages to Brand Protection

Besides defending your brand, a vigilant brand protection strategy builds confidence in your consumer base and protects your brand from a variance in distribution, service, pricing and the marketing of your precise products and services. By teaming up with legal entities to safeguard your brand, you can witness significant income gains, while at the same time you take a bite out of the fraudsters who might do harm to your company.

 Posted by: Joel Canter

Strategic Brand Management For Your Business

brand managementStrategy is a natural phenomenon associated with brand management, so strategic brand management is a pure statement of fact. In order to understand this term, you first must answer the question, “What is brand management?” Brand management is communicating to the public in a way that launches, publicizes and maintains the reliability of a specific product or service. Initial brand management includes investigations into setting the brand into the market, determining a target audience for the brand and strategies for maintaining the brand’s reputation.

 

A Strategic Brand Management Process Starts With a Purpose

Before marching down the lane of brand management strategies, one must first establish a clear purpose for a brand. Effective brands involve a strategy defined by its purpose, which detail management steps for putting the brand into place. Money isn’t in this initial consideration. It’s more of a deliberation on how different the service or product is from others in the industry. True loyalty to a product or service happens when something sets it apart from the rest and makes its uniqueness a message that is trumpeted.

Narrowing down customers is essential when deciding how to aim your brand. Decisions should be based on:

  • What type of customers will respond favorably to the brand.
  • What message in the brand piques the interest of which type of customer.
  • Which customers are the most important to helping gain the highest share of the market with the brand.

 

 

By going through this scrutiny, you can determine where the best profit potential originates from, and often the uniqueness of your service or product can touch a chord in your brand, which is missed by the competition in your industry.

JHG Media can collect data and manipulate it to help you establish accurate customer profiles for determining appropriate target audience groups for your brand. Other proper statistics include how often and how much certain buyers make purchases from your business. An effective strategy includes considering whether your focus involves maintaining loyalty with existing customers, targeting a better group to enhance loyalty, or gathering a brand new customer base through your brand.

The purpose of your brand might be to reward a key customer type. By building your customer base, your company’s brand can enjoy a long-term phenomenon that helps to recruit business and income for your company.

Perceived value is an important aspect of any brand strategy. By establishing value in your brand, you set your company’s product or service apart from the competition. So, by listing the benefits of your product, and including those benefits into your brand, you establish a core reason why customers want to put down their money to continue buying the product that your business sells to them.

When you add in pricing, your customer’s understanding of your brand, your company’s support of the product and how available that product is in the market, you’re able to position your brand in such a way as to draw in customer traffic and give your business a profitable solution.

Get on Board the New Strategic Brand Management

Technological trends for 2014 through 2016 point toward a higher effort to bring about an increase in corporate brand management methods. Here are some ideas that the experts are forecasting for the next few years:

  • As more and more customers become technologically connected, the electronic world ties together with a closer affinity to the physical world to such an extent that customers want service, whether they’re talking to you in your store or communicating with your website.
  • If a business isn’t producing an electronic store front, it probably equals the death of that company. Furthermore, if the business cannot keep up with the demand from electronic-mobile customers, it may no longer exist.
  • Since more and more information is going online, there is a greater need for complex security measures.
  • Electronic processes lend toward a more automated self-service feature from business websites. With this automation comes an ever more electronic brand presence for all businesses online.
  • Yesterday’s data limitations evaporate as analysis methods become more collaborative. Expanded data means strategies are easier to assimilate with regard to future brand management exercises.
  • Sensors and devices connected to the Internet means wearable computing, or the once fantasy notion of Dick Tracy using his “walkie-talkie” watch, will become common place. This equals an even higher Internet usage by customers looking for your brand information.
  • With greater Internet connectivity, trust in a company receives severe injury if it’s not “out there” with a strong online brand.
  • Software and electronic technology advances equal even faster Internet connectivity or super-fast performance on a variety of business workloads. As speed increases, so does the demand by the public for even faster answers to their questions from your business. Strategically, this needs to be considered when managing your brand.

As we consider the technological side of human life in the future, we also must realize that we’re still dealing with the yin and yang of human nature. There is a duality in everyone that we must somehow consider when aligning a brand to a specific consumer target group. Not only do we long to be part of a group, but we also wish to be left alone. We want peace on earth, yet when we feel threatened as a nation, we are ready to wage war.

So, brands must simultaneously be constant and reliable, while being exciting. The consistency element equates to a brand making sense without a second thought. When you grab for a Coca-Cola, it always tastes the same and it’s always in a red can or a bottle with a red label. On the other hand, we want a brand that saves us money, solves our problems and gives other people something to talk about. We seek excitement in our lives.

What does this mean for you? It means that while you’re using strategic brand management to bring on a consistent online message, it’s equally imperative that every distinction of your brand is teased out to the public in a continuous reiteration of your message.

Related links: http://www.slideshare.net/rishistd/strategic-brand-management-1-presentation, http://smallbusiness.foxbusiness.com/marketing-sales/2013/12/12/why-online-brand-management-matters-even-offline/, http://www.entrepreneur.com/article/230187

 Posted by: Joel Canter