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Monthly Archives: December 2013

Social Media for Business Marketing and Online Brand Management

Online Brand Management

Most business leaders know about social media and online brand management. They’re familiar with Facebook, Twitter and Google+, but they don’t recognize these social media websites as part of their business marketing plan. The point to realize is that if the largest corporations of the Fortune 500, such as Exxon Mobile, Walmart and Southwest Air, are using social media, it’s probably a marketing format to check out for your business.

An ever-growing segment of the population uses social media. Plus, it’s not just an area where kids communicate with one another. Social Media is also a location where businesses, both large and small, are testing and successfully imprinting their brand on the general public in order to get additional sales and revenue. It’s turning out to be a great way to grow associations with future customers by turning content into sales.

wikipediaIf you want to enter the social media realm, grasping the essence of social media is imperative. Using wikipedia.com and merriam-webster.com derives the following definition of social media:

Social media is the electronic communication, via online sources and mobile technology, through which users create accessible web-based communities to converse with user-generated content.

Read on to get an in-depth explanation of social media, how big of an experience it has become in the lives of the general population and why it’s now considered a major player in the business marketing world.

 

A Little History about Social Media

Social media is more than just Twitter and Google+. Many don’t realize that social media owns a history that goes further back than February 2004, when Facebook started.

The Great Blizzard of 1978 gave Ward Christensen and Randy Seuss, both members of the Chicago Area Computer Hobbyists’ Exchange (CACHE), time to develop their Computerized Bulletin Board System (CBBS), which gave members of CACHE a way to share information with each other. CBBS was the start of a “forum” to communicate through computers.

In 1979, Usenet was developed for communication between the University of North Carolina and Duke University. In 1989, Tim Berners-Lee, a British engineer at the European Particle Physics Lab in Switzerland, called CERN, invented the World Wide Web and in 1993, his ideas, such as hypertext markup language (html), were set as standards for the new Internet.

htmlA group named Beverly Hills Internet (BHI) created Geocities in 1994, which gave Internet users a location for making their own websites. In 1997, SixDegrees.com allowed users to list friends and establish profiles. The same year, America Online (AOL) created a way for their customers to chat with one another. Friends Reunited, a website of former British school friends, began in 1999. It’s considered the first social network of any prominence.

In 2002, the social networking website called Friendster allowed United States (U.S.) users in and three months later there were three million Friendster customers. The same year, 34 million people were on AOL. In 2003, MySpace created a replica of Friendster. The following year, Facebook was launched, which was viewed as a form of Friendster for college students. Twitter started in 2006. Facebook’s users outnumbered MySpace users in 2008 and by 2009, Facebook had twice the users as MySpace. 

 


In 2013, the social media statistics are as follows:

  • socialYouTube – four billion views per day and a billion monthly users
  • Facebook – 1.11 billion users
  • Twitter – 500 million users, over 200 million are active users
  • Apple – 50 billion apps
  • Tumblr – purchased by Yahoo!, 170 million users and 100 million blogs
  • Flikr – 87 million users, eight billion photos
  • Instagram – 100 million users, four billion photos
  • LinkedIn – 225 million users
  • Pinterest – 48.7 million users
  • WordPress – 74 million blogs
  • Dropbox – 100 million users, 1 billion files uploaded daily
  • Google+ – 343 million users
  • Reddit – 69.9 million users, 4.8 billion pages views each month

 

 

Growth in Mobile Devices

In February 2013, there were over 6.8 billion mobile subscribers in the world. In a Feb. 7, 2013 article in The Guardian, Cisco, a networking company, reported that mobile devices, such as tablets and smart phones, will outnumber the 7.1 billion people in the world by the end of 2013. Mobile Factbook 2013 predicts we will see 7.5 billion worldwide mobile devices by the mobile devicesend of 2014 and 8.5 billion by the end of 2016. The International Telecommunications Union reports that there were 2.1 billion mobile web users at the end of 2012. Portia Research says that a total of 7.8 trillion social media messages were sent in 2011, with 9.6 trillion in 2012. The use of social media is growing with mobile devices added to its usage.

For businesses, social media is replacing a sales staff as a mode to connect to customers. Today, your future customers are looking for your business and your products through a social media website. Also, appealing to new customers is a new possibility through social media, thereby dropping the need for a company sales force.

 

 

Foundations of the Social Media Platform

 

 A social media platform involves five basic features. The five principles of social media include:

  • Sharing – If you want social media to work, you must participate.
  • Openness – Everyone participates with open communications. There is nothing to hide in a social media environment.
  • Back-and-Forth Conversation Dialogue goes both ways in a social media setting. Traditional business advertising is usually one-way. Businesses interact through social media to harvest new customers, instead of drawing up one-way ads.
  • Similar Interests Social media communities congeal because of like-minded interests. Businesses can tap into an activity or a hobby of potential customers.
  • It’s Everywhere Few places of the world exist without a connection to the Internet, especially with mobile devices.

 

What is Social Media Used For?

 

Users of social media perform a number of functions through it. The following are daily activities performed in the social media world:

  • Blogging – The word “blog” is an abbreviation of “weblog.” A blog registers one’s opinions, thoughts or other useful information. Good blogs are written in a relaxed manner. If created correctly, a blog brings about reader participation.
  • Micro Blogging – Limited space means that micro blogging is short, sweet and to the point. Twitter entails micro blogging. A business can provoke participation with micro blogs.
  • Networks – LinkedIn and Facebook networks are examples of bringing people together who have common interests.
  • Wikis – Wikipedia.com is a wiki that lets people create content in a collaborative effort.
  • Content Specific – Networking via a particular type of content is possible with some social media websites, such as Flickr (photos), or YouTube (videos).
  • Podcasts – iTunes is Apple’s social media that allows the sharing of video and audio podcasts.
  • Forums – Topics of a similar nature are discussed in forums.

 

Social Media and the Business Tie-In

Low Cost – An initial advantage for a business getting into social media marketing is that it’s inexpensive. Small businesses that have a marketing department of one, the same person who owns the company and the one who removes the trash, can play along with the big companies in the social media world. Customer interaction is possible and high advertising budgets aren’t necessary.

exposureExposure – Your business gets strong coverage through social media contact. Hubspot’s 2013 State of Inbound Marketing Annual Report, developed after interviewing 3,300 worldwide marketers, revealed the following: More than double the sales leads come through social media than by means of telemarketing, trade shows or direct mail. Companies that produce more than 1,000 Facebook “likes” also see close to 1,400 website visits per day. Forty-six percent of online shoppers use social media to formulate buying decisions. 

Research – Studies show that 65 percent of today’s businesses are using social media as a tool for learning what customers want. With engagement into social media websites, you can analyze the most visited communities to estimate buying trends. And, since social media possesses a sense of openness, you can ascertain honest opinions about various products and services.

Customer Loyalty – Businesses are noticing that their customers expect to find them in the social media world. When your business shows up on social media websites in communities that your customer visits regularly, you acquire loyalty that expands through other social media connections and friends. Since there’s a similarity in thought within these social media communities, leads harvested through this source are better than those coming from a random marketing approach. By keying into a niche in a social media website, you can target those customers who are more likely to seek your product or service.

 

Ideas for Businesses in the Social Media World

It’s always a good idea in the business world to learn from the successes or mistakes of others. The following are thoughts that help businesses navigate through the social media environment:

  • Use a Casual Voice – Speak the language of the social media website, not the talk of your business. Don’t be pushy. Ask questions. Present a conversational tone.
  • Give Value – Customers will react better when you offer something valuable. It might be valuable information in a blog or a discount. When the customer appreciates your offering, they become loyal.
  • Call to Action – Ask customers to buy your product, call your store or visit your website. The plus with dealing with social media is that you aren’t buying an expensive magazine ad or roadside billboard. Text or images that you create produce the action here.
  • Maintain the Dialogue – You aren’t the dictator of the social media website. Everyone participates. Talk to these people in a conversational tone and let them respond. Learn what they prefer. You might discover a new market for your business. By adhering to the two-way conversations inherent with social media, you can develop a following and future business.

 

Social Media is Here to Stay

The numbers show it. People love their mobile devices, from smart phones to tablets, and the number of subscribers with mobile communication gadgets that connect to web-based services is going up. So too, is the volume of customers on social media websites. As business marketing efforts migrate to greater social media participation, more sophisticated content, complete with maximum quality video, audio and imagery, will be required.

There’s no doubt that social media marketing isn’t disappearing. So, if you want to compete in today’s business world, it’s time to climb aboard the social media train and discover how well it can help your company. Once you’re on the social media track, you’ll never look back.

 Posted by: Joel Canter

Three Reasons Why You Should Monitor Your Online Reputation

JHG MediaIn today’s world of an ever-increasing complications with social media, you or your company can enjoy positive online feedback, or suffer the consequences of negatively-tainted comments, and that’s when online reputation management helps. An online brand manager submerges negative search results and floats positive results to the surface.

For instance, you might want your professional history highlighted at the top of searches. Or, you may wish to bury old, but truthful, medical records. Managing your digital reputation contributes to putting your best foot forward. Here are some reasons why this is important.

Reputations Can Rise and Fall Quickly Online

Comments on social media websites, such as Twitter, Facebook or Google+, which tarnish your reputation, can be made by relatively anonymous users who cannot be identified or located on a map. Maybe you were once fired from a job. Perhaps as a twenty-something college kid, you drank too much and ended up in a courtroom. Such moments of the past can devastate your reputation and when you’re looking to hang a positive shingle online, you don’t want these skeletons dancing out of the online closet.

 

 

Bad comments aren’t eliminated. Strategies are used to make them less likely to show up on the first page of a search engine pursuit. Once something isn’t on the first page of a Google search, it really doesn’t exist.

And, even if you have a squeaky-clean past, paying attention to your online reputation is important. A good online reputation management expert can boost search findings to make the Internet work for you, instead of not working at all. We live in a society where answers come to consumers via Facebook. If you’re promoting your business online, say it’s plumbing services, and someone searches your company’s name and the results give them the same name, but for a concert pianist, that search didn’t help your business. Good online reputation management includes heightening your personal and business brand.

Online Reputation Management is Simple & Best When Proactive

Here are the basics of a social media makeover. First, a professional write-up develops biographical information, which needs to be simply stated, not too flowery, or over the top. Second, techniques are used by an online reputation manager to bring that bio to the top of all online searches. Thirdly, more than one item is involved in this social media flotsam of positivism about you or your company and any one of five to 10 items might show up at the top of a search.

Often, reputation managers are called in when clients have a sudden problem, which isn’t the best scenario. Getting a reputable online reputation manager to handle issues before they blow up is not only better, it’s also usually less expensive.

Today’s Online World Makes it Easier to Dig Up Dirt

privacyThere once was a time when in order to gain information about someone, you had to know someone at the county courthouse in order to have access to files, or you had to obtain a court order for the information. The Internet has changed that aspect of life. Today, people can sit at their computer, laptop or smart phone at home and find information.

Plus, there are Internet blackmailers who publish degrading information online, contact the person who would be affected by this information and ask for a fee to remove the material. They then back that fee request up with a request for additional money to keep it off the Internet. The U.S. Court system hasn’t wrapped its arms around the legality of this phenomenon, but relatively soon, there should be legal instruments to arm innocent people who want to battle this problem.

A person has two choices right now to fight this issue. You can break down and pay the online ransom. Or, you can hire the gun slinger in the white hat, the good guys, to defend your reputation. In today’s social media world, the cowboy with the white hat is a competent online reputation management expert. If you haven’t hired one, you should.

The source for this blog: http://www.forbes.com/sites/learnvest/2013/11/20/10-things-you-need-to-know-about-online-reputation-management/

Posted by: Joel Canter

Earn Your Online Audience Through Social Media Marketing

social media marketingChange occurs quickly in the realm of social media marketing (SMM) and what once were commonplace practices are now things of the past. So, supporting blog entries, purchasing a position for search engine results, or placing an advertisement on Facebook are SMM activities of the past.

In his book entitled Earn It. Don’t Buy It, Jim Tobin argues that you get further when you earn your recognition through social media websites then if you try to buy the same results. For advice on correctly using social media marketing to your benefit in today’s online world, here’s what Tobin suggests:

  • Don’t Waste Your Time Buying Facebook Advertisements – The click through percentage of Facebook advertisements is a meager 0.04 percent. So, out of 1,000 people who see a Facebook ad, only four actually look at the advertisement. Those results are not worth your advertising dollar.
  • Young Social Media Users are on the Move – Some of the social media websites with the largest user growth include Kik, Snapchat, Tumblr and Instagram. Twitter is another social media site with quick growth. Teenagers said they used Twitter 12 percent of the time in 2011. The next year, it grew to 26 percent with teens.
  • Brands Require Influencers, Not Advocates – When an influencer backs your brand, you gain social media evidence, which confirms your product or service from third-party sources. Confidence soars to 92 percent with “recommendations from people I know.” When consumer opinions are posted online, 70 percent of the public believe in the results.
  • Numbers Might be Deceiving – Some experts who track online data report that on given months, over a million active social media users aren’t seen online. With hundreds of millions of users on social media sites such as Facebook, this is a blip in a vast ocean, but it might indicate negative trends for the future.
  • Social Media is Probably Changing – A May 2013 report in the Pew Internet & American Life Project found that teenagers felt less passion for Facebook, because it was harder for them to keep up with the social media site and other social media websites better catered to their needs.
  • Facebook Could Go the Way of MySpace – Social media websites surge and fad in popularity. MySpace was once “the” place to be for teens, but it’s not so, today. Instead of worrying about which social media site to be on, it’s more important for you, as a  business owner, to correctly identify properties in your product or service which make people care about it.


You gain more influence in the social media arena when you engage your customers, rather than buying their trust. If current and future customers share ideas with you and their friends, they become owners of the concepts related to your brand, not just viewers of it. In a sense, you gain a huge marketing department through social media discussions in which participants influence your brand. That’s where viral marketing helps your business.

EngagementAccording to concepts touted by the website Social Fresh, there are three simple steps to bringing on influencers who engage social media conversations from others. They are:

  • Get Your Users to Speak Up – This is a common SMM practice from the past. You gain the best social media discussions when users tout real advantages they see in your service or product. The more value present users perceive, the greater you’ll witness social media discussions.
  • Entice Users to Tout Your Brand – Move social media discussion toward your brand by speaking directly to customers, which indicates an approachable customer service for your business. Authentic social media discussions with your customers are the most effective at engaging user participation in your brand.
  • The Next Step Engages a Community – Once users are “talking” your brand, their friends join in to influence others in the social media community toward your brand and product. A platform, like social media groups, forums, or ideas of your own creation spurs this discussion.

When you earn customers via social media sites through these methods, you’re much further ahead than you are when you buy a Facebook ad that gives you a 0.04 percent click-through rate. Of course, these techniques cost time and money. But, you’ll get a better return on your social media marketing dollar following this philosophy.

Posted by: Joel Canter

Keep Your Website Design Simple and Current

website designRunning a business is tough. There are so many aspects to entrepreneurship that there is usually not enough time in any given day to accomplish all of the goals that you set for yourself. You know that a viable and dynamic website is important for your business, but quite frankly, the company website design suffers due to time constraints.

Whether you’re building a new website, or tweaking the current site, here are some simple ideas essential for good website design. The following thoughts help keep your company website connected to the right audience to draw in new customers and to keep your current clientele.

 

Make Your Life Easier with One Business Website

Customers prefer just one Internet location when seeking your website. When you view your website as your online store, it’s easy to see that keeping life simple with one website makes the most sense to you and your customers. Confusion reigns for customers when businesses employ more than one website, because they don’t know which website to view. Equally important is to eliminate old websites.

 

Take Control by Purchasing Your Domain Name

Your website’s domain name involves the words others key into their web browser to get to your website, such as www.yourbusiness.com. The last portion of the domain name, or the “.com” part, is known as the “top level domain name,” or TLD. Besides “.com,” other TLD names include .net, .org, .biz, .info and .coop. There are also TLD names designating countries, such as .ca for Canada and .uk for the United Kingdom. It’s inexpensive to buy domains. There’s an advantage to owning domains with several TLD, such as www.yourbusiness.net and www.yourbusiness.org.

domain nameWhen you own all domain names with different TLDs, you have greater control of your business Internet future and don’t have someone trying to dislodge you from your domain name. You also gain a strong search engine capability when potential customers look for your online business location, since all domain names lead to you and not to some other type of business.

 

Remember, Your Website is For Your Customers

Of course, it’s appropriate to add personal tastes into your website, because the personal touch attracts customers to your business. But, always remember that the ultimate goal of a business website is to maintain and attract more customers. It’s more about your customers than about you when considering website design.

That means navigation through your company’s website needs to be easy. Adding glitz to your site that eats up the customer’s time, such as flash animations and music that automatically loads, can turn potential customers off so that their answer is to exit your site before viewing it. Keep your website simple. Navigation should be intuitive, not something the customer must think about.

 

Originality is Important

Refrain from borrowing from others. Keep all wording on your website original and don’t repeat phrases to another location on your site. The reason is simple. Copying exact words from another website is plagiarism. Not only is it morally wrong, but search engines, such as Google, drop your ranking when they find content on your website that is duplicate to other sites online. So, when you craft your words, make them your own.

 

Don’t Make Your Prices a Mystery

dollar signOK, maybe the item or service that you sell is expensive. That’s just fine. Put that price front and center. The reason for displaying the cost to do business with you is that making customers search excessively for prices just makes them mad. Remember, your website is not for you, but it’s for your customers.

Along with this same philosophy, ensure that contact information, such as your company name, physical address, telephone number, e-mail address, social media addresses and website, are all displayed in a logical place on every page in your website. A great location is in the header of each website page. Another good idea is to link to a simple contact form on every page. Customers should never be required to search for this information. Plus, you give customers easy access to sources that answer their questions about your company.

Your company website represents your business online. Equal consideration should go into your website as you give to the effort of arranging your place of business to make sure customers view a logical and seamless website, which is easy to navigate and understand. Make your website easy to use and customers will pump money through it to your business.

Posted by: Joel Canter

JHG Media Makes Social Media Marketing Easy

I LikeThe hard work that JHG Media puts in gives you an easy entry into social media marketing. It starts by listening to your ambitions. It continues by engaging our creative talents in revealing your promise to your customers, what is called your brand. We seek to understand your customers. By altering your message through the changing social media world, we help you convince customers that you have what they need to buy. Allow the social media experts at JHG Media to awaken your social media presence.

Social networks are the new arena for making the public aware of a company’s brand. Keen business marketers are utilizing social media marketing to gain insights about their consumers and to wage full public relations campaigns. The one-on-one communication indicative of social networks gives businesses a top marketing tool to produce an effective personality and approachable style which is perfect for winning over customers. You’re no longer an unknown. Instead, your business is transparent and your audience likes you and encourages friends to buy your product.

JHG Media’s philosophy is to address your social media presence on multiple fronts. A deliberate strategy is devised to mesh your message into the social media realm, connecting your audience to your business. The ultimate goal is to bring more customers into your business.

No two companies are alike. That is why it’s important for our team to work with you and tailor a plan that matches your product to your intended audience in a way that guarantees your marketing dollars are well-spent. You gain thoroughly thought-out social media content that contains your business brand and boosts your company’s image to pull in a bigger audience.

JHG MediaHere are specific services offered by JHG Media:

  • Website Optimization and Design
  • A Customized Social Media Strategy
  • Developing a Content Tactic
  • Managing Social Media Content
  • Social Network Assessments
  • Blog Creation and Blogging
  • Social Media Observations and Analysis
  • Marketing Campaign Publicity
  • Social Media Public Relations
  • Developing Social Media Contests
  • Social Media Advertising

 

Related Links: Social Media Marketing: Hot or NOT for 2014?The 12 Best Social Media Marketing Tips of 2013

Posted by: Joel Canter

 

Achieve a Cohesive Voice Through Online Brand Management

Online brand management involves utilizing social media websites to promote your company’s message in a unique, positive and consistent manner to help boost your website’s search engine result status and to build a faithful following that helps promote your company and its products. It also involves monitoring your brand in order to extenuate the positives and negate any negative messaging.

 

 

Three Concepts Come With Online Brand Management Services

Online Brand ManagementStrategic brand management entails managing your message in such a way as to accomplish the following:

  • To make your brand unique enough to stand out from other brands in your industry.
  • To partner your brand with an optimistic outlook.
  • To give your brand a constant message that is always being seen online.

One method of adding uniqueness to your brand is to develop your own social media. In marketing lingo, this is classified as a “unique selling proposition,” or USP. The idea is that your company develops an explicit advantage relayed to potential customers associated with your product or service that isn’t available from anyone else.

Optimism is essential with online branding. There is always going to be some disapproval in the social media realm that equals a pessimistic scope of discussion. Your key is to bring the total quantity of positive and negative comments associated with your brand into a general upbeat tone. To accomplish that goal, you:

  • Don’t disregard negative comments, but instead address them with a positive twist.
  • Never join in on a deleterious social media tirade.
  • Stay on the up-and-up when dealing with disagreements and swerve away from vague comments, or dishonest statements.

When you present a consistent message or brand, your followers have an easier time grabbing onto aspects in the social media arena that they like about your brand. Plus, customers who follow you on Twitter, Pinterest, or Facebook look forward to your message and are disappointed when they don’t see anything posted from you, hence, the need for consistency. You also need uniformity in the message that you present.

Bottom line, before you start on the quest to answer, “what is brand management?” you need to set some goals on what you want to say, and establish some guidelines through which to filter your social media messages, helping to enable you to place that consistently upbeat and distinctive brand out there to future potential customers.

 

Monitoring is Part of a Good Online Brand Strategy

Online Reputation ManagementBy listening to online conversations, you’re alerted to the possibility of future emergencies. Monitoring the social media galaxy allows you to become an effective online reputation management professional. Such online examination includes looking for complaints, issues, status updates, tweets, blogs and news items related to your company’s brand. It involves tracking your brand in such a way to alert you whenever it is mentioned online.

Effective online tracking includes looking for potential abbreviations and possible misspellings, so as to gather up all negative comments written by others who don’t want to be detected and who write negative comments that include misspellings and abbreviations on purpose.

 

Online Brand Marketing Hands You Customer Service Prospects

When you listen for comments about your brand online, such monitoring gives you a golden opportunity to gain on the customer service side of your business. Customers don’t always communicate with your website. Often, people would rather post something about you in their Facebook “status” section, add a tweet to their Twitter account or develop an entire blog post in their own daily blog. When you scrutinize for your brand throughout the entire social media world, you find the “other” comments written about your brand, making it possible to add to your positive customer service comments.

News is not always established through conventional means with today’s social media climate. Virtually anyone can be a journalist these days, because of smart phones that take still photographs and videos. The only way to know if your brand is part of today’s online news is through effective brand monitoring.

To start your monitoring techniques, first register probable domain names that are a direct link to your brand. Remember, include potential abbreviations. Also, think about not only yourbrand.com, but the .org and .biz domain names. Another consideration is to remember the free domain names at .wordpress.com and .blogspot.com.

Grab your brand name on pertinent social media websites. If you think it costs too much money to own all of the Internet names associated with your brand, consider attorney fees associated with legal battles to gain these names in the future, when someone else is “legally” able to muddy up your brand.

Next, use Google Alerts to help you monitor your brand. Over 80 percent of the searches performed online are through Google. With their alerts service, you can receive an e-mail every time a specific phrase is searched through Google. It might include a word associated with your brand, a keyword in your industry, or your business or personal name.

There are a multitude of online engagement and listening tools that are available to help you in monitoring a variety of phrases, words and thoughts expressed online. Managing a multiplicity of online websites and platforms is a time-consuming chore and takes away from your primary form of business.

JHG MediaThat’s where JHG Media comes into the picture. When you hire a professional who is familiar with online reputation and brand management techniques, you get the results you need without the requirement of adding time to this task. Because, let’s face it, there’s only so much time in a day to get necessary items accomplished in order to make your business thrive. But, ignore today’s online social media trends and both you and your business could end up dead in the water.

Now is the time to get ahead of the curve and place online brand management at the forefront of your business plan. Your personal JHG Media representative can show you ways in which successful brand management in today’s social media world not only enhances your business, but also averts potential hazards in the future.

 

Posted by: Joel Canter

What is Brand Management?

Brand ManagementWhat is brand management? The answer is really very simple. Every business has a brand. Even if you don’t know what your brand is, you have one that’s visible to the public. Your brand is everything you want your customers to know about your business. A successful brand involves all of the aspects that you want your customers to know about what you do, how you do it and how well you perform that job. Simply put, that entire message is your brand. Now, here are some details about how to manage your brand

 

Five Aspects to Essential Online Brand Marketing

Whether your enterprise has you developing “business to business” B2B brand management or managing a brand involved with traditional consumer sales, there are five extremely important facets that are essential to developing the brand for your company. These five branding elements are: 

  • Finding Brand Champions – Brand champions are your most loyal customers. Some people call brand champions their evangelists. These are customers who will never stray away from your company. Companies with the best brands know how to find these brand champions, how to use them to build more customer loyalty, and they know how to use enhanced customer loyalty to get their message out into the marketplace.
  • Segment Your Market – Divide your customers into groups to determine which customer class is your most loyal customer, which group spends the most for your product, who gives you your highest profit margin and who gives you the most repeat business. If you want to gain a different type of customer than the group identified as the best customer class, then you might have to change your brand to attract that different class of customers.
  • Upgrade Your Service – When you sell a product or service of equal quality as that offered by your competitors, better service will win you more business. Service always wins when other aspects of business are the same. The most important characteristic to digital brand management is not your product, but the service your business provides. It behooves all businesses to constantly improve customer service.
  • Increase Customer Loyalty – Implement simple programs that boost customer loyalty, such as initiating reward programs, starting backend rebate programs in which customers who buy more receive a bigger rebate, or give out customer incentives that are returned to your business for more sales. Boosting customer loyalty creates a customer loyal to your brand, and who is also loyal to your company.
  • Build Market Credibility – Building market credibility is a simple process. Place videos or podcasts on your website showing that your business is the go-to company in your industry for the service or product that you sell. Give seminars and presentations at trade shows. Feature brand champions in your online videos and at trade shows. By showing up as the visible entity involving your product, you increase your market credibility with vendors and customers.

This is never a static process. These five parts related to your brand are always feeding each other. As you segment your market to analyze your customers, you’re finding more brand champions, because you’re always striving to upgrade your service. These brand champions are recruited into online videos in an increasing effort to build a stronger customer loyalty and to build market credibility, which in turn, gives even more brand champions, continuing the process, again, from there.

 

Be Humble Responding to Online Comments and Reviews

Positive BrandingStrong brand reputation managers use online surveillance methods to detect all online
mentions pertaining to your brand. Since fans and followers are used to driving social media websites with likes, retweets and sharing, your behavior is ever important to keeping a positive online brand. When customer service concerns are expressed about your business, egos need to be tossed out the window and sarcasm should stay out of conversations with customers.

Consider every online conversation with your customer with the same reverence as if a major network television news show was interviewing you, because online, the world views your comments. It’s best to get to the point, speak the truth and resolve a customer’s problem quickly. Before anything is posted, employ a second person in your company to read comment replies to customers in order to weed out any hint of sarcasm.

 

 

Let the World Promote You with Personal Online Brand Management

twitterA wonderful aspect about using the social web as your online “location” is that you can let others be your advertisement voice. Look for tweets, shared comments, blog posts or photographs that show off something, allowing you not to write a single word. If a photo shows your product with your logo on it, share that photo in your company’s Twitter or Facebook site.

A couple of positive incidentals come with such action. First, customers view your reposted image as justification about your brand coming from outside of your creation. Consequently, they are more likely to comment or repost in the social media arena. Also, the original author of the photograph gets a thrill by seeing the repost. Everyone loves to watch their creation receive additional exposure online.

 

 

Unify Social Media Messages with Online Brand Protection

The last thing you want to see happening to your brand is to see a watered-down message because your brand is spread too thinly across a wide variety of social media sites. Reputable
JHG Mediabrand managers keep this in mind when a brand is displayed from the business website, to the company blog and into a Twitter account, on the Facebook page, in a YouTube video and to a couple dozen other social media sites.

Unification is the action needed when multiple locations are used to implement your company’s brand. You’ve got to tie together the message so that your brand speaks with the same voice on all of the separate online locations. Managing online messages in a unified form gives your brand a consistency needed to present a clear message to the customer base that you seek through your branding measures.

Related Links: http://www.forbes.comhttp://econsultancy.com

Posted by: Joel Canter

 

 

 

 

Online Reputation Management

Online Reputation ManagementOnline reputation management, or the influence and understanding of the reputation of an individual or a business through the Internet, is divided into two main areas, which are proactive management and reactive management. The first deals with continuous reputation protection. The second involves handling a recent crisis as the result of an online barrage of negative comments. As in all cases of life, it’s better to be proactive then to be forced into a reactive condition.

The power of online social media sites can enhance your company’s brand and produce amazing results. On the flip-side, the tide of opinion can swamp your business with enough negative comments to drop the hatchet on you and your business. So, here are some considerations about working against the sweeping tide of negativity.

 

Time is Necessary for Effective Personal Online Reputation Repair

Skirting online comments that harm your business takes energy and time. When the business alligators are snapping at your feet, there’s no time for checking online for negative remarks. That’s where an online reputation manager can help. This entity can do the following:

  • Scrutinize Social Media for Consumer Activity – Bookmark anyone or organization who writes remarks that detract from your brand. Check out websites such as RipoffReport.com and PissedConsumer.com, two spots where bad complaints thrive. Don’t answer comments on these websites, because that only extends the life of the negative remark. Instead, tackle concerns with communication on your own website.
  • Make Your Website the Center for the Complaints – It sounds counterproductive to harbor complaints about your company on your company’s website, but when you own the medium of communication, you’re in control. Plus, customers usually refrain from writing highly charged rants on a company website.
  • Refrain From Censorship – You don’t want to remove complaints. Customers don’t trust websites where comments are removed and that only stops them from looking at your website. When you’re the owner of the medium, you simply want to zero in on the complaint and fix it.
  • Keep the Same Message – Make sure that throughout all of your communication there is a theme and an attitude that pervades all comments, which balances with your general public theme. You don’t want a message online that is different from what the customer service professionals in your company are saying. Get everyone touting the same message.
  • Quickly Address Complaints – When a complaint goes unanswered on your company’s website, you display a message of a business that doesn’t care. Speed is important to squelching further complaints by others. Did you notice that we’re speaking about “your website?” Responding to grievances on a consumer complaint website should not be the role of online reputation repair, since it just increases the ranking and time in which that complaint is seen.
  • Turn Rubbish into Gold – Some of the best advocates for your business are former disgruntled consumers. After solving a problem, invite the recipient of your solution to comment on your website. There’s no better way to prove your point than for others to praise your company’s problem-solving savvy.

 

Online Reputation Management Services Keeps Your Business Shining

The internet isn’t always the most ethical place. For instance, there are those who use mugshots as a method of extorting money. In this kind of scheme, you’re asked to pay a fee of a few hundred dollars to remove an arrest photograph from an online source. Pay the money and you’re sure to get a similar notice that your mugshot is online in a new location, requiring additional funds for its removal.

Another type of poor ethics online involves the manufacturing of bad press by a so-called online reputation management companies. They then, in turn, use it as an example of ill words written online about your business, in order to get you to use them as a firm to clean up your online reputation.

Needless to say, before hiring an effective online reputation manager for your business, it’s important to your reputation that this entity contains a sterling reputation, too. Here are some other considerations:

  • Speak to Other Clients – One of the best ways to determine the legitimacy of a reputation management company is to visit with former customers.
  • Lawsuits Mentioned Online Might be Fake – Put on a bit of doubt when you read a report about the filing of a lawsuit, especially if there is no mention of the lawsuit’s conclusion. Further investigation is necessary in order to determine the legitimacy of lawsuits.
  • Beware of Slander and Defamation – There are certain legal guidelines to ensure that online commentary representing your business isn’t slanderous or defamatory to the character of your customers. Quality managers of online reputation can help guide you down the correct path.

JHG Media, formed the online reputation management division of their company after several failed attempts at hiring others to work for them with regard to online brend/reputation management. After taking charge themselves, JHG Media developed a number of online protocols that work. Then, through word-of-mouth, JHG Media amassed a number of satisfied customers. To become another business of JHG’s list of satisfied customers, please contact us.

Posted by: Joel Canter

Social Media for Business Marketing and Online Brand Management

Online Brand Management

Most business leaders know about social media and online brand management. They’re familiar with Facebook, Twitter and Google+, but they don’t recognize these social media websites as part of their business marketing plan. The point to realize is that if the largest corporations of the Fortune 500, such as Exxon Mobile, Walmart and Southwest Air, are using social media, it’s probably a marketing format to check out for your business.

An ever-growing segment of the population uses social media. Plus, it’s not just an area where kids communicate with one another. Social Media is also a location where businesses, both large and small, are testing and successfully imprinting their brand on the general public in order to get additional sales and revenue. It’s turning out to be a great way to grow associations with future customers by turning content into sales.

wikipediaIf you want to enter the social media realm, grasping the essence of social media is imperative. Using wikipedia.com and merriam-webster.com derives the following definition of social media:

Social media is the electronic communication, via online sources and mobile technology, through which users create accessible web-based communities to converse with user-generated content.

Read on to get an in-depth explanation of social media, how big of an experience it has become in the lives of the general population and why it’s now considered a major player in the business marketing world.

 

A Little History about Social Media

Social media is more than just Twitter and Google+. Many don’t realize that social media owns a history that goes further back than February 2004, when Facebook started.

The Great Blizzard of 1978 gave Ward Christensen and Randy Seuss, both members of the Chicago Area Computer Hobbyists’ Exchange (CACHE), time to develop their Computerized Bulletin Board System (CBBS), which gave members of CACHE a way to share information with each other. CBBS was the start of a “forum” to communicate through computers.

In 1979, Usenet was developed for communication between the University of North Carolina and Duke University. In 1989, Tim Berners-Lee, a British engineer at the European Particle Physics Lab in Switzerland, called CERN, invented the World Wide Web and in 1993, his ideas, such as hypertext markup language (html), were set as standards for the new Internet.

htmlA group named Beverly Hills Internet (BHI) created Geocities in 1994, which gave Internet users a location for making their own websites. In 1997, SixDegrees.com allowed users to list friends and establish profiles. The same year, America Online (AOL) created a way for their customers to chat with one another. Friends Reunited, a website of former British school friends, began in 1999. It’s considered the first social network of any prominence.

In 2002, the social networking website called Friendster allowed United States (U.S.) users in and three months later there were three million Friendster customers. The same year, 34 million people were on AOL. In 2003, MySpace created a replica of Friendster. The following year, Facebook was launched, which was viewed as a form of Friendster for college students. Twitter started in 2006. Facebook’s users outnumbered MySpace users in 2008 and by 2009, Facebook had twice the users as MySpace. 

 


In 2013, the social media statistics are as follows:

  • socialYouTube – four billion views per day and a billion monthly users
  • Facebook – 1.11 billion users
  • Twitter – 500 million users, over 200 million are active users
  • Apple – 50 billion apps
  • Tumblr – purchased by Yahoo!, 170 million users and 100 million blogs
  • Flikr – 87 million users, eight billion photos
  • Instagram – 100 million users, four billion photos
  • LinkedIn – 225 million users
  • Pinterest – 48.7 million users
  • WordPress – 74 million blogs
  • Dropbox – 100 million users, 1 billion files uploaded daily
  • Google+ – 343 million users
  • Reddit – 69.9 million users, 4.8 billion pages views each month

 

 

Growth in Mobile Devices

In February 2013, there were over 6.8 billion mobile subscribers in the world. In a Feb. 7, 2013 article in The Guardian, Cisco, a networking company, reported that mobile devices, such as tablets and smart phones, will outnumber the 7.1 billion people in the world by the end of 2013. Mobile Factbook 2013 predicts we will see 7.5 billion worldwide mobile devices by the mobile devicesend of 2014 and 8.5 billion by the end of 2016. The International Telecommunications Union reports that there were 2.1 billion mobile web users at the end of 2012. Portia Research says that a total of 7.8 trillion social media messages were sent in 2011, with 9.6 trillion in 2012. The use of social media is growing with mobile devices added to its usage.

For businesses, social media is replacing a sales staff as a mode to connect to customers. Today, your future customers are looking for your business and your products through a social media website. Also, appealing to new customers is a new possibility through social media, thereby dropping the need for a company sales force.

 

 

Foundations of the Social Media Platform

 

 A social media platform involves five basic features. The five principles of social media include:

  • Sharing – If you want social media to work, you must participate.
  • Openness – Everyone participates with open communications. There is nothing to hide in a social media environment.
  • Back-and-Forth Conversation Dialogue goes both ways in a social media setting. Traditional business advertising is usually one-way. Businesses interact through social media to harvest new customers, instead of drawing up one-way ads.
  • Similar Interests Social media communities congeal because of like-minded interests. Businesses can tap into an activity or a hobby of potential customers.
  • It’s Everywhere Few places of the world exist without a connection to the Internet, especially with mobile devices.

 

What is Social Media Used For?

 

Users of social media perform a number of functions through it. The following are daily activities performed in the social media world:

  • Blogging – The word “blog” is an abbreviation of “weblog.” A blog registers one’s opinions, thoughts or other useful information. Good blogs are written in a relaxed manner. If created correctly, a blog brings about reader participation.
  • Micro Blogging – Limited space means that micro blogging is short, sweet and to the point. Twitter entails micro blogging. A business can provoke participation with micro blogs.
  • Networks – LinkedIn and Facebook networks are examples of bringing people together who have common interests.
  • Wikis – Wikipedia.com is a wiki that lets people create content in a collaborative effort.
  • Content Specific – Networking via a particular type of content is possible with some social media websites, such as Flickr (photos), or YouTube (videos).
  • Podcasts – iTunes is Apple’s social media that allows the sharing of video and audio podcasts.
  • Forums – Topics of a similar nature are discussed in forums.

 

Social Media and the Business Tie-In

Low Cost – An initial advantage for a business getting into social media marketing is that it’s inexpensive. Small businesses that have a marketing department of one, the same person who owns the company and the one who removes the trash, can play along with the big companies in the social media world. Customer interaction is possible and high advertising budgets aren’t necessary.

exposureExposure – Your business gets strong coverage through social media contact. Hubspot’s 2013 State of Inbound Marketing Annual Report, developed after interviewing 3,300 worldwide marketers, revealed the following: More than double the sales leads come through social media than by means of telemarketing, trade shows or direct mail. Companies that produce more than 1,000 Facebook “likes” also see close to 1,400 website visits per day. Forty-six percent of online shoppers use social media to formulate buying decisions. 

Research – Studies show that 65 percent of today’s businesses are using social media as a tool for learning what customers want. With engagement into social media websites, you can analyze the most visited communities to estimate buying trends. And, since social media possesses a sense of openness, you can ascertain honest opinions about various products and services.

Customer Loyalty – Businesses are noticing that their customers expect to find them in the social media world. When your business shows up on social media websites in communities that your customer visits regularly, you acquire loyalty that expands through other social media connections and friends. Since there’s a similarity in thought within these social media communities, leads harvested through this source are better than those coming from a random marketing approach. By keying into a niche in a social media website, you can target those customers who are more likely to seek your product or service.

 

Ideas for Businesses in the Social Media World

It’s always a good idea in the business world to learn from the successes or mistakes of others. The following are thoughts that help businesses navigate through the social media environment:

  • Use a Casual Voice – Speak the language of the social media website, not the talk of your business. Don’t be pushy. Ask questions. Present a conversational tone.
  • Give Value – Customers will react better when you offer something valuable. It might be valuable information in a blog or a discount. When the customer appreciates your offering, they become loyal.
  • Call to Action – Ask customers to buy your product, call your store or visit your website. The plus with dealing with social media is that you aren’t buying an expensive magazine ad or roadside billboard. Text or images that you create produce the action here.
  • Maintain the Dialogue – You aren’t the dictator of the social media website. Everyone participates. Talk to these people in a conversational tone and let them respond. Learn what they prefer. You might discover a new market for your business. By adhering to the two-way conversations inherent with social media, you can develop a following and future business.

 

Social Media is Here to Stay

The numbers show it. People love their mobile devices, from smart phones to tablets, and the number of subscribers with mobile communication gadgets that connect to web-based services is going up. So too, is the volume of customers on social media websites. As business marketing efforts migrate to greater social media participation, more sophisticated content, complete with maximum quality video, audio and imagery, will be required.

There’s no doubt that social media marketing isn’t disappearing. So, if you want to compete in today’s business world, it’s time to climb aboard the social media train and discover how well it can help your company. Once you’re on the social media track, you’ll never look back.

 Posted by: Joel Canter

Three Reasons Why You Should Monitor Your Online Reputation

JHG MediaIn today’s world of an ever-increasing complications with social media, you or your company can enjoy positive online feedback, or suffer the consequences of negatively-tainted comments, and that’s when online reputation management helps. An online brand manager submerges negative search results and floats positive results to the surface.

For instance, you might want your professional history highlighted at the top of searches. Or, you may wish to bury old, but truthful, medical records. Managing your digital reputation contributes to putting your best foot forward. Here are some reasons why this is important.

Reputations Can Rise and Fall Quickly Online

Comments on social media websites, such as Twitter, Facebook or Google+, which tarnish your reputation, can be made by relatively anonymous users who cannot be identified or located on a map. Maybe you were once fired from a job. Perhaps as a twenty-something college kid, you drank too much and ended up in a courtroom. Such moments of the past can devastate your reputation and when you’re looking to hang a positive shingle online, you don’t want these skeletons dancing out of the online closet.

 

 

Bad comments aren’t eliminated. Strategies are used to make them less likely to show up on the first page of a search engine pursuit. Once something isn’t on the first page of a Google search, it really doesn’t exist.

And, even if you have a squeaky-clean past, paying attention to your online reputation is important. A good online reputation management expert can boost search findings to make the Internet work for you, instead of not working at all. We live in a society where answers come to consumers via Facebook. If you’re promoting your business online, say it’s plumbing services, and someone searches your company’s name and the results give them the same name, but for a concert pianist, that search didn’t help your business. Good online reputation management includes heightening your personal and business brand.

Online Reputation Management is Simple & Best When Proactive

Here are the basics of a social media makeover. First, a professional write-up develops biographical information, which needs to be simply stated, not too flowery, or over the top. Second, techniques are used by an online reputation manager to bring that bio to the top of all online searches. Thirdly, more than one item is involved in this social media flotsam of positivism about you or your company and any one of five to 10 items might show up at the top of a search.

Often, reputation managers are called in when clients have a sudden problem, which isn’t the best scenario. Getting a reputable online reputation manager to handle issues before they blow up is not only better, it’s also usually less expensive.

Today’s Online World Makes it Easier to Dig Up Dirt

privacyThere once was a time when in order to gain information about someone, you had to know someone at the county courthouse in order to have access to files, or you had to obtain a court order for the information. The Internet has changed that aspect of life. Today, people can sit at their computer, laptop or smart phone at home and find information.

Plus, there are Internet blackmailers who publish degrading information online, contact the person who would be affected by this information and ask for a fee to remove the material. They then back that fee request up with a request for additional money to keep it off the Internet. The U.S. Court system hasn’t wrapped its arms around the legality of this phenomenon, but relatively soon, there should be legal instruments to arm innocent people who want to battle this problem.

A person has two choices right now to fight this issue. You can break down and pay the online ransom. Or, you can hire the gun slinger in the white hat, the good guys, to defend your reputation. In today’s social media world, the cowboy with the white hat is a competent online reputation management expert. If you haven’t hired one, you should.

The source for this blog: http://www.forbes.com/sites/learnvest/2013/11/20/10-things-you-need-to-know-about-online-reputation-management/

Posted by: Joel Canter

Earn Your Online Audience Through Social Media Marketing

social media marketingChange occurs quickly in the realm of social media marketing (SMM) and what once were commonplace practices are now things of the past. So, supporting blog entries, purchasing a position for search engine results, or placing an advertisement on Facebook are SMM activities of the past.

In his book entitled Earn It. Don’t Buy It, Jim Tobin argues that you get further when you earn your recognition through social media websites then if you try to buy the same results. For advice on correctly using social media marketing to your benefit in today’s online world, here’s what Tobin suggests:

  • Don’t Waste Your Time Buying Facebook Advertisements – The click through percentage of Facebook advertisements is a meager 0.04 percent. So, out of 1,000 people who see a Facebook ad, only four actually look at the advertisement. Those results are not worth your advertising dollar.
  • Young Social Media Users are on the Move – Some of the social media websites with the largest user growth include Kik, Snapchat, Tumblr and Instagram. Twitter is another social media site with quick growth. Teenagers said they used Twitter 12 percent of the time in 2011. The next year, it grew to 26 percent with teens.
  • Brands Require Influencers, Not Advocates – When an influencer backs your brand, you gain social media evidence, which confirms your product or service from third-party sources. Confidence soars to 92 percent with “recommendations from people I know.” When consumer opinions are posted online, 70 percent of the public believe in the results.
  • Numbers Might be Deceiving – Some experts who track online data report that on given months, over a million active social media users aren’t seen online. With hundreds of millions of users on social media sites such as Facebook, this is a blip in a vast ocean, but it might indicate negative trends for the future.
  • Social Media is Probably Changing – A May 2013 report in the Pew Internet & American Life Project found that teenagers felt less passion for Facebook, because it was harder for them to keep up with the social media site and other social media websites better catered to their needs.
  • Facebook Could Go the Way of MySpace – Social media websites surge and fad in popularity. MySpace was once “the” place to be for teens, but it’s not so, today. Instead of worrying about which social media site to be on, it’s more important for you, as a  business owner, to correctly identify properties in your product or service which make people care about it.


You gain more influence in the social media arena when you engage your customers, rather than buying their trust. If current and future customers share ideas with you and their friends, they become owners of the concepts related to your brand, not just viewers of it. In a sense, you gain a huge marketing department through social media discussions in which participants influence your brand. That’s where viral marketing helps your business.

EngagementAccording to concepts touted by the website Social Fresh, there are three simple steps to bringing on influencers who engage social media conversations from others. They are:

  • Get Your Users to Speak Up – This is a common SMM practice from the past. You gain the best social media discussions when users tout real advantages they see in your service or product. The more value present users perceive, the greater you’ll witness social media discussions.
  • Entice Users to Tout Your Brand – Move social media discussion toward your brand by speaking directly to customers, which indicates an approachable customer service for your business. Authentic social media discussions with your customers are the most effective at engaging user participation in your brand.
  • The Next Step Engages a Community – Once users are “talking” your brand, their friends join in to influence others in the social media community toward your brand and product. A platform, like social media groups, forums, or ideas of your own creation spurs this discussion.

When you earn customers via social media sites through these methods, you’re much further ahead than you are when you buy a Facebook ad that gives you a 0.04 percent click-through rate. Of course, these techniques cost time and money. But, you’ll get a better return on your social media marketing dollar following this philosophy.

Posted by: Joel Canter

Keep Your Website Design Simple and Current

website designRunning a business is tough. There are so many aspects to entrepreneurship that there is usually not enough time in any given day to accomplish all of the goals that you set for yourself. You know that a viable and dynamic website is important for your business, but quite frankly, the company website design suffers due to time constraints.

Whether you’re building a new website, or tweaking the current site, here are some simple ideas essential for good website design. The following thoughts help keep your company website connected to the right audience to draw in new customers and to keep your current clientele.

 

Make Your Life Easier with One Business Website

Customers prefer just one Internet location when seeking your website. When you view your website as your online store, it’s easy to see that keeping life simple with one website makes the most sense to you and your customers. Confusion reigns for customers when businesses employ more than one website, because they don’t know which website to view. Equally important is to eliminate old websites.

 

Take Control by Purchasing Your Domain Name

Your website’s domain name involves the words others key into their web browser to get to your website, such as www.yourbusiness.com. The last portion of the domain name, or the “.com” part, is known as the “top level domain name,” or TLD. Besides “.com,” other TLD names include .net, .org, .biz, .info and .coop. There are also TLD names designating countries, such as .ca for Canada and .uk for the United Kingdom. It’s inexpensive to buy domains. There’s an advantage to owning domains with several TLD, such as www.yourbusiness.net and www.yourbusiness.org.

domain nameWhen you own all domain names with different TLDs, you have greater control of your business Internet future and don’t have someone trying to dislodge you from your domain name. You also gain a strong search engine capability when potential customers look for your online business location, since all domain names lead to you and not to some other type of business.

 

Remember, Your Website is For Your Customers

Of course, it’s appropriate to add personal tastes into your website, because the personal touch attracts customers to your business. But, always remember that the ultimate goal of a business website is to maintain and attract more customers. It’s more about your customers than about you when considering website design.

That means navigation through your company’s website needs to be easy. Adding glitz to your site that eats up the customer’s time, such as flash animations and music that automatically loads, can turn potential customers off so that their answer is to exit your site before viewing it. Keep your website simple. Navigation should be intuitive, not something the customer must think about.

 

Originality is Important

Refrain from borrowing from others. Keep all wording on your website original and don’t repeat phrases to another location on your site. The reason is simple. Copying exact words from another website is plagiarism. Not only is it morally wrong, but search engines, such as Google, drop your ranking when they find content on your website that is duplicate to other sites online. So, when you craft your words, make them your own.

 

Don’t Make Your Prices a Mystery

dollar signOK, maybe the item or service that you sell is expensive. That’s just fine. Put that price front and center. The reason for displaying the cost to do business with you is that making customers search excessively for prices just makes them mad. Remember, your website is not for you, but it’s for your customers.

Along with this same philosophy, ensure that contact information, such as your company name, physical address, telephone number, e-mail address, social media addresses and website, are all displayed in a logical place on every page in your website. A great location is in the header of each website page. Another good idea is to link to a simple contact form on every page. Customers should never be required to search for this information. Plus, you give customers easy access to sources that answer their questions about your company.

Your company website represents your business online. Equal consideration should go into your website as you give to the effort of arranging your place of business to make sure customers view a logical and seamless website, which is easy to navigate and understand. Make your website easy to use and customers will pump money through it to your business.

Posted by: Joel Canter

JHG Media Makes Social Media Marketing Easy

I LikeThe hard work that JHG Media puts in gives you an easy entry into social media marketing. It starts by listening to your ambitions. It continues by engaging our creative talents in revealing your promise to your customers, what is called your brand. We seek to understand your customers. By altering your message through the changing social media world, we help you convince customers that you have what they need to buy. Allow the social media experts at JHG Media to awaken your social media presence.

Social networks are the new arena for making the public aware of a company’s brand. Keen business marketers are utilizing social media marketing to gain insights about their consumers and to wage full public relations campaigns. The one-on-one communication indicative of social networks gives businesses a top marketing tool to produce an effective personality and approachable style which is perfect for winning over customers. You’re no longer an unknown. Instead, your business is transparent and your audience likes you and encourages friends to buy your product.

JHG Media’s philosophy is to address your social media presence on multiple fronts. A deliberate strategy is devised to mesh your message into the social media realm, connecting your audience to your business. The ultimate goal is to bring more customers into your business.

No two companies are alike. That is why it’s important for our team to work with you and tailor a plan that matches your product to your intended audience in a way that guarantees your marketing dollars are well-spent. You gain thoroughly thought-out social media content that contains your business brand and boosts your company’s image to pull in a bigger audience.

JHG MediaHere are specific services offered by JHG Media:

  • Website Optimization and Design
  • A Customized Social Media Strategy
  • Developing a Content Tactic
  • Managing Social Media Content
  • Social Network Assessments
  • Blog Creation and Blogging
  • Social Media Observations and Analysis
  • Marketing Campaign Publicity
  • Social Media Public Relations
  • Developing Social Media Contests
  • Social Media Advertising

 

Related Links: Social Media Marketing: Hot or NOT for 2014?The 12 Best Social Media Marketing Tips of 2013

Posted by: Joel Canter

 

Achieve a Cohesive Voice Through Online Brand Management

Online brand management involves utilizing social media websites to promote your company’s message in a unique, positive and consistent manner to help boost your website’s search engine result status and to build a faithful following that helps promote your company and its products. It also involves monitoring your brand in order to extenuate the positives and negate any negative messaging.

 

 

Three Concepts Come With Online Brand Management Services

Online Brand ManagementStrategic brand management entails managing your message in such a way as to accomplish the following:

  • To make your brand unique enough to stand out from other brands in your industry.
  • To partner your brand with an optimistic outlook.
  • To give your brand a constant message that is always being seen online.

One method of adding uniqueness to your brand is to develop your own social media. In marketing lingo, this is classified as a “unique selling proposition,” or USP. The idea is that your company develops an explicit advantage relayed to potential customers associated with your product or service that isn’t available from anyone else.

Optimism is essential with online branding. There is always going to be some disapproval in the social media realm that equals a pessimistic scope of discussion. Your key is to bring the total quantity of positive and negative comments associated with your brand into a general upbeat tone. To accomplish that goal, you:

  • Don’t disregard negative comments, but instead address them with a positive twist.
  • Never join in on a deleterious social media tirade.
  • Stay on the up-and-up when dealing with disagreements and swerve away from vague comments, or dishonest statements.

When you present a consistent message or brand, your followers have an easier time grabbing onto aspects in the social media arena that they like about your brand. Plus, customers who follow you on Twitter, Pinterest, or Facebook look forward to your message and are disappointed when they don’t see anything posted from you, hence, the need for consistency. You also need uniformity in the message that you present.

Bottom line, before you start on the quest to answer, “what is brand management?” you need to set some goals on what you want to say, and establish some guidelines through which to filter your social media messages, helping to enable you to place that consistently upbeat and distinctive brand out there to future potential customers.

 

Monitoring is Part of a Good Online Brand Strategy

Online Reputation ManagementBy listening to online conversations, you’re alerted to the possibility of future emergencies. Monitoring the social media galaxy allows you to become an effective online reputation management professional. Such online examination includes looking for complaints, issues, status updates, tweets, blogs and news items related to your company’s brand. It involves tracking your brand in such a way to alert you whenever it is mentioned online.

Effective online tracking includes looking for potential abbreviations and possible misspellings, so as to gather up all negative comments written by others who don’t want to be detected and who write negative comments that include misspellings and abbreviations on purpose.

 

Online Brand Marketing Hands You Customer Service Prospects

When you listen for comments about your brand online, such monitoring gives you a golden opportunity to gain on the customer service side of your business. Customers don’t always communicate with your website. Often, people would rather post something about you in their Facebook “status” section, add a tweet to their Twitter account or develop an entire blog post in their own daily blog. When you scrutinize for your brand throughout the entire social media world, you find the “other” comments written about your brand, making it possible to add to your positive customer service comments.

News is not always established through conventional means with today’s social media climate. Virtually anyone can be a journalist these days, because of smart phones that take still photographs and videos. The only way to know if your brand is part of today’s online news is through effective brand monitoring.

To start your monitoring techniques, first register probable domain names that are a direct link to your brand. Remember, include potential abbreviations. Also, think about not only yourbrand.com, but the .org and .biz domain names. Another consideration is to remember the free domain names at .wordpress.com and .blogspot.com.

Grab your brand name on pertinent social media websites. If you think it costs too much money to own all of the Internet names associated with your brand, consider attorney fees associated with legal battles to gain these names in the future, when someone else is “legally” able to muddy up your brand.

Next, use Google Alerts to help you monitor your brand. Over 80 percent of the searches performed online are through Google. With their alerts service, you can receive an e-mail every time a specific phrase is searched through Google. It might include a word associated with your brand, a keyword in your industry, or your business or personal name.

There are a multitude of online engagement and listening tools that are available to help you in monitoring a variety of phrases, words and thoughts expressed online. Managing a multiplicity of online websites and platforms is a time-consuming chore and takes away from your primary form of business.

JHG MediaThat’s where JHG Media comes into the picture. When you hire a professional who is familiar with online reputation and brand management techniques, you get the results you need without the requirement of adding time to this task. Because, let’s face it, there’s only so much time in a day to get necessary items accomplished in order to make your business thrive. But, ignore today’s online social media trends and both you and your business could end up dead in the water.

Now is the time to get ahead of the curve and place online brand management at the forefront of your business plan. Your personal JHG Media representative can show you ways in which successful brand management in today’s social media world not only enhances your business, but also averts potential hazards in the future.

 

Posted by: Joel Canter

What is Brand Management?

Brand ManagementWhat is brand management? The answer is really very simple. Every business has a brand. Even if you don’t know what your brand is, you have one that’s visible to the public. Your brand is everything you want your customers to know about your business. A successful brand involves all of the aspects that you want your customers to know about what you do, how you do it and how well you perform that job. Simply put, that entire message is your brand. Now, here are some details about how to manage your brand

 

Five Aspects to Essential Online Brand Marketing

Whether your enterprise has you developing “business to business” B2B brand management or managing a brand involved with traditional consumer sales, there are five extremely important facets that are essential to developing the brand for your company. These five branding elements are: 

  • Finding Brand Champions – Brand champions are your most loyal customers. Some people call brand champions their evangelists. These are customers who will never stray away from your company. Companies with the best brands know how to find these brand champions, how to use them to build more customer loyalty, and they know how to use enhanced customer loyalty to get their message out into the marketplace.
  • Segment Your Market – Divide your customers into groups to determine which customer class is your most loyal customer, which group spends the most for your product, who gives you your highest profit margin and who gives you the most repeat business. If you want to gain a different type of customer than the group identified as the best customer class, then you might have to change your brand to attract that different class of customers.
  • Upgrade Your Service – When you sell a product or service of equal quality as that offered by your competitors, better service will win you more business. Service always wins when other aspects of business are the same. The most important characteristic to digital brand management is not your product, but the service your business provides. It behooves all businesses to constantly improve customer service.
  • Increase Customer Loyalty – Implement simple programs that boost customer loyalty, such as initiating reward programs, starting backend rebate programs in which customers who buy more receive a bigger rebate, or give out customer incentives that are returned to your business for more sales. Boosting customer loyalty creates a customer loyal to your brand, and who is also loyal to your company.
  • Build Market Credibility – Building market credibility is a simple process. Place videos or podcasts on your website showing that your business is the go-to company in your industry for the service or product that you sell. Give seminars and presentations at trade shows. Feature brand champions in your online videos and at trade shows. By showing up as the visible entity involving your product, you increase your market credibility with vendors and customers.

This is never a static process. These five parts related to your brand are always feeding each other. As you segment your market to analyze your customers, you’re finding more brand champions, because you’re always striving to upgrade your service. These brand champions are recruited into online videos in an increasing effort to build a stronger customer loyalty and to build market credibility, which in turn, gives even more brand champions, continuing the process, again, from there.

 

Be Humble Responding to Online Comments and Reviews

Positive BrandingStrong brand reputation managers use online surveillance methods to detect all online
mentions pertaining to your brand. Since fans and followers are used to driving social media websites with likes, retweets and sharing, your behavior is ever important to keeping a positive online brand. When customer service concerns are expressed about your business, egos need to be tossed out the window and sarcasm should stay out of conversations with customers.

Consider every online conversation with your customer with the same reverence as if a major network television news show was interviewing you, because online, the world views your comments. It’s best to get to the point, speak the truth and resolve a customer’s problem quickly. Before anything is posted, employ a second person in your company to read comment replies to customers in order to weed out any hint of sarcasm.

 

 

Let the World Promote You with Personal Online Brand Management

twitterA wonderful aspect about using the social web as your online “location” is that you can let others be your advertisement voice. Look for tweets, shared comments, blog posts or photographs that show off something, allowing you not to write a single word. If a photo shows your product with your logo on it, share that photo in your company’s Twitter or Facebook site.

A couple of positive incidentals come with such action. First, customers view your reposted image as justification about your brand coming from outside of your creation. Consequently, they are more likely to comment or repost in the social media arena. Also, the original author of the photograph gets a thrill by seeing the repost. Everyone loves to watch their creation receive additional exposure online.

 

 

Unify Social Media Messages with Online Brand Protection

The last thing you want to see happening to your brand is to see a watered-down message because your brand is spread too thinly across a wide variety of social media sites. Reputable
JHG Mediabrand managers keep this in mind when a brand is displayed from the business website, to the company blog and into a Twitter account, on the Facebook page, in a YouTube video and to a couple dozen other social media sites.

Unification is the action needed when multiple locations are used to implement your company’s brand. You’ve got to tie together the message so that your brand speaks with the same voice on all of the separate online locations. Managing online messages in a unified form gives your brand a consistency needed to present a clear message to the customer base that you seek through your branding measures.

Related Links: http://www.forbes.comhttp://econsultancy.com

Posted by: Joel Canter

 

 

 

 

Online Reputation Management

Online Reputation ManagementOnline reputation management, or the influence and understanding of the reputation of an individual or a business through the Internet, is divided into two main areas, which are proactive management and reactive management. The first deals with continuous reputation protection. The second involves handling a recent crisis as the result of an online barrage of negative comments. As in all cases of life, it’s better to be proactive then to be forced into a reactive condition.

The power of online social media sites can enhance your company’s brand and produce amazing results. On the flip-side, the tide of opinion can swamp your business with enough negative comments to drop the hatchet on you and your business. So, here are some considerations about working against the sweeping tide of negativity.

 

Time is Necessary for Effective Personal Online Reputation Repair

Skirting online comments that harm your business takes energy and time. When the business alligators are snapping at your feet, there’s no time for checking online for negative remarks. That’s where an online reputation manager can help. This entity can do the following:

  • Scrutinize Social Media for Consumer Activity – Bookmark anyone or organization who writes remarks that detract from your brand. Check out websites such as RipoffReport.com and PissedConsumer.com, two spots where bad complaints thrive. Don’t answer comments on these websites, because that only extends the life of the negative remark. Instead, tackle concerns with communication on your own website.
  • Make Your Website the Center for the Complaints – It sounds counterproductive to harbor complaints about your company on your company’s website, but when you own the medium of communication, you’re in control. Plus, customers usually refrain from writing highly charged rants on a company website.
  • Refrain From Censorship – You don’t want to remove complaints. Customers don’t trust websites where comments are removed and that only stops them from looking at your website. When you’re the owner of the medium, you simply want to zero in on the complaint and fix it.
  • Keep the Same Message – Make sure that throughout all of your communication there is a theme and an attitude that pervades all comments, which balances with your general public theme. You don’t want a message online that is different from what the customer service professionals in your company are saying. Get everyone touting the same message.
  • Quickly Address Complaints – When a complaint goes unanswered on your company’s website, you display a message of a business that doesn’t care. Speed is important to squelching further complaints by others. Did you notice that we’re speaking about “your website?” Responding to grievances on a consumer complaint website should not be the role of online reputation repair, since it just increases the ranking and time in which that complaint is seen.
  • Turn Rubbish into Gold – Some of the best advocates for your business are former disgruntled consumers. After solving a problem, invite the recipient of your solution to comment on your website. There’s no better way to prove your point than for others to praise your company’s problem-solving savvy.

 

Online Reputation Management Services Keeps Your Business Shining

The internet isn’t always the most ethical place. For instance, there are those who use mugshots as a method of extorting money. In this kind of scheme, you’re asked to pay a fee of a few hundred dollars to remove an arrest photograph from an online source. Pay the money and you’re sure to get a similar notice that your mugshot is online in a new location, requiring additional funds for its removal.

Another type of poor ethics online involves the manufacturing of bad press by a so-called online reputation management companies. They then, in turn, use it as an example of ill words written online about your business, in order to get you to use them as a firm to clean up your online reputation.

Needless to say, before hiring an effective online reputation manager for your business, it’s important to your reputation that this entity contains a sterling reputation, too. Here are some other considerations:

  • Speak to Other Clients – One of the best ways to determine the legitimacy of a reputation management company is to visit with former customers.
  • Lawsuits Mentioned Online Might be Fake – Put on a bit of doubt when you read a report about the filing of a lawsuit, especially if there is no mention of the lawsuit’s conclusion. Further investigation is necessary in order to determine the legitimacy of lawsuits.
  • Beware of Slander and Defamation – There are certain legal guidelines to ensure that online commentary representing your business isn’t slanderous or defamatory to the character of your customers. Quality managers of online reputation can help guide you down the correct path.

JHG Media, formed the online reputation management division of their company after several failed attempts at hiring others to work for them with regard to online brend/reputation management. After taking charge themselves, JHG Media developed a number of online protocols that work. Then, through word-of-mouth, JHG Media amassed a number of satisfied customers. To become another business of JHG’s list of satisfied customers, please contact us.

Posted by: Joel Canter