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Monthly Archives: October 2013

Optimize Your Keywords – Let the Search Engines Know Exactly What You’re About

keyword-researchWords are king in the online universe and how a search engine views the relevancy of your website. Keywords help determine whether or not your site is viewed by the public. The “key” to getting people to see your company’s website is to create boundaries that optimize certain “keywords” as a higher priority when someone is using a search engine to find an aspect or product related to your particular field of business.

What are keywords? They are the words keyed into a search engine by someone when they’re trying to find something online. After these words that describe what the person is looking for are handed off to a search engine, it, in turn, shows links to webpages associated to those keywords. What you want to do is to make sure your company website shows at the top of the list when keywords related to your business are keyed in. That’s named search engine optimization (SEO).

What Does Your Business Do?

The first step in SEO involves soul searching. You must ask yourself, what is the one word which best describes exactly what my business does? Yes, there might be several words, or even paragraphs needed to analyze the output of your company. But, Google doesn’t care. It wants one keyword, not a book of words.

google-keyword-toolOnce you have that word, we use tools that are presented by Google to scrutinize that keyword. Kick your keyword into this tool and we’re given hundreds of words that are also tied to that keyword. With your help, we select four other words from that large list supplied by Google, which best describe the activity of your business.

All right, now we are armed with a primary keyword and four secondary keywords. With this arsenal of keywords, we create copy that delicately includes the keywords, but in such a sense that it’s not obviously overwhelming, and without any excessiveness, which would give the search engine a reason to disregard your material.

We might select four more keywords from one of the secondary keywords and write more copy. There might even be a need to pick keywords from the third selection of keywords. Additional material can be produced. Some keyword selections may occur as subtopics within the blog or article that is posted in social media websites and linked to your business website.

What does all of this do? It makes sure that Google knows exactly what your business website is all about. But, there’s more. We ensure that an analytic account is set up on your website. From this, you receive information, such as where people were before they visited your website, how many people are viewing your site and how many clicks are made within your site, among other website statistics. From this information, we can set benchmarks on how to improve our SEO efforts.

Optimizing your online presence is an important function for driving traffic and potential customers to your business. Here at JHG, we have the skill and expertise to give you the results you require for a successful online business endeavor.

Posted By: Joel Canter

Brand Trust and Social Buzz is the Second Step to a Successful Online Presence

online brand managementOnce you establish a fresh, clean and modern-looking website for your business, you can then continue building trust and a good reputation for your company. The key to this endeavor is to ensure that you control this trust building real estate in the online world. When a potential customer keys in your company name or brand in a search engine like Google, you want to control  all the web properties that relate to your brand in the search results. You will want the message to be positive, presenting your business as a trustworthy entity. Here’s how it’s done.

First, Create Several Social Accounts in Your Business Name

The first step to building online trust in your company is to open accounts in the name of your business. For instance, open a YouTube account. Do the same with Facebook, Twitter, Google+, LinkedIn, Flickr, Bebo, and Pinterest. Your social media list may include several other sites, depending on the nature of your business. The key is to make a presence with the social media big boys, and Facebook is the largest giant in the online social media world.

With every social media account that you open, make sure that it includes your business logo and contact information related to your company. Each account and everything posted in that account must have a link back to your website. It’s in these social media locations that you build the brand for your company and trust in the online community for your company’s reputation.

Build Trust Through Repetitive Company Copy

Quill-PenOnce social media accounts are established, you develop copy which specifically keys into characteristics that make your business look good. If there’s a technique unique to the business you do, that’s what you write about. The product that you sell which saves people time and money is what you key in on with your blogs. An idea showing your business to be an entity concerned with the world’s environment makes perfect copy for these purposes.

This written material is created in such a way as to encapsulate key words necessary to be grabbed by the major search engines, such as Google. It is also uniquely rewritten, so that it retains the same meaning, but utilizes varying words and phrases, to create multiple copies of your original article. This is performed a dozen, a couple of dozen, hundreds, or even thousands of times. Then, multiple copies of your written article are placed into all of your social media accounts and each copy links back to your website. In each blog, or article, you’re establishing yourself as the author of this information, distinctively tying you and your business to a specific idea, topic or product.

This creative copy isn’t published just once, but written material is distributed at least once every week. Over time, you build your business as an authority, as a trustworthy and knowledgeable entity about a specific topic, so when your future customer “Googles” your company, your business’ website and social sites dominate the search results.

Developing your online company brand takes energy, time and creative talents. Here at JHG, we can put that trustworthy vitality into the online presence of your business.

Posted By: Joel Canter

Why a Clean and Modern Website Design is the First Step to a Successful Online Branding Campaign

mobile-devicesA successful business in today’s electronic-dominated world utilizes social media marketing and search engine optimization to create trust and drive customers to its website, which puts website design as the most important aspect of any online presence in modern commerce. If your company’s website hasn’t changed since 1996, or it looks old with tombstone link buttons and scrolling words moving in a jerky fashion across the top of the page, it needs to change. And, guess what? You’re not alone. There are millions of antiquated websites online requiring changes. Plus, you probably don’t have time to become a nerdy computer geek in order to build a new website. You’ve got a business to run. But, here’s why your website is so important.

A Website is Your Identity to Online Customers

From the Oscars to the Emmys, you won’t see too many scruffy T-shirts and baggy sweatpants on the people who are strutting their stuff down the red carpet. Just like Hollywood movie stars, you need to put your best foot forward with your online business presence. Your company website is the image portrayed to the online public. It’s important that your business looks sharp and up-to-date, because it’s your identity.

There once was a time when business emphasis went into an advertisement in the yellow pages of the phone book. Or, maybe you took out ads in the local newspaper or on radio and TV. But, today, everyone is online. Smart phones in the hands of millions of people make owning and operating a dynamic website even more important than ever before. A business website in today’s world needs to include constantly changing information to make it appear new and vibrant.

Some Common Trends of Modern Website Design

You can’t design a website today that just fits on a desktop computer. You need a responsive web design, which adapts to screens on laptops, smartphones, tablets and any future digital media type. It should be simple and look clean. To look dramatic on the retina screens of Apple iPads and MacBooks, which have images twice as dense as an average liquid crystal display (LCD) screen, images need to be created with double the resolution and shrunk to half the size.

Other modern website design ideas include fixed header bars, large photograph backgrounds, using CSS3 (the third edition of Cascading Style Sheets) to create transparency in the website’s appearance, social media badges to link your website to social media sites, and infinite scrolling, like you see on Facebook and Twitter, which adds more content the further down your scroll. Animation and/or videos are a definite for today’s web designs.

A good website doesn’t need to be expensive. But, a good website is essential to any business owner wishing to implement an online marketing strategy. It’s your planet earth in the online universe. All of your online marketing efforts return to the home plate of your business website. So, before you initiate business online marketing, you must create a complete and modern-looking website, or have someone do it for you, which is where JHG comes into your picture. 

Posted By: Joel Canter

Optimize Your Keywords – Let the Search Engines Know Exactly What You’re About

keyword-researchWords are king in the online universe and how a search engine views the relevancy of your website. Keywords help determine whether or not your site is viewed by the public. The “key” to getting people to see your company’s website is to create boundaries that optimize certain “keywords” as a higher priority when someone is using a search engine to find an aspect or product related to your particular field of business.

What are keywords? They are the words keyed into a search engine by someone when they’re trying to find something online. After these words that describe what the person is looking for are handed off to a search engine, it, in turn, shows links to webpages associated to those keywords. What you want to do is to make sure your company website shows at the top of the list when keywords related to your business are keyed in. That’s named search engine optimization (SEO).

What Does Your Business Do?

The first step in SEO involves soul searching. You must ask yourself, what is the one word which best describes exactly what my business does? Yes, there might be several words, or even paragraphs needed to analyze the output of your company. But, Google doesn’t care. It wants one keyword, not a book of words.

google-keyword-toolOnce you have that word, we use tools that are presented by Google to scrutinize that keyword. Kick your keyword into this tool and we’re given hundreds of words that are also tied to that keyword. With your help, we select four other words from that large list supplied by Google, which best describe the activity of your business.

All right, now we are armed with a primary keyword and four secondary keywords. With this arsenal of keywords, we create copy that delicately includes the keywords, but in such a sense that it’s not obviously overwhelming, and without any excessiveness, which would give the search engine a reason to disregard your material.

We might select four more keywords from one of the secondary keywords and write more copy. There might even be a need to pick keywords from the third selection of keywords. Additional material can be produced. Some keyword selections may occur as subtopics within the blog or article that is posted in social media websites and linked to your business website.

What does all of this do? It makes sure that Google knows exactly what your business website is all about. But, there’s more. We ensure that an analytic account is set up on your website. From this, you receive information, such as where people were before they visited your website, how many people are viewing your site and how many clicks are made within your site, among other website statistics. From this information, we can set benchmarks on how to improve our SEO efforts.

Optimizing your online presence is an important function for driving traffic and potential customers to your business. Here at JHG, we have the skill and expertise to give you the results you require for a successful online business endeavor.

Posted By: Joel Canter

Brand Trust and Social Buzz is the Second Step to a Successful Online Presence

online brand managementOnce you establish a fresh, clean and modern-looking website for your business, you can then continue building trust and a good reputation for your company. The key to this endeavor is to ensure that you control this trust building real estate in the online world. When a potential customer keys in your company name or brand in a search engine like Google, you want to control  all the web properties that relate to your brand in the search results. You will want the message to be positive, presenting your business as a trustworthy entity. Here’s how it’s done.

First, Create Several Social Accounts in Your Business Name

The first step to building online trust in your company is to open accounts in the name of your business. For instance, open a YouTube account. Do the same with Facebook, Twitter, Google+, LinkedIn, Flickr, Bebo, and Pinterest. Your social media list may include several other sites, depending on the nature of your business. The key is to make a presence with the social media big boys, and Facebook is the largest giant in the online social media world.

With every social media account that you open, make sure that it includes your business logo and contact information related to your company. Each account and everything posted in that account must have a link back to your website. It’s in these social media locations that you build the brand for your company and trust in the online community for your company’s reputation.

Build Trust Through Repetitive Company Copy

Quill-PenOnce social media accounts are established, you develop copy which specifically keys into characteristics that make your business look good. If there’s a technique unique to the business you do, that’s what you write about. The product that you sell which saves people time and money is what you key in on with your blogs. An idea showing your business to be an entity concerned with the world’s environment makes perfect copy for these purposes.

This written material is created in such a way as to encapsulate key words necessary to be grabbed by the major search engines, such as Google. It is also uniquely rewritten, so that it retains the same meaning, but utilizes varying words and phrases, to create multiple copies of your original article. This is performed a dozen, a couple of dozen, hundreds, or even thousands of times. Then, multiple copies of your written article are placed into all of your social media accounts and each copy links back to your website. In each blog, or article, you’re establishing yourself as the author of this information, distinctively tying you and your business to a specific idea, topic or product.

This creative copy isn’t published just once, but written material is distributed at least once every week. Over time, you build your business as an authority, as a trustworthy and knowledgeable entity about a specific topic, so when your future customer “Googles” your company, your business’ website and social sites dominate the search results.

Developing your online company brand takes energy, time and creative talents. Here at JHG, we can put that trustworthy vitality into the online presence of your business.

Posted By: Joel Canter

Why a Clean and Modern Website Design is the First Step to a Successful Online Branding Campaign

mobile-devicesA successful business in today’s electronic-dominated world utilizes social media marketing and search engine optimization to create trust and drive customers to its website, which puts website design as the most important aspect of any online presence in modern commerce. If your company’s website hasn’t changed since 1996, or it looks old with tombstone link buttons and scrolling words moving in a jerky fashion across the top of the page, it needs to change. And, guess what? You’re not alone. There are millions of antiquated websites online requiring changes. Plus, you probably don’t have time to become a nerdy computer geek in order to build a new website. You’ve got a business to run. But, here’s why your website is so important.

A Website is Your Identity to Online Customers

From the Oscars to the Emmys, you won’t see too many scruffy T-shirts and baggy sweatpants on the people who are strutting their stuff down the red carpet. Just like Hollywood movie stars, you need to put your best foot forward with your online business presence. Your company website is the image portrayed to the online public. It’s important that your business looks sharp and up-to-date, because it’s your identity.

There once was a time when business emphasis went into an advertisement in the yellow pages of the phone book. Or, maybe you took out ads in the local newspaper or on radio and TV. But, today, everyone is online. Smart phones in the hands of millions of people make owning and operating a dynamic website even more important than ever before. A business website in today’s world needs to include constantly changing information to make it appear new and vibrant.

Some Common Trends of Modern Website Design

You can’t design a website today that just fits on a desktop computer. You need a responsive web design, which adapts to screens on laptops, smartphones, tablets and any future digital media type. It should be simple and look clean. To look dramatic on the retina screens of Apple iPads and MacBooks, which have images twice as dense as an average liquid crystal display (LCD) screen, images need to be created with double the resolution and shrunk to half the size.

Other modern website design ideas include fixed header bars, large photograph backgrounds, using CSS3 (the third edition of Cascading Style Sheets) to create transparency in the website’s appearance, social media badges to link your website to social media sites, and infinite scrolling, like you see on Facebook and Twitter, which adds more content the further down your scroll. Animation and/or videos are a definite for today’s web designs.

A good website doesn’t need to be expensive. But, a good website is essential to any business owner wishing to implement an online marketing strategy. It’s your planet earth in the online universe. All of your online marketing efforts return to the home plate of your business website. So, before you initiate business online marketing, you must create a complete and modern-looking website, or have someone do it for you, which is where JHG comes into your picture. 

Posted By: Joel Canter