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Monthly Archives: November 2013

Improve Your Company’s Credibility with Online Brand Management

JHG MediaIf you’ve never heard of the word “captology,” you might check it out and learn how online brand management can have a major effect on how others perceive you and your product. B.J. Fogg, a scientist at Stanford University, not only created this word as an acronym for “Computers As Persuasive Technologies,” but he also wrote a book called Persuasive Technology: Using Computers to Change What We Think and Do in which he explains in chapter seven of his book, the characteristics of a credible website.

Fogg started the Stanford Persuasive Technology Lab. He uses methods known as experimental psychology to show that computers can change the opinions and actions of people in an anticipated manner. His lab received a grant from the National Science Foundation to fund investigations into what he coins “mobile persuasion,” or how mobile phones change minds. 

 

Write Useful Content to Boost Your Website and Your Online Brand Management

jhg mediaYou institute trustworthiness by creating useful content. Users trust you more when they find useful information on your website. And, the next time a person who found useful information associated to your brand views your website, they possess a recognized trust that any new information is also helpful. In the same trustworthy vein, when links are made to your website from other quality websites, more trust follows. How do you cultivate such links? You do it by writing useful information.

By listing your credentials, you also build trust by allowing a visitor to see your experience, education and training. Another boost to your brand’s credibility is citing references and your sources of quality information. This gives your visitors selections to other websites of value to them and enhances your integrity in their eyes. You also verify the accuracy of the information that you present by providing third-party support.

 

 

 

Don’t Tarnish Your Brand with Inaction and Poor Web Design 

When others visit your website and see no change since they last visited, the credibility you might have built in the first step is lost. Also, search engine spiders need website activity to work in boosting your website higher in their search ratings. When it’s visible that a website is reviewed and updates on a regular basis, credibility ratings move upward. 

User ExperienceA website needs to have a professional appearance. Trustworthiness blows out the window if your website looks like it was created in 1996. Fogg says that most website visitors make a quick assumption of professionalism by evaluating the visual design of a website. Considerations should include consistency, images, typography and layout. Refrain from getting too carried away with razzle-dazzle. When website owners cater too much to their company’s ego, or show off their web technology expertise, they forget about the users of their website.

The website also needs to be arranged so visitors can move through it with ease. Research indicates that when a website features a search component, credibility levels instantly go up in the eyes of the visitors to the website. Why? The reason goes back to website navigation. A search allows visitors to easily find what they’re looking for.

Indicate there are real people behind your brand and your website by listing a physical address, complete with a phone number and an e-mail address. Adding photos of the people of your organization or listing membership to trade organizations, such as a chamber of commerce, also adds credibility. List bios of people involved with the organization on your website. By “showing” yourself, you indicate honesty and trustworthiness, making it easier for people to stand behind your brand.

 

Enhance Your Brand with Fast Response and a Lack of Errors

Replying quickly to questions pertaining to customer service concerns is like pouring gas onto the credibility fire. Your rating soars not only in the eyes of the person receiving your response, but with those who view such quickness at a later date. Refrain from pouring water on that fire of integrity by creating content filled with errors, such as dead links, grammar mistakes and spelling errors. Fogg suggests that a website’s credibility suffers more than most people imagine with typographical errors and broken links. 

Online brand management starts with your website. Build a credible website and you’ve taken the first step to putting your best foot forward and improving your brand. It’s simple, really. Be honest, put out quality material and create useful content that people like. The accolades come after you put in some hard work.

Sources for this blog:

  1. http://onlinebrandmanager.org/
  2. http://credibility.stanford.edu/guidelines/index.html 
  3. http://en.wikipedia.org/wiki/B._J._Fogg

Posted by: Joel Canter 

Boost Your Online Presence With JHG Media

social media marketingIf the online presence of your business is bringing in a big zero for sales, give JHG Media just six months (probably even less time than that) and we’ll show you how your social network works to boost the company bottom line. By coupling your company website with a branded social media network you have enormous power to increase your company’s trust and brand awareness.  By distributing trending and relevant content on the likes of blogs, image sharing sites, youtube, profile sites, etc, your business will garner its own Internet buzz.

Your business gains more than a website. It becomes a social media presence. With JHG Media behind you, social media marketing turns into a major source of potential sales leads. Your business receives a thorough social media marketing plan. Using state-of-the-art technology, your message is multiplied through a number of social media channels to give you recognizable results. 

 

 

You Receive a Return on Investment (ROI) with JHG Media

Don’t stay with simply a mediocre website. Add a social media marketing plan to turn your online presence into an explosion of sales for your company. When you expand the visibility of your business through the JHG Media content approach, you’re sure to witness some positive return on your investment. Plus, results show up within the first 90 days with JHG Media on your side. 

 

Online Brand ManagementBoost Favorable Comments about your business in top social media websites via content that multiplies. This content contains links back to your webpages. 

Perk up Keyword Levels to the major landing pages within your website. 

Increase Traffic to your website. 

Grow the Online Presence of your business with social media marketing. 

Boost Your Brand through a social media awareness of your message. 

 

The best aspect about using JHG is that we do the heavy social media marketing, while you operate your company. Please contact JHG Media to learn how we can help your business.

Posted by: Joel Canter 

Learn How to Harness the Power of Social Media Marketing Networks

JHG Media“People influence people. Nothing influences people more than a recommendation from a trusted friend. A trusted referral influences people more than the best broadcast message. A trusted referral is the Holy Grail of advertising.” – Mark Zuckerberg, Facebook

At JHG Media, we help our clients harness the power of social media marketing networks to build your brand with our straightforward approach. As the use of social networks grows, so too does your business. Basic marketing principles are applied by JHG Media into the online world to boost traffic to your website. By streams of social media, avenues are established to route traffic from influential online sources to your business.

Are You a Doubter of the Power of Social Media Marketing?

You may see customer traffic on your website, but you can bring in exponentially more prospects through social media avenues. Furthermore, a social media presence can provoke trust in your company’s brand, which leads to more people putting down dollars to buy your product or services. You see more online activity with JHG Media’s diligent content generation. Think of it as your own “Breaking News” service. Content style varies from press releases, videos and photos to articles, color graphs and podcasts. Your message booms across multitudes of social media channels. Others “Like” or “retweet” your brand to boost trust and confidence in your business, which builds to more quality sales leads…  Social Media Marketing at its best!

 

Posted by: Joel Canter 

Single Best Social Media Strategy Revealed

 

social_media_marketing_planHomework is the single social media marketing strategy that can put you on top of the Internet stack. In other words, before you write one blog and before you open up accounts across the variety of social media websites, you need to do your homework to understand the audiences that you want to target and what touches their souls. It’s really the bottom line of marketing. You need to know what motivates buyers to purchase your product. 

How Research Leads to Good Social Media Marketing Ideas 

The key to developing social media marketing strategies is two-fold. First, you must identify the desires of the people who purchase your company’s product and understand how your product or service answers those needs. Secondly, an in-depth analysis should be made of the rivals to your business’s product, so that you can pinpoint their limitations in how they solve answering the aspect of how their product or service meets the needs of the purchasing public. 

Once these two key elements are thoroughly analyzed, you’re on your way to establishing social media topics that can be used to amass content which elicits positive response in a participatory way throughout the online social media. You become a leader in concepts and knowledge about your product in a way that competitors haven’t breached, which makes your business the go to company in the minds of the purchasing public and equals additional sales in the long run. 

Invest in Quality Content to Develop Social Media Marketing Tactics 

Just as a person invests money into a stock market mutual fund in order to gain a rate of return, which grows into a greater investment, you must invest time and energy into developing content that goes into social media locations, which reflects the brand of your company and motivates sales. To get the most out of your best social media marketing effort, you must create content that presents an all-inclusive picture of your product, or services. It should result in positive action on the part of your future potential customer who reads this content. And, it shouldn’t be dated. In other words, your content should look fresh, whether it’s read tomorrow, or next year. 

When you know your customers’ needs and discover your opponent’s shortcomings, developing razor-sharp content in the social media arena is easier. And, creating stellar content is a cinch when you really know your product and understand its benefit to your target audience. 

The ultimate factor involved with using social media in marketing your company is that you must do a lot more listening than talking. You need to know what motivates your customers and you can’t discover that motivation if you aren’t paying attention to what they’re saying. Another aspect to using content in social media is that often it must be of an informative nature, before it can be used to make a sale. Also, you can develop trust and enduring associations with your future customers through social media content that results in not only a one-time sale, but repeat business for your company. 

Be a “Specialist” as a Form of Social Media Advertising 

Once you create content which touches on a new idea that wasn’t discussed by your competitors, you develop yourself as the “go to” person in your type of business. You’re bolstering you, your company and your product in the niche of your specific industry. A characteristic significant to social media is its transparency. It’s not one-way communication. There are several voices speaking at once on social websites. And, the great aspect about this is you can build links to and from your static website through the social media network that builds your company as the top of the niche of business that you represent. 

These links can be in the form of invitations to write guest blogs, or being mentioned and linked to by the online news media. Your content, if it’s good enough, can be included in reviews examining the particular niche your business is involved in. You might be invited into group interviews or individual interviews dealing with your niche. All of these can be online sources for links. And, building links online gives you and your website a higher ranking in the search engine world. Subsequently, when someone “googles” a question related to your product, that person sees your website and maybe she or he buys your product. 

The key is directing your attention to a precise and identifiable niche in your activity that places you and your product as a leader within that niche. When you’re seen constantly online within that niche, others writing about it mention you. Consequently, others do the work for you. 

Again, it all starts with a great deal of homework. In order to end up as the “expert” in social media circles, it’s best if someone with social media marketing training helps you develop that specialist status. So, your number one type of social media marketing strategy is a discovery stage. Great things can develop from intense homework. 

Posted by: Joel Canter 

Improve Your Company’s Credibility with Online Brand Management

JHG MediaIf you’ve never heard of the word “captology,” you might check it out and learn how online brand management can have a major effect on how others perceive you and your product. B.J. Fogg, a scientist at Stanford University, not only created this word as an acronym for “Computers As Persuasive Technologies,” but he also wrote a book called Persuasive Technology: Using Computers to Change What We Think and Do in which he explains in chapter seven of his book, the characteristics of a credible website.

Fogg started the Stanford Persuasive Technology Lab. He uses methods known as experimental psychology to show that computers can change the opinions and actions of people in an anticipated manner. His lab received a grant from the National Science Foundation to fund investigations into what he coins “mobile persuasion,” or how mobile phones change minds. 

 

Write Useful Content to Boost Your Website and Your Online Brand Management

jhg mediaYou institute trustworthiness by creating useful content. Users trust you more when they find useful information on your website. And, the next time a person who found useful information associated to your brand views your website, they possess a recognized trust that any new information is also helpful. In the same trustworthy vein, when links are made to your website from other quality websites, more trust follows. How do you cultivate such links? You do it by writing useful information.

By listing your credentials, you also build trust by allowing a visitor to see your experience, education and training. Another boost to your brand’s credibility is citing references and your sources of quality information. This gives your visitors selections to other websites of value to them and enhances your integrity in their eyes. You also verify the accuracy of the information that you present by providing third-party support.

 

 

 

Don’t Tarnish Your Brand with Inaction and Poor Web Design 

When others visit your website and see no change since they last visited, the credibility you might have built in the first step is lost. Also, search engine spiders need website activity to work in boosting your website higher in their search ratings. When it’s visible that a website is reviewed and updates on a regular basis, credibility ratings move upward. 

User ExperienceA website needs to have a professional appearance. Trustworthiness blows out the window if your website looks like it was created in 1996. Fogg says that most website visitors make a quick assumption of professionalism by evaluating the visual design of a website. Considerations should include consistency, images, typography and layout. Refrain from getting too carried away with razzle-dazzle. When website owners cater too much to their company’s ego, or show off their web technology expertise, they forget about the users of their website.

The website also needs to be arranged so visitors can move through it with ease. Research indicates that when a website features a search component, credibility levels instantly go up in the eyes of the visitors to the website. Why? The reason goes back to website navigation. A search allows visitors to easily find what they’re looking for.

Indicate there are real people behind your brand and your website by listing a physical address, complete with a phone number and an e-mail address. Adding photos of the people of your organization or listing membership to trade organizations, such as a chamber of commerce, also adds credibility. List bios of people involved with the organization on your website. By “showing” yourself, you indicate honesty and trustworthiness, making it easier for people to stand behind your brand.

 

Enhance Your Brand with Fast Response and a Lack of Errors

Replying quickly to questions pertaining to customer service concerns is like pouring gas onto the credibility fire. Your rating soars not only in the eyes of the person receiving your response, but with those who view such quickness at a later date. Refrain from pouring water on that fire of integrity by creating content filled with errors, such as dead links, grammar mistakes and spelling errors. Fogg suggests that a website’s credibility suffers more than most people imagine with typographical errors and broken links. 

Online brand management starts with your website. Build a credible website and you’ve taken the first step to putting your best foot forward and improving your brand. It’s simple, really. Be honest, put out quality material and create useful content that people like. The accolades come after you put in some hard work.

Sources for this blog:

  1. http://onlinebrandmanager.org/
  2. http://credibility.stanford.edu/guidelines/index.html 
  3. http://en.wikipedia.org/wiki/B._J._Fogg

Posted by: Joel Canter 

Boost Your Online Presence With JHG Media

social media marketingIf the online presence of your business is bringing in a big zero for sales, give JHG Media just six months (probably even less time than that) and we’ll show you how your social network works to boost the company bottom line. By coupling your company website with a branded social media network you have enormous power to increase your company’s trust and brand awareness.  By distributing trending and relevant content on the likes of blogs, image sharing sites, youtube, profile sites, etc, your business will garner its own Internet buzz.

Your business gains more than a website. It becomes a social media presence. With JHG Media behind you, social media marketing turns into a major source of potential sales leads. Your business receives a thorough social media marketing plan. Using state-of-the-art technology, your message is multiplied through a number of social media channels to give you recognizable results. 

 

 

You Receive a Return on Investment (ROI) with JHG Media

Don’t stay with simply a mediocre website. Add a social media marketing plan to turn your online presence into an explosion of sales for your company. When you expand the visibility of your business through the JHG Media content approach, you’re sure to witness some positive return on your investment. Plus, results show up within the first 90 days with JHG Media on your side. 

 

Online Brand ManagementBoost Favorable Comments about your business in top social media websites via content that multiplies. This content contains links back to your webpages. 

Perk up Keyword Levels to the major landing pages within your website. 

Increase Traffic to your website. 

Grow the Online Presence of your business with social media marketing. 

Boost Your Brand through a social media awareness of your message. 

 

The best aspect about using JHG is that we do the heavy social media marketing, while you operate your company. Please contact JHG Media to learn how we can help your business.

Posted by: Joel Canter 

Learn How to Harness the Power of Social Media Marketing Networks

JHG Media“People influence people. Nothing influences people more than a recommendation from a trusted friend. A trusted referral influences people more than the best broadcast message. A trusted referral is the Holy Grail of advertising.” – Mark Zuckerberg, Facebook

At JHG Media, we help our clients harness the power of social media marketing networks to build your brand with our straightforward approach. As the use of social networks grows, so too does your business. Basic marketing principles are applied by JHG Media into the online world to boost traffic to your website. By streams of social media, avenues are established to route traffic from influential online sources to your business.

Are You a Doubter of the Power of Social Media Marketing?

You may see customer traffic on your website, but you can bring in exponentially more prospects through social media avenues. Furthermore, a social media presence can provoke trust in your company’s brand, which leads to more people putting down dollars to buy your product or services. You see more online activity with JHG Media’s diligent content generation. Think of it as your own “Breaking News” service. Content style varies from press releases, videos and photos to articles, color graphs and podcasts. Your message booms across multitudes of social media channels. Others “Like” or “retweet” your brand to boost trust and confidence in your business, which builds to more quality sales leads…  Social Media Marketing at its best!

 

Posted by: Joel Canter 

Single Best Social Media Strategy Revealed

 

social_media_marketing_planHomework is the single social media marketing strategy that can put you on top of the Internet stack. In other words, before you write one blog and before you open up accounts across the variety of social media websites, you need to do your homework to understand the audiences that you want to target and what touches their souls. It’s really the bottom line of marketing. You need to know what motivates buyers to purchase your product. 

How Research Leads to Good Social Media Marketing Ideas 

The key to developing social media marketing strategies is two-fold. First, you must identify the desires of the people who purchase your company’s product and understand how your product or service answers those needs. Secondly, an in-depth analysis should be made of the rivals to your business’s product, so that you can pinpoint their limitations in how they solve answering the aspect of how their product or service meets the needs of the purchasing public. 

Once these two key elements are thoroughly analyzed, you’re on your way to establishing social media topics that can be used to amass content which elicits positive response in a participatory way throughout the online social media. You become a leader in concepts and knowledge about your product in a way that competitors haven’t breached, which makes your business the go to company in the minds of the purchasing public and equals additional sales in the long run. 

Invest in Quality Content to Develop Social Media Marketing Tactics 

Just as a person invests money into a stock market mutual fund in order to gain a rate of return, which grows into a greater investment, you must invest time and energy into developing content that goes into social media locations, which reflects the brand of your company and motivates sales. To get the most out of your best social media marketing effort, you must create content that presents an all-inclusive picture of your product, or services. It should result in positive action on the part of your future potential customer who reads this content. And, it shouldn’t be dated. In other words, your content should look fresh, whether it’s read tomorrow, or next year. 

When you know your customers’ needs and discover your opponent’s shortcomings, developing razor-sharp content in the social media arena is easier. And, creating stellar content is a cinch when you really know your product and understand its benefit to your target audience. 

The ultimate factor involved with using social media in marketing your company is that you must do a lot more listening than talking. You need to know what motivates your customers and you can’t discover that motivation if you aren’t paying attention to what they’re saying. Another aspect to using content in social media is that often it must be of an informative nature, before it can be used to make a sale. Also, you can develop trust and enduring associations with your future customers through social media content that results in not only a one-time sale, but repeat business for your company. 

Be a “Specialist” as a Form of Social Media Advertising 

Once you create content which touches on a new idea that wasn’t discussed by your competitors, you develop yourself as the “go to” person in your type of business. You’re bolstering you, your company and your product in the niche of your specific industry. A characteristic significant to social media is its transparency. It’s not one-way communication. There are several voices speaking at once on social websites. And, the great aspect about this is you can build links to and from your static website through the social media network that builds your company as the top of the niche of business that you represent. 

These links can be in the form of invitations to write guest blogs, or being mentioned and linked to by the online news media. Your content, if it’s good enough, can be included in reviews examining the particular niche your business is involved in. You might be invited into group interviews or individual interviews dealing with your niche. All of these can be online sources for links. And, building links online gives you and your website a higher ranking in the search engine world. Subsequently, when someone “googles” a question related to your product, that person sees your website and maybe she or he buys your product. 

The key is directing your attention to a precise and identifiable niche in your activity that places you and your product as a leader within that niche. When you’re seen constantly online within that niche, others writing about it mention you. Consequently, others do the work for you. 

Again, it all starts with a great deal of homework. In order to end up as the “expert” in social media circles, it’s best if someone with social media marketing training helps you develop that specialist status. So, your number one type of social media marketing strategy is a discovery stage. Great things can develop from intense homework. 

Posted by: Joel Canter